Video – DealerOn https://www.dealeron.com Thu, 01 Feb 2024 15:25:55 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.24 https://www.dealeron.com/wp-content/uploads/favicon-100x100.png Video – DealerOn https://www.dealeron.com 32 32 Level Up Your Leads https://www.dealeron.com/blog/level-up-your-leads/ https://www.dealeron.com/blog/level-up-your-leads/#respond Wed, 02 Nov 2022 18:04:34 +0000 https://www.dealeron.com/?p=13737 There’s a better way to generate leads on your dealership website. Watch this video to find out how gamifying your website takes your lead generation to the next level. Transcript Welcome to Level Up Your Leads presented by DealerOn. The modern shopper is savvy and only getting savvier, so getting leads isn’t as easy as it used to be. Reliably...

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]]> https://www.dealeron.com/blog/level-up-your-leads/feed/ 0 FAQ for Local SEO https://www.dealeron.com/blog/faq-for-local-seo/ https://www.dealeron.com/blog/faq-for-local-seo/#respond Wed, 07 Aug 2019 21:36:47 +0000 https://www.dealeron.com/?p=10912 Believe it or not, many clients ask many of the same questions. We’re always happy to answer any quandaries our dealers may pose; but today, we’re covering some FAQs to help everyone have a better understanding of Local SEO. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. Throughout the course of a week, there are certain questions our...

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]]> https://www.dealeron.com/blog/faq-for-local-seo/feed/ 0 Taking the Pain out of Asking for Google Reviews https://www.dealeron.com/blog/taking-the-pain-out-of-asking-for-google-reviews/ https://www.dealeron.com/blog/taking-the-pain-out-of-asking-for-google-reviews/#respond Wed, 31 Jul 2019 16:20:00 +0000 https://www.dealeron.com/?p=10897 Asking for Google reviews can be a total pain; but it is essential to good SEO strategy. This week, we cover how to get these coveted GMB reviews in a less painful way. VIDEO TRANSCRIPT Welcome to another Wednesday Workshop from DealerOn. By now, you probably know that your review score is important for Local SEO; but sometimes, it can...

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]]> https://www.dealeron.com/blog/taking-the-pain-out-of-asking-for-google-reviews/feed/ 0 Codes Decoded: A guide for HTTP Status Codes https://www.dealeron.com/blog/codes-decoded-a-guide-for-http-status-codes/ https://www.dealeron.com/blog/codes-decoded-a-guide-for-http-status-codes/#respond Wed, 24 Jul 2019 20:32:48 +0000 https://www.dealeron.com/?p=10893 There are dozens of status codes that a page on a website can display to its users; but what the heck is a status code anyway? This week, we dive into the specifics of HTTP status codes and how they matter for SEO. VIDEO TRANSCRIPT  Welcome back to another Wednesday Workshop from DealerOn.  Have you ever tried to go to...

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]]> https://www.dealeron.com/blog/codes-decoded-a-guide-for-http-status-codes/feed/ 0 Crash Course in Technical SEO for 2019 https://www.dealeron.com/blog/crash-course-in-technical-seo-for-2019/ https://www.dealeron.com/blog/crash-course-in-technical-seo-for-2019/#respond Wed, 17 Jul 2019 23:03:28 +0000 https://www.dealeron.com/?p=10889 Technical SEO definitely isn’t easy, and it often befuddles us; but it’s just as important as the more creative elements of optimization for search engines. Check out this video, so you can “get techy with it” in 2019. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. When trying to get the most out of SEO for your site,...

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]]> https://www.dealeron.com/blog/crash-course-in-technical-seo-for-2019/feed/ 0 Christmas in July with Google My Business https://www.dealeron.com/blog/christmas-in-july-with-google-my-business/ https://www.dealeron.com/blog/christmas-in-july-with-google-my-business/#comments Wed, 10 Jul 2019 22:35:01 +0000 https://www.dealeron.com/?p=10883 Google has gifted us with some pretty cool updates this year, almost like it’s Christmas! Plus, Christmas has come a second time this year; gifting us with six GMB updates to improve your organic presence.  VIDEO TRANSCRIPT  Welcome to another Wednesday Workshop from DealerOn. Christmas has come twice this year; and this time, it’s Christmas in July! Just when we...

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]]> https://www.dealeron.com/blog/christmas-in-july-with-google-my-business/feed/ 2 Have you heard about these recent Google updates? https://www.dealeron.com/blog/have-you-heard-about-these-recent-google-updates/ https://www.dealeron.com/blog/have-you-heard-about-these-recent-google-updates/#respond Wed, 29 May 2019 14:35:57 +0000 https://www.dealeron.com/?p=10848 In this week’s Wednesday Workshop, Kelcey shares the details about a few recent Google updates. Watch and find out what’s different on the mobile search front. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, we’re bringing you up-to-speed on the latest Google news. If you’ve performed a Google search on your smartphone recently, you may have...

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]]> https://www.dealeron.com/blog/have-you-heard-about-these-recent-google-updates/feed/ 0 Will Google start charging for local search? https://www.dealeron.com/blog/will-google-start-charging-for-local-search/ https://www.dealeron.com/blog/will-google-start-charging-for-local-search/#comments Wed, 22 May 2019 19:41:18 +0000 https://www.dealeron.com/?p=10823 In this week’s Wednesday Workshop, we break down Google’s recent survey about paid features in Google My Business and what it might signal for the future. See what’s cool, what’s not that special, and what’s absolutely mind-blowing – watch it now! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. We’ve got a crazy bit of news for you...

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]]> https://www.dealeron.com/blog/will-google-start-charging-for-local-search/feed/ 1 Your primary GMB category carries more weight https://www.dealeron.com/blog/your-primary-gmb-category-carries-more-weight/ https://www.dealeron.com/blog/your-primary-gmb-category-carries-more-weight/#comments Wed, 24 Apr 2019 14:19:26 +0000 https://www.dealeron.com/?p=10805 In this week’s video, we share another important tip about Google My Business category choices. While you’ve got multiple category fields available, your primary category is the most important. Google’s algorithm gives much more weight to your primary category, which helps you to show up better in searches related to that category. Watch the video for all the details… (if...

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]]> https://www.dealeron.com/blog/your-primary-gmb-category-carries-more-weight/feed/ 2 The secret to recovering filtered Yelp reviews https://www.dealeron.com/blog/how-to-recover-filtered-yelp-reviews-2/ https://www.dealeron.com/blog/how-to-recover-filtered-yelp-reviews-2/#comments Wed, 20 Mar 2019 15:00:09 +0000 https://www.dealeron.com/?p=10781 Let’s face it, we all hate dealing with Yelp. Thanks to the aggressive filter, dealerships lose out on hundreds of awesome positive reviews. In this week’s Wednesday Workshop, I share a secret tactic that can help you recover a significant number of those positive reviews. They’ll show publicly, raising your review count and giving you a better aggregate rating. VIDEO...

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]]> https://www.dealeron.com/blog/how-to-recover-filtered-yelp-reviews-2/feed/ 4 SEO is an investment… Don’t give up too soon! https://www.dealeron.com/blog/seo-is-an-investment/ https://www.dealeron.com/blog/seo-is-an-investment/#comments Wed, 13 Mar 2019 15:00:40 +0000 https://www.dealeron.com/?p=10779 In this week’s Wednesday Workshop, we talk about shifting how you think about SEO. Too many dealers think of SEO as an expense that needs to be tolerated… when actually, SEO in an investment in the future. SEO isn’t about big gains and winning tomorrow, it’s about incremental gains that help you dominate in the future. VIDEO TRANSCRIPT Welcome back...

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]]> https://www.dealeron.com/blog/seo-is-an-investment/feed/ 2 Which categories should you choose in GMB? https://www.dealeron.com/blog/which-categories-should-you-choose-in-gmb/ https://www.dealeron.com/blog/which-categories-should-you-choose-in-gmb/#comments Wed, 06 Mar 2019 15:00:25 +0000 https://www.dealeron.com/?p=10777 In this week’s Wednesday Workshop video, we share the definitive list of Google My Business categories you should choose for your dealership. Choosing the correct categories will help boost your entity signals to the algorithm, as well as help you show up better in local searches for keyword phrases related to the categories. VIDEO TRANSCRIPT Welcome back to another Wednesday...

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]]> https://www.dealeron.com/blog/which-categories-should-you-choose-in-gmb/feed/ 5 Are you missing out on hot leads from your GMB listing? https://www.dealeron.com/blog/are-you-missing-out-on-hot-leads-from-your-gmb-listing/ https://www.dealeron.com/blog/are-you-missing-out-on-hot-leads-from-your-gmb-listing/#respond Wed, 27 Feb 2019 15:00:14 +0000 https://www.dealeron.com/?p=10775 In this week’s Wednesday Workshop video, I share the results of our research into the new Questions and Answers section on Google My Business. Check it out to see the breakdown of questions categories – you’ll be shocked to see how many hot leads go completely ignored! You’ll watch this video and then rush over to your GMB listing to...

