Search Engine Optimization (SEO) – DealerOn https://www.dealeron.com Thu, 01 Feb 2024 15:25:55 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.24 https://www.dealeron.com/wp-content/uploads/favicon-100x100.png Search Engine Optimization (SEO) – DealerOn https://www.dealeron.com 32 32 Free Guide: Supercharged Search for Dealerships https://www.dealeron.com/blog/free-guide-supercharged-search-for-dealerships/ https://www.dealeron.com/blog/free-guide-supercharged-search-for-dealerships/#respond Wed, 11 Oct 2023 20:05:56 +0000 https://www.dealeron.com/?p=14711 If you want to claim your spot at the top of local search results, you need a comprehensive local SEO strategy. Download our free guide “Supercharged Search for Dealerships” to learn in-depth strategies and tactics that can help rocket your website up search rankings. 96% of car buyers start their search online. And the first organic search result is up...

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]]> https://www.dealeron.com/blog/free-guide-supercharged-search-for-dealerships/feed/ 0 Sync Your Dealership Business Listings to Boost SEO https://www.dealeron.com/blog/sync-your-dealership-business-listings-to-boost-seo/ https://www.dealeron.com/blog/sync-your-dealership-business-listings-to-boost-seo/#respond Wed, 26 Jul 2023 19:28:48 +0000 https://www.dealeron.com/?p=14258 Ready to boost your local search traffic? In this edition of DealerOn University we break down how you can leverage local business listings to increase your search rankings. Take your dealership SEO to the next level with local business listings. SEO comes in two varieties. The first is traditional SEO, which is the process of optimizing your site to rank...

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]]> https://www.dealeron.com/blog/sync-your-dealership-business-listings-to-boost-seo/feed/ 0 Google Needs Your Dealership to E-E-A-T https://www.dealeron.com/blog/google-needs-your-dealership-to-e-e-a-t/ https://www.dealeron.com/blog/google-needs-your-dealership-to-e-e-a-t/#respond Thu, 13 Apr 2023 15:10:55 +0000 https://www.dealeron.com/?p=14127 In their continuing quest to perfect the search engine, Google is unrolling significant updates to their algorithm. The headline is the change made to their E-A-T acronym—there’s another E in there now—but there are several changes that concern any dealership trying to succeed in the competitive world of SEO. E-A-T E-A-T is Google’s way of prioritizing websites that have similar...

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]]> https://www.dealeron.com/blog/google-needs-your-dealership-to-e-e-a-t/feed/ 0 Five Reasons You Shouldn’t Sleep On Your SEO Strategy https://www.dealeron.com/blog/five-reasons-you-shouldnt-sleep-on-your-seo-strategy/ https://www.dealeron.com/blog/five-reasons-you-shouldnt-sleep-on-your-seo-strategy/#comments Mon, 30 Jan 2023 21:46:59 +0000 https://www.dealeron.com/?p=14023 Businesses of all sizes are looking for ways to cut spending, including taking their foot off the gas of their SEO efforts. Find out why that would be a big mistake for your dealership in this edition of DealerOn University. In an uncertain economic environment, every dollar spent must be meaningful to your business. With a possible recession looming, businesses...

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]]> https://www.dealeron.com/blog/five-reasons-you-shouldnt-sleep-on-your-seo-strategy/feed/ 2 Listings Manager is the Missing Piece of Your SEO Puzzle https://www.dealeron.com/blog/listings-manager-is-the-missing-piece-of-your-seo-puzzle/ https://www.dealeron.com/blog/listings-manager-is-the-missing-piece-of-your-seo-puzzle/#comments Tue, 23 Aug 2022 14:16:23 +0000 https://www.dealeron.com/?p=13582 The key to Google Business Profile is keeping it accurate, as neglecting it can cost your dealership business. Read on to find out how you can improve your GBP management. Consistency in information online is an important factor in SEO. Even one outdated phone number, old address, or wrong zip code on a single website will be found and harm...

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]]> https://www.dealeron.com/blog/listings-manager-is-the-missing-piece-of-your-seo-puzzle/feed/ 1 How Does Google Rank Your Dealership Website? https://www.dealeron.com/blog/how-does-google-rank-your-dealership-website/ https://www.dealeron.com/blog/how-does-google-rank-your-dealership-website/#respond Thu, 07 Apr 2022 15:47:09 +0000 https://www.dealeron.com/?p=13234 With the ever-changing landscape of Google Search rankings it’s never a bad practice to stop and review your dealership’s Search strategy. Check out the top factors Google uses to determine search ranking and find out how to leverage them for your dealership website. SEO can be boiled down to a single question: What is Google looking for in a website?...

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]]> https://www.dealeron.com/blog/how-does-google-rank-your-dealership-website/feed/ 0 Can Website Themes Affect Search Rankings? https://www.dealeron.com/blog/can-website-themes-affect-search-rankings/ https://www.dealeron.com/blog/can-website-themes-affect-search-rankings/#respond Thu, 17 Mar 2022 18:16:39 +0000 https://www.dealeron.com/?p=13168 Website themes can be a great way to implement flashy new web features, but do they affect your website SEO? The short answer to the question is yes, though not directly. Google isn’t penalizing specific themes or design choices, but rather structural choices within the themes that determine how well the site performs, which in-turn affects Google Search rankings. While...

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]]> https://www.dealeron.com/blog/can-website-themes-affect-search-rankings/feed/ 0 How Often Should Your Keywords Appear In Your Content? https://www.dealeron.com/blog/how-often-should-your-keywords-appear-in-your-content/ https://www.dealeron.com/blog/how-often-should-your-keywords-appear-in-your-content/#respond Thu, 17 Feb 2022 14:37:29 +0000 https://www.dealeron.com/?p=13106 What exactly is the right amount of keywords to use in order for your content to rank in Google Search? In this DealerOn University article we’re taking a look at what some of the top minds at Google had to say about this commonly asked SEO question. What is the right amount of Keywords? One of the most commonly asked...

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]]> https://www.dealeron.com/blog/how-often-should-your-keywords-appear-in-your-content/feed/ 0 Why are Local Citations so Important to Local SEO? https://www.dealeron.com/blog/why-are-local-citations-so-important-to-local-seo/ https://www.dealeron.com/blog/why-are-local-citations-so-important-to-local-seo/#respond Thu, 10 Feb 2022 20:17:18 +0000 https://www.dealeron.com/?p=13082 The landscape of SEO is always changing. What’s vital one year might fall out of favor the next, only to return the following as a small but integral part for an overall strategy. Local citation management is one such pillar, ruling the roost some ten years ago but now often left by the wayside.   Since search engines don’t divulge...

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]]> https://www.dealeron.com/blog/why-are-local-citations-so-important-to-local-seo/feed/ 0 State of SEO Budgets https://www.dealeron.com/blog/state-of-seo-budgets/ https://www.dealeron.com/blog/state-of-seo-budgets/#respond Thu, 03 Feb 2022 16:41:32 +0000 https://www.dealeron.com/?p=13069 A modern business’s success begins with SEO. Before they can patronize your store, customers need to find it, and the modern way to do that is on their smartphones via search engines. Today we’re going to look at a snapshot of the modern landscape of SEO, including how much businesses pay, what SEO experts actually do with their time, and...

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]]> https://www.dealeron.com/blog/state-of-seo-budgets/feed/ 0 Google Algorithm Q4 Updates: What Dealers Need to Know https://www.dealeron.com/blog/google-algorithm-q4-updates-what-dealers-need-to-know/ https://www.dealeron.com/blog/google-algorithm-q4-updates-what-dealers-need-to-know/#respond Thu, 30 Dec 2021 16:29:00 +0000 https://www.dealeron.com/?p=12971 Google has once again updated their algorithm, and as usual, they’re holding their cards close to the vest. Here is a list of some important pieces of the update they did make public that you should be aware of. For context, these are “core updates,” which are “significant, broad changes to [Google’s] search algorithms” and are intended to “ensure that...

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]]> https://www.dealeron.com/blog/google-algorithm-q4-updates-what-dealers-need-to-know/feed/ 0 What Exactly Are Google’s Core Web Vitals? https://www.dealeron.com/blog/what-exactly-are-googles-core-web-vitals/ https://www.dealeron.com/blog/what-exactly-are-googles-core-web-vitals/#comments Thu, 16 Dec 2021 14:47:25 +0000 https://www.dealeron.com/?p=12946 Core Web Vitals measure specific parts of your site as stand-ins for larger design concerns. But what are they and what are good scores? Google’s goal is to deliver the websites that searchers want to see. While this includes assessing content, it’s also about user experience. Their Core Web Vitals are an attempt to measure three important aspects of UX:...

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]]> https://www.dealeron.com/blog/what-exactly-are-googles-core-web-vitals/feed/ 1 SEO Fact or Fiction: Are There Really 200+ Ranking Factors? https://www.dealeron.com/blog/seo-fact-or-fiction-are-there-really-200-ranking-factors/ https://www.dealeron.com/blog/seo-fact-or-fiction-are-there-really-200-ranking-factors/#comments Thu, 28 Oct 2021 17:31:21 +0000 https://www.dealeron.com/?p=12862 Way back in 2009, Google’s Matt Cutts mentioned offhandedly that Google used over 200 variables to determine SERPs. While this number might very well have been accurate at the time, and it’s impossible to know for certain, it’s likely that it’s an exaggeration. Don’t chase 200 phantoms. Instead look at these 11 factors we know for certain impact SEO. 1....

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]]> https://www.dealeron.com/blog/seo-fact-or-fiction-are-there-really-200-ranking-factors/feed/ 6 SERP Tips That Will Boost Your Dealership Traffic https://www.dealeron.com/blog/serp-tips-that-will-boost-your-dealership-traffic/ https://www.dealeron.com/blog/serp-tips-that-will-boost-your-dealership-traffic/#comments Thu, 21 Oct 2021 15:25:50 +0000 https://www.dealeron.com/?p=12850 Take these three simple steps to make your SERPs work for you! Find out how your SERPs can help with your SEM strategy in this week’s blog. As anyone who has ever used a search engine will tell you, SERPs include more than just links to relevant websites. There are a wealth of SERP features, the goals of which are...

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]]> https://www.dealeron.com/blog/serp-tips-that-will-boost-your-dealership-traffic/feed/ 6 Automotive SERP Volatility https://www.dealeron.com/blog/automotive-serp-volatility/ https://www.dealeron.com/blog/automotive-serp-volatility/#respond Thu, 14 Oct 2021 18:21:47 +0000 https://www.dealeron.com/?p=12827 Why is your dealership at the top of search results one week and buried on the second page the next? The answer is SERP volatility. SERP is short for Search Engine Results Page(s) and is a quick way to refer to the page of websites returned on any search query. The goal of SEO and SEM is to be as...

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]]> https://www.dealeron.com/blog/automotive-serp-volatility/feed/ 0 Five SEO Myths to Stop Believing https://www.dealeron.com/blog/five-seo-myths-to-stop-believing/ https://www.dealeron.com/blog/five-seo-myths-to-stop-believing/#comments Thu, 03 Jun 2021 05:00:25 +0000 https://www.dealeron.com/?p=12557 These five SEO myths are about as real as Bigfoot or the Loch Ness Monster and it’s time to stop believing them. The abbreviation “SEO” was first used as early as 1997. Since then, there have been thousands of articles on multitudes of made-up theories about organic search, including the suggestion that “SEO is dead.” Many of these fallacies have...

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]]> https://www.dealeron.com/blog/five-seo-myths-to-stop-believing/feed/ 2 Avoid These Five SEO Pitfalls on Your Website https://www.dealeron.com/blog/avoid-these-five-seo-pitfalls-on-your-website/ https://www.dealeron.com/blog/avoid-these-five-seo-pitfalls-on-your-website/#respond Thu, 27 May 2021 17:55:06 +0000 https://www.dealeron.com/?p=12542 Google’s algorithm is constantly changing. What is vital for SEO one day might not be so the next. Currently, there are five common pitfalls, and I’m going to go over each of them and outline a few simple guidelines to keep your site from falling in. 1. Keyword cannibalization Did you know your own site can compete with itself? In...

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]]> https://www.dealeron.com/blog/avoid-these-five-seo-pitfalls-on-your-website/feed/ 0 Google Search Overview: 2021 https://www.dealeron.com/blog/google-search-overview-2021/ https://www.dealeron.com/blog/google-search-overview-2021/#comments Thu, 01 Apr 2021 16:23:54 +0000 https://www.dealeron.com/?p=12428 Google and other search engines are always tinkering with their algorithms, by some estimates up to a thousand times every year. What worked for SEO yesterday might not work today, which is why this is a never ending process as opposed to a defined goal. Today, we’re going to go over some of Google’s changes to help you stay on...

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]]> https://www.dealeron.com/blog/google-search-overview-2021/feed/ 1 8 Ways to Determine Link Value in SEO https://www.dealeron.com/blog/8-ways-to-determine-link-value-in-seo/ https://www.dealeron.com/blog/8-ways-to-determine-link-value-in-seo/#respond Thu, 18 Mar 2021 18:22:12 +0000 https://www.dealeron.com/?p=12388 Backlinks are an important part of your SEO profile. I’ve covered backlinks in this space before, but if you don’t have the time or energy to go through the archives, here’s the short version. Backlinks, which are links on other websites to yours, are one of the factors search engines use when determining your site’s ranking in a relevant search....

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]]> https://www.dealeron.com/blog/8-ways-to-determine-link-value-in-seo/feed/ 0 Most Important SEO Updates in 2020 Part 2 https://www.dealeron.com/blog/most-important-seo-updates-in-2020-part-2/ https://www.dealeron.com/blog/most-important-seo-updates-in-2020-part-2/#respond Wed, 16 Dec 2020 16:10:55 +0000 https://www.dealeron.com/?p=12247 Video Transcript Welcome back to another Wednesday Workshop from DealerOn. We hope this video finds you well. Last week, in part 1 of this series, we talked about four of the biggest changes to SEO in 2020. Today we’re going to discuss 4 more. If you haven’t watched last week’s video, you might want to check it out now. Don’t...

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]]> https://www.dealeron.com/blog/most-important-seo-updates-in-2020-part-2/feed/ 0 Most Important SEO Updates in 2020 Part 1 https://www.dealeron.com/blog/most-important-seo-updates-in-2020-part-1/ https://www.dealeron.com/blog/most-important-seo-updates-in-2020-part-1/#respond Wed, 09 Dec 2020 15:27:45 +0000 https://www.dealeron.com/?p=12239 Video Transcript Welcome back to another Wednesday Workshop from DealerOn. We hope this video finds you well. As search engines continue to refine exactly what they look for, SEO is an ever-changing landscape. Today, in part one of this series, we’re going to talk about four of biggest changes to SEO in 2020. Next week, we’ll be back with part...

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]]> https://www.dealeron.com/blog/most-important-seo-updates-in-2020-part-1/feed/ 0 7 Ways To Get The Right Keywords https://www.dealeron.com/blog/7-ways-to-get-the-right-keywords/ https://www.dealeron.com/blog/7-ways-to-get-the-right-keywords/#respond Thu, 09 Jul 2020 13:00:03 +0000 https://www.dealeron.com/?p=12057 In the continual quest to sharpen one’s SEO to a razor-like edge, there is perhaps no whetstone quite as important as keywords. After all, when someone opens up Google to make a search, they type in words. Obvious, I know, but sometimes it pays to step back and look at things in such a way as to take nothing for...

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]]> https://www.dealeron.com/blog/7-ways-to-get-the-right-keywords/feed/ 0 SEO in the Time of Covid-19 Update https://www.dealeron.com/blog/seo-in-the-time-of-covid-19-update/ https://www.dealeron.com/blog/seo-in-the-time-of-covid-19-update/#respond Tue, 26 May 2020 19:16:35 +0000 https://www.dealeron.com/?p=11933 It’s been two months since COVID-19 put an unexpected pause to our daily lives. Sheltering at home has produced a corresponding increase in online activity, but how does that translate to SEO? In the past two months, our team has been trying to determine just that, by monitoring the impacts to organic traffic volume, search behavior, and make/model pageviews.   COVID-19...

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]]> https://www.dealeron.com/blog/seo-in-the-time-of-covid-19-update/feed/ 0 SEO in the Time of Covid-19 https://www.dealeron.com/blog/seo-in-the-time-of-covid-19/ https://www.dealeron.com/blog/seo-in-the-time-of-covid-19/#comments Fri, 20 Mar 2020 00:37:18 +0000 https://www.dealeron.com/?p=11800 Over the last few weeks we have seen Covid-19 go from a minor concern to a major obstacle in our daily lives. During this same time DealerOn as a company has taken every precaution in order to keep our employees 100% healthy and our workflow 100% operational. This includes starting our work from home initiative last week and proactively stress-testing...

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]]> https://www.dealeron.com/blog/seo-in-the-time-of-covid-19/feed/ 1 7 Tips for Link Building Success https://www.dealeron.com/blog/7-tips-for-link-building-success/ https://www.dealeron.com/blog/7-tips-for-link-building-success/#respond Thu, 05 Mar 2020 13:00:58 +0000 https://www.dealeron.com/?p=11737 When determining where your page ends up on search results, the one thing Google takes into account more than any other factor are links. Not your links, but the links from other sites to yours (known as “backlinks,” because they link back to you). Getting a lot of these backlinks is a process known as link building, and it’s one...

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]]> https://www.dealeron.com/blog/7-tips-for-link-building-success/feed/ 0 Is Voice Search the Future of SEO? https://www.dealeron.com/blog/is-voice-search-the-future-of-seo/ https://www.dealeron.com/blog/is-voice-search-the-future-of-seo/#respond Thu, 20 Feb 2020 13:00:13 +0000 https://www.dealeron.com/?p=11675 Voice Search is Here: What you and your dealership need to know. Every January I’m asked what the future of SEO will be. Some years the answers are simple. In the late 2000’s it was responsive web design, in 2013 it was contextual search with Hummingbird, and last year it was mobile-first indexing. The years between big changes the answer...

