Wednesday Workshop – DealerOn https://www.dealeron.com Thu, 01 Feb 2024 15:25:55 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.24 https://www.dealeron.com/wp-content/uploads/favicon-100x100.png Wednesday Workshop – DealerOn https://www.dealeron.com 32 32 Excellence in Customer Service https://www.dealeron.com/blog/excellence-in-customer-service/ https://www.dealeron.com/blog/excellence-in-customer-service/#respond Wed, 18 May 2022 16:26:51 +0000 https://www.dealeron.com/?p=13284 Find out how DealerOn is continuing to provide the best customer service in the industry. Transcript Welcome to another Wednesday Workshop from DealerOn. Customer service is one of the ways we at DealerOn focus on creating an excellent experience for our dealer partners – But just because something is good doesn’t mean that it can’t be better. We’ve recently revamped...

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]]> https://www.dealeron.com/blog/excellence-in-customer-service/feed/ 0 3rd Party Website Product Pitfalls https://www.dealeron.com/blog/3rd-party-website-product-pitfalls/ https://www.dealeron.com/blog/3rd-party-website-product-pitfalls/#respond Wed, 11 May 2022 18:06:05 +0000 https://www.dealeron.com/?p=13280 Dealerships looking to customize their websites can often be tempted to install third party scripts, but these widgets can cause more trouble than they’re worth. Third party products can add bells and whistles to your site, but is the cost too high? We have a solution.  Transcript Welcome to another Wednesday Workshop from DealerOn. Dealerships looking to customize their websites...

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]]> https://www.dealeron.com/blog/3rd-party-website-product-pitfalls/feed/ 0 Increase Customer Engagement With Digital Retail https://www.dealeron.com/blog/increase-customer-engagement-with-digital-retail/ https://www.dealeron.com/blog/increase-customer-engagement-with-digital-retail/#respond Wed, 04 May 2022 14:49:25 +0000 https://www.dealeron.com/?p=13270 Sales leads: your dealership needs them to run and you can never get enough. But not every lead is equal. The question on every auto dealer’s mind should be, “how do I reliably get good leads?” Ready for the next evolution in digital retailing? Schedule your free APEX Digital Retailing demo today!   Transcript Welcome back to another Wednesday Workshop...

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]]> https://www.dealeron.com/blog/increase-customer-engagement-with-digital-retail/feed/ 0 Tech Advances of Digital Assistants https://www.dealeron.com/blog/technological-advances-of-digital-assistants/ https://www.dealeron.com/blog/technological-advances-of-digital-assistants/#respond Wed, 27 Apr 2022 12:59:38 +0000 https://www.dealeron.com/?p=13259 Digital assistants are a must-have technology for a dealership website, but not all chat services are created equal. Learn how we went from simple chatbots to full-service Digital Assistants in this Wednesday Workshop. Give car shoppers the ultimate service with Cyrus Digital Assistant. Schedule your demo to learn more. Transcript Below Welcome back to another Wednesday Workshop from DealerOn. Digital...

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]]> https://www.dealeron.com/blog/technological-advances-of-digital-assistants/feed/ 0 Hybrid Financing Is Here To Stay With Digital Retail https://www.dealeron.com/blog/hybrid-financing-is-here-to-stay-with-digital-retail/ https://www.dealeron.com/blog/hybrid-financing-is-here-to-stay-with-digital-retail/#respond Wed, 20 Apr 2022 15:43:18 +0000 https://www.dealeron.com/?p=13251 Customers are more comfortable with some aspects of online car buying. How can dealerships adapt to these changing expectations?   Ready for the next evolution in digital retailing? Schedule your free APEX Digital Retailing demo today!   Transcript Below Welcome to another Wednesday Workshop from DealerOn. How comfortable are your customers with buying a car online? A recent survey from...

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]]> https://www.dealeron.com/blog/hybrid-financing-is-here-to-stay-with-digital-retail/feed/ 0 Digital Assistants Give Your Customers The Care They Need https://www.dealeron.com/blog/digital-assistants-give-your-customers-the-care-they-need/ https://www.dealeron.com/blog/digital-assistants-give-your-customers-the-care-they-need/#respond Wed, 13 Apr 2022 16:16:40 +0000 https://www.dealeron.com/?p=13241 In this edition of Wednesday Workshop we break down how Cyrus Digital Assistant saves you time and money, while eliminating the need for clunky managed chat services.   Maximize Shopper Engagement With Cyrus Digital Assistant   Transcript Below Welcome to another Wednesday Workshop from DealerOn. Providing the kind of customer service your customers expect can be difficult. Much of it...

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]]> https://www.dealeron.com/blog/digital-assistants-give-your-customers-the-care-they-need/feed/ 0 Google Business Profile for Your Dealership https://www.dealeron.com/blog/google-business-profile-for-your-dealership/ https://www.dealeron.com/blog/google-business-profile-for-your-dealership/#comments Wed, 23 Feb 2022 18:22:36 +0000 https://www.dealeron.com/?p=13120 Your Google Business Profile is incredibly important for your long-term SEO strategy. Using it properly will help your dealership rank in searches. Using it improperly, or ignoring it altogether, can cost you business. In this edition of Wednesday Workshop, we take a look at how Listings Manager can keep your Google Business Profile in-sync with your website.   Transcript Below...

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]]> https://www.dealeron.com/blog/google-business-profile-for-your-dealership/feed/ 1 Google E-A-T Page Quality Principle https://www.dealeron.com/blog/google-e-a-t-page-quality-principle/ https://www.dealeron.com/blog/google-e-a-t-page-quality-principle/#respond Wed, 16 Feb 2022 16:59:08 +0000 https://www.dealeron.com/?p=13103 Google determines the accuracy of a website’s info with an internal metric summed up by the acronym E.A.T., which stands for Expertise, Authority, and Trustworthiness. In this Wednesday Workshop we break down what these mean for your website. Ready to supercharge your SEO? Schedule a free demo and we’ll show you how!   Transcript Below Welcome back to another Wednesday...