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]]> https://www.dealeron.com/blog/are-you-missing-out-on-hot-leads-from-your-gmb-listing/feed/ 0 Do you have magical customer service? https://www.dealeron.com/blog/do-you-have-magical-customer-service/ https://www.dealeron.com/blog/do-you-have-magical-customer-service/#respond Wed, 20 Feb 2019 22:54:01 +0000 https://www.dealeron.com/?p=10771 In this week’s Wednesday Workshop, I share some insight from my recent trip to Disneyland. The entire Disney park experience is magical, and they’ve carefully crafted the customer experience to help wow every guest at the park. From scientific testing of trash can placement to careful training on how to interact with guests, they’ve built an amazing example of customer...

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]]> https://www.dealeron.com/blog/do-you-have-magical-customer-service/feed/ 0 NADA 2019 Mean Tweets https://www.dealeron.com/blog/nada-2019-mean-tweets/ https://www.dealeron.com/blog/nada-2019-mean-tweets/#respond Wed, 30 Jan 2019 21:39:20 +0000 https://www.dealeron.com/?p=10738 In this week’s Wednesday Workshop video, we’re continuing our most time-honored tradition… It’s the 2019 edition of NADA mean tweets! WE got several vendors and dealers to read mean tweets that people had written about them, and as always, it’s hilarious.

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]]> https://www.dealeron.com/blog/nada-2019-mean-tweets/feed/ 0 Come see us at NADA 2019! https://www.dealeron.com/blog/come-see-us-at-nada-2019/ https://www.dealeron.com/blog/come-see-us-at-nada-2019/#respond Wed, 23 Jan 2019 21:10:01 +0000 https://www.dealeron.com/?p=10731 In this week’s Wednesday Workshop, we share all the exciting details about what we have planned at NADA 2019 in San Francisco this weekend. If you’re going out to the conference, make sure you watch this week’s video and then stop by the booth to chat with us! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week’s...

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]]> https://www.dealeron.com/blog/come-see-us-at-nada-2019/feed/ 0 Why you need a blog, and why it matters for SEO https://www.dealeron.com/blog/why-you-need-a-blog-and-why-it-matters-for-seo/ https://www.dealeron.com/blog/why-you-need-a-blog-and-why-it-matters-for-seo/#respond Wed, 16 Jan 2019 14:49:51 +0000 https://www.dealeron.com/?p=10725 In this week’s Wednesday Workshop, we talk about the importance of your dealership blog. Most dealers realize that SEO is vital to success, but there are still too many dealers who don’t have a blog as part of their dealership website. Your blog is vital – it lets you share useful and helpful information with customers and potential customers, it...

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]]> https://www.dealeron.com/blog/why-you-need-a-blog-and-why-it-matters-for-seo/feed/ 0 Greg’s Local SEO Presentation from the Kain Automotive conference https://www.dealeron.com/blog/gregs-local-seo-presentation-kain-automotive-conference/ https://www.dealeron.com/blog/gregs-local-seo-presentation-kain-automotive-conference/#respond Wed, 09 Jan 2019 21:49:08 +0000 https://www.dealeron.com/?p=10711 In this week’s Wednesday Workshop video, Greg shares his advanced Local SEO presentation from the Kain Automotive conference in November. Kick off the year with a bang and learn some awesome Local SEO tips to help your dealership get better visibility in local searches. Greg covers writing and optimizing website content, building local links, reviews, citations, and Google My Business.

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]]> https://www.dealeron.com/blog/gregs-local-seo-presentation-kain-automotive-conference/feed/ 0 The most popular videos of 2018 https://www.dealeron.com/blog/most-popular-videos-of-2018/ https://www.dealeron.com/blog/most-popular-videos-of-2018/#respond Wed, 26 Dec 2018 15:00:53 +0000 https://www.dealeron.com/?p=10694 It’s the end of 2018, so we’re continuing our annual tradition of sharing the most popular videos of the year. You can watch the video, or simply click the links below to watch the videos yourself. Here’s our list of the most popular videos of 2018, in reverse order: 10. Pay attention to Google Q&A 9. 5 tips for optimizing...

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]]> https://www.dealeron.com/blog/most-popular-videos-of-2018/feed/ 0 A warning about website graders https://www.dealeron.com/blog/warning-website-graders/ https://www.dealeron.com/blog/warning-website-graders/#respond Wed, 19 Dec 2018 15:33:48 +0000 https://www.dealeron.com/?p=10691 In this week’s Wednesday Workshop video, we share a warning about site grader tools. These tools are incredibly generic, so they won’t always return accurate results for your dealership’s website. The tools treat every site the same, yet your dealership site is completely different from your local plumber’s site. The warnings and errors that are returned by these tools don’t...

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]]> https://www.dealeron.com/blog/warning-website-graders/feed/ 0 The 2018 Local Search Ranking Factors https://www.dealeron.com/blog/2018-local-search-ranking-factors/ https://www.dealeron.com/blog/2018-local-search-ranking-factors/#respond Wed, 12 Dec 2018 17:15:13 +0000 https://www.dealeron.com/?p=10681 In this week’s Wednesday Workshop, we share the highlights of the recently released Local Search Ranking Factors study for 2018. Find out which signals have changed since last year’s study, what experts are spending more time on this year, and what you need to pay attention to in 2019. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This...

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]]> https://www.dealeron.com/blog/2018-local-search-ranking-factors/feed/ 0 Were you hit by the recent review spam attack? https://www.dealeron.com/blog/hit-by-recent-review-spam-attack/ https://www.dealeron.com/blog/hit-by-recent-review-spam-attack/#respond Wed, 05 Dec 2018 14:30:07 +0000 https://www.dealeron.com/?p=10666 In this week’s Wednesday Workshop, we share breaking news about the massive spam review attack that was discovered over the weekend. Over 3 million fake reviews (and counting) were left by a group of fake profiles. We share the details about the review attack, what it means for your dealership, and how to check if you’ve been targeted by the...

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]]> https://www.dealeron.com/blog/hit-by-recent-review-spam-attack/feed/ 0 Four brand building activities that help your SEO rock https://www.dealeron.com/blog/four-brand-building-activities-help-seo-rock/ https://www.dealeron.com/blog/four-brand-building-activities-help-seo-rock/#respond Wed, 18 Jul 2018 14:39:32 +0000 https://www.dealeron.com/?p=10368 In this week’s Wednesday Workshop, we’re sharing 4 easy brand building tips that will help build a strong foundation for your SEO efforts. Google is increasingly looking at entities instead of just websites, so building your brand helps Google see that you’re an awesome result to show in local automotive searches. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from...

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]]> https://www.dealeron.com/blog/four-brand-building-activities-help-seo-rock/feed/ 0 Feature Friday: DealerOn’s Enterprise Specials Manager! https://www.dealeron.com/blog/vehicle-merchandising-specials-management/ https://www.dealeron.com/blog/vehicle-merchandising-specials-management/#respond Fri, 22 Jun 2018 14:33:15 +0000 https://www.dealeron.com/?p=10260 Welcome to Feature Friday! If you were around earlier this week, you saw the announcement for our all-new Enterprise Specials Manager tool! Managing your dealership’s special offers and discounts can be time consuming, particularly if you have multiple rooftops and OEMs. But all is not lost. DealerOn’s new Enterprise Specials Manager is now live, and it’s much more than just...

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]]> https://www.dealeron.com/blog/vehicle-merchandising-specials-management/feed/ 0 Want to recover filtered Yelp reviews? Here’s how… https://www.dealeron.com/blog/how-to-recover-filtered-yelp-reviews/ https://www.dealeron.com/blog/how-to-recover-filtered-yelp-reviews/#comments Wed, 13 Jun 2018 14:30:49 +0000 https://www.dealeron.com/?p=10235 Yeah, we’re all frustrated with Yelp… Most dealers have tons of awesome positive reviews that get filtered and don’t count towards their aggregate score. In this week’s Wednesday Workshop video, we share a simple process that can help you recover many of those filtered reviews. Watch and learn how you can get those reviews back and boost your score… VIDEO...

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]]> https://www.dealeron.com/blog/how-to-recover-filtered-yelp-reviews/feed/ 1 5 tips to boost GMB engagement https://www.dealeron.com/blog/5-tips-to-boost-gmb-engagement/ https://www.dealeron.com/blog/5-tips-to-boost-gmb-engagement/#respond Wed, 06 Jun 2018 14:30:21 +0000 https://www.dealeron.com/?p=10234 As Google continues to adjust its ranking algorithm, engagement signals are becoming more important as a signal of true relevancy. In this week’s Wednesday Workshop video, we share 5 easy tips to help boost your engagement signals in ways that can be detected by Google. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week we’re sharing some...

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]]> https://www.dealeron.com/blog/5-tips-to-boost-gmb-engagement/feed/ 0 Pay attention to your internal link structure https://www.dealeron.com/blog/the-importance-of-internal-link-structure/ https://www.dealeron.com/blog/the-importance-of-internal-link-structure/#comments Wed, 30 May 2018 16:26:47 +0000 https://www.dealeron.com/?p=10232 In this week’s Wednesday Workshop, we’re talking about your internal links – the links from page to page within your own dealership website. Much like inbound links from other sites, internal links pass value from page to page, so it’s important that you structure your links correctly. Watch and learn how most dealers get things wrong, why it’s important to...