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]]> https://www.dealeron.com/blog/is-voice-search-the-future-of-seo/feed/ 0 Responsive VS Adaptive https://www.dealeron.com/blog/responsive-vs-adaptive-2/ https://www.dealeron.com/blog/responsive-vs-adaptive-2/#respond Thu, 16 Jan 2020 14:00:00 +0000 https://www.dealeron.com/?p=11569 What’s the difference between responsive and adaptive websites? That’s a question I get asked more and more often as the auto industry becomes savvier about their digital marketing efforts. In this article, we’ll discuss the pros and cons of these two popular website building techniques. Both are viable if implemented well, but responsive’s pros are steadily growing in number. Adaptive...

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]]> https://www.dealeron.com/blog/responsive-vs-adaptive-2/feed/ 0 How Users Interact with Search Results https://www.dealeron.com/blog/how-users-interact-with-search-results/ https://www.dealeron.com/blog/how-users-interact-with-search-results/#respond Wed, 04 Dec 2019 13:00:51 +0000 https://www.dealeron.com/?p=11475 Have you ever thought about how users interact with the search results page? It is not as simple as one might think! Check out this week’s video, so you can have a better understanding of search visibility. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn! You know that having things like SEO and SEM in your digital marketing tool...

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]]> https://www.dealeron.com/blog/how-users-interact-with-search-results/feed/ 0 7 tips to keep you off of the SEO naughty list this holiday season https://www.dealeron.com/blog/7-tips-to-keep-you-off-of-the-seo-naughty-list-this-holiday-season/ https://www.dealeron.com/blog/7-tips-to-keep-you-off-of-the-seo-naughty-list-this-holiday-season/#comments Wed, 13 Nov 2019 13:00:30 +0000 https://www.dealeron.com/?p=11296 Make sure you’ve completed your Seasonal SEO Checklist before you go walking in a winter wonderland! In this week’s video, Kelcey shares some important tips and reminders to keep you off of the SEO naughty list this year. VIDEO TRANSCRIPT  Welcome back to another Wednesday Workshop from DealerOn! The winter holidays are fast approaching and it’s always such an exciting...

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]]> https://www.dealeron.com/blog/7-tips-to-keep-you-off-of-the-seo-naughty-list-this-holiday-season/feed/ 2 FAQ for Local SEO https://www.dealeron.com/blog/faq-for-local-seo/ https://www.dealeron.com/blog/faq-for-local-seo/#respond Wed, 07 Aug 2019 21:36:47 +0000 https://www.dealeron.com/?p=10912 Believe it or not, many clients ask many of the same questions. We’re always happy to answer any quandaries our dealers may pose; but today, we’re covering some FAQs to help everyone have a better understanding of Local SEO. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. Throughout the course of a week, there are certain questions our...

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]]> https://www.dealeron.com/blog/faq-for-local-seo/feed/ 0 Taking the Pain out of Asking for Google Reviews https://www.dealeron.com/blog/taking-the-pain-out-of-asking-for-google-reviews/ https://www.dealeron.com/blog/taking-the-pain-out-of-asking-for-google-reviews/#respond Wed, 31 Jul 2019 16:20:00 +0000 https://www.dealeron.com/?p=10897 Asking for Google reviews can be a total pain; but it is essential to good SEO strategy. This week, we cover how to get these coveted GMB reviews in a less painful way. VIDEO TRANSCRIPT Welcome to another Wednesday Workshop from DealerOn. By now, you probably know that your review score is important for Local SEO; but sometimes, it can...

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]]> https://www.dealeron.com/blog/taking-the-pain-out-of-asking-for-google-reviews/feed/ 0 Codes Decoded: A guide for HTTP Status Codes https://www.dealeron.com/blog/codes-decoded-a-guide-for-http-status-codes/ https://www.dealeron.com/blog/codes-decoded-a-guide-for-http-status-codes/#respond Wed, 24 Jul 2019 20:32:48 +0000 https://www.dealeron.com/?p=10893 There are dozens of status codes that a page on a website can display to its users; but what the heck is a status code anyway? This week, we dive into the specifics of HTTP status codes and how they matter for SEO. VIDEO TRANSCRIPT  Welcome back to another Wednesday Workshop from DealerOn.  Have you ever tried to go to...

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]]> https://www.dealeron.com/blog/codes-decoded-a-guide-for-http-status-codes/feed/ 0 Crash Course in Technical SEO for 2019 https://www.dealeron.com/blog/crash-course-in-technical-seo-for-2019/ https://www.dealeron.com/blog/crash-course-in-technical-seo-for-2019/#respond Wed, 17 Jul 2019 23:03:28 +0000 https://www.dealeron.com/?p=10889 Technical SEO definitely isn’t easy, and it often befuddles us; but it’s just as important as the more creative elements of optimization for search engines. Check out this video, so you can “get techy with it” in 2019. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. When trying to get the most out of SEO for your site,...

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]]> https://www.dealeron.com/blog/crash-course-in-technical-seo-for-2019/feed/ 0 Christmas in July with Google My Business https://www.dealeron.com/blog/christmas-in-july-with-google-my-business/ https://www.dealeron.com/blog/christmas-in-july-with-google-my-business/#comments Wed, 10 Jul 2019 22:35:01 +0000 https://www.dealeron.com/?p=10883 Google has gifted us with some pretty cool updates this year, almost like it’s Christmas! Plus, Christmas has come a second time this year; gifting us with six GMB updates to improve your organic presence.  VIDEO TRANSCRIPT  Welcome to another Wednesday Workshop from DealerOn. Christmas has come twice this year; and this time, it’s Christmas in July! Just when we...

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]]> https://www.dealeron.com/blog/christmas-in-july-with-google-my-business/feed/ 2 Happy Independence Day from DealerOn https://www.dealeron.com/blog/happy-independence-day-from-dealeron/ https://www.dealeron.com/blog/happy-independence-day-from-dealeron/#respond Wed, 03 Jul 2019 19:20:15 +0000 https://www.dealeron.com/?p=10872 Welcome to the latest Wednesday Workshop. In honor of Independence Day, the DealerOn Offices will be closed on July 4th. Make sure you update your Google My Business hours to reflect any changes to your operations this holiday! VIDEO TRANSCRIPT Welcome to another Wednesday Workshop from DealerOn. We’ve been on a brief hiatus from filming regular videos over the last...

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]]> https://www.dealeron.com/blog/happy-independence-day-from-dealeron/feed/ 0 Have you heard about these recent Google updates? https://www.dealeron.com/blog/have-you-heard-about-these-recent-google-updates/ https://www.dealeron.com/blog/have-you-heard-about-these-recent-google-updates/#respond Wed, 29 May 2019 14:35:57 +0000 https://www.dealeron.com/?p=10848 In this week’s Wednesday Workshop, Kelcey shares the details about a few recent Google updates. Watch and find out what’s different on the mobile search front. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, we’re bringing you up-to-speed on the latest Google news. If you’ve performed a Google search on your smartphone recently, you may have...

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]]> https://www.dealeron.com/blog/have-you-heard-about-these-recent-google-updates/feed/ 0 Will Google start charging for local search? https://www.dealeron.com/blog/will-google-start-charging-for-local-search/ https://www.dealeron.com/blog/will-google-start-charging-for-local-search/#comments Wed, 22 May 2019 19:41:18 +0000 https://www.dealeron.com/?p=10823 In this week’s Wednesday Workshop, we break down Google’s recent survey about paid features in Google My Business and what it might signal for the future. See what’s cool, what’s not that special, and what’s absolutely mind-blowing – watch it now! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. We’ve got a crazy bit of news for you...

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]]> https://www.dealeron.com/blog/will-google-start-charging-for-local-search/feed/ 1 Google Q&A is now auto-suggesting answers! https://www.dealeron.com/blog/google-qa-is-now-auto-suggesting-answers/ https://www.dealeron.com/blog/google-qa-is-now-auto-suggesting-answers/#respond Wed, 01 May 2019 21:36:31 +0000 https://www.dealeron.com/?p=10812 In this week’s video, we’re sharing breaking news about Google My Business Q&A! On mobile browsers, if a user starts typing in a question in the GMB Questions & Answers section, Google will auto-suggest answers! Check out the video for all the details and a quick video demonstration: VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week...

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]]> https://www.dealeron.com/blog/google-qa-is-now-auto-suggesting-answers/feed/ 0 Your primary GMB category carries more weight https://www.dealeron.com/blog/your-primary-gmb-category-carries-more-weight/ https://www.dealeron.com/blog/your-primary-gmb-category-carries-more-weight/#comments Wed, 24 Apr 2019 14:19:26 +0000 https://www.dealeron.com/?p=10805 In this week’s video, we share another important tip about Google My Business category choices. While you’ve got multiple category fields available, your primary category is the most important. Google’s algorithm gives much more weight to your primary category, which helps you to show up better in searches related to that category. Watch the video for all the details… (if...

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]]> https://www.dealeron.com/blog/your-primary-gmb-category-carries-more-weight/feed/ 2 The secret to recovering filtered Yelp reviews https://www.dealeron.com/blog/how-to-recover-filtered-yelp-reviews-2/ https://www.dealeron.com/blog/how-to-recover-filtered-yelp-reviews-2/#comments Wed, 20 Mar 2019 15:00:09 +0000 https://www.dealeron.com/?p=10781 Let’s face it, we all hate dealing with Yelp. Thanks to the aggressive filter, dealerships lose out on hundreds of awesome positive reviews. In this week’s Wednesday Workshop, I share a secret tactic that can help you recover a significant number of those positive reviews. They’ll show publicly, raising your review count and giving you a better aggregate rating. VIDEO...

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]]> https://www.dealeron.com/blog/how-to-recover-filtered-yelp-reviews-2/feed/ 4 SEO is an investment… Don’t give up too soon! https://www.dealeron.com/blog/seo-is-an-investment/ https://www.dealeron.com/blog/seo-is-an-investment/#comments Wed, 13 Mar 2019 15:00:40 +0000 https://www.dealeron.com/?p=10779 In this week’s Wednesday Workshop, we talk about shifting how you think about SEO. Too many dealers think of SEO as an expense that needs to be tolerated… when actually, SEO in an investment in the future. SEO isn’t about big gains and winning tomorrow, it’s about incremental gains that help you dominate in the future. VIDEO TRANSCRIPT Welcome back...

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]]> https://www.dealeron.com/blog/seo-is-an-investment/feed/ 2 Which categories should you choose in GMB? https://www.dealeron.com/blog/which-categories-should-you-choose-in-gmb/ https://www.dealeron.com/blog/which-categories-should-you-choose-in-gmb/#comments Wed, 06 Mar 2019 15:00:25 +0000 https://www.dealeron.com/?p=10777 In this week’s Wednesday Workshop video, we share the definitive list of Google My Business categories you should choose for your dealership. Choosing the correct categories will help boost your entity signals to the algorithm, as well as help you show up better in local searches for keyword phrases related to the categories. VIDEO TRANSCRIPT Welcome back to another Wednesday...

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]]> https://www.dealeron.com/blog/which-categories-should-you-choose-in-gmb/feed/ 5 Are you missing out on hot leads from your GMB listing? https://www.dealeron.com/blog/are-you-missing-out-on-hot-leads-from-your-gmb-listing/ https://www.dealeron.com/blog/are-you-missing-out-on-hot-leads-from-your-gmb-listing/#respond Wed, 27 Feb 2019 15:00:14 +0000 https://www.dealeron.com/?p=10775 In this week’s Wednesday Workshop video, I share the results of our research into the new Questions and Answers section on Google My Business. Check it out to see the breakdown of questions categories – you’ll be shocked to see how many hot leads go completely ignored! You’ll watch this video and then rush over to your GMB listing to...

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]]> https://www.dealeron.com/blog/are-you-missing-out-on-hot-leads-from-your-gmb-listing/feed/ 0 The 10 best SEO-themed Valentine’s Day cards https://www.dealeron.com/blog/the-10-best-seo-themed-valentines-day-cards/ https://www.dealeron.com/blog/the-10-best-seo-themed-valentines-day-cards/#respond Wed, 13 Feb 2019 22:12:27 +0000 https://www.dealeron.com/?p=10767 In this week’s Wednesday Workshop video, we share the 10 best SEO-themed Valentine’s Day cards. After scouring the internet and paring down the choices to the top ten, we ended up with a list of pretty funny cards. Check them out and let us know what you think in the comments below! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop...

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]]> https://www.dealeron.com/blog/the-10-best-seo-themed-valentines-day-cards/feed/ 0 4 Google Ranking Factors You Probably Aren’t Aware Of https://www.dealeron.com/blog/4-google-ranking-factors-you-probably-arent-aware-of/ https://www.dealeron.com/blog/4-google-ranking-factors-you-probably-arent-aware-of/#respond Thu, 24 Jan 2019 21:47:48 +0000 https://www.dealeron.com/?p=10729 There are over 200 ranking factors that make up the organic search algorithm; and while Google doesn’t come right out and tell us what all of them are, experimenting with various elements of optimization is how we learn more about how sites best perform in search. Most of us are very aware of some of the biggest factors, including: keyword...

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]]> https://www.dealeron.com/blog/4-google-ranking-factors-you-probably-arent-aware-of/feed/ 0 Why you need a blog, and why it matters for SEO https://www.dealeron.com/blog/why-you-need-a-blog-and-why-it-matters-for-seo/ https://www.dealeron.com/blog/why-you-need-a-blog-and-why-it-matters-for-seo/#respond Wed, 16 Jan 2019 14:49:51 +0000 https://www.dealeron.com/?p=10725 In this week’s Wednesday Workshop, we talk about the importance of your dealership blog. Most dealers realize that SEO is vital to success, but there are still too many dealers who don’t have a blog as part of their dealership website. Your blog is vital – it lets you share useful and helpful information with customers and potential customers, it...

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]]> https://www.dealeron.com/blog/why-you-need-a-blog-and-why-it-matters-for-seo/feed/ 0 Why GMB is your New Home Page https://www.dealeron.com/blog/gmb-new-home-page/ https://www.dealeron.com/blog/gmb-new-home-page/#comments Fri, 11 Jan 2019 14:40:33 +0000 https://www.dealeron.com/?p=10714 It’s time to break out of bad habits and change the way you think about SEO. People aren’t using Google the same way they used to, and Google is changing as well. Far too many dealers and marketers equate adding lots of pages to a website to SEO. One of the most common questions dealers ask me is “how many...

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]]> https://www.dealeron.com/blog/gmb-new-home-page/feed/ 3 Greg’s Local SEO Presentation from the Kain Automotive conference https://www.dealeron.com/blog/gregs-local-seo-presentation-kain-automotive-conference/ https://www.dealeron.com/blog/gregs-local-seo-presentation-kain-automotive-conference/#respond Wed, 09 Jan 2019 21:49:08 +0000 https://www.dealeron.com/?p=10711 In this week’s Wednesday Workshop video, Greg shares his advanced Local SEO presentation from the Kain Automotive conference in November. Kick off the year with a bang and learn some awesome Local SEO tips to help your dealership get better visibility in local searches. Greg covers writing and optimizing website content, building local links, reviews, citations, and Google My Business.

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]]> https://www.dealeron.com/blog/gregs-local-seo-presentation-kain-automotive-conference/feed/ 0 Automotive SEO predictions for 2019 https://www.dealeron.com/blog/automotive-seo-predictions-for-2019/ https://www.dealeron.com/blog/automotive-seo-predictions-for-2019/#respond Wed, 02 Jan 2019 21:41:11 +0000 https://www.dealeron.com/?p=10699 In our first Wednesday Workshop video of the new year, I share my predictions for Automotive SEO in 2019. Google has made a lot of changes recently, and I’ll walk you through where I think things are going this year. If you’re curious about what’s important for your dealership’s digital marketing plan in 2019, watch and learn! VIDEO TRANSCRIPT Welcome...

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]]> https://www.dealeron.com/blog/automotive-seo-predictions-for-2019/feed/ 0 The most popular videos of 2018 https://www.dealeron.com/blog/most-popular-videos-of-2018/ https://www.dealeron.com/blog/most-popular-videos-of-2018/#respond Wed, 26 Dec 2018 15:00:53 +0000 https://www.dealeron.com/?p=10694 It’s the end of 2018, so we’re continuing our annual tradition of sharing the most popular videos of the year. You can watch the video, or simply click the links below to watch the videos yourself. Here’s our list of the most popular videos of 2018, in reverse order: 10. Pay attention to Google Q&A 9. 5 tips for optimizing...

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]]> https://www.dealeron.com/blog/most-popular-videos-of-2018/feed/ 0 A warning about website graders https://www.dealeron.com/blog/warning-website-graders/ https://www.dealeron.com/blog/warning-website-graders/#respond Wed, 19 Dec 2018 15:33:48 +0000 https://www.dealeron.com/?p=10691 In this week’s Wednesday Workshop video, we share a warning about site grader tools. These tools are incredibly generic, so they won’t always return accurate results for your dealership’s website. The tools treat every site the same, yet your dealership site is completely different from your local plumber’s site. The warnings and errors that are returned by these tools don’t...

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]]> https://www.dealeron.com/blog/warning-website-graders/feed/ 0 The 2018 Local Search Ranking Factors https://www.dealeron.com/blog/2018-local-search-ranking-factors/ https://www.dealeron.com/blog/2018-local-search-ranking-factors/#respond Wed, 12 Dec 2018 17:15:13 +0000 https://www.dealeron.com/?p=10681 In this week’s Wednesday Workshop, we share the highlights of the recently released Local Search Ranking Factors study for 2018. Find out which signals have changed since last year’s study, what experts are spending more time on this year, and what you need to pay attention to in 2019. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This...

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]]> https://www.dealeron.com/blog/2018-local-search-ranking-factors/feed/ 0 Were you hit by the recent review spam attack? https://www.dealeron.com/blog/hit-by-recent-review-spam-attack/ https://www.dealeron.com/blog/hit-by-recent-review-spam-attack/#respond Wed, 05 Dec 2018 14:30:07 +0000 https://www.dealeron.com/?p=10666 In this week’s Wednesday Workshop, we share breaking news about the massive spam review attack that was discovered over the weekend. Over 3 million fake reviews (and counting) were left by a group of fake profiles. We share the details about the review attack, what it means for your dealership, and how to check if you’ve been targeted by the...

