Mobile – DealerOn

Building the Best Mobile Landing Pages

Michael DeVito — Thu, 06 Dec 2018 19:39:35 +0000

It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of using a one-size fits all approach. Your mobile traffic isn’t equivalent to your desktop-traffic making it important to optimize for each...

The post Building the Best Mobile Landing Pages appeared first on DealerOn.

These Mobile Mistakes Are Costing You Money

Mike Martinez — Tue, 05 Jun 2018 14:09:37 +0000

It’s not rocket science: doing the same over and over again isn’t going to improve your results, so if you’re making the same mobile mistake over and over again, it’s going to keep costing you money. But I’m here to help. I’m going to talk about a few common mobile mistakes that can cost you some serious cash. First things...

The post These Mobile Mistakes Are Costing You Money appeared first on DealerOn.

Is your dealership site too slow for Google’s new mobile speed update?

Greg Gifford — Mon, 29 Jan 2018 19:16:37 +0000

Everyone knows that that page load speed on your website is important, especially when studies show that 40% of visitors will leave a page that takes more than 3 seconds to load. Since we’re now living in the age of mobile, when customers want answers at the tips of their fingers (and they want them now), having a fast mobile...

The post Is your dealership site too slow for Google’s new mobile speed update? appeared first on DealerOn.

Design for the Device

Michael DeVito — Wed, 03 May 2017 14:45:47 +0000

Website design is about more than just having the sleekest, flashiest thing on the market, it’s about functionality. Above all, your site has to be useable, and that’s even more critical for your mobile site. I’ve talked before about mobile optimization and different tips & tricks for boosting optimization. A lot of people tend to think that the “mobile”...

The post Design for the Device appeared first on DealerOn.

Split Your Split Testing

Michael DeVito — Tue, 04 Apr 2017 21:08:04 +0000

Let’s talk some website optimization. Everyone knows that A/B testing (or split testing) is vital to finding out which elements of your site convert best. It’s the fine art of showing your website visitors variables of things like CTAs, banner ads, click-to-call buttons, and more so that you can pick the ones that performs the very best. But, are...

The post Split Your Split Testing appeared first on DealerOn.

Micro-Moments and Your Mobile Website

Greg Gifford — Wed, 01 Mar 2017 16:15:17 +0000

It’s no secret that the once-linear path to purchase has been fragmented with the advent of online shopping, but it’s been fragmented even further with mobile internet usage on the rise. In fact, we’ve said this before, but as of January 2017, nearly 50% of dealership website traffic was from a mobile device. That’s a lot. As per usual,...

The post Micro-Moments and Your Mobile Website appeared first on DealerOn.

Should It Stay or Should It Go? A Guide to What Goes On Your Mobile Site

DealerOn — Tue, 21 Feb 2017 20:19:06 +0000

5 Things That Don’t Go On Your Mobile Site (and 5 Things that Do) If you’ve been living under a rock, then you might not know that people are starting to use their mobile devices for browsing websites more than they use their desktops. That’s right, all that information and data, shrunk down onto a tiny phone or tablet screen....

The post Should It Stay or Should It Go? A Guide to What Goes On Your Mobile Site appeared first on DealerOn.

Facebook Wants Your Site to Be Mobile-Friendly

DealerOn — Tue, 06 Sep 2016 22:34:02 +0000

If you pay attention to the world of technology and digital marketing, you’d know that anytime an internet giant like Facebook, Twitter, Google, etc talks about updating their platform, people take notice. Last week, Facebook said via its Business News Page that they will start to “prioritize” (i.e., limit) advertising space available to businesses based on how “mobile-friendly” the advertiser’s website is....

The post Facebook Wants Your Site to Be Mobile-Friendly appeared first on DealerOn.

DealerOn Event Series: Golf, Google, and Cocktails

DealerOn — Wed, 03 Aug 2016 19:29:09 +0000

The DealerOn Event Series kicked off its inaugural outing, Tuesday, July 26 at Topgolf Loudoun. We didn’t know what to expect as we starting planning for this content-rich, day-long event, but based on the over 85 attendees, we’d say it was a rousing success. Google’s Nicole Walsh & Jessie Hochhalter took the stage first and wowed the audience with...