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]]> https://www.dealeron.com/blog/the-importance-of-internal-link-structure/feed/ 2 Find local digital marketing meetups https://www.dealeron.com/blog/find-local-digital-marketing-meetups/ https://www.dealeron.com/blog/find-local-digital-marketing-meetups/#comments Wed, 23 May 2018 19:58:03 +0000 https://www.dealeron.com/?p=10217 In this week’s Wednesday Workshop, we talk about the importance of finding a local digital marketing meetup to help stay on top of the latest tips and trends in SEO and PPC. We alway share our list of the best non-automotive marketing conferences to attend, but if you’re looking for more affordable local options, a digital marketing meetup is exactly...

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]]> https://www.dealeron.com/blog/find-local-digital-marketing-meetups/feed/ 1 Does your dealership need AMP? https://www.dealeron.com/blog/does-your-dealership-need-amp/ https://www.dealeron.com/blog/does-your-dealership-need-amp/#respond Wed, 16 May 2018 14:59:46 +0000 https://www.dealeron.com/?p=10197 In this week’s Wednesday Workshop, we talk about the latest big “buzzword” around car dealer websites and SEO – AMP. AMP stands for Accelerated Mobile Pages, and it’s a project by Google to speed up the web. Check out this week’s video to see if the hype is justified and find out what your dealership needs to know about AMP....

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]]> https://www.dealeron.com/blog/does-your-dealership-need-amp/feed/ 0 5 Tips for optimizing your Google My Business listing https://www.dealeron.com/blog/5-tips-optimizing-google-business-listing/ https://www.dealeron.com/blog/5-tips-optimizing-google-business-listing/#comments Wed, 02 May 2018 19:50:01 +0000 https://www.dealeron.com/?p=10155 In this week’s video, we share 5 tips to help you optimize your Google My Business listing… Since most of the time, customers will have their first interaction with your Knowledge Panel or your dealership in a local pack result, it’s important to optimize your listing and maximize visibility. Use these five tips to make sure you’re providing the best...

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]]> https://www.dealeron.com/blog/5-tips-optimizing-google-business-listing/feed/ 3 How to use Google Q&A to write better website content https://www.dealeron.com/blog/use-google-qa-write-better-website-content/ https://www.dealeron.com/blog/use-google-qa-write-better-website-content/#respond Wed, 25 Apr 2018 14:15:52 +0000 https://www.dealeron.com/?p=10113 In this week’s Wednesday Workshop, Steve revisits Google Questions and Answers… This time, we talk about how you can use the new Q&A feature to help write better content on your dealership website. If you’re getting questions in Q&A, the answers to those questions either aren’t on your site or they’re too hard to find. Let the Q&A section help...

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]]> https://www.dealeron.com/blog/use-google-qa-write-better-website-content/feed/ 0 Check out our SEO Presentation from Innovative Dealer Summit https://www.dealeron.com/blog/check-seo-presentation-innovative-dealer-summit/ https://www.dealeron.com/blog/check-seo-presentation-innovative-dealer-summit/#respond Wed, 18 Apr 2018 15:27:14 +0000 https://www.dealeron.com/?p=10089 This week’s Wednesday Workshop is a bit longer than usual, because we’re sharing my awesome SEO presentation from the Innovative Dealer Summit in Denver, Colorado a few weeks ago. I shared a lot of great tips on Local SEO and some amazing new information on Google Posts and Google Questions and Answers. It’s about 45 minutes long, so make sure...

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]]> https://www.dealeron.com/blog/check-seo-presentation-innovative-dealer-summit/feed/ 0 Feature Friday: New Vehicle Details Page https://www.dealeron.com/blog/design-a-good-vehicle-details-page/ https://www.dealeron.com/blog/design-a-good-vehicle-details-page/#respond Thu, 12 Apr 2018 20:16:01 +0000 https://www.dealeron.com/?p=10068 Details are important, and we don’t want to push them aside. That’s why our Vehicle Details Pages arrange your info in a simple, easy-to-navigate way that keeps your bounce rates low and your leads up, and that gives your users all the info they need in only 3 seconds. What else could you ask for? Your users start to get...

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]]> https://www.dealeron.com/blog/design-a-good-vehicle-details-page/feed/ 0 The 2018 Edition of NADA Mean Tweets https://www.dealeron.com/blog/2018-edition-nada-mean-tweets/ https://www.dealeron.com/blog/2018-edition-nada-mean-tweets/#comments Wed, 28 Mar 2018 16:23:44 +0000 https://www.dealeron.com/?p=10002 We’re back from NADA, which means it’s time for Mean Tweets! This video is our most popular video year after year, and we’ve got some really funny ones for you this time around… Enjoy!

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]]> https://www.dealeron.com/blog/2018-edition-nada-mean-tweets/feed/ 1 How to use Barnacle SEO to increase your visibility in organic searches https://www.dealeron.com/blog/use-barnacle-seo-increase-visibility-organic-searches/ https://www.dealeron.com/blog/use-barnacle-seo-increase-visibility-organic-searches/#respond Wed, 21 Mar 2018 14:21:20 +0000 https://www.dealeron.com/?p=9924 In this week’s Wednesday Workshop, we talk about using Barnacle SEO to help boost the visibility of your dealership in local searches. Sometimes, you just can’t beat the big powerful sites like Yelp… but you CAN use Barnacle SEO to latch on to those sites and gain more visibility through their authority. Watch the video to learn how… VIDEO TRANSCRIPT...

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]]> https://www.dealeron.com/blog/use-barnacle-seo-increase-visibility-organic-searches/feed/ 0 Are you paying attention to Google Q&A? https://www.dealeron.com/blog/paying-attention-google-qa/ https://www.dealeron.com/blog/paying-attention-google-qa/#respond Wed, 14 Mar 2018 18:04:44 +0000 https://www.dealeron.com/?p=9909 In this week’s Wednesday Workshop, we’re talking about Google’s Questions and Answers feature, which rolled out to desktop searches at the end of last year. It’s a feature that allows any user to ask – or answer – questions about your business, right on the search results page in your Knowledge Panel. Studies have shown that the automotive vertical is...

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]]> https://www.dealeron.com/blog/paying-attention-google-qa/feed/ 0 The quality of your video matters… https://www.dealeron.com/blog/your-video-quality-matters/ https://www.dealeron.com/blog/your-video-quality-matters/#respond Wed, 07 Mar 2018 14:45:33 +0000 https://www.dealeron.com/?p=9876 Video is becoming a vital tool for dealership marketing, and as more and more dealerships are investing in video, we see more and more REALLY bad quality videos. In this week’s Wednesday Workshop, we’re talking about video quality and the difference it makes when a video is a customer’s first impression of the dealership. You don’t need super expensive studio...

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]]> https://www.dealeron.com/blog/your-video-quality-matters/feed/ 0 An easier way to ask customers for Google reviews https://www.dealeron.com/blog/easier-way-to-ask-for-reviews/ https://www.dealeron.com/blog/easier-way-to-ask-for-reviews/#comments Wed, 21 Feb 2018 20:39:01 +0000 https://www.dealeron.com/?p=9812 In this week’s Wednesday Workshop video, we’re sharing a tip to make it easier for you to get reviews on Google. It’s too confusing to tell customers to search for your dealership, look to the right, find the review stars, click the blue link to the right, and then click the blue button at the top of the window that...

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]]> https://www.dealeron.com/blog/easier-way-to-ask-for-reviews/feed/ 5 4 Awesome Tips to Help Dealers Online https://www.dealeron.com/blog/4-awesome-tips-help-dealers-online/ https://www.dealeron.com/blog/4-awesome-tips-help-dealers-online/#respond Wed, 31 Jan 2018 17:40:23 +0000 https://www.dealeron.com/?p=9688 For this week’s Wednesday Workshop, we’ve got a special treat! Our VP of Customer Service was visiting the SEO team in Dallas, so I grabbed him and put him on the spot… He shares 4 awesome tips to help dealers online. Watch and learn some simple tips that will help your dealership excel online (and in the future). VIDEO TRANSCRIPT...

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]]> https://www.dealeron.com/blog/4-awesome-tips-help-dealers-online/feed/ 0 Feature Friday: Structured Data https://www.dealeron.com/blog/structured-data-with-dealership-websites/ https://www.dealeron.com/blog/structured-data-with-dealership-websites/#respond Fri, 26 Jan 2018 21:35:18 +0000 https://www.dealeron.com/?p=9663 Let’s talk about data. Structured data, to be exact. If you’ve ever heard someone reference “schema.org” when talking about websites, but didn’t know what they meant, this is for you. The basic idea is simple: structured data packs all the great info from your website into Google’s search results pages. For dealerships, that’s vehicle pricing, mpg, engine size, trim levels,...

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]]> https://www.dealeron.com/blog/structured-data-with-dealership-websites/feed/ 0 Have you heard about the new car subscription service? https://www.dealeron.com/blog/new-car-subscription-service/ https://www.dealeron.com/blog/new-car-subscription-service/#respond Wed, 24 Jan 2018 21:47:40 +0000 https://www.dealeron.com/?p=9654 If you haven’t heard, the Jeff Wyler Automotive Group has recently released a car subscription service. So basically, it’s kinda like Dollar Shave Club, but way more than a dollar and you get cars instead of razors… Like everyone else in the industry, we were intrigued. I’m friends with Kevin Frye, the eCommerce Director for the group, so I set...