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]]> https://www.dealeron.com/blog/hit-by-recent-review-spam-attack/feed/ 0 What Kind of Content is Good Content? https://www.dealeron.com/blog/what-kind-of-content-is-good-content/ https://www.dealeron.com/blog/what-kind-of-content-is-good-content/#respond Thu, 29 Nov 2018 15:11:01 +0000 https://www.dealeron.com/?p=10655 A few months ago, Greg made a video about your content being stuck in 2005 and how dealers need to rethink their content strategy. Too often are there multiple pages with content like “get your *insert service* here in *insert city 20 miles away*” — and all of them use the exact same text. That’s not going to help your customers,...

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]]> https://www.dealeron.com/blog/what-kind-of-content-is-good-content/feed/ 0 Dealer Edition: How to Prep for the Holiday Season https://www.dealeron.com/blog/dealer-edition-prep-holiday-season/ https://www.dealeron.com/blog/dealer-edition-prep-holiday-season/#respond Fri, 16 Nov 2018 22:17:46 +0000 https://www.dealeron.com/?p=10630 You hear those sleigh bells jingling, ring-ting tingling, too. The holiday season is upon us and it’s everybody’s dream to wake up on Christmas Day with a brand new car on their driveway. Dealers are in fierce competition during the final stretch of the year, with promotions happening everywhere. If you’re not preparing for the holiday season by getting your...

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]]> https://www.dealeron.com/blog/dealer-edition-prep-holiday-season/feed/ 0 Happy Halloween (and an update to Google Posts) https://www.dealeron.com/blog/happy-halloween-update-google-posts/ https://www.dealeron.com/blog/happy-halloween-update-google-posts/#respond Wed, 31 Oct 2018 19:01:28 +0000 https://www.dealeron.com/?p=10621 In this week’s video, a few costumed SEO team members joined us to wish everyone a happy Halloween… But we’re also sharing an exciting update to Google Posts that was released last week on Android phones! VIDEO TRANSCRIPT Welcome back to another spooky edition of the Wednesday Workshop from DealerOn. First and foremost, we want to wish everyone a very...

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]]> https://www.dealeron.com/blog/happy-halloween-update-google-posts/feed/ 0 Google has moved where Google Posts appear! https://www.dealeron.com/blog/google-moved-google-posts/ https://www.dealeron.com/blog/google-moved-google-posts/#respond Wed, 10 Oct 2018 18:59:31 +0000 https://www.dealeron.com/?p=10608 In this week’s Wednesday Workshop video, we share all the details about Google’s recent decision to move Google Posts lower in the Knowledge Panel. Learn what’s changed and how it will affect your dealership. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop with DealerOn. This week we’ve got some sad news…Once again Google has made a change that a lot...

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]]> https://www.dealeron.com/blog/google-moved-google-posts/feed/ 0 SEO Through the Years: How the Importance of Backlinks Has Changed https://www.dealeron.com/blog/importance-of-backlinks/ https://www.dealeron.com/blog/importance-of-backlinks/#comments Mon, 01 Oct 2018 15:22:25 +0000 https://www.dealeron.com/?p=10563 Most of you know that backlinks matter for SEO, but do you know why? If you’re new to the digital space, you may not realize how important backlinks are; or that their importance ebbs and flows as the search algorithm is updated. Understanding what backlinks do and how their impact has changed over time can help you build a better...

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]]> https://www.dealeron.com/blog/importance-of-backlinks/feed/ 1 How do you optimize your blog posts? https://www.dealeron.com/blog/how-to-optimize-wordpress-blog-posts/ https://www.dealeron.com/blog/how-to-optimize-wordpress-blog-posts/#respond Wed, 26 Sep 2018 13:40:41 +0000 https://www.dealeron.com/?p=10568 Blogs are no longer a luxury add-on, they’re an absolute necessity for every dealership. We get tons of questions from dealers who want to know how to optimize their blog posts, so this week we’re here to help! Watch this week’s Wednesday Workshop video to learn how to use the Yoast SEO plugin to do your own SEO on your...

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]]> https://www.dealeron.com/blog/how-to-optimize-wordpress-blog-posts/feed/ 0 Should you worry about Google’s recent update? https://www.dealeron.com/blog/googles-recent-medic-update/ https://www.dealeron.com/blog/googles-recent-medic-update/#respond Wed, 19 Sep 2018 13:40:31 +0000 https://www.dealeron.com/?p=10565 In early August, Google rolled out a major algorithm update and many sites saw huge fluctuations in visibility and website traffic. Now that the dust has settled and experts have had time to analyze what’s changed, we’re here with a Wednesday Workshop video to explain the update. Watch and learn what Google changed and how it affects your dealership –...

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]]> https://www.dealeron.com/blog/googles-recent-medic-update/feed/ 0 Icon Responsibly https://www.dealeron.com/blog/pick-the-right-icons/ https://www.dealeron.com/blog/pick-the-right-icons/#comments Wed, 12 Sep 2018 17:23:33 +0000 https://www.dealeron.com/?p=10551   When it comes to icons, these visuals that constantly surround us, we automatically connect messages to them. Stop signs tell us to stop, speed limit signs tell us how fast we can go and so on. Icons on a website are very similar, these image shortcuts convey a message. Websites sometimes use icons instead of text because the goal...

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]]> https://www.dealeron.com/blog/pick-the-right-icons/feed/ 1 It’s important to keep your team motivated and happy https://www.dealeron.com/blog/important-keep-team-motivated-happy/ https://www.dealeron.com/blog/important-keep-team-motivated-happy/#respond Wed, 12 Sep 2018 14:58:10 +0000 https://www.dealeron.com/?p=10553 In this week’s Wednesday Workshop, we talk about the fact that success isn’t only about digital marketing. Your staff is a key component… If your team is educated, motivated, and happy, you’ll be more successful. In the spirit of happy, motivated team members, we also share some highlights of DealerOn’s first ever SEOlympics, a team-building event held in the Dallas...

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]]> https://www.dealeron.com/blog/important-keep-team-motivated-happy/feed/ 0 Facebook Gets Rid of Reviews and Changes to Recommendations https://www.dealeron.com/blog/facebook-switches-to-recommendations-2/ https://www.dealeron.com/blog/facebook-switches-to-recommendations-2/#respond Fri, 07 Sep 2018 18:41:56 +0000 https://www.dealeron.com/?p=10548   5 stars, 2 stars, 0 stars. For more than a hundred years, we’ve been ranking businesses with a star ranking system. “It’s a 5 star hotel, we have to go!”  or “Eh, it’s only 3 stars. I’d rather skip out.” We chose businesses entirely on their stars and that’s about to change. Facebook has decided to make it simpler...

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]]> https://www.dealeron.com/blog/facebook-switches-to-recommendations-2/feed/ 0 Are you responding to reviews the right way? https://www.dealeron.com/blog/how-to-respond-to-reviews-the-right-way/ https://www.dealeron.com/blog/how-to-respond-to-reviews-the-right-way/#respond Wed, 05 Sep 2018 16:20:00 +0000 https://www.dealeron.com/?p=10541 In this week’s Wednesday Workshop, we talk about responding to bad reviews. Most dealers (and many reputation management providers) post the same generic response to every negative review… and that’s the worst thing your dealership can do! It’s important to let customers know that you’re responding to the actual review – it shows that you care about your customers. Watch...

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]]> https://www.dealeron.com/blog/how-to-respond-to-reviews-the-right-way/feed/ 0 Google’s Latest Ad Updates https://www.dealeron.com/blog/google-ads-updates-your-dealership/ https://www.dealeron.com/blog/google-ads-updates-your-dealership/#comments Thu, 30 Aug 2018 21:20:03 +0000 https://www.dealeron.com/?p=10533 In case you haven’t heard, Google is rebranding Google AdWords as Google Ads, and with that change will come a slew of great new features that can help dealers sell more cars. In our new blog post, we highlight some of the most important changes that your dealership should begin leveraging IMMEDIATELY. If you haven’t linked Google Ads and Google My...

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]]> https://www.dealeron.com/blog/google-ads-updates-your-dealership/feed/ 1 Facebook reviews have changed! https://www.dealeron.com/blog/facebook-reviews-changed/ https://www.dealeron.com/blog/facebook-reviews-changed/#comments Wed, 29 Aug 2018 21:06:51 +0000 https://www.dealeron.com/?p=10529 In this week’s video, we share all the details about Facebook’s new recommendation system, which recently replaced the traditional 5 star ratings system. The system is drastically different, and could have a huge impact on your dealership – you don’t want to miss all the info! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, we’re talking...

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]]> https://www.dealeron.com/blog/facebook-reviews-changed/feed/ 5 How do you know if you need Local SEO? https://www.dealeron.com/blog/know-need-local-seo/ https://www.dealeron.com/blog/know-need-local-seo/#respond Wed, 22 Aug 2018 14:38:23 +0000 https://www.dealeron.com/?p=10418 We know that Local SEO applies to car dealers, but we know lots of marketers and business owners from other verticals watch our videos as well. In this week’s Wednesday Workshop video, we share a simple test that will show you if you need Local SEO or not – watch and learn! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop...

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]]> https://www.dealeron.com/blog/know-need-local-seo/feed/ 0 How to use a call tracking number in your Google My Business listing https://www.dealeron.com/blog/use-call-tracking-number-google-business-listing/ https://www.dealeron.com/blog/use-call-tracking-number-google-business-listing/#comments Wed, 15 Aug 2018 15:52:39 +0000 https://www.dealeron.com/?p=10415 For years, it was always a bad idea to put a tracking number in your Google listing because it screwed up your NAP (name, address, phone) consistency signal for Google’s algorithm. Finally, Google changed things and now it’s perfectly OK to use a tracking number in Google My Business. In this week’s Wednesday Workshop video, we walk you through the...

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]]> https://www.dealeron.com/blog/use-call-tracking-number-google-business-listing/feed/ 1 How to Handle Negative Reviews https://www.dealeron.com/blog/how-to-handle-negative-reviews/ https://www.dealeron.com/blog/how-to-handle-negative-reviews/#respond Thu, 09 Aug 2018 14:06:10 +0000 https://www.dealeron.com/?p=10393 Damage Control: How to Handle Negative Reviews Reviews aren’t just a way 88% of users decide if a business is trustworthy or not, but they also have a pretty big impact on your local SEO. So, this means you should probably give those review sites some attention, and take the time to ask for reviews from your customers and start...

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]]> https://www.dealeron.com/blog/how-to-handle-negative-reviews/feed/ 0 Google My Business is your new home page https://www.dealeron.com/blog/google-my-business-is-your-new-home-page/ https://www.dealeron.com/blog/google-my-business-is-your-new-home-page/#comments Wed, 08 Aug 2018 15:14:14 +0000 https://www.dealeron.com/?p=10391 In this week’s Wednesday Workshop, we’re talking about a scary subject… People aren’t using Google the way they used to. Customers simply don’t browse websites anymore – most comparison is done on the actual search results page. Your Google My Business listing is your new home page. There’s a wealth of information listed, and in many cases, potential customers don’t...

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]]> https://www.dealeron.com/blog/google-my-business-is-your-new-home-page/feed/ 3 Learn the Basics of SEO https://www.dealeron.com/blog/learn-basics-seo/ https://www.dealeron.com/blog/learn-basics-seo/#respond Wed, 01 Aug 2018 21:21:48 +0000 https://www.dealeron.com/?p=10379 We talk to dealers all the time who want to learn more about SEO, and in this week’s Wednesday Workshop, we’re here to help! Several months ago, I recorded a video training course for SEMrush – it includes 31 lessons that cover the fundamentals of SEO. If you’re looking to learn how SEO actually works or you’d like to refresh...

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]]> https://www.dealeron.com/blog/learn-basics-seo/feed/ 0 Four brand building activities that help your SEO rock https://www.dealeron.com/blog/four-brand-building-activities-help-seo-rock/ https://www.dealeron.com/blog/four-brand-building-activities-help-seo-rock/#respond Wed, 18 Jul 2018 14:39:32 +0000 https://www.dealeron.com/?p=10368 In this week’s Wednesday Workshop, we’re sharing 4 easy brand building tips that will help build a strong foundation for your SEO efforts. Google is increasingly looking at entities instead of just websites, so building your brand helps Google see that you’re an awesome result to show in local automotive searches. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from...

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]]> https://www.dealeron.com/blog/four-brand-building-activities-help-seo-rock/feed/ 0 Keyword optimization basics for SEO https://www.dealeron.com/blog/keyword-optimization-basics-seo/ https://www.dealeron.com/blog/keyword-optimization-basics-seo/#respond Wed, 11 Jul 2018 14:01:19 +0000 https://www.dealeron.com/?p=10360 In this week’s Wednesday Workshop, we cover the basics of keyword optimization for SEO. Google’s much smarter nowadays, but it’s still important to get the basics of keyword optimization covered. Watch and learn how to set the right foundation to your SEO efforts. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, we’re taking it back to...

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]]> https://www.dealeron.com/blog/keyword-optimization-basics-seo/feed/ 0 Want to recover filtered Yelp reviews? Here’s how… https://www.dealeron.com/blog/how-to-recover-filtered-yelp-reviews/ https://www.dealeron.com/blog/how-to-recover-filtered-yelp-reviews/#comments Wed, 13 Jun 2018 14:30:49 +0000 https://www.dealeron.com/?p=10235 Yeah, we’re all frustrated with Yelp… Most dealers have tons of awesome positive reviews that get filtered and don’t count towards their aggregate score. In this week’s Wednesday Workshop video, we share a simple process that can help you recover many of those filtered reviews. Watch and learn how you can get those reviews back and boost your score… VIDEO...

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]]> https://www.dealeron.com/blog/how-to-recover-filtered-yelp-reviews/feed/ 1 A Deeper Dive into Accelerated Mobile Pages https://www.dealeron.com/blog/accelerated-mobile-pages-for-dealerships/ https://www.dealeron.com/blog/accelerated-mobile-pages-for-dealerships/#respond Mon, 11 Jun 2018 21:01:33 +0000 https://www.dealeron.com/?p=10290 Accelerated Mobile Pages, or AMP, is an open source initiative Google launched in October 2015 designed to create pages that load quickly on mobile devices. AMP are lightweight pages that use a subset of HTML with few extensions, and are Google’s response to Apple News and Facebook’s Instant Articles. Those AMP pages take out all the nuts and bolts of...

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]]> https://www.dealeron.com/blog/accelerated-mobile-pages-for-dealerships/feed/ 0 5 tips to boost GMB engagement https://www.dealeron.com/blog/5-tips-to-boost-gmb-engagement/ https://www.dealeron.com/blog/5-tips-to-boost-gmb-engagement/#respond Wed, 06 Jun 2018 14:30:21 +0000 https://www.dealeron.com/?p=10234 As Google continues to adjust its ranking algorithm, engagement signals are becoming more important as a signal of true relevancy. In this week’s Wednesday Workshop video, we share 5 easy tips to help boost your engagement signals in ways that can be detected by Google. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week we’re sharing some...

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]]> https://www.dealeron.com/blog/5-tips-to-boost-gmb-engagement/feed/ 0 Pay attention to your internal link structure https://www.dealeron.com/blog/the-importance-of-internal-link-structure/ https://www.dealeron.com/blog/the-importance-of-internal-link-structure/#comments Wed, 30 May 2018 16:26:47 +0000 https://www.dealeron.com/?p=10232 In this week’s Wednesday Workshop, we’re talking about your internal links – the links from page to page within your own dealership website. Much like inbound links from other sites, internal links pass value from page to page, so it’s important that you structure your links correctly. Watch and learn how most dealers get things wrong, why it’s important to...

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]]> https://www.dealeron.com/blog/the-importance-of-internal-link-structure/feed/ 2 Find local digital marketing meetups https://www.dealeron.com/blog/find-local-digital-marketing-meetups/ https://www.dealeron.com/blog/find-local-digital-marketing-meetups/#comments Wed, 23 May 2018 19:58:03 +0000 https://www.dealeron.com/?p=10217 In this week’s Wednesday Workshop, we talk about the importance of finding a local digital marketing meetup to help stay on top of the latest tips and trends in SEO and PPC. We alway share our list of the best non-automotive marketing conferences to attend, but if you’re looking for more affordable local options, a digital marketing meetup is exactly...

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]]> https://www.dealeron.com/blog/find-local-digital-marketing-meetups/feed/ 1 Does your dealership need AMP? https://www.dealeron.com/blog/does-your-dealership-need-amp/ https://www.dealeron.com/blog/does-your-dealership-need-amp/#respond Wed, 16 May 2018 14:59:46 +0000 https://www.dealeron.com/?p=10197 In this week’s Wednesday Workshop, we talk about the latest big “buzzword” around car dealer websites and SEO – AMP. AMP stands for Accelerated Mobile Pages, and it’s a project by Google to speed up the web. Check out this week’s video to see if the hype is justified and find out what your dealership needs to know about AMP....

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]]> https://www.dealeron.com/blog/does-your-dealership-need-amp/feed/ 0 Do you know where you GMB traffic is coming from? https://www.dealeron.com/blog/where-is-google-my-business-traffic-from/ https://www.dealeron.com/blog/where-is-google-my-business-traffic-from/#respond Fri, 11 May 2018 20:46:31 +0000 https://www.dealeron.com/?p=10186 Your Google My Business listing has a huge impact on you rank, so tracking those GMB organic clicks is a no brainer, right? Definitely, but recently we’ve seen attribution problems with GMB clicks where hundreds of them are incorrectly attributed as direct in Google Analytics. If someone clicks your GMB link from a mobile device, it’ll show as direct and...