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]]> https://www.dealeron.com/blog/google-e-a-t-page-quality-principle/feed/ 0 Local Citation Management for Dealerships https://www.dealeron.com/blog/local-citation-management-for-dealerships/ https://www.dealeron.com/blog/local-citation-management-for-dealerships/#respond Wed, 02 Feb 2022 16:51:15 +0000 https://www.dealeron.com/?p=13057 Are your local citations in order? Do you know what they are? Do you know how to fix them? In this Wednesday Workshop, we’re going to talk about what your local citations are, why they’re important, and the one tool that will make managing them easy. Keep your local citation’s up to date and in-sync. Schedule a free Listings Manager...

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]]> https://www.dealeron.com/blog/local-citation-management-for-dealerships/feed/ 0 Omni-channel Marketing Automation for Your Dealership https://www.dealeron.com/blog/omni-channel-marketing-automation/ https://www.dealeron.com/blog/omni-channel-marketing-automation/#respond Wed, 19 Jan 2022 15:58:16 +0000 https://www.dealeron.com/?p=13030 Symphony Automation Suite is already an incredible time and labor-saving tool. Find out how it can enhance your customers’ experience with omni-channel marketing automation!     Transcript Welcome back to another Wednesday Workshop from DealerOn. How’s your omni-channel marketing strategy? Ok, but could be better? Today we’re going to discuss how Symphony, an automation product from DealerOn, can help. But...

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]]> https://www.dealeron.com/blog/omni-channel-marketing-automation/feed/ 0 Local SEO is a Dealership’s Best Friend https://www.dealeron.com/blog/local-seo-is-a-dealerships-best-friend/ https://www.dealeron.com/blog/local-seo-is-a-dealerships-best-friend/#respond Wed, 15 Dec 2021 18:30:18 +0000 https://www.dealeron.com/?p=12941 Local SEO is essential for a winning SEO strategy. In this week’s Wednesday Workshop, we are going over what local SEO is and how DealerOn can help. Ready to supercharge your SEO? Schedule a free demo and we’ll show you how!   Transcript below Welcome to another Wednesday Workshop from DealerOn. Local SEO is one of the most important and...

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]]> https://www.dealeron.com/blog/local-seo-is-a-dealerships-best-friend/feed/ 0 Building an Omnichannel Experience for Your Dealership https://www.dealeron.com/blog/building-an-omnichannel-experience-for-your-dealership/ https://www.dealeron.com/blog/building-an-omnichannel-experience-for-your-dealership/#respond Wed, 06 Oct 2021 15:31:52 +0000 https://www.dealeron.com/?p=12813 Are you giving your customers the omnichannel experience they demand? Make sure you are reaching your customers wherever they are with this week’s Wednesday Workshop. Ready to take your digital advertising campaigns to the next level? Schedule a free demo and we’ll show you how!   Transcript Below Welcome back to another Wednesday Workshop from DealerOn, your experts in dealership...

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]]> https://www.dealeron.com/blog/building-an-omnichannel-experience-for-your-dealership/feed/ 0 Top Five Google Ads Myths https://www.dealeron.com/blog/top-five-google-ads-myths/ https://www.dealeron.com/blog/top-five-google-ads-myths/#respond Wed, 29 Sep 2021 14:22:26 +0000 https://www.dealeron.com/?p=12806 Google Ads can be a great tool for your dealership, but are you getting the most out of it? Not if you believe these five common myths! Ready to take your digital advertising to the next level? Schedule a free demo and we’ll show you how! Transcript Below Welcome back to another Wednesday Workshop from DealerOn the experts in dealership...

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]]> https://www.dealeron.com/blog/top-five-google-ads-myths/feed/ 0 The Landscape of Car Shopping Online In Today’s Market https://www.dealeron.com/blog/the-landscape-of-car-shopping-online-in-todays-market/ https://www.dealeron.com/blog/the-landscape-of-car-shopping-online-in-todays-market/#respond Wed, 15 Sep 2021 14:48:44 +0000 https://www.dealeron.com/?p=12782 What are the significant ways the online car retailing landscape are changing? We walk you through the basics in this week’s Wednesday Workshop. Ready to maximize your dealership website experience? Schedule a free demo and we’ll show you how!   Transcript Below Welcome back to another Wednesday Workshop from DealerOn, your experts in dealership digital marketing. The online retailing landscape...

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]]> https://www.dealeron.com/blog/the-landscape-of-car-shopping-online-in-todays-market/feed/ 0 Get More Out of Digital Retailing https://www.dealeron.com/blog/get-more-out-of-digital-retailing/ https://www.dealeron.com/blog/get-more-out-of-digital-retailing/#respond Wed, 08 Sep 2021 16:27:45 +0000 https://www.dealeron.com/?p=12774 Digital Retail is a critical piece of your dealership’s digital experience. Make sure you’re extracting as much value as you can from your digital retail solution with this week’s Wednesday Workshop. Ready for the next evolution in digital retailing? Schedule your free APEX Digital Retailing demo today! Transcript Below Welcome back to another Wednesday Workshop from DealerOn, the experts in...

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]]> https://www.dealeron.com/blog/get-more-out-of-digital-retailing/feed/ 0 The Real Cost of 3rd Party Leads https://www.dealeron.com/blog/the-real-cost-of-3rd-party-leads/ https://www.dealeron.com/blog/the-real-cost-of-3rd-party-leads/#comments Wed, 18 Aug 2021 15:02:21 +0000 https://www.dealeron.com/?p=12705 Find out why third-party leads are never worth the hefty price tag! Third-Party portal leads aren’t worth it, here are five reasons why you should stop paying for them today. Ready to maximize your dealership website experience? Schedule a free demo and we’ll show you how! Transcript Welcome back to another Wednesday Workshop from DealerOn. In the constant quest for...