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]]> https://www.dealeron.com/blog/new-car-subscription-service/feed/ 0 Awesome Digital Marketing Conferences You Should Attend in 2018 https://www.dealeron.com/blog/awesome-digital-marketing-conferences-attend-2018/ https://www.dealeron.com/blog/awesome-digital-marketing-conferences-attend-2018/#comments Wed, 17 Jan 2018 16:26:25 +0000 https://www.dealeron.com/?p=9611 In this week’s video, we share our annual list of the best digital marketing conferences you should consider attending this year. We know that a lot of you handle the SEO and PPC for your dealership, or your group, so we always release our list of suggested conferences at the beginning of every year. We know that most of you...

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]]> https://www.dealeron.com/blog/awesome-digital-marketing-conferences-attend-2018/feed/ 1 Feature Friday: Service Plus https://www.dealeron.com/blog/feature-friday-service-plus/ https://www.dealeron.com/blog/feature-friday-service-plus/#respond Fri, 12 Jan 2018 15:37:53 +0000 https://www.dealeron.com/?p=9580 Hey dealers, we’ve got an important message for you: Stop giving away prime cash flow to that name-brand auto shop down the street! A huge amount of your income (about 60%, actually) comes from your fixed ops, and if you’re not creating unique, useful content to put on your website for your service center, you’re doing it wrong. But don’t...

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]]> https://www.dealeron.com/blog/feature-friday-service-plus/feed/ 0 Do you have a new “phantom” Google My Business listing? https://www.dealeron.com/blog/new-google-my-business-department-listing/ https://www.dealeron.com/blog/new-google-my-business-department-listing/#comments Wed, 10 Jan 2018 14:48:09 +0000 https://www.dealeron.com/?p=9576 Google has recently rolled out “department listings” for auto dealers – which means you might have a few phantom Google My Business listings for your dealership that you don’t know about! In this week’s video, we walk you through what the listings are and why they’ve appeared, then we show you exactly how to find these “phantom” listings (if you...

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]]> https://www.dealeron.com/blog/new-google-my-business-department-listing/feed/ 23 Always test everything! https://www.dealeron.com/blog/always-test-everything/ https://www.dealeron.com/blog/always-test-everything/#comments Wed, 03 Jan 2018 16:45:07 +0000 https://www.dealeron.com/?p=9535 For this week’s Wednesday Workshop (the first of 2018), we share what might be the most important tip we’ve ever shared: Don’t listen to us! That’s right, we’re telling you not to believe everything we say, or what you hear at conferences, or read on websites. Sure, it’s likely that the tips you’ll hear about will help your dealership, but...

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]]> https://www.dealeron.com/blog/always-test-everything/feed/ 1 Feature Friday: Pricing Tool https://www.dealeron.com/blog/easy-web-page-pricing-tool/ https://www.dealeron.com/blog/easy-web-page-pricing-tool/#respond Fri, 22 Dec 2017 19:38:57 +0000 https://www.dealeron.com/?p=9520 If you want to make your customers happy, the best way is to keep things simple. Visitors come to your site looking for answers, and they don’t want to go on a click-safari for them either — which is why the DealerOn website platform is so darn simple and easy to use. Today, we’d like to give you an inside...

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]]> https://www.dealeron.com/blog/easy-web-page-pricing-tool/feed/ 0 Here’s the video equipment we use https://www.dealeron.com/blog/heres-the-video-equipment-we-use/ https://www.dealeron.com/blog/heres-the-video-equipment-we-use/#respond Wed, 20 Dec 2017 19:24:19 +0000 https://www.dealeron.com/?p=9517 For this week’s Wednesday Workshop, we thought we’d give you a little behind-the-scenes peek… Dealers are always asking us how we shoot our videos, what equipment we use, and what software we use – so this week, we’re showing you!

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]]> https://www.dealeron.com/blog/heres-the-video-equipment-we-use/feed/ 0 Mobile & Voice Search: Marketing According to the Beatles https://www.dealeron.com/blog/mobile-voice-search-the-beatles/ https://www.dealeron.com/blog/mobile-voice-search-the-beatles/#respond Wed, 13 Dec 2017 21:45:26 +0000 https://www.dealeron.com/?p=9464 Welcome back to another Wednesday Workshop from DealerOn! This week, you’ll need to take a bit of extra time… We’re sharing Shaun’s amazing Beatles themed digital marketing presentation from Digital Dealer a few months back. It’s full of amazing info and insights, and it’ll get your dealership ready to kick some butt in 2018. Sit back, grab a notepad, and...

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]]> https://www.dealeron.com/blog/mobile-voice-search-the-beatles/feed/ 0 It’s time for a company refresh meeting… https://www.dealeron.com/blog/time-company-refresh-meeting/ https://www.dealeron.com/blog/time-company-refresh-meeting/#respond Wed, 06 Dec 2017 17:31:24 +0000 https://www.dealeron.com/?p=9451 This week’s video is short and sweet, because we’re smack dab in the middle of our company-wide “refresh” meeting today… But for today’s Wednesday Workshop, we wanted to ask – have you ever had a similar meeting for your dealership? Your employees will be re-focused and your customers will love what you’re doing…

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]]> https://www.dealeron.com/blog/time-company-refresh-meeting/feed/ 0 The most popular videos of 2017 https://www.dealeron.com/blog/popular-videos-2017/ https://www.dealeron.com/blog/popular-videos-2017/#respond Wed, 29 Nov 2017 22:37:39 +0000 https://www.dealeron.com/?p=9408 In this week’s Wednesday Workshop video, we’re sharing our most popular videos of 2017. Check out the list of links to watch any you haven’t seen yet: 10. Last week’s Thanksgiving message 9. Summer speaking events 8. Google’s Mobile First Index 7. A few truths about SEO 6. Massive fine for fake reviews 5. Don’t hide text on the home...

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]]> https://www.dealeron.com/blog/popular-videos-2017/feed/ 0 Feature Friday: Spanish Websites https://www.dealeron.com/blog/feature-friday-spanish-websites/ https://www.dealeron.com/blog/feature-friday-spanish-websites/#respond Fri, 24 Nov 2017 13:00:37 +0000 https://www.dealeron.com/?p=9385 When native Spanish speakers are one of the fastest growing markets for dealers in North America, sticking to an exclusively English website is not an option. Spanish speakers spend more time online than non-Spanish speakers, and they spend more than five hours of that time shopping online. If you’re not targeting this quickly growing market, you’re doing it wrong. That’s...

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]]> https://www.dealeron.com/blog/feature-friday-spanish-websites/feed/ 0 A Special Thanksgiving Message from DealerOn https://www.dealeron.com/blog/special-thanksgiving-message-dealeron/ https://www.dealeron.com/blog/special-thanksgiving-message-dealeron/#respond Wed, 22 Nov 2017 16:14:03 +0000 https://www.dealeron.com/?p=9388 This week’s Wednesday Workshop is a special Thanksgiving message… We’re so incredibly thankful to all of our customers, friends, and everyone who watches our weekly videos. We hope you have an amazing Thanksgiving weekend, filled with great food and fun times with family and friends!

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]]> https://www.dealeron.com/blog/special-thanksgiving-message-dealeron/feed/ 0 Feature Friday: eWallet Coupons https://www.dealeron.com/blog/digital-coupons-for-mobile/ https://www.dealeron.com/blog/digital-coupons-for-mobile/#respond Fri, 17 Nov 2017 16:05:11 +0000 https://www.dealeron.com/?p=9363 When was the last time you brought a wallet full of coupons to your local grocery store? If it was longer than you’re willing to admit, then you’re right on track with the majority of consumers. Physical coupons hand-clipped from a magazine just aren’t used anymore, especially now that everyone has a smart phone with discounts right at their fingertips....

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]]> https://www.dealeron.com/blog/digital-coupons-for-mobile/feed/ 0 Optimize your site for the right location https://www.dealeron.com/blog/optimize-your-site-for-the-right-location/ https://www.dealeron.com/blog/optimize-your-site-for-the-right-location/#respond Wed, 27 Sep 2017 15:07:19 +0000 https://www.dealeron.com/?p=9127 In this week’s Wednesday Workshop, we share a tip that stems from a discussion with a dealer in our booth at Digital Dealer 23 last week. The dealer was wondering why he didn’t show up for generic brand searches in his own town town. After a bit of digging, we realized that he was optimizing his entire site for the...

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]]> https://www.dealeron.com/blog/optimize-your-site-for-the-right-location/feed/ 0 Have you checked your mobile landing pages lately? https://www.dealeron.com/blog/importance-of-mobile-landing-pages/ https://www.dealeron.com/blog/importance-of-mobile-landing-pages/#respond Wed, 20 Sep 2017 14:04:10 +0000 https://www.dealeron.com/?p=8963 In this week’s Wednesday Workshop, we talk about the importance of landing pages – specifically, mobile landing pages. It’s incredibly important to keep customers on the path they start off on, so it’s important to create landing pages that make sense. Speed is important too… Nothing kills conversions more than a slow-loading landing page. Watch the video for all the...

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]]> https://www.dealeron.com/blog/importance-of-mobile-landing-pages/feed/ 0 Don’t miss our awesome sessions at Digital Dealer next week! https://www.dealeron.com/blog/dont-miss-awesome-sessions-digital-dealer-next-week/ https://www.dealeron.com/blog/dont-miss-awesome-sessions-digital-dealer-next-week/#respond Wed, 13 Sep 2017 14:00:09 +0000 https://www.dealeron.com/?p=8960 We’re heading to Digital Dealer next week! If you’re going to be there, you’ve got to come by booth 305 to say hi – and you don’t wanna miss the awesome sessions from the Beard and the Hair. We share all the important details in this week’s Wednesday Workshop video VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn!...