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]]> https://www.dealeron.com/blog/where-is-google-my-business-traffic-from/feed/ 0 5 Tips for optimizing your Google My Business listing https://www.dealeron.com/blog/5-tips-optimizing-google-business-listing/ https://www.dealeron.com/blog/5-tips-optimizing-google-business-listing/#comments Wed, 02 May 2018 19:50:01 +0000 https://www.dealeron.com/?p=10155 In this week’s video, we share 5 tips to help you optimize your Google My Business listing… Since most of the time, customers will have their first interaction with your Knowledge Panel or your dealership in a local pack result, it’s important to optimize your listing and maximize visibility. Use these five tips to make sure you’re providing the best...

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]]> https://www.dealeron.com/blog/5-tips-optimizing-google-business-listing/feed/ 3 How to use Google Q&A to write better website content https://www.dealeron.com/blog/use-google-qa-write-better-website-content/ https://www.dealeron.com/blog/use-google-qa-write-better-website-content/#respond Wed, 25 Apr 2018 14:15:52 +0000 https://www.dealeron.com/?p=10113 In this week’s Wednesday Workshop, Steve revisits Google Questions and Answers… This time, we talk about how you can use the new Q&A feature to help write better content on your dealership website. If you’re getting questions in Q&A, the answers to those questions either aren’t on your site or they’re too hard to find. Let the Q&A section help...

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]]> https://www.dealeron.com/blog/use-google-qa-write-better-website-content/feed/ 0 Check out our SEO Presentation from Innovative Dealer Summit https://www.dealeron.com/blog/check-seo-presentation-innovative-dealer-summit/ https://www.dealeron.com/blog/check-seo-presentation-innovative-dealer-summit/#respond Wed, 18 Apr 2018 15:27:14 +0000 https://www.dealeron.com/?p=10089 This week’s Wednesday Workshop is a bit longer than usual, because we’re sharing my awesome SEO presentation from the Innovative Dealer Summit in Denver, Colorado a few weeks ago. I shared a lot of great tips on Local SEO and some amazing new information on Google Posts and Google Questions and Answers. It’s about 45 minutes long, so make sure...

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]]> https://www.dealeron.com/blog/check-seo-presentation-innovative-dealer-summit/feed/ 0 How Not to Write for SEO https://www.dealeron.com/blog/writing-content-for-seo/ https://www.dealeron.com/blog/writing-content-for-seo/#respond Mon, 16 Apr 2018 18:38:59 +0000 https://www.dealeron.com/?p=10075 We know that you’re creating content for the benefit of your users, right? You want them to get the answers they need quickly and efficiently, and if your content happens to be strategically written to boost your search rankings, so be it. Balancing writing for user experience and SEO is a fine line every site owner is walking, but luckily...

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]]> https://www.dealeron.com/blog/writing-content-for-seo/feed/ 0 How to use Barnacle SEO to increase your visibility in organic searches https://www.dealeron.com/blog/use-barnacle-seo-increase-visibility-organic-searches/ https://www.dealeron.com/blog/use-barnacle-seo-increase-visibility-organic-searches/#respond Wed, 21 Mar 2018 14:21:20 +0000 https://www.dealeron.com/?p=9924 In this week’s Wednesday Workshop, we talk about using Barnacle SEO to help boost the visibility of your dealership in local searches. Sometimes, you just can’t beat the big powerful sites like Yelp… but you CAN use Barnacle SEO to latch on to those sites and gain more visibility through their authority. Watch the video to learn how… VIDEO TRANSCRIPT...

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]]> https://www.dealeron.com/blog/use-barnacle-seo-increase-visibility-organic-searches/feed/ 0 Are you paying attention to Google Q&A? https://www.dealeron.com/blog/paying-attention-google-qa/ https://www.dealeron.com/blog/paying-attention-google-qa/#respond Wed, 14 Mar 2018 18:04:44 +0000 https://www.dealeron.com/?p=9909 In this week’s Wednesday Workshop, we’re talking about Google’s Questions and Answers feature, which rolled out to desktop searches at the end of last year. It’s a feature that allows any user to ask – or answer – questions about your business, right on the search results page in your Knowledge Panel. Studies have shown that the automotive vertical is...

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]]> https://www.dealeron.com/blog/paying-attention-google-qa/feed/ 0 How To Read Your SEO Report https://www.dealeron.com/blog/how-to-read-an-seo-report/ https://www.dealeron.com/blog/how-to-read-an-seo-report/#respond Mon, 12 Mar 2018 14:41:01 +0000 https://www.dealeron.com/?p=9897 We all want proof that our hard work is paying off, but the real result we all want to see is some cash flow to our bottom line. As SEOs, our job is not only to provide expert knowledge and strategies, but to prove to our clients that what we’re doing is working. But as the customer, how do you...

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]]> https://www.dealeron.com/blog/how-to-read-an-seo-report/feed/ 0 Learn the latest inside tips for Local SEO https://www.dealeron.com/blog/learn-latest-inside-tips-local-seo/ https://www.dealeron.com/blog/learn-latest-inside-tips-local-seo/#comments Wed, 28 Feb 2018 14:31:50 +0000 https://www.dealeron.com/?p=9814 This week’s Wednesday Workshop video is a lot longer than normal – we wanted to share my awesome presentation from an event in Portland a few weeks ago. I haven’t shared one of my presentations in a while, and this one’s full of amazing tips and updates about Local SEO. It’s about 45 minutes long, so make sure you’ve got...

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]]> https://www.dealeron.com/blog/learn-latest-inside-tips-local-seo/feed/ 1 An easier way to ask customers for Google reviews https://www.dealeron.com/blog/easier-way-to-ask-for-reviews/ https://www.dealeron.com/blog/easier-way-to-ask-for-reviews/#comments Wed, 21 Feb 2018 20:39:01 +0000 https://www.dealeron.com/?p=9812 In this week’s Wednesday Workshop video, we’re sharing a tip to make it easier for you to get reviews on Google. It’s too confusing to tell customers to search for your dealership, look to the right, find the review stars, click the blue link to the right, and then click the blue button at the top of the window that...

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]]> https://www.dealeron.com/blog/easier-way-to-ask-for-reviews/feed/ 5 The 5 best SEO-themed Valentine’s Day cards https://www.dealeron.com/blog/5-best-seo-themed-valentines-day-cards/ https://www.dealeron.com/blog/5-best-seo-themed-valentines-day-cards/#respond Wed, 14 Feb 2018 14:57:11 +0000 https://www.dealeron.com/?p=9749 Happy Valentine’s Day! As always, we like to do fun videos for special holidays, so today, we’re sharing the 5 best SEO-themed Valentine’s Day cards. We searched deep in the corners of the internet to bring you these 5 hilarious and nerdy SEO Valentine’s cards… Enjoy! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. Today’s video is short...

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]]> https://www.dealeron.com/blog/5-best-seo-themed-valentines-day-cards/feed/ 0 DealerOn Wins BrightLocal’s Best Local SEO Blog of 2018! https://www.dealeron.com/blog/dealeron-wins-brightlocals-best-local-seo-blog-poll/ https://www.dealeron.com/blog/dealeron-wins-brightlocals-best-local-seo-blog-poll/#respond Thu, 01 Feb 2018 22:12:04 +0000 https://www.dealeron.com/?p=9695 We were THRILLED to learn that we’ve won the Best Local SEO Blog in BrightLocal’s annual poll! The competition was stiff—we were running against over 40 excellent blogs as a brand new, write-in entry, and were the only company in digital auto to be considered. We’re happy to say our commitment to education and the spread of expert knowledge won...

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]]> https://www.dealeron.com/blog/dealeron-wins-brightlocals-best-local-seo-blog-poll/feed/ 0 Is your dealership site too slow for Google’s new mobile speed update? https://www.dealeron.com/blog/will-mobile-speed-time-as-ranking-factor-affect-your-site/ https://www.dealeron.com/blog/will-mobile-speed-time-as-ranking-factor-affect-your-site/#respond Mon, 29 Jan 2018 19:16:37 +0000 https://www.dealeron.com/?p=9677 Everyone knows that that page load speed on your website is important, especially when studies show that 40% of visitors will leave a page that takes more than 3 seconds to load. Since we’re now living in the age of mobile, when customers want answers at the tips of their fingers (and they want them now), having a fast mobile...

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]]> https://www.dealeron.com/blog/will-mobile-speed-time-as-ranking-factor-affect-your-site/feed/ 0 Awesome Digital Marketing Conferences You Should Attend in 2018 https://www.dealeron.com/blog/awesome-digital-marketing-conferences-attend-2018/ https://www.dealeron.com/blog/awesome-digital-marketing-conferences-attend-2018/#comments Wed, 17 Jan 2018 16:26:25 +0000 https://www.dealeron.com/?p=9611 In this week’s video, we share our annual list of the best digital marketing conferences you should consider attending this year. We know that a lot of you handle the SEO and PPC for your dealership, or your group, so we always release our list of suggested conferences at the beginning of every year. We know that most of you...

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]]> https://www.dealeron.com/blog/awesome-digital-marketing-conferences-attend-2018/feed/ 1 Do you have a new “phantom” Google My Business listing? https://www.dealeron.com/blog/new-google-my-business-department-listing/ https://www.dealeron.com/blog/new-google-my-business-department-listing/#comments Wed, 10 Jan 2018 14:48:09 +0000 https://www.dealeron.com/?p=9576 Google has recently rolled out “department listings” for auto dealers – which means you might have a few phantom Google My Business listings for your dealership that you don’t know about! In this week’s video, we walk you through what the listings are and why they’ve appeared, then we show you exactly how to find these “phantom” listings (if you...

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]]> https://www.dealeron.com/blog/new-google-my-business-department-listing/feed/ 23 Always test everything! https://www.dealeron.com/blog/always-test-everything/ https://www.dealeron.com/blog/always-test-everything/#comments Wed, 03 Jan 2018 16:45:07 +0000 https://www.dealeron.com/?p=9535 For this week’s Wednesday Workshop (the first of 2018), we share what might be the most important tip we’ve ever shared: Don’t listen to us! That’s right, we’re telling you not to believe everything we say, or what you hear at conferences, or read on websites. Sure, it’s likely that the tips you’ll hear about will help your dealership, but...

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]]> https://www.dealeron.com/blog/always-test-everything/feed/ 1 Target the RIGHT Keywords https://www.dealeron.com/blog/target-right-keywords/ https://www.dealeron.com/blog/target-right-keywords/#respond Tue, 02 Jan 2018 14:30:41 +0000 https://www.dealeron.com/?p=9527 Last month, my column at Search Engine Land tackled a topic that the SEO industry sometimes struggles with: educating clients. I still believe that a well-educated client is a happy one, and if you ever struggle to understand exactly what it is your SEO vendor does, it might be time for an honest conversation with them. As SEO professionals, we should stay transparent about...

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]]> https://www.dealeron.com/blog/target-right-keywords/feed/ 0 Mobile & Voice Search: Marketing According to the Beatles https://www.dealeron.com/blog/mobile-voice-search-the-beatles/ https://www.dealeron.com/blog/mobile-voice-search-the-beatles/#respond Wed, 13 Dec 2017 21:45:26 +0000 https://www.dealeron.com/?p=9464 Welcome back to another Wednesday Workshop from DealerOn! This week, you’ll need to take a bit of extra time… We’re sharing Shaun’s amazing Beatles themed digital marketing presentation from Digital Dealer a few months back. It’s full of amazing info and insights, and it’ll get your dealership ready to kick some butt in 2018. Sit back, grab a notepad, and...

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]]> https://www.dealeron.com/blog/mobile-voice-search-the-beatles/feed/ 0 The most popular videos of 2017 https://www.dealeron.com/blog/popular-videos-2017/ https://www.dealeron.com/blog/popular-videos-2017/#respond Wed, 29 Nov 2017 22:37:39 +0000 https://www.dealeron.com/?p=9408 In this week’s Wednesday Workshop video, we’re sharing our most popular videos of 2017. Check out the list of links to watch any you haven’t seen yet: 10. Last week’s Thanksgiving message 9. Summer speaking events 8. Google’s Mobile First Index 7. A few truths about SEO 6. Massive fine for fake reviews 5. Don’t hide text on the home...

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]]> https://www.dealeron.com/blog/popular-videos-2017/feed/ 0 Top Three KPIs to Measure Local SEO Success https://www.dealeron.com/blog/top-three-kpis-to-measure-local-seo-success/ https://www.dealeron.com/blog/top-three-kpis-to-measure-local-seo-success/#respond Thu, 19 Oct 2017 16:12:47 +0000 https://www.dealeron.com/?p=9252 The top ranking factors for successful SEO is old news. We get that content is king, that our pages should be filled with high-quality content and be helpful and informative, and we know that backlinks have a huge impact on rank. But once you’ve got your Local SEO campaign up and running, how do you know if it’s working? How...

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]]> https://www.dealeron.com/blog/top-three-kpis-to-measure-local-seo-success/feed/ 0 Optimize your site for the right location https://www.dealeron.com/blog/optimize-your-site-for-the-right-location/ https://www.dealeron.com/blog/optimize-your-site-for-the-right-location/#respond Wed, 27 Sep 2017 15:07:19 +0000 https://www.dealeron.com/?p=9127 In this week’s Wednesday Workshop, we share a tip that stems from a discussion with a dealer in our booth at Digital Dealer 23 last week. The dealer was wondering why he didn’t show up for generic brand searches in his own town town. After a bit of digging, we realized that he was optimizing his entire site for the...

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]]> https://www.dealeron.com/blog/optimize-your-site-for-the-right-location/feed/ 0 Have you checked your mobile landing pages lately? https://www.dealeron.com/blog/importance-of-mobile-landing-pages/ https://www.dealeron.com/blog/importance-of-mobile-landing-pages/#respond Wed, 20 Sep 2017 14:04:10 +0000 https://www.dealeron.com/?p=8963 In this week’s Wednesday Workshop, we talk about the importance of landing pages – specifically, mobile landing pages. It’s incredibly important to keep customers on the path they start off on, so it’s important to create landing pages that make sense. Speed is important too… Nothing kills conversions more than a slow-loading landing page. Watch the video for all the...

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]]> https://www.dealeron.com/blog/importance-of-mobile-landing-pages/feed/ 0 Don’t miss our awesome sessions at Digital Dealer next week! https://www.dealeron.com/blog/dont-miss-awesome-sessions-digital-dealer-next-week/ https://www.dealeron.com/blog/dont-miss-awesome-sessions-digital-dealer-next-week/#respond Wed, 13 Sep 2017 14:00:09 +0000 https://www.dealeron.com/?p=8960 We’re heading to Digital Dealer next week! If you’re going to be there, you’ve got to come by booth 305 to say hi – and you don’t wanna miss the awesome sessions from the Beard and the Hair. We share all the important details in this week’s Wednesday Workshop video VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn!...

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]]> https://www.dealeron.com/blog/dont-miss-awesome-sessions-digital-dealer-next-week/feed/ 0 Add a video tour of your dealership to your website https://www.dealeron.com/blog/dealership-video-tour/ https://www.dealeron.com/blog/dealership-video-tour/#respond Wed, 30 Aug 2017 17:24:58 +0000 https://www.dealeron.com/?p=8896 In this week’s video, we talk about giving a video tour of our brand new office… which leads to an awesome tip about sharing a video tour of your dealership on your website. Watch and learn how to make your website experience better, so you’ll stand out from all of your competitors. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop...

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]]> https://www.dealeron.com/blog/dealership-video-tour/feed/ 0 An important note about moving locations https://www.dealeron.com/blog/important-note-moving-locations/ https://www.dealeron.com/blog/important-note-moving-locations/#respond Wed, 23 Aug 2017 20:15:07 +0000 https://www.dealeron.com/?p=8811 In this week’s video, we talk about the importance of updating all of your online listings to reflect your new address whenever your dealership moves to a new location. It’s important for SEO, but it’s important for customer service too. Watch the video to learn why… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week’s gonna be...

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]]> https://www.dealeron.com/blog/important-note-moving-locations/feed/ 0 An Easy, Step-by-Step Plan for Local Link Building https://www.dealeron.com/blog/an-easy-step-by-step-plan-for-local-link-building/ https://www.dealeron.com/blog/an-easy-step-by-step-plan-for-local-link-building/#respond Thu, 17 Aug 2017 16:11:01 +0000 https://www.dealeron.com/?p=7283 Last month, my column over in Search Engine Land focused on tactical strategies for building local links. It’s easy enough to have the theory down, or even know where you want to draw your local links from, but I’ve had a lot of people asking an even simpler question. What is the actual, step-by-step process to building local links? So...

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]]> https://www.dealeron.com/blog/an-easy-step-by-step-plan-for-local-link-building/feed/ 0 Stop tracking keywords… Start tracking impressions https://www.dealeron.com/blog/stop-tracking-keywords-start-tracking-impressions/ https://www.dealeron.com/blog/stop-tracking-keywords-start-tracking-impressions/#respond Wed, 16 Aug 2017 21:49:50 +0000 https://www.dealeron.com/?p=7275 In this week’s Wednesday Workshop video, we continue the discussion we started a few weeks ago with our video that talked about customers using different terms to search for dealerships. Once again, we point out that your customers are seeing different search results than what you’re seeing in your rank tracker. Instead of obsessing over the ranking results, you should...

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]]> https://www.dealeron.com/blog/stop-tracking-keywords-start-tracking-impressions/feed/ 0 Stop abusing your H1 headings https://www.dealeron.com/blog/stop-abusing-h1-headings/ https://www.dealeron.com/blog/stop-abusing-h1-headings/#respond Wed, 02 Aug 2017 20:24:01 +0000 https://www.dealeron.com/?p=7218 Lately, we’ve seen an alarming number of dealership websites incorrectly using H1 headings – or flat out abusing them. In this week’s Wednesday Workshop video, we talk about how you SHOULD be using your H1 headings. We share several examples of H1 abuse that we’ve seen lately, and we show you how to check your own site for these errors....

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]]> https://www.dealeron.com/blog/stop-abusing-h1-headings/feed/ 0 Customers don’t search for you the way you think they do https://www.dealeron.com/blog/customers-dont-search-way-think/ https://www.dealeron.com/blog/customers-dont-search-way-think/#respond Wed, 26 Jul 2017 13:58:52 +0000 https://www.dealeron.com/?p=7195 In this week’s video, the Beard is back up on his soapbox… Far too often, dealers forget that customers don’t search for them the way that they think they search. It’s easy to get obsessive over ranking reports, but ranking reports don’t really show you a true view of how you show up in local searches. It’s also important to...