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]]> https://www.dealeron.com/blog/the-real-cost-of-3rd-party-leads/feed/ 2 Five Ways to Improve Your Dealership Search Rankings https://www.dealeron.com/blog/five-tips-for-improving-your-dealership-search-rankings/ https://www.dealeron.com/blog/five-tips-for-improving-your-dealership-search-rankings/#respond Wed, 11 Aug 2021 15:41:52 +0000 https://www.dealeron.com/?p=12691 SEO is a hugely important part of your online marketing presence. In this week’s Wednesday Workshop we’re going to go over five great ways to improve your SEO. Ready to take your SEO to the next level? Schedule a free demo and we’ll show you how! Transcript Welcome back to another Wednesday Workshop from DealerOn. SEO is a hugely important...

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]]> https://www.dealeron.com/blog/five-tips-for-improving-your-dealership-search-rankings/feed/ 0 Wednesday Workshop: Intro to Technical SEO https://www.dealeron.com/blog/wednesday-workshop-intro-to-technical-seo/ https://www.dealeron.com/blog/wednesday-workshop-intro-to-technical-seo/#respond Wed, 28 Jul 2021 15:00:16 +0000 https://www.dealeron.com/?p=12670 Technical SEO is a vital but often overlooked component of SEO. So we’re taking a dive into the (not so) basics of Technical SEO in this Wednesday Workshop. Ready to take your SEO to the next level? Schedule a free demo and let us show you how!   Transcript Below Welcome back to another Wednesday Workshop from DealerOn. When it...

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]]> https://www.dealeron.com/blog/wednesday-workshop-intro-to-technical-seo/feed/ 0 Wednesday Workshop: Ways to Improve Page Speed https://www.dealeron.com/blog/wednesday-workshop-ways-to-improve-page-speed/ https://www.dealeron.com/blog/wednesday-workshop-ways-to-improve-page-speed/#respond Wed, 14 Jul 2021 15:32:44 +0000 https://www.dealeron.com/?p=12634 These tips will get your page moving! If your page isn’t fast, it won’t be seen. Watch this Wednesday Workshop for tips on boosting your page speed. Ready to maximize your dealership website experience? Schedule a free demo and let us show you how! Transcript Below Welcome back to another Wednesday Workshop from DealerOn. Page speed is one of the...

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]]> https://www.dealeron.com/blog/wednesday-workshop-ways-to-improve-page-speed/feed/ 0 Wednesday Workshop: Improving Your Customer Experience https://www.dealeron.com/blog/wednesday-workshop-improving-your-customer-experience/ https://www.dealeron.com/blog/wednesday-workshop-improving-your-customer-experience/#respond Wed, 07 Jul 2021 14:08:33 +0000 https://www.dealeron.com/?p=12631 Your customer experience is important. Learn the first steps toward making it as good as you possibly can. Ready to maximize your dealership website experience? Schedule a free demo and let us show you how!   More Wednesday Workshop Videos From DealerOn SEO & SEM Teamwork Marketing Channels Overview Why CAPTCHAs May Be Costing You Conversions The Importance of a...

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]]> https://www.dealeron.com/blog/wednesday-workshop-improving-your-customer-experience/feed/ 0 Wednesday Workshop: What Exactly is FLoC Advertising? https://www.dealeron.com/blog/wednesday-workshop-what-exactly-is-floc-advertising/ https://www.dealeron.com/blog/wednesday-workshop-what-exactly-is-floc-advertising/#respond Wed, 23 Jun 2021 15:28:36 +0000 https://www.dealeron.com/?p=12602 Google is changing the way online advertisers target users! FLoC is Google’s attempt to ensure user privacy while maintaining the ability to target ads. Here’s everything we know so far. Ready to take your digital advertising campaigns to the next level? Schedule a free demo and let us show you how! More Wednesday Workshop Videos From DealerOn SEO & SEM...

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]]> https://www.dealeron.com/blog/wednesday-workshop-what-exactly-is-floc-advertising/feed/ 0 Wednesday Workshop: How to Improve Your Website Header https://www.dealeron.com/blog/wednesday-workshop-how-to-improve-your-website-header/ https://www.dealeron.com/blog/wednesday-workshop-how-to-improve-your-website-header/#respond Wed, 09 Jun 2021 14:18:42 +0000 https://www.dealeron.com/?p=12575 Your website header is the introduction to your dealership. Make a good first impression with this guide. Ready to maximize your dealership website experience? Schedule a free demo and let us show you how! More Wednesday Workshop Videos From DealerOn SEO & SEM Teamwork Marketing Channels Overview Why CAPTCHAs May Be Costing You Conversions The Importance of a Vanity URL...

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]]> https://www.dealeron.com/blog/wednesday-workshop-how-to-improve-your-website-header/feed/ 0 Wednesday Workshop: SEO and SEM Teamwork https://www.dealeron.com/blog/wednesday-workshop-seo-and-sem-teamwork/ https://www.dealeron.com/blog/wednesday-workshop-seo-and-sem-teamwork/#respond Wed, 02 Jun 2021 16:25:13 +0000 https://www.dealeron.com/?p=12562 SEO and SEM are better together than apart. Learn why you should be doing both in this week’s Wednesday Workshop.  Ready to take your SEO to the next level? Schedule a free demo and let us show you how! More Wednesday Workshop Videos From DealerOn Marketing Channels Overview Why CAPTCHAs May Be Costing You Conversions The Importance of a Vanity URL Image Optimization...

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]]> https://www.dealeron.com/blog/wednesday-workshop-seo-and-sem-teamwork/feed/ 0 Marketing Channels Overview https://www.dealeron.com/blog/marketing-channels-overview/ https://www.dealeron.com/blog/marketing-channels-overview/#respond Wed, 19 May 2021 07:00:10 +0000 https://www.dealeron.com/?p=12487 Which marketing channel is right for you? Today, we go over the five channels of online marketing so you can decide which are right for you. Transcript Welcome back to another Wednesday Workshop from DealerOn. Modern businesses need an online marketing strategy. Deciding which channels to use is critical. Today, we’re going to go over the pros and cons of...