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]]> https://www.dealeron.com/blog/dont-miss-awesome-sessions-digital-dealer-next-week/feed/ 0 Have you seen the expanded sitelinks in AdWords? https://www.dealeron.com/blog/new-adwords-expanded-sitelinks/ https://www.dealeron.com/blog/new-adwords-expanded-sitelinks/#respond Wed, 06 Sep 2017 14:00:27 +0000 https://www.dealeron.com/?p=8958 In this week’s video, we share information about the new expanded sitelinks that have rolled out in AdWords. Watch and learn about the awesome new feature that will help you convert even more customers!

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]]> https://www.dealeron.com/blog/new-adwords-expanded-sitelinks/feed/ 0 Add a video tour of your dealership to your website https://www.dealeron.com/blog/dealership-video-tour/ https://www.dealeron.com/blog/dealership-video-tour/#respond Wed, 30 Aug 2017 17:24:58 +0000 https://www.dealeron.com/?p=8896 In this week’s video, we talk about giving a video tour of our brand new office… which leads to an awesome tip about sharing a video tour of your dealership on your website. Watch and learn how to make your website experience better, so you’ll stand out from all of your competitors. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop...

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]]> https://www.dealeron.com/blog/dealership-video-tour/feed/ 0 Google’s new mobile PPC ad type – and what it means for you https://www.dealeron.com/blog/googles-new-mobile-ppc-ad-type-means/ https://www.dealeron.com/blog/googles-new-mobile-ppc-ad-type-means/#respond Wed, 28 Jun 2017 16:41:24 +0000 https://www.dealeron.com/?p=7127 In this week’s Wednesday Workshop video, we’re talking about Google’s new (kinda) mobile model ads. While they were “released” a little over a year ago, they weren’t really showing up for quite a while, but now they’ve been re-introduced and they’re out in full force. The ads feature a swipeable image carousel with captions, as well as several call-to-action buttons....

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]]> https://www.dealeron.com/blog/googles-new-mobile-ppc-ad-type-means/feed/ 0 What’s up with Google’s Mobile First Index? https://www.dealeron.com/blog/whats-googles-mobile-first-index/ https://www.dealeron.com/blog/whats-googles-mobile-first-index/#respond Wed, 21 Jun 2017 16:16:49 +0000 https://www.dealeron.com/?p=7107 In this week’s Wednesday Workshop, we share more information about Google’s impending Mobile First Index. I was up in Seattle last week for SMX Advanced, one of the top digital marketing conferences in the country, and I say in on a session about the upcoming update. A Google representative shared several important tidbits about the update, including when we should...

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]]> https://www.dealeron.com/blog/whats-googles-mobile-first-index/feed/ 0 Do you have hidden content on your home page? https://www.dealeron.com/blog/hidden-content-home-page/ https://www.dealeron.com/blog/hidden-content-home-page/#respond Wed, 14 Jun 2017 17:35:18 +0000 https://www.dealeron.com/?p=7084 Does your website’s home page have content that’s hidden behind a “read more” link? That’s actually really bad… Watch this week’s video to learn why – and get your site updated as soon as possible! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week’s video is all about an incredibly important tip, one that will drastically change...

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]]> https://www.dealeron.com/blog/hidden-content-home-page/feed/ 0 Massive fine for fake reviews https://www.dealeron.com/blog/massive-fine-fake-reviews/ https://www.dealeron.com/blog/massive-fine-fake-reviews/#respond Wed, 07 Jun 2017 18:49:55 +0000 https://www.dealeron.com/?p=7069 This week’s video shares the terrifying story of a dealership group in California that was recently fined $3.6 million for fake reviews. Don’t get caught posting fake reviews, or even influencing what customers write in their reviews – watch and learn more… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, the Beard and I are up...

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]]> https://www.dealeron.com/blog/massive-fine-fake-reviews/feed/ 0 Advanced SEO Presentation from Brighton SEO https://www.dealeron.com/blog/advanced-seo-presentation-brighton-seo/ https://www.dealeron.com/blog/advanced-seo-presentation-brighton-seo/#respond Wed, 31 May 2017 21:51:30 +0000 https://www.dealeron.com/?p=7062 This week’s Wednesday Workshop video is an awesome one… I was in the UK last month, speaking at one of the biggest SEO conferences in the world. For the first time ever, I did a horror movie theme for the presentation, and it turned out ridiculously awesome. So, kick back – this week’s video is about 24 minutes long, but...

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]]> https://www.dealeron.com/blog/advanced-seo-presentation-brighton-seo/feed/ 0 See the Beard and the Hair LIVE https://www.dealeron.com/blog/see-beard-hair-live/ https://www.dealeron.com/blog/see-beard-hair-live/#respond Wed, 24 May 2017 16:45:33 +0000 https://www.dealeron.com/?p=7058 In this week’s Wednesday Workshop, we share all of the upcoming events where you can see the Beard and the Hair live and in person… They’re both out on the road sharing awesome knowledge nuggets about SEO, PPC, and digital marketing in general. If you’re at any of these events, make sure you find the DealerOn team and say “hi”...

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]]> https://www.dealeron.com/blog/see-beard-hair-live/feed/ 0 How’s the content on your interior pages? https://www.dealeron.com/blog/hows-content-interior-pages/ https://www.dealeron.com/blog/hows-content-interior-pages/#respond Wed, 17 May 2017 14:18:08 +0000 https://www.dealeron.com/?p=7033 This week’s video is a really short one – but that’s on purpose. It’s a metaphor for the content on the interior pages of your website. Watch this week’s Wednesday Workshop to see what we mean… VIDEO TRANSCRIPT Hey, welcome back to another Wednesday Workshop from DealerOn! This week we’re going to talk about the content on your websites –...

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]]> https://www.dealeron.com/blog/hows-content-interior-pages/feed/ 0 A few truths about SEO https://www.dealeron.com/blog/a-few-truths-about-seo/ https://www.dealeron.com/blog/a-few-truths-about-seo/#comments Wed, 10 May 2017 17:30:49 +0000 https://www.dealeron.com/?p=7025 In this week’s Wednesday Workshop, we share a few simple truths about SEO. Things can get incredibly complicated, and it’s hard to keep the big picture in mind when you’re digging into specific strategies. This week’s video helps point out the important truths to keep in mind, so you’ll head down the right path with the right expectations. VIDEO TRANSCRIPT...

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]]> https://www.dealeron.com/blog/a-few-truths-about-seo/feed/ 1 A Heartfelt Tribute to AJ Maida https://www.dealeron.com/blog/a-heartfelt-tribute-to-aj-maida/ https://www.dealeron.com/blog/a-heartfelt-tribute-to-aj-maida/#respond Tue, 02 May 2017 21:33:10 +0000 https://www.dealeron.com/?p=6916 We’re all devastated by the loss of our dear friend AJ Maida. We skipped the standard Wednesday Workshop format and put together a tribute video – if you’ve got any stories or memories you’d like to share, please leave them in the comments below.

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]]> https://www.dealeron.com/blog/a-heartfelt-tribute-to-aj-maida/feed/ 0 Interviews from Digital Dealer 22 https://www.dealeron.com/blog/interviews-digital-dealer-22/ https://www.dealeron.com/blog/interviews-digital-dealer-22/#respond Wed, 26 Apr 2017 17:53:28 +0000 https://www.dealeron.com/?p=6903 In this week’s Wednesday Workshop, we’re back with more interviews from the floor of Digital Dealer 22 in Tampa. Last week we asked for a single awesome tip… This week we had a bit more fun. Check out the video – you’ll get a few laughs… and don’t forget to check back next week for another Wednesday Workshop from DealerOn.

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]]> https://www.dealeron.com/blog/interviews-digital-dealer-22/feed/ 0 Awesome Tips From Digital Dealer 22 https://www.dealeron.com/blog/awesome-tips-digital-dealer-22/ https://www.dealeron.com/blog/awesome-tips-digital-dealer-22/#respond Wed, 19 Apr 2017 18:37:14 +0000 https://www.dealeron.com/?p=6883 The Hair and I took a stroll around the convention center floor last week at Digital Dealer 22, talking to vendors and dealers about how things are changing in 2017. We had some amazing conversations, laughed a lot (you’ll see the fun stuff in next week’s video), and collected some incredible tips for dealers to help them to make this...

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]]> https://www.dealeron.com/blog/awesome-tips-digital-dealer-22/feed/ 0 Come see us at Digital Dealer 22 next week! https://www.dealeron.com/blog/come-see-us-digital-dealer-22-next-week/ https://www.dealeron.com/blog/come-see-us-digital-dealer-22-next-week/#respond Wed, 05 Apr 2017 14:05:59 +0000 https://www.dealeron.com/?p=6804 Heading to Digital Dealer 22 in Tampa next week? This week’s video shares all the info about the awesome speaking sessions you’ll need to be sure to see. We’ve even got the first ever DOUBLE SESSION, and it’s going to be all about Local SEO. Come see us at booth 411 if you’re gonna be in Tampa – we’d love...