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]]> https://www.dealeron.com/blog/customers-dont-search-way-think/feed/ 0 View From the Top: SEO Signals https://www.dealeron.com/blog/blogview-from-the-top-seo-signals/ https://www.dealeron.com/blog/blogview-from-the-top-seo-signals/#respond Fri, 14 Jul 2017 18:18:31 +0000 https://www.dealeron.com/?p=7168 SEO Is Not a Project – It’s All of Them I want to talk about SEO from a bit of a high level. I share a lot of specific tips & strategies for boosting specific signals for your dealership, but today we’re going to take a step back. A lot of people are disappointed in their SEO efforts because they’re thinking of...

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]]> https://www.dealeron.com/blog/blogview-from-the-top-seo-signals/feed/ 0 We’re coming to Chicago! https://www.dealeron.com/blog/were-coming-to-chicago/ https://www.dealeron.com/blog/were-coming-to-chicago/#respond Wed, 12 Jul 2017 14:55:58 +0000 https://www.dealeron.com/?p=7162 This week’s video is a short one, cause Shaun and I are both in Philadelphia speaking at Sean Bradley’s Internet Sales 20 Group conference. We stepped out of the conference this morning to shoot the video at the top of the iconic Rocky stairs, so we could let you know that we’re bringing our Topgolf event series to Chicago! We’ll...

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]]> https://www.dealeron.com/blog/were-coming-to-chicago/feed/ 0 DealerOn Event Series: Digital Strategy Summit https://www.dealeron.com/blog/blogdealeron-event-series-digital-strategy-summit/ https://www.dealeron.com/blog/blogdealeron-event-series-digital-strategy-summit/#respond Thu, 29 Jun 2017 21:00:02 +0000 https://www.dealeron.com/?p=7114 Here’s the deal. We’re going to take you right to the source…the source of digital excellence, that is. We’re pleased to announce that our next Topgolf event is OFFICIALLY on the books. DealerOn’s signature Digital Strategy Summit is going to be held in Chicago, on August 2, at Topgolf Wood Dale! We’re partnering with Google once again, to bring you a...

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]]> https://www.dealeron.com/blog/blogdealeron-event-series-digital-strategy-summit/feed/ 0 What’s up with Google’s Mobile First Index? https://www.dealeron.com/blog/whats-googles-mobile-first-index/ https://www.dealeron.com/blog/whats-googles-mobile-first-index/#respond Wed, 21 Jun 2017 16:16:49 +0000 https://www.dealeron.com/?p=7107 In this week’s Wednesday Workshop, we share more information about Google’s impending Mobile First Index. I was up in Seattle last week for SMX Advanced, one of the top digital marketing conferences in the country, and I say in on a session about the upcoming update. A Google representative shared several important tidbits about the update, including when we should...

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]]> https://www.dealeron.com/blog/whats-googles-mobile-first-index/feed/ 0 Do you have hidden content on your home page? https://www.dealeron.com/blog/hidden-content-home-page/ https://www.dealeron.com/blog/hidden-content-home-page/#respond Wed, 14 Jun 2017 17:35:18 +0000 https://www.dealeron.com/?p=7084 Does your website’s home page have content that’s hidden behind a “read more” link? That’s actually really bad… Watch this week’s video to learn why – and get your site updated as soon as possible! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week’s video is all about an incredibly important tip, one that will drastically change...

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]]> https://www.dealeron.com/blog/hidden-content-home-page/feed/ 0 Can you have too much Local SEO content? https://www.dealeron.com/blog/blogcan-you-have-too-much-local-seo-content/ https://www.dealeron.com/blog/blogcan-you-have-too-much-local-seo-content/#respond Tue, 06 Jun 2017 21:22:31 +0000 https://www.dealeron.com/?p=7065 My monthly column over at Search Engine Land is back in full force for the summer, and today we’re talking about dumping too much content onto your website. What am I talking about? Well, content is super important to your Local SEO strategy, but it’s not a catch-all cure that will immediately boost your rankings. Problem is, I’ve been seeing more...

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]]> https://www.dealeron.com/blog/blogcan-you-have-too-much-local-seo-content/feed/ 0 Advanced SEO Presentation from Brighton SEO https://www.dealeron.com/blog/advanced-seo-presentation-brighton-seo/ https://www.dealeron.com/blog/advanced-seo-presentation-brighton-seo/#respond Wed, 31 May 2017 21:51:30 +0000 https://www.dealeron.com/?p=7062 This week’s Wednesday Workshop video is an awesome one… I was in the UK last month, speaking at one of the biggest SEO conferences in the world. For the first time ever, I did a horror movie theme for the presentation, and it turned out ridiculously awesome. So, kick back – this week’s video is about 24 minutes long, but...

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]]> https://www.dealeron.com/blog/advanced-seo-presentation-brighton-seo/feed/ 0 See the Beard and the Hair LIVE https://www.dealeron.com/blog/see-beard-hair-live/ https://www.dealeron.com/blog/see-beard-hair-live/#respond Wed, 24 May 2017 16:45:33 +0000 https://www.dealeron.com/?p=7058 In this week’s Wednesday Workshop, we share all of the upcoming events where you can see the Beard and the Hair live and in person… They’re both out on the road sharing awesome knowledge nuggets about SEO, PPC, and digital marketing in general. If you’re at any of these events, make sure you find the DealerOn team and say “hi”...

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]]> https://www.dealeron.com/blog/see-beard-hair-live/feed/ 0 Test, Test, Test Your Local SEO Strategy Out https://www.dealeron.com/blog/blogtest-your-local-seo-strategy-out/ https://www.dealeron.com/blog/blogtest-your-local-seo-strategy-out/#respond Tue, 23 May 2017 21:09:49 +0000 https://www.dealeron.com/?p=7050 Want to know one of my secrets to staying ahead in Local SEO? Don’t believe everything I say. What do I mean by that? Well, it’s important to use industry research, knowledge, case studies, and best practices when putting your Local SEO strategy together. But you can’t just rely on other people’s research, even if they happen to be experts....

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]]> https://www.dealeron.com/blog/blogtest-your-local-seo-strategy-out/feed/ 0 How’s the content on your interior pages? https://www.dealeron.com/blog/hows-content-interior-pages/ https://www.dealeron.com/blog/hows-content-interior-pages/#respond Wed, 17 May 2017 14:18:08 +0000 https://www.dealeron.com/?p=7033 This week’s video is a really short one – but that’s on purpose. It’s a metaphor for the content on the interior pages of your website. Watch this week’s Wednesday Workshop to see what we mean… VIDEO TRANSCRIPT Hey, welcome back to another Wednesday Workshop from DealerOn! This week we’re going to talk about the content on your websites –...

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]]> https://www.dealeron.com/blog/hows-content-interior-pages/feed/ 0 A few truths about SEO https://www.dealeron.com/blog/a-few-truths-about-seo/ https://www.dealeron.com/blog/a-few-truths-about-seo/#comments Wed, 10 May 2017 17:30:49 +0000 https://www.dealeron.com/?p=7025 In this week’s Wednesday Workshop, we share a few simple truths about SEO. Things can get incredibly complicated, and it’s hard to keep the big picture in mind when you’re digging into specific strategies. This week’s video helps point out the important truths to keep in mind, so you’ll head down the right path with the right expectations. VIDEO TRANSCRIPT...

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]]> https://www.dealeron.com/blog/a-few-truths-about-seo/feed/ 1 Back To School: Local Link Building https://www.dealeron.com/blog/blogback-to-school-local-link-building/ https://www.dealeron.com/blog/blogback-to-school-local-link-building/#respond Tue, 25 Apr 2017 21:12:42 +0000 https://www.dealeron.com/?p=6890   How to Build Local Links with School Partnerships The end of the school year is here again. While children across the country salivate for the impending arrival of summer, new link opportunities are in full bloom. Building links through partnerships with local schools and universities is nothing new to the world of Local SEO, but linkbuilders have often fallen...

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]]> https://www.dealeron.com/blog/blogback-to-school-local-link-building/feed/ 0 How to get 10 results from Google Autosuggest https://www.dealeron.com/blog/get-10-results-google-autosuggest/ https://www.dealeron.com/blog/get-10-results-google-autosuggest/#respond Wed, 29 Mar 2017 15:54:56 +0000 https://www.dealeron.com/?p=6800 This week’s tip is a quick one, but it will help you be a MUCH better marketer for your dealership. One of the most important aspects of SEO and PPC is keyword research – you need to know how people search for the things you sell, so you can optimize your site and your ads. Our favorite keyword research tool...

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]]> https://www.dealeron.com/blog/get-10-results-google-autosuggest/feed/ 0 2 Things You Need to Know About Local SEO in 2017 https://www.dealeron.com/blog/blog2-things-you-need-know-local-seo-2017/ https://www.dealeron.com/blog/blog2-things-you-need-know-local-seo-2017/#respond Tue, 28 Mar 2017 22:51:15 +0000 https://www.dealeron.com/?p=6789   Last week, we packed up the DealerOn van and headed to San Jose to take in the glorious SMX West conference, programmed by our wonderful friends at Search Engine Land. There was a TON of great knowledge about SEO and SEM at the conference, but there were two things in particular that stuck out to me. So, naturally, I...

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]]> https://www.dealeron.com/blog/blog2-things-you-need-know-local-seo-2017/feed/ 0 6 Ways To Optimize Your Content for Local https://www.dealeron.com/blog/blog6-ways-optimize-content-for-local/ https://www.dealeron.com/blog/blog6-ways-optimize-content-for-local/#comments Wed, 22 Mar 2017 18:36:16 +0000 https://www.dealeron.com/?p=6766   Today, we’re going to get a little technical with it. We’re talking about optimizing your website for local signals, and we’ve got 6 specific spots on your website to focus on. If you didn’t know that having a solid Local SEO strategy was crucial to your visibility in the search engines, then you might want to read this article...

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]]> https://www.dealeron.com/blog/blog6-ways-optimize-content-for-local/feed/ 1 How to Write Awesome Content For Your Website https://www.dealeron.com/blog/how-to-write-awesome-content-website/ https://www.dealeron.com/blog/how-to-write-awesome-content-website/#comments Wed, 15 Mar 2017 14:16:40 +0000 https://www.dealeron.com/?p=6751 This week’s Wednesday Workshop shares some awesome in-depth tips on how to write amazing content for your dealership’s website. Steve, one of our SEO Managers, was asked to speak at Pubcon Florida last month, and his slides were so awesome, we had to share them here on a Wednesday Workshop video. If you’re writing the content for your dealership’s site,...

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]]> https://www.dealeron.com/blog/how-to-write-awesome-content-website/feed/ 1 2017 Local Search Ranking Factors https://www.dealeron.com/blog/2017-local-search-ranking-factors/ https://www.dealeron.com/blog/2017-local-search-ranking-factors/#comments Wed, 08 Mar 2017 15:42:36 +0000 https://www.dealeron.com/?p=6712 The 2017 Local Search Ranking Factors were just released last week at the MozCon Local conference in Seattle, and this week’s video shares all the details! Watch and see how the factors have changed since last year’s study, so you’ll know how you need to adjust your SEO strategy for 2017! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from...

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]]> https://www.dealeron.com/blog/2017-local-search-ranking-factors/feed/ 10 Voice search – is your dealership ready? https://www.dealeron.com/blog/voice-search-dealership-ready/ https://www.dealeron.com/blog/voice-search-dealership-ready/#respond Wed, 01 Mar 2017 18:37:48 +0000 https://www.dealeron.com/?p=6682 This week’s Wednesday Workshop should scare a lot of you… Seriously! Hardly anyone is considering voice search, and how the rise of non-typed searches will change the way people look for local car dealerships. Have you thought about how you need to prepare for searches on Siri, Alexa, Cortana, or Google Home? Has your SEO provider thought about it, and...

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]]> https://www.dealeron.com/blog/voice-search-dealership-ready/feed/ 0 6 Tips To Make Your Reviews Better https://www.dealeron.com/blog/6-tips-for-better-reviews/ https://www.dealeron.com/blog/6-tips-for-better-reviews/#respond Wed, 15 Feb 2017 17:54:29 +0000 https://www.dealeron.com/?p=6638 This week’s Wednesday Workshop shares 6 tips to help make your reviews better in 2017. I’ve been doing a lot of SEO audits with our NADA follow-ups, and we’ve seen a disturbing trend – lots of dealers are faking their reviews! We talk about fake reviews in this week’s video, and share several tips to help make your reviews more...

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]]> https://www.dealeron.com/blog/6-tips-for-better-reviews/feed/ 0 Let’s Make 2017 the Year of Honest Reviews! https://www.dealeron.com/blog/blogmake-2017-year-honest-reviews/ https://www.dealeron.com/blog/blogmake-2017-year-honest-reviews/#respond Tue, 14 Feb 2017 21:26:31 +0000 https://www.dealeron.com/?p=6617   Well, 2017 is upon us and our fearless Director of Search and Social, Greg Gifford, has got some more best SEO best practices for us. He wrote a helpful little article over at Search Engine Land, and it’s all about how to manage your business’s online reviews. The problem is that plenty of folks still have less-than-best practices when it...

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]]> https://www.dealeron.com/blog/blogmake-2017-year-honest-reviews/feed/ 0 Ranking reports don’t show SEO success https://www.dealeron.com/blog/ranking-reports-dont-show-seo-success/ https://www.dealeron.com/blog/ranking-reports-dont-show-seo-success/#comments Wed, 08 Feb 2017 19:39:32 +0000 https://www.dealeron.com/?p=6583 This week’s Wednesday Workshop video shares some important info about SEO reports. At NADA a few weeks ago, we talked to a ton of dealers who still get super old-school ranking reports from their SEO providers. Ranking reports do NOT show yo how well you’re doing with SEO, and they don’t tie in to the bottom line of the dealership....

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]]> https://www.dealeron.com/blog/ranking-reports-dont-show-seo-success/feed/ 4 Are you REALLY thinking mobile first? https://www.dealeron.com/blog/really-thinking-mobile-first/ https://www.dealeron.com/blog/really-thinking-mobile-first/#comments Wed, 01 Feb 2017 15:54:12 +0000 https://www.dealeron.com/?p=6531 “Mobile first” has been buzzy for a while now, but far too few dealers actually take that approach with their websites. In this week’s Wednesday Workshop video, we share a few links that shed more light on Google’s mobile first push. Learn why site speed is important, why mobile searches are here to stay, and how you should be adjusting...

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]]> https://www.dealeron.com/blog/really-thinking-mobile-first/feed/ 1 You’ve Got To Create A Content Calendar https://www.dealeron.com/blog/youve-got-create-content-calendar/ https://www.dealeron.com/blog/youve-got-create-content-calendar/#respond Thu, 12 Jan 2017 19:58:36 +0000 https://www.dealeron.com/?p=6448 This week’s video is a day late, cause honestly… We didn’t plan very well. BUT – that leads right in to this week’s tip: You have to establish a content calendar. If you plan ahead, it’s much easier to create great content on a regular basis. Watch the video for all the details… VIDEO TRANSCRIPT Welcome back to another Wednesday...

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]]> https://www.dealeron.com/blog/youve-got-create-content-calendar/feed/ 0 Content Silos and Blog Posts https://www.dealeron.com/blog/blogcontent-silos-blog-posts/ https://www.dealeron.com/blog/blogcontent-silos-blog-posts/#respond Tue, 10 Jan 2017 21:56:17 +0000 https://www.dealeron.com/?p=6425   When you’ve got new content to add to your website, where does it go? If your answer was, “Our blog,” then you might want to reconsider. Why? Because that kind of site structure isn’t always the best for SEO purposes, and there’s a much better strategy.  That’s right, we’re talking about using silos to group & store content on your...

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]]> https://www.dealeron.com/blog/blogcontent-silos-blog-posts/feed/ 0 Local SEO Is About So Much More Than Tools https://www.dealeron.com/blog/blogusing-local-seo-tools/ https://www.dealeron.com/blog/blogusing-local-seo-tools/#respond Tue, 03 Jan 2017 22:16:52 +0000 https://www.dealeron.com/?p=6427   Hey, check it out, our very own Greg Gifford is on his soapbox again over at Search Engine Land. The topic of the rant? Letting online SEO tools do all the work for you, instead of using them to help you do SEO work.  It’s time to rage against the machine, folks. The computer machine, that is, because the...

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]]> https://www.dealeron.com/blog/blogusing-local-seo-tools/feed/ 0 The Top 10 Videos of 2016 https://www.dealeron.com/blog/blogtop-10-videos-2016/ https://www.dealeron.com/blog/blogtop-10-videos-2016/#respond Wed, 28 Dec 2016 14:26:24 +0000 https://www.dealeron.com/?p=6412 It’s the last Wednesday Workshop of 2017! To finish up an amazing year, we’re sharing the list of the most-watched Wednesday Workshop videos of 2017: 10. Learn more about the recent Google updates 9. Man on the street interviews from NADA 2016 8. How long does SEO take? 7. Local SEO presentation from Digital Dealer 21 6. Prove you need...

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]]> https://www.dealeron.com/blog/blogtop-10-videos-2016/feed/ 0 Don’t Be Cliché in 2017 https://www.dealeron.com/blog/blogdont-be-cliche-2017/ https://www.dealeron.com/blog/blogdont-be-cliche-2017/#respond Tue, 27 Dec 2016 23:23:39 +0000 https://www.dealeron.com/?p=6415   It’s that time of year again, so you know what that means, right? Yep, the cliché New Year’s Resolution lists are starting to get some traction, along with the “Best/Worst Of” lists. In the world of marketing, though, there’s a different kind of cliché — the “How to Succeed in 2017” posts. These are packed full of actionable tips for...