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]]> https://www.dealeron.com/blog/marketing-channels-overview/feed/ 0 Why CAPTCHAs May Be Costing You Conversions https://www.dealeron.com/blog/why-captchas-may-be-costing-you-conversions/ https://www.dealeron.com/blog/why-captchas-may-be-costing-you-conversions/#respond Wed, 05 May 2021 14:15:25 +0000 https://www.dealeron.com/?p=12479 Does your site really need a CAPTCHA challenge? Are CAPTCHAs a necessary evil or just an evil? Find out in this week’s Wednesday Workshop. Transcript Below Welcome back to another Wednesday Workshop from DealerOn. I’d be willing to bet that no one has ever gotten to the end of a form on the internet and been happy to see a...

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]]> https://www.dealeron.com/blog/why-captchas-may-be-costing-you-conversions/feed/ 0 The Importance of a Vanity URL https://www.dealeron.com/blog/the-importance-of-a-vanity-url/ https://www.dealeron.com/blog/the-importance-of-a-vanity-url/#respond Wed, 14 Apr 2021 15:14:57 +0000 https://www.dealeron.com/?p=12452 Have you ever copied and pasted a URL and it ended up being a long string of seemingly random numbers and letters? It’s ugly, unwieldy, and doesn’t give much of a clue to what the destination is. The solution is a vanity URL. Transcript below. Welcome back to another Wednesday Workshop from DealerOn. Have you ever copied and pasted a...

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]]> https://www.dealeron.com/blog/the-importance-of-a-vanity-url/feed/ 0 Image Optimization Tips https://www.dealeron.com/blog/image-optimization-tips/ https://www.dealeron.com/blog/image-optimization-tips/#respond Wed, 07 Apr 2021 15:05:27 +0000 https://www.dealeron.com/?p=12442 Images are an often overlooked part of SEO. When there are roughly 80 million Google Image searches every day, which is nearly a quarter of all traffic on Google, that’s a problem. Today, we’re going to go over a few ways to optimize the images on your site. Ready to maximize your dealership website experience? Schedule a free demo and...

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]]> https://www.dealeron.com/blog/image-optimization-tips/feed/ 0 Chat Bots for Dealerships https://www.dealeron.com/blog/ai-bots-for-dealerships/ https://www.dealeron.com/blog/ai-bots-for-dealerships/#respond Wed, 31 Mar 2021 15:50:21 +0000 https://www.dealeron.com/?p=12413 Chat bots are not a new piece of technology, but they are finally at the point where they can do what business owners have wanted from the beginning. Today, we’re going to examine these versatile pieces of software and a few of the ways you can use them for your dealership website. Welcome back to another Wednesday Workshop from DealerOn....

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]]> https://www.dealeron.com/blog/ai-bots-for-dealerships/feed/ 0 Tips for Optimizing Your Price Stack (Part 2) https://www.dealeron.com/blog/tips-for-optimizing-your-price-stack-part-2/ https://www.dealeron.com/blog/tips-for-optimizing-your-price-stack-part-2/#respond Wed, 24 Mar 2021 14:57:30 +0000 https://www.dealeron.com/?p=12395 Last week, we went over a few ways to improve your price stack. This week, we have four more tips to ensure your price stack is designed for success. Transcript Below Welcome back to another Wednesday Workshop from DealerOn. Last week, we went over a few ways to improve your price stack. This week, we have four more tips to...

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]]> https://www.dealeron.com/blog/tips-for-optimizing-your-price-stack-part-2/feed/ 0 Optimizing Your Price Stack (Part 1) https://www.dealeron.com/blog/optimizing-your-price-stack-part-1/ https://www.dealeron.com/blog/optimizing-your-price-stack-part-1/#respond Wed, 10 Mar 2021 18:08:45 +0000 https://www.dealeron.com/?p=12367 When making the decision to buy a car, the price is often the most important part of a customer’s decision-making process. That means that the price stack should be a priority when designing your search results and vehicle details pages. Today we’re going over four ways you can optimize your price stack to give your customers the best experience. Welcome...

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]]> https://www.dealeron.com/blog/optimizing-your-price-stack-part-1/feed/ 0 Get the Most Out of Your Homepage (Part 2) https://www.dealeron.com/blog/get-the-most-out-of-your-homepage-wednesday-workshop-part-2/ https://www.dealeron.com/blog/get-the-most-out-of-your-homepage-wednesday-workshop-part-2/#respond Wed, 24 Feb 2021 16:03:14 +0000 https://www.dealeron.com/?p=12346 If you want your business to thrive, you need your website to be its best. Today, we’re going to go over a few tips on how to use certain design elements effectively and ensure that your site is gathering leads and looking great at the same time. Transcript Welcome back to another Wednesday Workshop from DealerOn. If you want your...

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]]> https://www.dealeron.com/blog/get-the-most-out-of-your-homepage-wednesday-workshop-part-2/feed/ 0 Get the Most Out of Your Homepage (Part 1) https://www.dealeron.com/blog/get-the-most-out-of-your-homepage-pt-1/ https://www.dealeron.com/blog/get-the-most-out-of-your-homepage-pt-1/#respond Wed, 17 Feb 2021 17:04:38 +0000 https://www.dealeron.com/?p=12332 DealerOn’s innovative and effective designs include four basic options, and today, we’re going to go over the pros and cons of each so you can make the decision that’s right for your dealership. Welcome back to another Wednesday Workshop from DealerOn. When it comes to the design of your homepage you want to put the very best foot forward. The...

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]]> https://www.dealeron.com/blog/get-the-most-out-of-your-homepage-pt-1/feed/ 0 What is Display Advertising? https://www.dealeron.com/blog/what-is-display-advertising/ https://www.dealeron.com/blog/what-is-display-advertising/#respond Wed, 10 Feb 2021 15:35:28 +0000 https://www.dealeron.com/?p=12325 This week, we’re talking about display ads and answering any questions you might have on how to get the most effective ones for your dealership. Transcript: Welcome back to another Wednesday Workshop from DealerOn. Display advertising has been around almost as long as the concept of making money on the internet. Initially taking the form of banner ads, display advertising...