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]]> https://www.dealeron.com/blog/come-see-us-digital-dealer-22-next-week/feed/ 0 Micro-Moments: Get There Early (and bring pics!) https://www.dealeron.com/blog/micro-moments-get-there-early-bring-pics/ https://www.dealeron.com/blog/micro-moments-get-there-early-bring-pics/#respond Tue, 07 Mar 2017 23:42:26 +0000 https://www.dealeron.com/?p=6704 Last week, we talked about Google’s “micro-moments” and how a typical automotive shopper uses their phone or computer to move further in the purchasing funnel. As they learn more about the car they’re interested in, customer research gets more and more detailed. We’ve all heard the Google mantra, “Be there, be useful, and be quick.” But after reading this blog...

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]]> https://www.dealeron.com/blog/micro-moments-get-there-early-bring-pics/feed/ 0 Voice search – is your dealership ready? https://www.dealeron.com/blog/voice-search-dealership-ready/ https://www.dealeron.com/blog/voice-search-dealership-ready/#respond Wed, 01 Mar 2017 18:37:48 +0000 https://www.dealeron.com/?p=6682 This week’s Wednesday Workshop should scare a lot of you… Seriously! Hardly anyone is considering voice search, and how the rise of non-typed searches will change the way people look for local car dealerships. Have you thought about how you need to prepare for searches on Siri, Alexa, Cortana, or Google Home? Has your SEO provider thought about it, and...

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]]> https://www.dealeron.com/blog/voice-search-dealership-ready/feed/ 0 Mean Tweets – NADA 2017 Edition https://www.dealeron.com/blog/mean-tweets-nada-2017-edition/ https://www.dealeron.com/blog/mean-tweets-nada-2017-edition/#respond Wed, 22 Feb 2017 17:06:12 +0000 https://www.dealeron.com/?p=6661 For this week’s Wednesday Workshop, we’re bringing back one of our most popular videos of last year – vendors and dealers reading mean tweets. While we were at NADA in New Orleans, we grabbed a few dealers and vendors and had them read mean tweets that other people had written about them… And the results were hilarious. Watch and laugh...

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]]> https://www.dealeron.com/blog/mean-tweets-nada-2017-edition/feed/ 0 Can Hot Wheels help you sell more cars? https://www.dealeron.com/blog/can-hot-wheels-help-sell-cars/ https://www.dealeron.com/blog/can-hot-wheels-help-sell-cars/#respond Wed, 18 Jan 2017 15:19:25 +0000 https://www.dealeron.com/?p=6460 In this week’s Wednesday Workshop, Shaun shares his Hot Wheels story… If you’ve ever seen him speak at a conference or 20 group, you’ve heard the story – but if you haven’t, it’s incredibly insightful. We don’t want to spoil the story, so you’ll have to watch the video and learn his incredibly creative way of connecting with customers that...

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]]> https://www.dealeron.com/blog/can-hot-wheels-help-sell-cars/feed/ 0 You’ve got to own your dealership’s backyard https://www.dealeron.com/blog/youve-got-dealerships-backyard/ https://www.dealeron.com/blog/youve-got-dealerships-backyard/#respond Wed, 14 Dec 2016 14:37:25 +0000 https://www.dealeron.com/?p=6362 In this week’s Wednesday Workshop video, we’re back to talking about SEO and local search results. Far too many dealers spend all of their effort trying to show up in searches in nearby (larger) cities or metros – while ignoring their own town. It’s important to own your own backyard before you go after your neighbor’s. With the recent updates...

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]]> https://www.dealeron.com/blog/youve-got-dealerships-backyard/feed/ 0 A Special Thanksgiving Wednesday Workshop https://www.dealeron.com/blog/bloga-special-thanksgiving-wednesday-workshop/ https://www.dealeron.com/blog/bloga-special-thanksgiving-wednesday-workshop/#comments Wed, 23 Nov 2016 17:53:25 +0000 https://www.dealeron.com/?p=6315 This week’s Wednesday Workshop video is a special holiday-themed message… It’s a bit different than what we’ve done in the past, we hope you’ll enjoy it! If you’d like to watch the companion video – Watch Martha here VIDEO TRANSCRIPT Hey there it’s Shaun and Greg, also known as the Hair and the Beard – and you are so lucky...

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]]> https://www.dealeron.com/blog/bloga-special-thanksgiving-wednesday-workshop/feed/ 1 Check out our new Local SEO Guide https://www.dealeron.com/blog/bloglocal-seo-guide-part-one/ https://www.dealeron.com/blog/bloglocal-seo-guide-part-one/#respond Wed, 09 Nov 2016 15:59:15 +0000 https://www.dealeron.com/?p=6271 Grab a copy of our SEO guide today! Download the guide now In this week’s Wednesday Workshop video, we talk about the release of our new book about Local SEO… OK, so it’s an e-book, and we’re not done writing it yet – but the first section is finished, and we’re releasing it as a stand-alone guide! The first section...

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]]> https://www.dealeron.com/blog/bloglocal-seo-guide-part-one/feed/ 0 Check out the new AdWords Message Extension https://www.dealeron.com/blog/check-new-adwords-message-extension/ https://www.dealeron.com/blog/check-new-adwords-message-extension/#respond Wed, 02 Nov 2016 15:23:15 +0000 https://www.dealeron.com/?p=6255 In this week’s Wednesday Workshop video, we explain the newly released Message Extension in Google AdWords. You can actually get customers to send you a text message directly from your PPC ad in Google search results! Watch the video for all the important details… VIDEO TRANSCRIPT Hello! It’s Shaun and I’m back with another Wednesday Workshop from DealerOn. As many...

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]]> https://www.dealeron.com/blog/check-new-adwords-message-extension/feed/ 0 How to add subtitles to your Facebook videos https://www.dealeron.com/blog/add-subtitles-facebook-videos/ https://www.dealeron.com/blog/add-subtitles-facebook-videos/#respond Thu, 20 Oct 2016 19:52:39 +0000 https://www.dealeron.com/?p=6210 This week’s Wednesday Workshop video shares instructions for adding subtitles to your videos. The file needed for adding captions is the same, regardless of video host – but they’re especially effective on Facebook, since the audio is muted by default on all auto-play videos. Check out the video for detailed instructions on creating your subtitle file – if you’ve got...

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]]> https://www.dealeron.com/blog/add-subtitles-facebook-videos/feed/ 0 Topgolf (The Colony) Recap: Golfing & Learning https://www.dealeron.com/blog/blogtopgolf-the-colony-recap/ https://www.dealeron.com/blog/blogtopgolf-the-colony-recap/#respond Tue, 11 Oct 2016 17:49:27 +0000 https://www.dealeron.com/?p=6177 The DealerOn Event Series rolled through Dallas last week, taking over Topgolf The Colony and packing the house. Our powerhouse set of speakers wowed dealers from across DFW (and some amazing attendees from Canada and Ohio), with content specifically tailored to sell more cars at their dealerships. Google took the stage first, dropping the kind of knowledge that only Google...

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]]> https://www.dealeron.com/blog/blogtopgolf-the-colony-recap/feed/ 0 Details about the recent Possum and Penguin updates from Google https://www.dealeron.com/blog/details-recent-google-updates/ https://www.dealeron.com/blog/details-recent-google-updates/#comments Wed, 28 Sep 2016 16:33:24 +0000 https://www.dealeron.com/?p=6148 In this week’s Wednesday Workshop video, we explain the details about the two major updates released by Google this month. It’s not often that two major updates are pushed out in the same month, so we wanted to explain what’s changed so dealers understand what’s different. What’s been dubbed the Possum update rolled out a few weeks ago, and it’s...

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]]> https://www.dealeron.com/blog/details-recent-google-updates/feed/ 3 Prioritize your marketing channels https://www.dealeron.com/blog/blogprioritize-marketing-channels/ https://www.dealeron.com/blog/blogprioritize-marketing-channels/#respond Wed, 21 Sep 2016 17:01:12 +0000 https://www.dealeron.com/?p=6110 The Beard and the Hair are back for this week’s Wednesday Workshop video! This week, we’re talking about prioritizing your marketing channels so you get maximum return. All marketing channels are not created equal. Some work better for B2B, yet fail miserably in B2C situations. You’ve got to find the right marketing channels for your dealership and prioritize the ones...

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]]> https://www.dealeron.com/blog/blogprioritize-marketing-channels/feed/ 0 How to Make Your Content Even Better https://www.dealeron.com/blog/blogmake-content-even-better/ https://www.dealeron.com/blog/blogmake-content-even-better/#respond Wed, 14 Sep 2016 21:24:51 +0000 https://www.dealeron.com/?p=6096 For this week’s Wednesday Workshop video, we continue on the same subject of writing amazing content for your dealership’s website. Last week we shared a tip that helps come up with amazing content, and this week the tip will help you make sure the content is written well. It’s a simple tip – just read your content out loud! If...

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]]> https://www.dealeron.com/blog/blogmake-content-even-better/feed/ 0 The most important question to ask for SEO https://www.dealeron.com/blog/blogimportant-question-ask-seo/ https://www.dealeron.com/blog/blogimportant-question-ask-seo/#respond Wed, 07 Sep 2016 13:22:33 +0000 https://www.dealeron.com/?p=6077 https://dealeron-1.wistia.com/medias/qg56y9vp1d?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop video, we share the most important question to ask when you’re doing SEO. Of all the signals that influence how a site shows up in search results, the content of the site is most important. When you ask yourself this all-important question and answer it well, your content will be amazing… VIDEO TRANSCRIPT Welcome...