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]]> https://www.dealeron.com/blog/blogdont-be-cliche-2017/feed/ 0 Update your holiday hours in Google! https://www.dealeron.com/blog/update-holiday-hours-google/ https://www.dealeron.com/blog/update-holiday-hours-google/#respond Wed, 21 Dec 2016 18:12:16 +0000 https://www.dealeron.com/?p=6404 This week’s Wednesday Workshop is a short one, but it’s incredibly important. We explain how to update your holiday hours in the Google My Business dashboard so that customers know when you’re open. Many dealerships have modified hours during the holidays (or might be closed on certain days), so it’s important to keep your customers informed. VIDEO TRANSCRIPT And welcome...

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]]> https://www.dealeron.com/blog/update-holiday-hours-google/feed/ 0 You’ve got to own your dealership’s backyard https://www.dealeron.com/blog/youve-got-dealerships-backyard/ https://www.dealeron.com/blog/youve-got-dealerships-backyard/#respond Wed, 14 Dec 2016 14:37:25 +0000 https://www.dealeron.com/?p=6362 In this week’s Wednesday Workshop video, we’re back to talking about SEO and local search results. Far too many dealers spend all of their effort trying to show up in searches in nearby (larger) cities or metros – while ignoring their own town. It’s important to own your own backyard before you go after your neighbor’s. With the recent updates...

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]]> https://www.dealeron.com/blog/youve-got-dealerships-backyard/feed/ 0 Details about the latest Google update https://www.dealeron.com/blog/details-latest-google-update/ https://www.dealeron.com/blog/details-latest-google-update/#respond Wed, 07 Dec 2016 16:21:45 +0000 https://www.dealeron.com/?p=6356 In this week’s Wednesday Workshop video, we share updated info about Google’s latest update to its search algorithm. Back in September, Google rolled out (the unfortunately named) Possum Update, which changed several elements of local search results. My friend Joy Hawkins (one of the smartest Local SEO experts out there – go follow Joy on Twitter) has done extensive research...

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]]> https://www.dealeron.com/blog/details-latest-google-update/feed/ 0 As a Local Business, You Have to Own Your Own Back Yard https://www.dealeron.com/blog/blogown-your-back-yard/ https://www.dealeron.com/blog/blogown-your-back-yard/#respond Tue, 06 Dec 2016 16:13:37 +0000 https://www.dealeron.com/?p=6352   This week on our blog, we’ve got another solid post over at Search Engine Land from our Director of Search and Social, Greg Gifford. The topic? Being the king of your own back yard before moving to your neighbor’s yard. In SEO terms, that means ranking for your local area before trying to outrank your competitors in nearby cities. Now,...

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]]> https://www.dealeron.com/blog/blogown-your-back-yard/feed/ 0 Tales from the Trenches – Don’t let a vendor hold you hostage! https://www.dealeron.com/blog/dont-let-a-vendor-hold-you-hostage/ https://www.dealeron.com/blog/dont-let-a-vendor-hold-you-hostage/#respond Wed, 30 Nov 2016 17:28:02 +0000 https://www.dealeron.com/?p=6336 This week’s Wednesday Workshop shares another crazy story from the trenches… This time, it’s a scary story about a vendor holding a dealership hostage! You’ll have to watch the video to get the full story – but make sure you’re not letting any of your vendors dictate how you run your dealership! VIDEO TRANSCRIPT Welcome back to another Wednesday workshop...

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]]> https://www.dealeron.com/blog/dont-let-a-vendor-hold-you-hostage/feed/ 0 Check out our new Local SEO Guide https://www.dealeron.com/blog/bloglocal-seo-guide-part-one/ https://www.dealeron.com/blog/bloglocal-seo-guide-part-one/#respond Wed, 09 Nov 2016 15:59:15 +0000 https://www.dealeron.com/?p=6271 Grab a copy of our SEO guide today! Download the guide now In this week’s Wednesday Workshop video, we talk about the release of our new book about Local SEO… OK, so it’s an e-book, and we’re not done writing it yet – but the first section is finished, and we’re releasing it as a stand-alone guide! The first section...

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]]> https://www.dealeron.com/blog/bloglocal-seo-guide-part-one/feed/ 0 Forget about unique content. Try actually BEING local! https://www.dealeron.com/blog/blogforget-unique-content-try-being-local/ https://www.dealeron.com/blog/blogforget-unique-content-try-being-local/#respond Tue, 18 Oct 2016 16:42:19 +0000 https://www.dealeron.com/?p=6202   We’ve got another helpful article to send your way! The SEO industry is full of changes, and what worked 5 years ago doesn’t necessarily work today. Heck, 2015’s best practices have even changed in 2016, just take a look at the recent Possum, & Penguin updates. Greg Gifford, our Director of Search and Social, has some more tips and...

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]]> https://www.dealeron.com/blog/blogforget-unique-content-try-being-local/feed/ 0 Three Easy Ways to Start Building Local Links https://www.dealeron.com/blog/blogthree-easy-ways-start-building-links/ https://www.dealeron.com/blog/blogthree-easy-ways-start-building-links/#respond Tue, 04 Oct 2016 20:42:33 +0000 https://www.dealeron.com/?p=6158   This post was written by our Search and Social Team Manager, Steve Shackelford. To hear his recent webinar, “SEO for Noobs,” click this link. So, you’ve decided to start building local links. Welcome to the wide, wonderful world of competitive link building. The good news: your dealership is probably already doing a lot of great things that are helping...

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]]> https://www.dealeron.com/blog/blogthree-easy-ways-start-building-links/feed/ 0 Details about the recent Possum and Penguin updates from Google https://www.dealeron.com/blog/details-recent-google-updates/ https://www.dealeron.com/blog/details-recent-google-updates/#comments Wed, 28 Sep 2016 16:33:24 +0000 https://www.dealeron.com/?p=6148 In this week’s Wednesday Workshop video, we explain the details about the two major updates released by Google this month. It’s not often that two major updates are pushed out in the same month, so we wanted to explain what’s changed so dealers understand what’s different. What’s been dubbed the Possum update rolled out a few weeks ago, and it’s...

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]]> https://www.dealeron.com/blog/details-recent-google-updates/feed/ 3 Prioritize your marketing channels https://www.dealeron.com/blog/blogprioritize-marketing-channels/ https://www.dealeron.com/blog/blogprioritize-marketing-channels/#respond Wed, 21 Sep 2016 17:01:12 +0000 https://www.dealeron.com/?p=6110 The Beard and the Hair are back for this week’s Wednesday Workshop video! This week, we’re talking about prioritizing your marketing channels so you get maximum return. All marketing channels are not created equal. Some work better for B2B, yet fail miserably in B2C situations. You’ve got to find the right marketing channels for your dealership and prioritize the ones...

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]]> https://www.dealeron.com/blog/blogprioritize-marketing-channels/feed/ 0 How to Make Your Content Even Better https://www.dealeron.com/blog/blogmake-content-even-better/ https://www.dealeron.com/blog/blogmake-content-even-better/#respond Wed, 14 Sep 2016 21:24:51 +0000 https://www.dealeron.com/?p=6096 For this week’s Wednesday Workshop video, we continue on the same subject of writing amazing content for your dealership’s website. Last week we shared a tip that helps come up with amazing content, and this week the tip will help you make sure the content is written well. It’s a simple tip – just read your content out loud! If...

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]]> https://www.dealeron.com/blog/blogmake-content-even-better/feed/ 0 The Secret to Writing Awesome Local Content https://www.dealeron.com/blog/blogwriting-awesome-local-content/ https://www.dealeron.com/blog/blogwriting-awesome-local-content/#respond Tue, 13 Sep 2016 19:47:26 +0000 https://www.dealeron.com/?p=6083   Do you read your web content out loud before hitting “publish?” This week, Greg Gifford has another blog post for us over at Search Engine Land asking this very question. The fact of the matter is that even though content signals from your website are arguably the most important part of your local SEO strategy, not many websites actually have quality content. In fact,...

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]]> https://www.dealeron.com/blog/blogwriting-awesome-local-content/feed/ 0 The most important question to ask for SEO https://www.dealeron.com/blog/blogimportant-question-ask-seo/ https://www.dealeron.com/blog/blogimportant-question-ask-seo/#respond Wed, 07 Sep 2016 13:22:33 +0000 https://www.dealeron.com/?p=6077 https://dealeron-1.wistia.com/medias/qg56y9vp1d?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop video, we share the most important question to ask when you’re doing SEO. Of all the signals that influence how a site shows up in search results, the content of the site is most important. When you ask yourself this all-important question and answer it well, your content will be amazing… VIDEO TRANSCRIPT Welcome...

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]]> https://www.dealeron.com/blog/blogimportant-question-ask-seo/feed/ 0 Advanced SEO Presentation from Digital Dealer 21 https://www.dealeron.com/blog/advanced-seo-presentation-digital-dealer-21/ https://www.dealeron.com/blog/advanced-seo-presentation-digital-dealer-21/#comments Wed, 24 Aug 2016 20:04:28 +0000 https://www.dealeron.com/?p=6036 https://dealeron-1.wistia.com/medias/hptkoenf3t?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop video, we’re sharing my awesome advanced SEO presentation from Digital Dealer 21. It’s a bit longer than our usual Wednesday videos, so make sure you’ve got the time to kick back and watch… I share some basic tips for Local SEO, then move on and talk about some advanced tips that I’ve never shared...

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]]> https://www.dealeron.com/blog/advanced-seo-presentation-digital-dealer-21/feed/ 4 The Key to Local SEO https://www.dealeron.com/blog/key-local-seo/ https://www.dealeron.com/blog/key-local-seo/#respond Tue, 09 Aug 2016 15:54:59 +0000 https://www.dealeron.com/?p=5980   Everybody wants a great relationship with their clients, but it’s not always easy when your clients (or your bosses) don’t understand local SEO and the incredible amount of work it takes to optimize a website. If you ask our Director of Search and Social, Greg Gifford, it’s because most of us in the SEO business are so entrenched in...

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]]> https://www.dealeron.com/blog/key-local-seo/feed/ 0 DealerOn Event Series: Golf, Google, and Cocktails https://www.dealeron.com/blog/blogblogdealeron-event-series-golf-google-and-cocktails/ https://www.dealeron.com/blog/blogblogdealeron-event-series-golf-google-and-cocktails/#respond Wed, 03 Aug 2016 19:29:09 +0000 https://www.dealeron.com/?p=5966   The DealerOn Event Series kicked off its inaugural outing, Tuesday, July 26 at Topgolf Loudoun. We didn’t know what to expect as we starting planning for this content-rich, day-long event, but based on the over 85 attendees, we’d say it was a rousing success. Google’s Nicole Walsh & Jessie Hochhalter took the stage first and wowed the audience with...

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]]> https://www.dealeron.com/blog/blogblogdealeron-event-series-golf-google-and-cocktails/feed/ 0 The Most Important Question To Ask In Local SEO https://www.dealeron.com/blog/most-important-question-local-seo/ https://www.dealeron.com/blog/most-important-question-local-seo/#comments Tue, 19 Jul 2016 17:00:18 +0000 https://www.dealeron.com/?p=5894   Over at Search Engine Land, we have another helpful guest blog post from Greg Gifford, DealerOn’s Director of Search and Social. The topic of Local SEO is oh-so-important to businesses trying to rank in their geographic areas, so don’t miss out if your dealership is having trouble beating out the local competition. The question of the day is, “Why...

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]]> https://www.dealeron.com/blog/most-important-question-local-seo/feed/ 2 Don’t forget the marketing part of content marketing! https://www.dealeron.com/blog/dont-forget-marketing-part-content-marketing/ https://www.dealeron.com/blog/dont-forget-marketing-part-content-marketing/#comments Wed, 06 Jul 2016 17:44:47 +0000 https://www.dealeron.com/?p=5873 In this week’s video, we talk about content marketing. Most dealers have blogs now, but they’re forgetting the marketing part of their content marketing. They’re not posting the right kind of content, and they’re not sharing links on social media. We share tips on the right kind of blog posts to write, and lots of helpful information about the social...

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]]> https://www.dealeron.com/blog/dont-forget-marketing-part-content-marketing/feed/ 1 Advanced SEO Presentation from SearchLove https://www.dealeron.com/blog/advanced-seo-presentation-searchlove/ https://www.dealeron.com/blog/advanced-seo-presentation-searchlove/#comments Wed, 22 Jun 2016 15:00:59 +0000 https://www.dealeron.com/?p=5845 This week’s Wednesday Workshop is PACKED with awesome, advanced tips on Local SEO. Last month, I spoke at SearchLove in Boston – one of the most prestigious SEO conferences in the US. They invite the top experts in SEO, PPC, and online marketing to share advanced tips, and my session was one of the highest rated sessions at the conference!...

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]]> https://www.dealeron.com/blog/advanced-seo-presentation-searchlove/feed/ 8 Prove you need SEO with simple math https://www.dealeron.com/blog/prove-you-need-seo-with-simple-math/ https://www.dealeron.com/blog/prove-you-need-seo-with-simple-math/#respond Wed, 08 Jun 2016 19:40:39 +0000 https://www.dealeron.com/?p=5821 For this week’s Wednesday Workshop video, we’re sharing a simple tip for proving the necessity for SEO. We’ve shared the pizza delivery SEO example in a past video, but that only showed how Local SEO works. This time, the simple example shows exactly why SEO is important for your dealership. It’s a simple math equation, so even if someone doesn’t...

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]]> https://www.dealeron.com/blog/prove-you-need-seo-with-simple-math/feed/ 0 Down With Misleading Dealership Reports! https://www.dealeron.com/blog/misleading-dealership-reports/ https://www.dealeron.com/blog/misleading-dealership-reports/#comments Thu, 26 May 2016 21:32:28 +0000 https://www.dealeron.com/?p=5803 Sorry for the delay – this should have gone up yesterday, but I was flying back from the DMSC conference in Napa, and my plane got REALLY delayed in San Francisco… This week’s video takes a look at some of the shady, misleading reports that dealers need to avoid. If you get a weird report from a prospective vendor, or...

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]]> https://www.dealeron.com/blog/misleading-dealership-reports/feed/ 5 How long does SEO take? https://www.dealeron.com/blog/how-long-does-seo-take/ https://www.dealeron.com/blog/how-long-does-seo-take/#respond Wed, 11 May 2016 19:04:11 +0000 https://dealeroncorp.wpengine.com/?p=5778 This week’s Wednesday Workshop video covers the age-old question – How long does SEO take? Unlike PPC, organic optimization isn’t an instant on. It takes time for the optimization work to produce big results. We know that lots of dealers wonder why it takes so long, so for this week’s video, we explain why you won’t see immediate results, how...

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]]> https://www.dealeron.com/blog/how-long-does-seo-take/feed/ 0 10 tips for avoiding shady SEO providers https://www.dealeron.com/blog/10-tips-avoiding-shady-seo-providers/ https://www.dealeron.com/blog/10-tips-avoiding-shady-seo-providers/#comments Tue, 10 May 2016 14:59:20 +0000 https://dealeroncorp.wpengine.com/?p=5767 Our very own Greg Gifford is at it again, blowing up the internet with his latest post on Search Engine Land. This month, he tackled the ever-present threat of the “shady SEO provider” which sadly, plagues the auto industry. His article highlights 10 tips that you can use to spot these types of shady practices and give you the ability...

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]]> https://www.dealeron.com/blog/10-tips-avoiding-shady-seo-providers/feed/ 2 Presentation from Brighton SEO [VIDEO] https://www.dealeron.com/blog/marketing-to-local-customers/ https://www.dealeron.com/blog/marketing-to-local-customers/#comments Wed, 27 Apr 2016 13:52:36 +0000 https://dealeroncorp.wpengine.com/?p=5722 I just got back from speaking at the largest SEO conference in the UK, and as always, we wanted to share the presentation with you. This time, we’ve got a video from the actual presentation… They streamed it live online, and we took the recording and added it to the slides (that’s why the video player is wider than normal)....

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]]> https://www.dealeron.com/blog/marketing-to-local-customers/feed/ 1 How to do a quick citation check https://www.dealeron.com/blog/quick-citation-check/ https://www.dealeron.com/blog/quick-citation-check/#comments Wed, 20 Apr 2016 14:09:14 +0000 https://dealeroncorp.wpengine.com/?p=5702 Citations are mentions of your dealership’s name, address, and phone number on other websites – what most dealers think of as directory listings. They’re incredibly important to local SEO – and it’s important that they’re consistent everywhere they appear. This week’s Wednesday Workshop video walks through a simple free tool that allows you to check the top 15 citation sources...

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]]> https://www.dealeron.com/blog/quick-citation-check/feed/ 2 10 Local Link Building Tips for 2016 https://www.dealeron.com/blog/10-local-link-building-tips-for-2016/ https://www.dealeron.com/blog/10-local-link-building-tips-for-2016/#respond Tue, 02 Feb 2016 17:16:02 +0000 https://dealeroncorp.wpengine.com/?p=5402   My monthly column on Search Engine Land just went up and I wanted to share it with all of you fine dealers. This month, I focus on specific link building strategies for auto dealers. If you’re handling the SEO for your dealership, this post will be a life-saver. For this month, rather than just talk about why it’s important...

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]]> https://www.dealeron.com/blog/10-local-link-building-tips-for-2016/feed/ 0 SEO Presentation from Digital Dealer 20 [VIDEO] https://www.dealeron.com/blog/seo-presentation-digital-dealer-20-video/ https://www.dealeron.com/blog/seo-presentation-digital-dealer-20-video/#respond Wed, 27 Jan 2016 22:26:27 +0000 https://dealeroncorp.wpengine.com/?p=5362 Download the slides here Whether you didn’t make it down to Florida for Digital Dealer or you just want to watch it again, here’s a copy of my SEO presentation from last week. It’s about 50 minutes long, so make sure you’ve got time to watch, but I share several advanced tips that I’ve never talked about before. You definitely...