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]]> https://www.dealeron.com/blog/what-is-display-advertising/feed/ 0 4 Ways to Get Customer Testimonials https://www.dealeron.com/blog/4-ways-to-get-customer-testimonials/ https://www.dealeron.com/blog/4-ways-to-get-customer-testimonials/#respond Wed, 03 Feb 2021 14:55:54 +0000 https://www.dealeron.com/?p=12303 Customer reviews can be some of the most effective advertising your brand can get. Of course, there’s one big problem with them: unlike your other advertising, you have very little control over your customer reviews. When you get them, who leaves them, and what they say. But today we’re going to go over a few ways you can exercise what...

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]]> https://www.dealeron.com/blog/4-ways-to-get-customer-testimonials/feed/ 0 Client or Server Side? How Your Website Should Render https://www.dealeron.com/blog/client-or-server-side-how-your-website-should-render/ https://www.dealeron.com/blog/client-or-server-side-how-your-website-should-render/#respond Wed, 27 Jan 2021 15:01:34 +0000 https://www.dealeron.com/?p=12289 Every industry has a series of questions that are almost guaranteed to provoke arguments among professionals. Web design is no different. We’re going to weigh in on one of the central debates of web design: what’s better, client side or server side rendering? Client or Server Side? How Your Website Should Render Transcript: Welcome back to another Wednesday Workshop from...

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]]> https://www.dealeron.com/blog/client-or-server-side-how-your-website-should-render/feed/ 0 4 Ways to Build Brand Awareness With Social Media https://www.dealeron.com/blog/4-ways-to-build-brand-awareness-with-social-media/ https://www.dealeron.com/blog/4-ways-to-build-brand-awareness-with-social-media/#respond Wed, 20 Jan 2021 14:37:59 +0000 https://www.dealeron.com/?p=12283 Are you using your dealership social media presence effectively? This week’s Wednesday Workshop has tips to make sure that you are! Transcript: Welcome back to another Wednesday Workshop from DealerOn. Social media can be one of the most cost-efficient ways to promote your dealership. The challenge is knowing how to effectively use these platforms to be noticed in an increasingly cluttered field. Today, we’re...

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]]> https://www.dealeron.com/blog/4-ways-to-build-brand-awareness-with-social-media/feed/ 0 Find Out What the CPRA Means For Your Website Today! https://www.dealeron.com/blog/find-out-what-the-cpra-means-for-your-website-today/ https://www.dealeron.com/blog/find-out-what-the-cpra-means-for-your-website-today/#comments Wed, 06 Jan 2021 19:33:49 +0000 https://www.dealeron.com/?p=12271 California internet privacy laws have you scratching your head? Our own Tina Cuatto breaks down what it means for you and your dealership website in our this week’s Wednesday Workshop.

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]]> https://www.dealeron.com/blog/find-out-what-the-cpra-means-for-your-website-today/feed/ 1 Optimizing Your Landing Pages https://www.dealeron.com/blog/optimizing-your-landing-pages/ https://www.dealeron.com/blog/optimizing-your-landing-pages/#respond Wed, 28 Oct 2020 14:48:09 +0000 https://www.dealeron.com/?p=12210 Are your landing pages optimized for conversion? Watch this week’s Wednesday Workshop video to see how your pages rank!

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]]> https://www.dealeron.com/blog/optimizing-your-landing-pages/feed/ 0 What Is Google’s Core Web Vitals Checking On? https://www.dealeron.com/blog/what-is-googles-core-web-vitals-checking-on/ https://www.dealeron.com/blog/what-is-googles-core-web-vitals-checking-on/#comments Wed, 21 Oct 2020 13:39:43 +0000 https://www.dealeron.com/?p=12204 Google Web Core Vitals is a great new tool, but to use it effectively you need to know what metrics it’s measuring. We walk you through its basic functionality so you can get the most out of it.

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]]> https://www.dealeron.com/blog/what-is-googles-core-web-vitals-checking-on/feed/ 1 Independent Website Analysis Can Be Misleading https://www.dealeron.com/blog/independent-website-analysis-can-be-misleading/ https://www.dealeron.com/blog/independent-website-analysis-can-be-misleading/#respond Wed, 14 Oct 2020 15:01:53 +0000 https://www.dealeron.com/?p=12199 Independent website analysis looks like it provides concrete answers to questions about your site. A number of factors make this information misleading at best.  

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]]> https://www.dealeron.com/blog/independent-website-analysis-can-be-misleading/feed/ 0 Helping Your Inventory Sell Itself https://www.dealeron.com/blog/helping-your-inventory-sell-itself/ https://www.dealeron.com/blog/helping-your-inventory-sell-itself/#respond Wed, 07 Oct 2020 13:04:27 +0000 https://www.dealeron.com/?p=12193 With showrooms closed, dealers need new ways to connect customers with merchandise. This week’s Wednesday Workshop has solutions!

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]]> https://www.dealeron.com/blog/helping-your-inventory-sell-itself/feed/ 0 Adapting Your Sales Methods to the New Normal https://www.dealeron.com/blog/adapting-your-sales-methods-to-the-new-normal/ https://www.dealeron.com/blog/adapting-your-sales-methods-to-the-new-normal/#respond Wed, 23 Sep 2020 16:02:31 +0000 https://www.dealeron.com/?p=12180 The recession and the pandemic have hit dealerships hard, but one store has managed not just to survive, but thrive.

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]]> https://www.dealeron.com/blog/adapting-your-sales-methods-to-the-new-normal/feed/ 0 Google Guaranteed https://www.dealeron.com/blog/google-guaranteed/ https://www.dealeron.com/blog/google-guaranteed/#respond Wed, 02 Sep 2020 16:42:12 +0000 https://www.dealeron.com/?p=12166 The new Google Guaranteed program is a subscription service that allows businesses to add a new badge to their search results. But is it worth the price tag?  

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]]> https://www.dealeron.com/blog/google-guaranteed/feed/ 0 Google’s Rich Results Tool https://www.dealeron.com/blog/googles-rich-results-tool/ https://www.dealeron.com/blog/googles-rich-results-tool/#respond Wed, 26 Aug 2020 13:42:22 +0000 https://www.dealeron.com/?p=12145 Not sure what kind of structured data is in your website’s code? Google’s Rich Results Tool is out of beta and ready to tell you. Learn how to leverage this information to give your site the edge it needs.