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]]> https://www.dealeron.com/blog/blogimportant-question-ask-seo/feed/ 0 Advanced SEO Presentation from Digital Dealer 21 https://www.dealeron.com/blog/advanced-seo-presentation-digital-dealer-21/ https://www.dealeron.com/blog/advanced-seo-presentation-digital-dealer-21/#comments Wed, 24 Aug 2016 20:04:28 +0000 https://www.dealeron.com/?p=6036 https://dealeron-1.wistia.com/medias/hptkoenf3t?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop video, we’re sharing my awesome advanced SEO presentation from Digital Dealer 21. It’s a bit longer than our usual Wednesday videos, so make sure you’ve got the time to kick back and watch… I share some basic tips for Local SEO, then move on and talk about some advanced tips that I’ve never shared...

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]]> https://www.dealeron.com/blog/advanced-seo-presentation-digital-dealer-21/feed/ 4 Can you sell cars with Pokemon Go? https://www.dealeron.com/blog/can-sell-cars-pokemon-go/ https://www.dealeron.com/blog/can-sell-cars-pokemon-go/#comments Thu, 18 Aug 2016 21:36:19 +0000 https://www.dealeron.com/?p=6011 Can you actually sell cars with Pokemon Go? This week’s Wednesday Workshop video, we share the experience of a dealership in Amarillo, Texas… Long story short – you CAN sell cars with Pokemon Go! Check out the video for all the details… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop with DealerOn. This one’s a day late, cause I was...

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]]> https://www.dealeron.com/blog/can-sell-cars-pokemon-go/feed/ 2 Awesome Tips for Dealers from Digital Dealer 21 https://www.dealeron.com/blog/awesome-tips-dealers-digital-dealer-21/ https://www.dealeron.com/blog/awesome-tips-dealers-digital-dealer-21/#respond Wed, 10 Aug 2016 17:39:24 +0000 https://www.dealeron.com/?p=5985 This week’s Wednesday Workshop video comes to you LIVE from Digital Dealer 21 in Las Vegas. We walked around the expo hall and asked several vendors, dealers, and friends for one awesome tip for dealers to take home from the conference. Check out the awesome tips (and a few laughs), and if you have another amazing tip to share, leave...

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]]> https://www.dealeron.com/blog/awesome-tips-dealers-digital-dealer-21/feed/ 0 The biggest mistake on auto dealer websites – and how to avoid it https://www.dealeron.com/blog/the-biggest-mistake-on-dealer-websites/ https://www.dealeron.com/blog/the-biggest-mistake-on-dealer-websites/#respond Wed, 20 Jul 2016 13:41:57 +0000 https://www.dealeron.com/?p=5912 Want to know about the biggest mistake dealers make with their websites? This week’s Wednesday Workshop video shares the answer… Far too many dealers choose their website based on how it looks – instead of how it performs. Your website has one job, and that’s to convert visitors into leads. Watch the video for more information about why it’s absolutely...

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]]> https://www.dealeron.com/blog/the-biggest-mistake-on-dealer-websites/feed/ 0 Don’t forget the marketing part of content marketing! https://www.dealeron.com/blog/dont-forget-marketing-part-content-marketing/ https://www.dealeron.com/blog/dont-forget-marketing-part-content-marketing/#comments Wed, 06 Jul 2016 17:44:47 +0000 https://www.dealeron.com/?p=5873 In this week’s video, we talk about content marketing. Most dealers have blogs now, but they’re forgetting the marketing part of their content marketing. They’re not posting the right kind of content, and they’re not sharing links on social media. We share tips on the right kind of blog posts to write, and lots of helpful information about the social...

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]]> https://www.dealeron.com/blog/dont-forget-marketing-part-content-marketing/feed/ 1 You May Actually WANT a High Bounce Rate! https://www.dealeron.com/blog/may-actually-want-high-bounce-rate/ https://www.dealeron.com/blog/may-actually-want-high-bounce-rate/#comments Wed, 29 Jun 2016 15:09:38 +0000 https://www.dealeron.com/?p=5867 https://dealeron-1.wistia.com/medias/jyg7qsnefy?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop, we explain (gasp!) why your dealership might actually want a high bounce rate… Most people don’t understand how bounce rate is actually calculated by Google Analytics, so we start with an explanation. Once the calculation is explained, we explain why a high bounce rate isn’t always a bad thing – and could sometimes be...

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]]> https://www.dealeron.com/blog/may-actually-want-high-bounce-rate/feed/ 2 Advanced SEO Presentation from SearchLove https://www.dealeron.com/blog/advanced-seo-presentation-searchlove/ https://www.dealeron.com/blog/advanced-seo-presentation-searchlove/#comments Wed, 22 Jun 2016 15:00:59 +0000 https://www.dealeron.com/?p=5845 This week’s Wednesday Workshop is PACKED with awesome, advanced tips on Local SEO. Last month, I spoke at SearchLove in Boston – one of the most prestigious SEO conferences in the US. They invite the top experts in SEO, PPC, and online marketing to share advanced tips, and my session was one of the highest rated sessions at the conference!...

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]]> https://www.dealeron.com/blog/advanced-seo-presentation-searchlove/feed/ 8 An awesome mobile experience is a MUST https://www.dealeron.com/blog/awesome-mobile-experience-must/ https://www.dealeron.com/blog/awesome-mobile-experience-must/#respond Wed, 15 Jun 2016 19:58:38 +0000 https://www.dealeron.com/?p=5832 Your dealership absolutely HAS to have an awesome mobile experience to succeed in today’s mobile-first world. In this week’s Wednesday Workshop video, Shaun shares some important stats about mobile usage and explains why it’s absolutely vital that your dealership’s mobile experience is fast and simple. VIDEO TRANSCRIPT Welcome back to another Wednesday workshop from DealerOn. This week we’re talking about…...

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]]> https://www.dealeron.com/blog/awesome-mobile-experience-must/feed/ 0 Prove you need SEO with simple math https://www.dealeron.com/blog/prove-you-need-seo-with-simple-math/ https://www.dealeron.com/blog/prove-you-need-seo-with-simple-math/#respond Wed, 08 Jun 2016 19:40:39 +0000 https://www.dealeron.com/?p=5821 For this week’s Wednesday Workshop video, we’re sharing a simple tip for proving the necessity for SEO. We’ve shared the pizza delivery SEO example in a past video, but that only showed how Local SEO works. This time, the simple example shows exactly why SEO is important for your dealership. It’s a simple math equation, so even if someone doesn’t...

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]]> https://www.dealeron.com/blog/prove-you-need-seo-with-simple-math/feed/ 0 We Don’t Sell Jeeps! A story from the PPC trenches… https://www.dealeron.com/blog/we-dont-sell-jeeps/ https://www.dealeron.com/blog/we-dont-sell-jeeps/#respond Wed, 01 Jun 2016 16:30:17 +0000 https://www.dealeron.com/?p=5813 This week’s Wednesday Workshop video shares a story from a recent conversation with a dealer. In the middle of explaining the results of a PPC audit, our team mentioned Jeeps several times. The dealer finally stopped us and said, “We don’t sell Jeeps!” Watch the video to find out what happened… (it wasn’t our fault, and the dealer wasn’t mad...

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]]> https://www.dealeron.com/blog/we-dont-sell-jeeps/feed/ 0 Down With Misleading Dealership Reports! https://www.dealeron.com/blog/misleading-dealership-reports/ https://www.dealeron.com/blog/misleading-dealership-reports/#comments Thu, 26 May 2016 21:32:28 +0000 https://www.dealeron.com/?p=5803 Sorry for the delay – this should have gone up yesterday, but I was flying back from the DMSC conference in Napa, and my plane got REALLY delayed in San Francisco… This week’s video takes a look at some of the shady, misleading reports that dealers need to avoid. If you get a weird report from a prospective vendor, or...

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]]> https://www.dealeron.com/blog/misleading-dealership-reports/feed/ 5 How long does SEO take? https://www.dealeron.com/blog/how-long-does-seo-take/ https://www.dealeron.com/blog/how-long-does-seo-take/#respond Wed, 11 May 2016 19:04:11 +0000 https://dealeroncorp.wpengine.com/?p=5778 This week’s Wednesday Workshop video covers the age-old question – How long does SEO take? Unlike PPC, organic optimization isn’t an instant on. It takes time for the optimization work to produce big results. We know that lots of dealers wonder why it takes so long, so for this week’s video, we explain why you won’t see immediate results, how...

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]]> https://www.dealeron.com/blog/how-long-does-seo-take/feed/ 0 NADA 2016 – Man on the Street Interviews https://www.dealeron.com/blog/nada-2016-man-on-the-street/ https://www.dealeron.com/blog/nada-2016-man-on-the-street/#respond Wed, 04 May 2016 18:31:09 +0000 https://dealeroncorp.wpengine.com/?p=5761 For this week’s Wednesday Workshop video, we’re taking you back to the NADA convention The Hair and The Beard shot a bunch of man on the street interviews that will make you smile. We asked some hard-hitting questions, and hopefully the answers we uncovered will help your dealership thrive in 2016. We want to extend a big thank you to...