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]]> https://www.dealeron.com/blog/seo-presentation-digital-dealer-20-video/feed/ 0 Live From Digital Dealer 20 [VIDEO] https://www.dealeron.com/blog/live-from-digital-dealer-20-video/ https://www.dealeron.com/blog/live-from-digital-dealer-20-video/#respond Wed, 20 Jan 2016 20:35:58 +0000 https://dealeroncorp.wpengine.com/?p=5355 This week’s Wednesday Workshop video is coming at you LIVE (sorta) from Digital Dealer 20 in Orlando. Shaun and I took a quick break from the booth to shoot a video in the warm sunny Florida weather – we hope you enjoy! We’ll be back in the office next week with another Wednesday Workshop!

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]]> https://www.dealeron.com/blog/live-from-digital-dealer-20-video/feed/ 0 The Best SEO Conferences to Attend in 2016 [VIDEO] https://www.dealeron.com/blog/best-seo-conferences-in-2016/ https://www.dealeron.com/blog/best-seo-conferences-in-2016/#comments Thu, 31 Dec 2015 00:09:43 +0000 https://dealeroncorp.wpengine.com/?p=5274 It’s time for the final Wednesday Workshop video of 2015! Since we’re just a few days away from the new year, we wanted to share a list of the best SEO conferences to attend in 2016. We know that a lot of dealers prefer to handle their own SEO, and the best way to stay up to date on best...

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]]> https://www.dealeron.com/blog/best-seo-conferences-in-2016/feed/ 1 How To Get Google Review Links After The G+ Update https://www.dealeron.com/blog/how-to-get-google-review-links-after-the-g-update/ https://www.dealeron.com/blog/how-to-get-google-review-links-after-the-g-update/#respond Mon, 28 Dec 2015 22:31:29 +0000 https://dealeroncorp.wpengine.com/?p=5260 I recently wrote an article on Search Engine Land, the foremost website for all things SEO, where I talk about how the recent update separating Google Business pages from Google + has left old review links broken. Don’t freak out, I also share how you can generate new ones. Local Search continues to be wildly important to car dealers. Reviews, in...

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]]> https://www.dealeron.com/blog/how-to-get-google-review-links-after-the-g-update/feed/ 0 Your Testimonials Page is Worthless [VIDEO] https://www.dealeron.com/blog/your-testimonials-page-is-worthless/ https://www.dealeron.com/blog/your-testimonials-page-is-worthless/#comments Wed, 23 Dec 2015 14:26:45 +0000 https://dealeroncorp.wpengine.com/?p=5257 Did you know that customers don’t care about your testimonials page? Sure, they want to read reviews about your dealership, but they don’t care about all the glowing 5-star reviews you’ve listed on your site. People want to read honest, unbiased third party reviews on other websites. Your customers know that you only post the best of the best reviews...

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]]> https://www.dealeron.com/blog/your-testimonials-page-is-worthless/feed/ 1 SEO Keynote Presentation From Kain Automotive Workshop https://www.dealeron.com/blog/local-seo-keynote-kain-automotive/ https://www.dealeron.com/blog/local-seo-keynote-kain-automotive/#respond Wed, 16 Dec 2015 17:02:53 +0000 https://dealeroncorp.wpengine.com/?p=5234 Want to learn the latest Local SEO tips that will help your dealership get more visibility online in 2016? Check out this video of my keynote presentation at the recent Kain Automotive Workshop in Lexington. I share all the latest Local SEO tips, as well as general tips that will help you with dealership branding and marketing. If you use...

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]]> https://www.dealeron.com/blog/local-seo-keynote-kain-automotive/feed/ 0 The New Google Plus Update [VIDEO] https://www.dealeron.com/blog/the-new-google-plus-update-video/ https://www.dealeron.com/blog/the-new-google-plus-update-video/#respond Wed, 02 Dec 2015 21:07:32 +0000 https://dealeroncorp.wpengine.com/?p=5186 Google Plus is about to roll out a massive update – you can view a preview right now. This week’s Wednesday Workshop video explains what’s changing and how the massive differences will effect your dealership. You’ll need to update a few links on your site, so make sure you watch! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop with DealerOn....

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]]> https://www.dealeron.com/blog/the-new-google-plus-update-video/feed/ 0 Writing content for your site? Read it out loud [VIDEO] https://www.dealeron.com/blog/read-your-content-out-loud/ https://www.dealeron.com/blog/read-your-content-out-loud/#respond Wed, 25 Nov 2015 16:24:04 +0000 https://dealeroncorp.wpengine.com/?p=5142 The content on your dealership’s website is the most important signal of relevancy for Google. If you want more visibility in local searches, you’ve got to have amazing content – content that answers any questions potential customers might have… Content that makes you stand out from all of your competitors… Content that’s unique, relevant, and useful. Most dealerships have pretty...

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]]> https://www.dealeron.com/blog/read-your-content-out-loud/feed/ 0 Local SEO Presentation From Confluence Conference https://www.dealeron.com/blog/local-seo-presentation-from-confluence/ https://www.dealeron.com/blog/local-seo-presentation-from-confluence/#respond Wed, 04 Nov 2015 21:29:04 +0000 https://dealeroncorp.wpengine.com/?p=5023 For this week’s Wednesday Workshop video, we’re sharing another recent presentation on Local SEO. I presented at the Confluence Conference in Oklahoma City recently, and this time they filmed my presentation. We’re sharing the video here on the blog so you can see the actual session – it’s almost like you were there! The slides are a little dark in...

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]]> https://www.dealeron.com/blog/local-seo-presentation-from-confluence/feed/ 0 The Six Degrees of Automotive SEO [VIDEO] https://www.dealeron.com/blog/the-six-degrees-of-automotive-seo-video/ https://www.dealeron.com/blog/the-six-degrees-of-automotive-seo-video/#respond Wed, 14 Oct 2015 23:53:37 +0000 https://dealeroncorp.wpengine.com/?p=4906 Last week, I presented at Digital Dealer 19 in Las Vegas. Even though I got interrupted (twice!) by a fire alarm, the presentation was a huge hit with attendees. We wanted to share the presentation with everyone out there who wasn’t able to attend the conference, so we’re posting it here as this week’s Wednesday Workshop video. Since it’s a...

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]]> https://www.dealeron.com/blog/the-six-degrees-of-automotive-seo-video/feed/ 0 Google’s Recent Map Pack Update [VIDEO] https://www.dealeron.com/blog/googles-recent-map-pack-update-video/ https://www.dealeron.com/blog/googles-recent-map-pack-update-video/#respond Wed, 09 Sep 2015 16:56:48 +0000 https://dealeroncorp.wpengine.com/?p=4371 You’ve probably noticed the recent update to the map pack on Google’s local search results. We all had a collective freak-out when we saw that the traditional 7-pack had been replaced by the new 3-pack that doesn’t show addresses or phone numbers. Even worse, a click on a pack listing now leads to the new Local Finder page, where competitors...

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]]> https://www.dealeron.com/blog/googles-recent-map-pack-update-video/feed/ 0 How To Do Barnacle SEO [VIDEO] https://www.dealeron.com/blog/how-to-do-barnacle-seo-video/ https://www.dealeron.com/blog/how-to-do-barnacle-seo-video/#respond Wed, 02 Sep 2015 16:55:20 +0000 https://dealeroncorp.wpengine.com/?p=4369 Have you ever noticed that a ton of directories and 3rd party sites show up in a lot of the automotive searches in your city? That’s one of the results of last summer’s Pigeon update. While all of your competitors are still sitting around whining about the fact that there are fewer spots on page one of Google than ever...

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]]> https://www.dealeron.com/blog/how-to-do-barnacle-seo-video/feed/ 0 85 Gnarly Local SEO Tips for Auto Dealers [VIDEO] https://www.dealeron.com/blog/85-gnarly-local-seo-tips/ https://www.dealeron.com/blog/85-gnarly-local-seo-tips/#respond Fri, 28 Aug 2015 14:55:00 +0000 https://dealeroncorp.wpengine.com/?p=4144   In case you missed it yesterday, we wanted to share the recording of my epic SEO webinar yesterday. I share 85 Local SEO tips to help your dealership show up better in local searches in Google. You’ll learn about on site optimization, link building, citations, reviews, and social media. I also point out many common mistakes that car dealers...

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]]> https://www.dealeron.com/blog/85-gnarly-local-seo-tips/feed/ 0 Local SEO vs. Traditional SEO https://www.dealeron.com/blog/local-seo-vs-traditional-seo/ https://www.dealeron.com/blog/local-seo-vs-traditional-seo/#respond Wed, 26 Aug 2015 14:23:32 +0000 https://dealeroncorp.wpengine.com/?p=4140 Did you know that Google treats some businesses differently than others? In this week’s Wednesday Workshop video, we explain how Local SEO is different from Traditional SEO… using pizza. Watch the video and learn an incredibly simple way to demonstrate how Google serves up local search results, even if a city isn’t included in the search query. Since Google treats...

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]]> https://www.dealeron.com/blog/local-seo-vs-traditional-seo/feed/ 0 Presentation: Super Powered SEO Tips for Auto Dealers https://www.dealeron.com/blog/super-powered-seo-tips-for-auto-dealers/ https://www.dealeron.com/blog/super-powered-seo-tips-for-auto-dealers/#respond Wed, 19 Aug 2015 19:43:58 +0000 https://dealeroncorp.wpengine.com/?p=4126 I presented a webinar for Digital Dealer yesterday, and we wanted to share the recording here on our blog. Learn the latest tips to help get your dealership to rank higher in local searches, from on site optimization to off site links and citations. Need help with SEO for your dealership? Let us know! We can help – even if...

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]]> https://www.dealeron.com/blog/super-powered-seo-tips-for-auto-dealers/feed/ 0 DealerOn’s New Director of Search and Social https://www.dealeron.com/blog/dealerons-new-director-of-search-and-social/ https://www.dealeron.com/blog/dealerons-new-director-of-search-and-social/#respond Wed, 12 Aug 2015 19:35:29 +0000 https://dealeroncorp.wpengine.com/?p=4116 Hey, I’m Greg, the new Director of DealerOn’s SEO department. I’m a big fan of video, so we’ll be sharing lots of video content moving forward – and here’s our first video… Important Links: My Search Engine Land ComicCon Post Register for my Digital Dealer Webinar Register for my DealerOn Webinar VIDEO TRANSCRIPT Hey – I’m Greg Gifford, DealerOn’s new...

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]]> https://www.dealeron.com/blog/dealerons-new-director-of-search-and-social/feed/ 0 6 Local Marketing Lessons Learned at San Diego ComicCon https://www.dealeron.com/blog/6-local-marketing-lessons-learned-at-san-diego-comiccon/ https://www.dealeron.com/blog/6-local-marketing-lessons-learned-at-san-diego-comiccon/#respond Fri, 24 Jul 2015 09:54:39 +0000 https://dealeroncorp.wpengine.com/?p=4098   Our new Director of Search and Social Greg Gifford was lucky enough to attend ComicCon in San Diego a few weeks ago (we’re all pretty jealous). He’s also a columnist for Search Engine Land, and his latest article shares 6 important local marketing lessons from ComicCon. He uses actual examples from the vendors at ComicCon to point out the...

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]]> https://www.dealeron.com/blog/6-local-marketing-lessons-learned-at-san-diego-comiccon/feed/ 0 How Last Week’s Google Update Impacts Your Dealership https://www.dealeron.com/blog/how-last-weeks-google-update-impacts-your-dealership/ https://www.dealeron.com/blog/how-last-weeks-google-update-impacts-your-dealership/#respond Thu, 31 Jul 2014 22:27:11 +0000 https://dealeron.com/?p=2673 In an effort to further optimize local search results, Google has begun rolling out a new tweak to its algorithm that some in the SEO community have tentatively labeled Pigeon. Dealer’s need to be aware of these changes because the Pigeon update is designed to improve local search listings for businesses (like car dealers). According to Barry Schwartz at Search...

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]]> https://www.dealeron.com/blog/how-last-weeks-google-update-impacts-your-dealership/feed/ 0 Google’s Panda Update Hits Press Release Effectiveness https://www.dealeron.com/blog/press-release-seo/ https://www.dealeron.com/blog/press-release-seo/#respond Thu, 10 Jul 2014 01:01:41 +0000 https://dealeroncorp.wpengine.com/blog/?p=1538 Many small businesses, including car dealerships, use press releases as a way to add to their search engine optimization. In fact, 3 years ago, DealerOn even recommended dealerships use a press release strategy. However, with Google’s recent algorithm changes, press release sites no longer have the search engine benefits they once did, unless and until they are able to fix...

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]]> https://www.dealeron.com/blog/press-release-seo/feed/ 0 Help Stop Stolen Content From Outranking Your Dealership Website https://www.dealeron.com/blog/stolen-content-outranking/ https://www.dealeron.com/blog/stolen-content-outranking/#comments Wed, 23 Apr 2014 19:35:15 +0000 https://dealeroncorp.wpengine.com/blog/?p=1256 It’s a pretty common practice for people to Google their own name. Sometimes out of curiosity, but sometimes to help ensure your name (or your dealership’s name) isn’t showing up on webpages you don’t want it to. You Google your dealership name to help ensure it appears where you want it to (and doesn’t where you don’t), but do you...

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]]> https://www.dealeron.com/blog/stolen-content-outranking/feed/ 1 Don’t Neglect This Basic SEO Factor https://www.dealeron.com/blog/basic-seo-factor-site-speed/ https://www.dealeron.com/blog/basic-seo-factor-site-speed/#respond Mon, 21 Apr 2014 20:38:09 +0000 https://dealeroncorp.wpengine.com/blog/?p=1245 There are thousands of things to manage in each and every dealership, including your dealer website.  So much attention is devoted to leads, conversion rate, vehicle detail pages, etc., that sometimes it’s easy to forget one of the most basic SEO factors for your website – the speed at which it loads. According to KISSmetrics, 47% of consumers expect a...

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]]> https://www.dealeron.com/blog/basic-seo-factor-site-speed/feed/ 0 Google’s Major SEO Changes in 2012 https://www.dealeron.com/blog/google-seo-changes-2012/ https://www.dealeron.com/blog/google-seo-changes-2012/#respond Wed, 12 Dec 2012 21:04:08 +0000 https://dealeroncorp.wpengine.com/blog/?p=1084 Google is constantly evolving their algorithms and search engine focus, and 2012 was a year full of changes your dealership needed to be aware of.  Here are some of the major changes Google made this past year: Increased Focus on Reputation & Trust Google made algorithm changes to penalize sites that didn’t have credible and relevant content, design, and external...

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]]> https://www.dealeron.com/blog/google-seo-changes-2012/feed/ 0 Info for Car Dealers on Penguin Updates Straight From Google’s Matt Cutts https://www.dealeron.com/blog/google-penguin-car-dealers/ https://www.dealeron.com/blog/google-penguin-car-dealers/#respond Thu, 23 Aug 2012 00:25:21 +0000 https://dealeroncorp.wpengine.com/blog/?p=1040 It seems as though Google continues to be more transparent than in the past, which is great for webmasters. At the Search Engine Strategies conference in San Francisco last week, I had the chance to take part in a Q&A with the famous Matt Cutts, head of Google’s webspam team.  One of the attendees asked Matt about the Penguin update...

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]]> https://www.dealeron.com/blog/google-penguin-car-dealers/feed/ 0 Google Announces, and Releases, Latest Panda Update https://www.dealeron.com/blog/google-panda-update/ https://www.dealeron.com/blog/google-panda-update/#respond Thu, 26 Jul 2012 23:40:02 +0000 https://dealeroncorp.wpengine.com/blog/?p=1026 It’s not often that Google announces when they are going to make changes to their algorithm in advance, but they did just that on Tuesday. The latest update under the Panda name went into effect Tuesday night, Panda 3.9.  Panda was originally released in February 2011 as a way to remove low-quality content from Google’s search results. Google made this...

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]]> https://www.dealeron.com/blog/google-panda-update/feed/ 0 Tips for Avoiding Over-Optimization Penalties on Your Dealership Website https://www.dealeron.com/blog/over-optimize-penalty/ https://www.dealeron.com/blog/over-optimize-penalty/#respond Wed, 25 Jul 2012 00:54:52 +0000 https://dealeroncorp.wpengine.com/blog/?p=1021 Google announced a few months ago that they were going to start penalizing websites that were deemed to be over-optimized for SEO as an attempt to “level the playing field”.  While many auto dealer websites shouldn’t have an issue with this (your site provider should not only be up to date on Google’s latest algorithm changes, but make sure your...

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]]> https://www.dealeron.com/blog/over-optimize-penalty/feed/ 0 Priority SEO Pages for Auto Dealerships https://www.dealeron.com/blog/priority-seo-pages/ https://www.dealeron.com/blog/priority-seo-pages/#respond Tue, 29 May 2012 19:38:54 +0000 https://dealeroncorp.wpengine.com/blog/?p=995 If you’re doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should start optimizing first to get the most bang for your SEO efforts:   Main Navigation Pages: Your home page and those that have direct navigation from your home page (mainly your...

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]]> https://www.dealeron.com/blog/priority-seo-pages/feed/ 0 Google Places New Bulk Listing Management Tool https://www.dealeron.com/blog/google-places-bulk-listing/ https://www.dealeron.com/blog/google-places-bulk-listing/#respond Mon, 21 May 2012 19:33:08 +0000 https://dealeroncorp.wpengine.com/blog/?p=987 Does your car dealership sell have more than one location?  If so, big news from Google Places.  In the past, it was difficult and cumbersome to create and manage more than one Places account.  To help their users, Google Places has created a new Bulk Listing Management Tool. This new tool allows your dealership to edit one or more listing,...

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]]> https://www.dealeron.com/blog/google-places-bulk-listing/feed/ 0 Tips to Improve Your Dealership’s Google Places Listing Ranking https://www.dealeron.com/blog/google-places-listing-ranking/ https://www.dealeron.com/blog/google-places-listing-ranking/#respond Wed, 18 Apr 2012 23:45:56 +0000 https://dealeroncorp.wpengine.com/blog/?p=960 I recently found a great article that discusses very specific things businesses should be doing to help their Google Places Listing improve its ranking.  Bizible, a start-up that makes local marketing software for businesses, conducted a pretty scientific attempt to determine how best to improve the rank of your Google Places Listing. It is also interesting because his is the...