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]]> https://www.dealeron.com/blog/googles-rich-results-tool/feed/ 0 Realities of End to End Digital Retailing https://www.dealeron.com/blog/realities-of-end-to-end-digital-retailing/ https://www.dealeron.com/blog/realities-of-end-to-end-digital-retailing/#respond Tue, 28 Jul 2020 17:46:29 +0000 https://www.dealeron.com/?p=12083 Have a no-nonsense look at the future of digital retailing for car dealerships. Is an end-to-end experience what the customer even wants?

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]]> https://www.dealeron.com/blog/realities-of-end-to-end-digital-retailing/feed/ 0 Why Soft Credit Pulls Can Be Misleading https://www.dealeron.com/blog/why-soft-credit-pulls-can-be-misleading/ https://www.dealeron.com/blog/why-soft-credit-pulls-can-be-misleading/#respond Wed, 22 Jul 2020 12:41:13 +0000 https://www.dealeron.com/?p=12077 Many of your customers will come through your doors with a soft credit pull in hand. This can cause a number of problems when you initiate a hard credit pull during a sale.

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]]> https://www.dealeron.com/blog/why-soft-credit-pulls-can-be-misleading/feed/ 0 Going Touchless in the Pandemic https://www.dealeron.com/blog/going-touchless-in-the-pandemic/ https://www.dealeron.com/blog/going-touchless-in-the-pandemic/#respond Wed, 08 Jul 2020 12:51:58 +0000 https://www.dealeron.com/?p=12055 Switching your service department to a touchless model is the right decision during the pandemic. This video will give you a few tips that will protect your customers and your business.  

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]]> https://www.dealeron.com/blog/going-touchless-in-the-pandemic/feed/ 0 How Headings Help SEO https://www.dealeron.com/blog/how-headings-help-seo/ https://www.dealeron.com/blog/how-headings-help-seo/#respond Wed, 01 Jul 2020 12:49:20 +0000 https://www.dealeron.com/?p=12034 Learn all about headings and how they help your SEO in this week’s Wednesday Workshop! Video Transcript: Welcome back to another Wednesday Workshop from DealerOn!  Your website is your virtual storefront in the biggest marketplace in human history. It’s important for it to look its best.   Today, I’m going to walk you through how headings can help your website look...

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]]> https://www.dealeron.com/blog/how-headings-help-seo/feed/ 0 A Picture Is Worth 1,000 Test Drives https://www.dealeron.com/blog/a-picture-is-worth-1000-test-drives/ https://www.dealeron.com/blog/a-picture-is-worth-1000-test-drives/#respond Wed, 24 Jun 2020 15:50:19 +0000 https://www.dealeron.com/?p=12007 Your inventory is ready for its close up! This week’s Wednesday Workshop will run down some simple tips to showcase the best sides of your inventory. Video Transcript: Welcome back to another Wednesday Workshop from DealerOn. We hope you are staying safe and healthy.  Every business faces a unique set of difficulties brought on by the pandemic. For dealerships, this...

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]]> https://www.dealeron.com/blog/a-picture-is-worth-1000-test-drives/feed/ 0 To Snippet or Not to Snippet https://www.dealeron.com/blog/to-snippet-or-not-to-snippet/ https://www.dealeron.com/blog/to-snippet-or-not-to-snippet/#respond Wed, 10 Jun 2020 12:53:21 +0000 https://www.dealeron.com/?p=11961 Rich Snippets are a new tool in the kit of web developers, but how useful are they really? This week’s Wednesday Workshop gives a rundown on the basics and will help you determine if you need them or not.

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]]> https://www.dealeron.com/blog/to-snippet-or-not-to-snippet/feed/ 0 Growing Your Social Media Following https://www.dealeron.com/blog/growing-your-social-media-following/ https://www.dealeron.com/blog/growing-your-social-media-following/#respond Wed, 27 May 2020 12:31:06 +0000 https://www.dealeron.com/?p=11946 With revenues down across the board, it’s a good time to discuss the one thing that doesn’t cost you a dime: social media. Your various social media accounts are entirely free, and now is a great time to work on growing your following.  Video Transcript: Welcome back to another Wednesday Workshop from DealerOn. We hope this video finds you well. ...

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]]> https://www.dealeron.com/blog/growing-your-social-media-following/feed/ 0 Building Your Brand in Troubled Times https://www.dealeron.com/blog/building-your-brand-in-troubled-times/ https://www.dealeron.com/blog/building-your-brand-in-troubled-times/#respond Wed, 20 May 2020 12:49:44 +0000 https://www.dealeron.com/?p=11924 Learn the most effective ways to shepherd your brand through the current crisis with these three tips! Video Transcript: Welcome back to another Wednesday Workshop from DealerOn. We hope this video finds you well.  As the nation weathers the pandemic, and the likely economic downturn to follow, it’s difficult to know what to do with your business.   Today, we’re going...

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]]> https://www.dealeron.com/blog/building-your-brand-in-troubled-times/feed/ 0 4 Bad Link Outreach Practices to Avoid https://www.dealeron.com/blog/4-bad-link-outreach-practices-to-avoid/ https://www.dealeron.com/blog/4-bad-link-outreach-practices-to-avoid/#respond Wed, 13 May 2020 11:25:44 +0000 https://www.dealeron.com/?p=11914 Maximize your SEO with these four link-building tips!

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]]> https://www.dealeron.com/blog/4-bad-link-outreach-practices-to-avoid/feed/ 0 Testing Your Site’s Speed https://www.dealeron.com/blog/testing-your-sites-speed/ https://www.dealeron.com/blog/testing-your-sites-speed/#respond Wed, 06 May 2020 13:00:46 +0000 https://www.dealeron.com/?p=11907 Learn how to make sure your site is up to speed!   Video Transcript Welcome back to another Wednesday Workshop from DealerOn. We hope you are staying safe and healthy.  As many of us are either quarantined or sheltering in place, we’re turning to the internet to keep us from climbing the walls.   This puts additional strain on our nation’s...