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]]> https://www.dealeron.com/blog/nada-2016-man-on-the-street/feed/ 0 How to do a quick citation check https://www.dealeron.com/blog/quick-citation-check/ https://www.dealeron.com/blog/quick-citation-check/#comments Wed, 20 Apr 2016 14:09:14 +0000 https://dealeroncorp.wpengine.com/?p=5702 Citations are mentions of your dealership’s name, address, and phone number on other websites – what most dealers think of as directory listings. They’re incredibly important to local SEO – and it’s important that they’re consistent everywhere they appear. This week’s Wednesday Workshop video walks through a simple free tool that allows you to check the top 15 citation sources...

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]]> https://www.dealeron.com/blog/quick-citation-check/feed/ 2 New AdWords Ad Types – Wednesday Workshop https://www.dealeron.com/blog/new-adwords-ad-types/ https://www.dealeron.com/blog/new-adwords-ad-types/#respond Wed, 13 Apr 2016 19:51:55 +0000 https://dealeroncorp.wpengine.com/?p=5688 Did you hear about the new ad types released by Google? This week’s Wednesday Workshop video explains the new ads and how you’ll need to think about changing your PPC strategy. VIDEO TRANSCRIPT Welcome back to another Wednesday workshop with… DealerOn. Inspired by the recent blog article written by our Director of SEM… This week. I’ve got some mobile specific...

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]]> https://www.dealeron.com/blog/new-adwords-ad-types/feed/ 0 Wednesday Workshop – Mean Tweets from NADA https://www.dealeron.com/blog/mean-tweets-nada/ https://www.dealeron.com/blog/mean-tweets-nada/#comments Wed, 06 Apr 2016 17:10:58 +0000 https://dealeroncorp.wpengine.com/?p=5656 We had a blast at NADA last weekend, and we shot a ton of video footage at our booth. Inspired by a late night comedy bit (which you’re probably familiar with), we had a few dealers and vendors read mean tweets about themselves. We even had a few of our own employees suffer through some tweets join in the fun....

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]]> https://www.dealeron.com/blog/mean-tweets-nada/feed/ 1 Mobile Lead Conversion Presentation from Digital Dealer 20 [VIDEO] https://www.dealeron.com/blog/mobile-lead-conversion/ https://www.dealeron.com/blog/mobile-lead-conversion/#respond Thu, 28 Jan 2016 19:12:45 +0000 https://dealeroncorp.wpengine.com/?p=5378 Download the slides here We wanted to share a recording of Jeff Clark’s popular session from Digital Dealer 20 last week, so here’s the video! Tons of dealers were asking for the slides or a recording, so we wanted to share it on the blog so everyone has access. As always, if you have any questions, just give us a...

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]]> https://www.dealeron.com/blog/mobile-lead-conversion/feed/ 0 Targeting Mobile Shoppers Presentation From Digital Dealer 20 [VIDEO] https://www.dealeron.com/blog/targeting-mobile-shoppers/ https://www.dealeron.com/blog/targeting-mobile-shoppers/#respond Thu, 28 Jan 2016 19:03:37 +0000 https://dealeroncorp.wpengine.com/?p=5373 Download the slides here For everyone who didn’t make it down to Orlando last week, or for anyone who sat in on the session and wanted to watch again, here’s the recording of Mike DeVito’s Digital Dealer 20 presentation. Learn how to target mobile shoppers in 2016, and what your dealership’s website needs to have in order to compete in...

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]]> https://www.dealeron.com/blog/targeting-mobile-shoppers/feed/ 0 SEO Presentation from Digital Dealer 20 [VIDEO] https://www.dealeron.com/blog/seo-presentation-digital-dealer-20-video/ https://www.dealeron.com/blog/seo-presentation-digital-dealer-20-video/#respond Wed, 27 Jan 2016 22:26:27 +0000 https://dealeroncorp.wpengine.com/?p=5362 Download the slides here Whether you didn’t make it down to Florida for Digital Dealer or you just want to watch it again, here’s a copy of my SEO presentation from last week. It’s about 50 minutes long, so make sure you’ve got time to watch, but I share several advanced tips that I’ve never talked about before. You definitely...

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]]> https://www.dealeron.com/blog/seo-presentation-digital-dealer-20-video/feed/ 0 Come Check Us Out At Digital Dealer 20 [VIDEO] https://www.dealeron.com/blog/dealeron-at-digital-dealer-20/ https://www.dealeron.com/blog/dealeron-at-digital-dealer-20/#respond Wed, 13 Jan 2016 22:19:26 +0000 https://dealeroncorp.wpengine.com/?p=5335 If you’re heading to Digital Dealer in Orlando next week, you don’t want to miss all the awesome events we’ll be involved with… We’ve got 4 awesome speakers, some great booth giveaways, and we’re throwing one of our famous parties. This week’s Wednesday Workshop video explains everything we’ve got going on next week – we’ll see you in Orlando!

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]]> https://www.dealeron.com/blog/dealeron-at-digital-dealer-20/feed/ 0 Google’s Recent Map Pack Update [VIDEO] https://www.dealeron.com/blog/googles-recent-map-pack-update-video/ https://www.dealeron.com/blog/googles-recent-map-pack-update-video/#respond Wed, 09 Sep 2015 16:56:48 +0000 https://dealeroncorp.wpengine.com/?p=4371 You’ve probably noticed the recent update to the map pack on Google’s local search results. We all had a collective freak-out when we saw that the traditional 7-pack had been replaced by the new 3-pack that doesn’t show addresses or phone numbers. Even worse, a click on a pack listing now leads to the new Local Finder page, where competitors...

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]]> https://www.dealeron.com/blog/googles-recent-map-pack-update-video/feed/ 0 How To Do Barnacle SEO [VIDEO] https://www.dealeron.com/blog/how-to-do-barnacle-seo-video/ https://www.dealeron.com/blog/how-to-do-barnacle-seo-video/#respond Wed, 02 Sep 2015 16:55:20 +0000 https://dealeroncorp.wpengine.com/?p=4369 Have you ever noticed that a ton of directories and 3rd party sites show up in a lot of the automotive searches in your city? That’s one of the results of last summer’s Pigeon update. While all of your competitors are still sitting around whining about the fact that there are fewer spots on page one of Google than ever...

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]]> https://www.dealeron.com/blog/how-to-do-barnacle-seo-video/feed/ 0 85 Gnarly Local SEO Tips for Auto Dealers [VIDEO] https://www.dealeron.com/blog/85-gnarly-local-seo-tips/ https://www.dealeron.com/blog/85-gnarly-local-seo-tips/#respond Fri, 28 Aug 2015 14:55:00 +0000 https://dealeroncorp.wpengine.com/?p=4144   In case you missed it yesterday, we wanted to share the recording of my epic SEO webinar yesterday. I share 85 Local SEO tips to help your dealership show up better in local searches in Google. You’ll learn about on site optimization, link building, citations, reviews, and social media. I also point out many common mistakes that car dealers...

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]]> https://www.dealeron.com/blog/85-gnarly-local-seo-tips/feed/ 0 Presentation: Super Powered SEO Tips for Auto Dealers https://www.dealeron.com/blog/super-powered-seo-tips-for-auto-dealers/ https://www.dealeron.com/blog/super-powered-seo-tips-for-auto-dealers/#respond Wed, 19 Aug 2015 19:43:58 +0000 https://dealeroncorp.wpengine.com/?p=4126 I presented a webinar for Digital Dealer yesterday, and we wanted to share the recording here on our blog. Learn the latest tips to help get your dealership to rank higher in local searches, from on site optimization to off site links and citations. Need help with SEO for your dealership? Let us know! We can help – even if...

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]]> https://www.dealeron.com/blog/super-powered-seo-tips-for-auto-dealers/feed/ 0 How to Get the Most From Your Dealership YouTube Channel https://www.dealeron.com/blog/dealership-youtube-channel-tips/ https://www.dealeron.com/blog/dealership-youtube-channel-tips/#respond Wed, 07 Mar 2012 03:26:39 +0000 https://dealeroncorp.wpengine.com/blog/?p=889 Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next?  Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:   Upload Regularly: Just like a blog, YouTube channels that are updated regularly will...

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]]> https://www.dealeron.com/blog/dealership-youtube-channel-tips/feed/ 0 Why Your Dealership Should Have a YouTube Channel https://www.dealeron.com/blog/youtube-channel/ https://www.dealeron.com/blog/youtube-channel/#respond Thu, 20 Oct 2011 02:24:56 +0000 https://dealeroncorp.wpengine.com/blog/?p=722 Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages.  If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel. Here’s why: Popularity: YouTube is the world’s largest...

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]]> https://www.dealeron.com/blog/youtube-channel/feed/ 0 Auto Dealership Viral Video Tips https://www.dealeron.com/blog/auto-dealership-viral-video/ https://www.dealeron.com/blog/auto-dealership-viral-video/#respond Fri, 16 Jul 2010 10:00:43 +0000 https://dealeron.com/blog/?p=60 Everyone wants the videos they make to go viral, meaning they get spread around the Internet, sent from friend to friend.  Viral videos can give your auto dealership a huge increase in brand awareness and buzz, huge marketing benefits and an increase in car dealer website traffic with little cost. One recent example that was ALL over Twitter and the...

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]]> https://www.dealeron.com/blog/auto-dealership-viral-video/feed/ 0