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]]> https://www.dealeron.com/blog/google-places-listing-ranking/feed/ 0 Could Google’s Latest Algorithm Change Be Affecting Your Dealership? https://www.dealeron.com/blog/google-latest-algorithm-change/ https://www.dealeron.com/blog/google-latest-algorithm-change/#respond Thu, 01 Mar 2012 20:43:57 +0000 https://dealeroncorp.wpengine.com/blog/?p=884 Most times, Google will make changes to their algorithm that either largely go unnoticed (meaning they only affect niche sites) or unannounced (your site will see SERP changes but won’t necessarily know why).  On Tuesday, Google announced 40 changes to search quality they have made over the past month or so.   While many of these changes are pretty high...

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]]> https://www.dealeron.com/blog/google-latest-algorithm-change/feed/ 0 Title Tag Best Practices for Your Car Dealership Website https://www.dealeron.com/blog/title-tag-best-practices/ https://www.dealeron.com/blog/title-tag-best-practices/#respond Tue, 28 Feb 2012 01:09:08 +0000 https://dealeroncorp.wpengine.com/blog/?p=880 Title tags should be a part of the SEO strategy of every car dealership website.  Why?  Its contents not only provide the text for the blue-links shown on search engine result pages (meaning users use them to help decide whether or not to click onto your dealership’s site), but also tell search engines what each unique web page contains.  ...

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]]> https://www.dealeron.com/blog/title-tag-best-practices/feed/ 0 SEO Tips for Car Dealers Looking Ahead https://www.dealeron.com/blog/seo-tips-future/ https://www.dealeron.com/blog/seo-tips-future/#respond Fri, 24 Feb 2012 03:27:35 +0000 https://dealeroncorp.wpengine.com/blog/?p=877 Google+ has been promoted lately by many in the SEO industry as a “must-do” for local businesses to help their search engine optimization efforts.  While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on the cutting edge.   Here are a couple of additional things your car...

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]]> https://www.dealeron.com/blog/seo-tips-future/feed/ 0 What Can You Do With Great Rankings, But Low Website Traffic? https://www.dealeron.com/blog/great-rankings-low-traffic/ https://www.dealeron.com/blog/great-rankings-low-traffic/#respond Wed, 01 Feb 2012 20:25:45 +0000 https://dealeroncorp.wpengine.com/blog/?p=832 Many dealerships focus their search engine optimization reporting on how well they are ranking for certain terms.  As long as they show up on Page 1 of Google’s search results, they are happy.  While search engine page ranking is an important part of every dealership’s online marketing efforts, what happens if your auto dealer website is showing up on page...

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]]> https://www.dealeron.com/blog/great-rankings-low-traffic/feed/ 0 Google Changes Algorithm; Affects Top-Heavy Ad Pages https://www.dealeron.com/blog/google-too-many-ads/ https://www.dealeron.com/blog/google-too-many-ads/#respond Mon, 23 Jan 2012 22:47:51 +0000 https://dealeroncorp.wpengine.com/blog/?p=827 While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top.  It’s being called the “page layout algorithm” and affects sites that “don’t have much content ‘above-the-fold'”, according to Google’s Inside Search blog. We’ve all clicked onto a site only to have to...

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]]> https://www.dealeron.com/blog/google-too-many-ads/feed/ 0 Google: SEO is Not Spam https://www.dealeron.com/blog/seo-not-spam/ https://www.dealeron.com/blog/seo-not-spam/#respond Fri, 28 Oct 2011 01:54:34 +0000 https://dealeroncorp.wpengine.com/blog/?p=744 For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website.  Not just in the auto industry, but there are still some hold-outs that think building websites and content to be found by search engines is a little spammy. According to Matt Cutts, the head of Google’s web spam fighting team, his...

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]]> https://www.dealeron.com/blog/seo-not-spam/feed/ 0 Tips for Auto Dealer Press Releases (And Why You Should Use Them) https://www.dealeron.com/blog/auto-dealer-press-release/ https://www.dealeron.com/blog/auto-dealer-press-release/#respond Tue, 18 Oct 2011 20:37:24 +0000 https://dealeroncorp.wpengine.com/blog/?p=716 While many dealers see press releases as a marketing strategy for larger companies, it can be (and is) a valuable and worthwhile strategy for auto dealerships as well.  It’s a great way to get news about your company out both locally and nationally.  Press releases can make their way into both local and national news sources, helping your dealership brand...

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]]> https://www.dealeron.com/blog/auto-dealer-press-release/feed/ 0 Setting Up Local Listings in Search Engines (Besides Google) https://www.dealeron.com/blog/local-listing-search-engines/ https://www.dealeron.com/blog/local-listing-search-engines/#respond Wed, 28 Sep 2011 19:11:07 +0000 https://dealeroncorp.wpengine.com/blog/?p=689 Most people tend to focus a lot of their local search engine marketing for their auto dealer website on Google Places.  While it’s true that a lot, if not most, of your search  traffic comes from Google, it’s still important to make sure your dealership is properly optimized for the other major players as well. Here are directions to set...

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]]> https://www.dealeron.com/blog/local-listing-search-engines/feed/ 0 Site Not Ranking as Well as You’d Like? Check With Google https://www.dealeron.com/blog/site-not-ranking-as-well-as-youd-like-check-with-google/ https://www.dealeron.com/blog/site-not-ranking-as-well-as-youd-like-check-with-google/#respond Fri, 16 Sep 2011 19:00:47 +0000 https://dealeroncorp.wpengine.com/blog/?p=662 If you aren’t happy with the way your dealership website is performing in terms of search engine results (and you aren’t violating Google’s webmaster guidelines), you can ask Google to “reconsider” your site.  Essentially, you can ask Google to take a look at your site to see if it was manually marked as spam. Over the years, Google has improved...

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]]> https://www.dealeron.com/blog/site-not-ranking-as-well-as-youd-like-check-with-google/feed/ 0 Keep Your Dealer Site on the Top of Google’s SERP https://www.dealeron.com/blog/dealer-website-top-google-serp/ https://www.dealeron.com/blog/dealer-website-top-google-serp/#respond Fri, 05 Aug 2011 20:01:27 +0000 https://dealeroncorp.wpengine.com/blog/?p=595 There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search engines.  Google is earnest in their mission to provide the most relevant content to  their customers, so they provide tips and suggestions for how content providers can rank highly for their relevant terms. ...

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]]> https://www.dealeron.com/blog/dealer-website-top-google-serp/feed/ 0 Can Knowing Google’s Market Share Help With Your Dealership Marketing Plan? https://www.dealeron.com/blog/google-marketing-share/ https://www.dealeron.com/blog/google-marketing-share/#respond Thu, 04 Aug 2011 19:55:06 +0000 https://dealeroncorp.wpengine.com/blog/?p=590 Google seems to be everywhere lately, especially with their introduction of +1 and Google Plus.  Many people have so many different aspects of their life integrated into the search engine (email, social network, search engine, calendar, document management, etc) that sometimes it is hard to remember how we ever got along without it. Most estimates put Google’s search market share...

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]]> https://www.dealeron.com/blog/google-marketing-share/feed/ 0 Tips for Car Dealers Taking a Fresh Look at Your SEO https://www.dealeron.com/blog/basic-seo-tips/ https://www.dealeron.com/blog/basic-seo-tips/#respond Thu, 28 Jul 2011 01:27:03 +0000 https://dealeroncorp.wpengine.com/blog/?p=575 The process of maximizing the amount of traffic and leads that your website generates from Google can be daunting.  Here are some basic things that our SEO team at DealerOn recommends focusing on if you are either changing website providers, contracting with a SEO or PPC vendor, or simply taking the pulse of the performance of your site and marketing...

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]]> https://www.dealeron.com/blog/basic-seo-tips/feed/ 0 The Future of Google Local? https://www.dealeron.com/blog/google-local-portal/ https://www.dealeron.com/blog/google-local-portal/#respond Fri, 08 Jul 2011 21:41:49 +0000 https://dealeroncorp.wpengine.com/blog/?p=509 Have you seen the new offering from Google for local search? Unless you live in Austin, Portland, Madison or San Diego, chances are that you haven’t. Google’s new “Beta” Local Directory Portals are a bit of a mix between their place pages and Yelp. They let users look at all of the businesses in a city in one place (similar...

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]]> https://www.dealeron.com/blog/google-local-portal/feed/ 0 Dealership Relevant Keywords https://www.dealeron.com/blog/dealership-relevant-keywords/ https://www.dealeron.com/blog/dealership-relevant-keywords/#respond Sun, 01 May 2011 23:07:52 +0000 https://dealeron.com/blog/?p=127 While using Google’s AdWords Keyword tool is a good place to start when you are trying to come up with a keyword list for your dealership online marketing, a lot of people start there, which means your competitors could have a very similar keyword list as your dealership.  To help you stay a step ahead, I want to highlight some...

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]]> https://www.dealeron.com/blog/dealership-relevant-keywords/feed/ 0 Google Places Listing Deduplication https://www.dealeron.com/blog/duplicate-google-places-listing/ https://www.dealeron.com/blog/duplicate-google-places-listing/#respond Tue, 15 Feb 2011 12:01:52 +0000 https://dealeron.com/blog/?p=16 Have you ever gone to add your auto dealer website to Google Places only to find someone else has already claimed and verified it?  We run into this from time to time while setting up listings, and recently found this information on what to do. First, make sure no one in your dealership has already taken the initiative to set...

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]]> https://www.dealeron.com/blog/duplicate-google-places-listing/feed/ 0 How Google Works https://www.dealeron.com/blog/how-google-works/ https://www.dealeron.com/blog/how-google-works/#respond Thu, 23 Dec 2010 09:40:50 +0000 https://dealeron.com/blog/?p=41 Ever wondered how Google’s search engine works?  This cool info-graphic is definitely worth taking a look at.  While it doesn’t give away the things Google uses to rank sites, it does lend some insight into how the search engine delivers the websites you search for. How Google Works Infographic by the Pay Per Click Blog

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]]> https://www.dealeron.com/blog/how-google-works/feed/ 0 How Google Instant Search Could Change SEO https://www.dealeron.com/blog/google-instant-search-seo/ https://www.dealeron.com/blog/google-instant-search-seo/#respond Fri, 10 Sep 2010 09:47:05 +0000 https://dealeron.com/blog/?p=50 As I’m sure most people have heard, Google came out with a new feature yesterday that they’re calling Instant Search.  Since the announcement has been all over the Internet, I thought I’d try to explain what Instant Search does and how it can help your car dealer website. Google’s Instant Search resembles their auto-suggest feature, where potential search terms are...

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]]> https://www.dealeron.com/blog/google-instant-search-seo/feed/ 0 Search Engine Optimization for Google’s Caffeine Update https://www.dealeron.com/blog/seo-google-caffeine/ https://www.dealeron.com/blog/seo-google-caffeine/#respond Thu, 10 Jun 2010 10:01:50 +0000 https://dealeron.com/blog/?p=62 Now that Google’s search engine update, Caffeine, is live everywhere, a lot of people have questions about how it will impact search engine results, and more specifically, what car dealers can do to better optimize for this update. I wanted to answer both questions, so let’s start with how Caffeine will impact search engine optimization in general.  Caffeine is an...

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]]> https://www.dealeron.com/blog/seo-google-caffeine/feed/ 0 Internal Linking Helps With Car Dealer Search Engine Optimization https://www.dealeron.com/blog/internal-linking-helps-with-car-dealer-search-engine-optimization/ https://www.dealeron.com/blog/internal-linking-helps-with-car-dealer-search-engine-optimization/#respond Fri, 28 May 2010 10:03:19 +0000 https://dealeron.com/blog/?p=65 Search engine optimization can be a complicated process, especially since Google is rumored to use over 200 factors when determining how high (or low) your car dealership website ranks on their result pages.  While most people attribute successful SEO to things like keywords, meta tags, and external links, some SEO vendors forget about the importance of internal linking. Internal linking...

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]]> https://www.dealeron.com/blog/internal-linking-helps-with-car-dealer-search-engine-optimization/feed/ 0 Car Dealer Websites Need to Embrace Blended Search SEO https://www.dealeron.com/blog/blended-search-seo/ https://www.dealeron.com/blog/blended-search-seo/#respond Wed, 19 May 2010 10:16:08 +0000 https://dealeron.com/blog/?p=76 Have you noticed that when you use Google or other search engines the results page is showing different types of media, like video, images, local info, and web search, all on one page?  This is being referred to as blended search, and it is showing up more and more on search engine result pages.  Blended search gives your auto dealer...

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]]> https://www.dealeron.com/blog/blended-search-seo/feed/ 0 Google Blended Search https://www.dealeron.com/blog/auto-dealership-google-insights/ https://www.dealeron.com/blog/auto-dealership-google-insights/#respond Fri, 14 May 2010 21:22:00 +0000 https://dealeron.com/blog/?p=99 Have you noticed that when you use Google or other search engines the results page is showing different types of media, like video, images, local info, and web search, all on one page? This is being referred to as blended search, and it is showing up more and more on search engine result pages. Blended search gives your auto dealer...

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]]> https://www.dealeron.com/blog/auto-dealership-google-insights/feed/ 0 Search Engine Optimization with your Website Vendor https://www.dealeron.com/blog/search-engine-optimization-with-your-website-vendor/ https://www.dealeron.com/blog/search-engine-optimization-with-your-website-vendor/#respond Thu, 01 Apr 2010 21:51:32 +0000 https://dealeron.com/blog/?p=112 Auto dealer search engine optimization is one of the most important things when it comes to the success of your car dealership website.  Without it, most of your potential car buyers wouldn’t be able to find your site online.  This is why your dealership website vendor needs to be well-versed in SEO, and be able to educate their dealership clients....

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]]> https://www.dealeron.com/blog/search-engine-optimization-with-your-website-vendor/feed/ 0 Google Local Business Best Practices https://www.dealeron.com/blog/google-local-business-best-practices/ https://www.dealeron.com/blog/google-local-business-best-practices/#respond Mon, 16 Nov 2009 03:10:25 +0000 https://dealeroncorp.wpengine.com/blog/?p=300 Google has recently updated their Local Business listings guidelines in their efforts to further discourage any spam or inappropriate use of their Local Business listing service.  The new guidelines are listed here. If your car dealer website provider or your Internet department has already listed your dealer website in the Google local listings, then you should probably double check to...

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]]> https://www.dealeron.com/blog/google-local-business-best-practices/feed/ 0 Google Local Search https://www.dealeron.com/blog/google-local-search/ https://www.dealeron.com/blog/google-local-search/#respond Wed, 24 Jun 2009 02:54:39 +0000 https://dealeroncorp.wpengine.com/blog/?p=285 Google has done a great job making their search results better and more effective for the car buyers that use their search engine, especially when it comes to local search.  As it stands now, those who search Google for a term like “Ford dealership” or “used Nissan dealer” will see local results for these terms, even if a city isn’t...

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]]> https://www.dealeron.com/blog/google-local-search/feed/ 0 Dealership Demographic Targeting https://www.dealeron.com/blog/dealership-demographic-targeting/ https://www.dealeron.com/blog/dealership-demographic-targeting/#respond Sun, 07 Jun 2009 02:32:01 +0000 https://dealeroncorp.wpengine.com/blog/?p=272 Knowing how different groups of people use the Internet can help your auto dealership effectively target your online marketing and earn more sales.  When you take the time to segment and understand your market, it becomes easier for your dealership to send the right message to the right people at the right time, resulting in more sales for your dealership....

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]]> https://www.dealeron.com/blog/dealership-demographic-targeting/feed/ 0 Dealership Long-Tail SEO Searches https://www.dealeron.com/blog/dealership-long-tail-seo-searches/ https://www.dealeron.com/blog/dealership-long-tail-seo-searches/#respond Fri, 22 May 2009 02:21:25 +0000 https://dealeroncorp.wpengine.com/blog/?p=266 A recent study by Comscore finds that the “average” search term entered into Google continues to get longer and longer.  As it stands, the average search term contains just over 3 words, and this increase in the length of search terms doesn’t appear to be slowing. This makes search engine optimization (SEO) even more important than ever for your auto...

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]]> https://www.dealeron.com/blog/dealership-long-tail-seo-searches/feed/ 0 Google Profiles takes advantage of Identity Searches https://www.dealeron.com/blog/google-profiles-seo/ https://www.dealeron.com/blog/google-profiles-seo/#respond Tue, 28 Apr 2009 10:42:35 +0000 https://dealeroncorp.wpengine.com/blog/?p=255 When you meet someone new and you want to find out more information about them, what do you do?  If you’re like a lot of people, you’ll head straight to Google and search for their name.  I would bet that a large number of potential customers perform an Internet search on your dealership after they’ve decided to purchase from you. ...

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]]> https://www.dealeron.com/blog/google-profiles-seo/feed/ 0 Online Automotive Marketing – Patience is a Virtue https://www.dealeron.com/blog/online-automotive-marketing-patience/ https://www.dealeron.com/blog/online-automotive-marketing-patience/#respond Tue, 07 Apr 2009 10:32:25 +0000 https://dealeroncorp.wpengine.com/blog/?p=250 As an auto sales person, you want to see the results of your selling efforts as soon as possible.  As a business person, you want to see the financial benefits of any money you spend as soon as you spend it.  Business and sales tend to be focused on the here and now, and rightly so.  Especially during this lull...

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]]> https://www.dealeron.com/blog/online-automotive-marketing-patience/feed/ 0 Dealer Website Lynch Pin? https://www.dealeron.com/blog/dealership-city-targeting/ https://www.dealeron.com/blog/dealership-city-targeting/#respond Fri, 16 Jan 2009 09:40:50 +0000 https://dealeroncorp.wpengine.com/blog/?p=224 We’ve all heard the estimates about how many dealerships are going to be closing within the next year–NADA estimates that another 1000 dealerships will close in 2009 alone.  Of course this is a scary fact, but there are things that you can do to prevent your dealership from being one of them.  One of the first items is making sure...

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]]> https://www.dealeron.com/blog/dealership-city-targeting/feed/ 0