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]]> https://www.dealeron.com/blog/testing-your-sites-speed/feed/ 0 Establishing North Star Metrics https://www.dealeron.com/blog/establishing-north-star-metrics/ https://www.dealeron.com/blog/establishing-north-star-metrics/#respond Wed, 08 Apr 2020 12:31:05 +0000 https://www.dealeron.com/?p=11827 Video Transcript Welcome back to another Wednesday Workshop from DealerOn.  Online Marketing for dealers has always been measured in absolute terms and metrics like – “what’s my Cost Per Click?” or “What’s my cost per VDP View”?  Vendors have always focused on the flavor of the day or the trendiest metric from the latest conference.   Today I’ll be talking to...

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]]> https://www.dealeron.com/blog/establishing-north-star-metrics/feed/ 0 How to Identify Bot Traffic in Google Analytics https://www.dealeron.com/blog/how-to-identify-bot-traffic-in-google-analytics/ https://www.dealeron.com/blog/how-to-identify-bot-traffic-in-google-analytics/#comments Wed, 11 Mar 2020 13:00:23 +0000 https://www.dealeron.com/?p=11772  Video Transcript Welcome back to another Wednesday Workshop from DealerOn!  Have you ever noticed traffic sources in Google Analytics that don’t seem like they should be coming to your website?  This kind of unknown traffic comes automated program known as a bot.  Simply put, bot traffic is any online traffic that is not produced by a human, and this type...

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]]> https://www.dealeron.com/blog/how-to-identify-bot-traffic-in-google-analytics/feed/ 4 What Happens if You Stop SEO? https://www.dealeron.com/blog/what-happens-if-you-stop-seo/ https://www.dealeron.com/blog/what-happens-if-you-stop-seo/#comments Wed, 04 Mar 2020 14:54:17 +0000 https://www.dealeron.com/?p=11735 Video Transcript: Welcome back to another Wednesday Workshop from DealerOn!  SEO has great longevity.  It is not uncommon for businesses to stop and start SEO; whether they are changing providers or going in a new direction. Unlike some other digital marketing tactics, the benefits of SEO can last longer than you might think.  So this begs the question…why do I...

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]]> https://www.dealeron.com/blog/what-happens-if-you-stop-seo/feed/ 2 What Exactly is Keyword Cannibalization? https://www.dealeron.com/blog/what-exactly-is-keyword-cannibalization/ https://www.dealeron.com/blog/what-exactly-is-keyword-cannibalization/#respond Wed, 26 Feb 2020 13:00:54 +0000 https://www.dealeron.com/?p=11711 Find out what keyword cannibalization is, how to identify it on your site, and best of all, a strategy to get things back on track! Video Transcript Welcome back to another Wednesday Workshop from DealerOn!  By now, you probably know that having the correct keywords in your content is important for good SEO; but we want to emphasize the word...

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]]> https://www.dealeron.com/blog/what-exactly-is-keyword-cannibalization/feed/ 0 Getting Rid of Fake Reviews https://www.dealeron.com/blog/getting-rid-of-fake-reviews/ https://www.dealeron.com/blog/getting-rid-of-fake-reviews/#respond Wed, 05 Feb 2020 13:00:52 +0000 https://www.dealeron.com/?p=11653   What do you do if you get a fake review? Video Transcript Welcome back to another Wednesday Workshop from DealerOn! “Reviews drive almost immediate conversions”, so they’re pretty important for your business’ success. No one likes to get negative Google My Business reviews; but there’s no bigger headache than receiving a FAKE negative review. This week we are going...

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]]> https://www.dealeron.com/blog/getting-rid-of-fake-reviews/feed/ 0 Can Website Security Affect SEO? https://www.dealeron.com/blog/can-website-security-affect-seo/ https://www.dealeron.com/blog/can-website-security-affect-seo/#respond Wed, 22 Jan 2020 15:06:31 +0000 https://www.dealeron.com/?p=11593 Is your website’s security affecting your SEO? Find out how to ensure your site is secure in this week’s Wednesday Workshop! Video Transcript Welcome back to another Wednesday Workshop from DealerOn! As we’ve discussed before, there are over 200 ranking factors that can impact how well your site ranks in search results. Some of these factors are big and obvious,...

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]]> https://www.dealeron.com/blog/can-website-security-affect-seo/feed/ 0 What is Crawl Budget? https://www.dealeron.com/blog/what-is-crawl-budget/ https://www.dealeron.com/blog/what-is-crawl-budget/#respond Wed, 15 Jan 2020 14:00:04 +0000 https://www.dealeron.com/?p=11565 Learn what a crawl budget is and how can you increase the rate at which pages are crawled in this week’s Wednesday Workshop. Video Transcript There are a lot of confusing concepts in SEO, especially when it comes to how the search algorithm evaluates your website. One of the more confusing technical SEO elements is crawl budget. As there are...

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]]> https://www.dealeron.com/blog/what-is-crawl-budget/feed/ 0 How will SEO change in 2020? https://www.dealeron.com/blog/how-will-seo-change-in-2020/ https://www.dealeron.com/blog/how-will-seo-change-in-2020/#comments Wed, 18 Dec 2019 13:00:01 +0000 https://www.dealeron.com/?p=11519 The decade is almost over, and with each new year has come many changes. In her final Wednesday Workshop video of 2019, Kelcey discusses some big changes coming our way for SEO in 2020. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn! This will be our last Wednesday Workshop of the year, so you know we have to...

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]]> https://www.dealeron.com/blog/how-will-seo-change-in-2020/feed/ 3 How are SEO and SEM different? https://www.dealeron.com/blog/how-are-seo-and-sem-different/ https://www.dealeron.com/blog/how-are-seo-and-sem-different/#respond Wed, 20 Nov 2019 13:00:07 +0000 https://www.dealeron.com/?p=11364 One of the biggest misconceptions in the realm of digital marketing is the difference between SEO and SEM. This week, we discuss three key differences between these two very important online business practices. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn! There are a lot of acronyms in the digital marketing landscape. Between APIs, CTRs, NAPs and SERPs,...

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]]> https://www.dealeron.com/blog/how-are-seo-and-sem-different/feed/ 0 Disowning the Disavow Tool https://www.dealeron.com/blog/disowning-the-disavow-tool/ https://www.dealeron.com/blog/disowning-the-disavow-tool/#respond Wed, 30 Oct 2019 15:50:09 +0000 https://www.dealeron.com/?p=11286 In this week’s Wednesday Workshop, Kelcey shares why it’s time to stop using the disavow tool in Google Search Console so liberally. Using this tool incorrectly can come with some pretty negative consequences. Watch now or read on to find out why you should disown the disavow tool. VIDEO TRANSCRIPT  Welcome back to another Wednesday Workshop from DealerOn! Have you...

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]]> https://www.dealeron.com/blog/disowning-the-disavow-tool/feed/ 0 What you really need to know about the H1 tag https://www.dealeron.com/blog/what-you-really-need-to-know-about-the-h1-tag/ https://www.dealeron.com/blog/what-you-really-need-to-know-about-the-h1-tag/#respond Wed, 23 Oct 2019 13:00:31 +0000 https://www.dealeron.com/?p=11237 There are a lot of things that go into optimizing an H1 tag on a web page. Have you ever stopped to consider whether or not this onpage element even matters? In this week’s video, we will discuss just what exactly an H1 tag is, and what you need to know about it. VIDEO TRANSCRIPT Welcome back to another Wednesday...

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]]> https://www.dealeron.com/blog/what-you-really-need-to-know-about-the-h1-tag/feed/ 0 Who changed my Google My Business listing? https://www.dealeron.com/blog/who-changed-my-google-my-business-listing/ https://www.dealeron.com/blog/who-changed-my-google-my-business-listing/#respond Wed, 02 Oct 2019 13:00:59 +0000 https://www.dealeron.com/?p=11163 Kelcey will be away from the office for a couple of weeks as she embarks on her honeymoon in Thailand; but not to worry! She has given us a few tasty tidbits of SEO knowledge to chew on in her absence. Have you ever dealt with a change in your Google My Business listing that you are certain you didn’t...

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]]> https://www.dealeron.com/blog/who-changed-my-google-my-business-listing/feed/ 0 Is rank tracking by zip code an effective way to measure Local SEO success? https://www.dealeron.com/blog/is-rank-tracking-by-zip-code-an-effective-way-to-measure-local-seo-success/ https://www.dealeron.com/blog/is-rank-tracking-by-zip-code-an-effective-way-to-measure-local-seo-success/#respond Wed, 18 Sep 2019 13:00:21 +0000 https://www.dealeron.com/?p=11116   If you’re measuring the effectiveness of your SEO campaigns via rank tracking by zip code, you’re not alone; but doing this will not help you see accurate results. In this week’s video, we break down why this is the case, and what a good measure of success looks like. VIDEO TRANSCRIPT  Welcome back to another Wednesday Workshop from DealerOn. ...

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]]> https://www.dealeron.com/blog/is-rank-tracking-by-zip-code-an-effective-way-to-measure-local-seo-success/feed/ 0 4 Ways to Optimize your Website for Voice Search https://www.dealeron.com/blog/4-ways-to-optimize-your-website-for-voice-search/ https://www.dealeron.com/blog/4-ways-to-optimize-your-website-for-voice-search/#comments Wed, 11 Sep 2019 20:55:42 +0000 https://www.dealeron.com/?p=11062 The use of voice search is only becoming more and more prevalent. Do you know if you’re optimizing for it? In this week’s video, we’ll discuss how to improve your website for both voice search and traditional search methods. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. In case you missed it, mobile traffic has taken the lead over...

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]]> https://www.dealeron.com/blog/4-ways-to-optimize-your-website-for-voice-search/feed/ 3 Understanding Factors that Affect Click Through Rate https://www.dealeron.com/blog/understanding-factors-that-affect-click-through-rate/ https://www.dealeron.com/blog/understanding-factors-that-affect-click-through-rate/#respond Wed, 04 Sep 2019 13:00:39 +0000 https://www.dealeron.com/?p=11033 Do you understand what click through rate is, and how it is affected? In this week’s video, we dive into some recent studies and tests that help us understand how to achieve a better CTR; and thus, improved organic search visibility.  VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn!  In past workshops, we’ve discussed that there are over...

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]]> https://www.dealeron.com/blog/understanding-factors-that-affect-click-through-rate/feed/ 0 Can pages blocked by robots.txt still rank? https://www.dealeron.com/blog/can-pages-blocked-by-robots-txt-still-rank/ https://www.dealeron.com/blog/can-pages-blocked-by-robots-txt-still-rank/#comments Wed, 28 Aug 2019 13:00:27 +0000 https://www.dealeron.com/?p=11013 Isn’t it crazy when pages that should be blocked by robots.txt end up in search results anyway? During this week’s Wednesday Workshop, we break down just how and why this happens.  VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn.  Last month, during our video on Technical SEO, we discussed that Google will no longer support robots.txt files that...

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]]> https://www.dealeron.com/blog/can-pages-blocked-by-robots-txt-still-rank/feed/ 3 DD27 Wrap-Up: Do Citations Still Matter? https://www.dealeron.com/blog/dd27-wrap-up-do-citations-still-matter/ https://www.dealeron.com/blog/dd27-wrap-up-do-citations-still-matter/#respond Wed, 21 Aug 2019 15:00:45 +0000 https://www.dealeron.com/?p=10972 Our team is finishing up another great Digital Dealer conference. Before heading back to the office, we’re posing the question: do citations still matter? Find out on this week’s video. VIDEO TRANSCRIPT  Welcome to another Wednesday Workshop from DealerOn. Our team is in Las Vegas today, wrapping up another great Digital Dealer Conference. We’ve had a blast meeting all of...

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]]> https://www.dealeron.com/blog/dd27-wrap-up-do-citations-still-matter/feed/ 0