The post DealerOn Event Series: Golf, Google, and Cocktails appeared first on DealerOn.

An awesome mobile experience is a MUST

Shaun Raines — Wed, 15 Jun 2016 19:58:38 +0000

Your dealership absolutely HAS to have an awesome mobile experience to succeed in today’s mobile-first world. In this week’s Wednesday Workshop video, Shaun shares some important stats about mobile usage and explains why it’s absolutely vital that your dealership’s mobile experience is fast and simple. VIDEO TRANSCRIPT Welcome back to another Wednesday workshop from DealerOn. This week we’re talking about…...

The post An awesome mobile experience is a MUST appeared first on DealerOn.

Brotherly Love? A Candid Digital Marketing Conversation With Google and Facebook

DealerOn — Mon, 18 Apr 2016 20:52:21 +0000

Go ahead and mark your calendars now and we’ll tell you why below. May 3-4, 2016. Cherry Hill, NJ. Taking the stage to close out day one of Digital Dealer Workshop Northeast, are three industry giants, dropping all sorts of automotive knowledge. Peter Leto from Google, Trace Przybylowicz from Facebook and of course, DealerOn’s very own, Shaun Raines will sit...

The post Brotherly Love? A Candid Digital Marketing Conversation With Google and Facebook appeared first on DealerOn.

Changing Ad Formats: The future of mobile search

Aurko Chatterjee — Thu, 31 Mar 2016 14:23:41 +0000

In May 2015, Google announced a flurry of new ad formats emphasizing what it called “moments” and officially launched them today. Amidst this, it also launched what are dubbed automotive ads – a rich, immersive ad format that has been showing up with increasing frequency over the last few months and almost certainly will impact how you need to...

The post Changing Ad Formats: The future of mobile search appeared first on DealerOn.

Mobile Lead Conversion Presentation from Digital Dealer 20 [VIDEO]

Jeff Clark — Thu, 28 Jan 2016 19:12:45 +0000

Download the slides here We wanted to share a recording of Jeff Clark’s popular session from Digital Dealer 20 last week, so here’s the video! Tons of dealers were asking for the slides or a recording, so we wanted to share it on the blog so everyone has access. As always, if you have any questions, just give us a...

The post Mobile Lead Conversion Presentation from Digital Dealer 20 [VIDEO] appeared first on DealerOn.

Targeting Mobile Shoppers Presentation From Digital Dealer 20 [VIDEO]

Michael DeVito — Thu, 28 Jan 2016 19:03:37 +0000

Download the slides here For everyone who didn’t make it down to Orlando last week, or for anyone who sat in on the session and wanted to watch again, here’s the recording of Mike DeVito’s Digital Dealer 20 presentation. Learn how to target mobile shoppers in 2016, and what your dealership’s website needs to have in order to compete in...

The post Targeting Mobile Shoppers Presentation From Digital Dealer 20 [VIDEO] appeared first on DealerOn.

Differentiate Your Way to Better Mobile Ads

Michael DeVito — Mon, 18 Jan 2016 22:19:32 +0000

Your dealership wants to attract local shoppers, and more and more frequently, those local shoppers are searching for you on a mobile device. Hopefully, your dealership has begun to invest in mobile PPC and SEO. However, if you’re treating those campaigns exactly like your traditional campaigns, you’re probably not getting as high of a return as you could. Is...

The post Differentiate Your Way to Better Mobile Ads appeared first on DealerOn.

How to tell if your site speed is killing your leads

Michael DeVito — Mon, 30 Nov 2015 02:02:32 +0000

A lot of automotive website providers are touting the benefits of having a responsive website. It’s the new norm and if you’re not on board, you can kiss leads goodbye… But you can’t stop there, because site speed is what’s truly going to keep your dealership in the black. Speed – The Key To a Happy Customer Think about...

The post How to tell if your site speed is killing your leads appeared first on DealerOn.

Does Google Hate Your Mobile App (And Is It Costing You Money)?

Chris Deringer — Sat, 17 Oct 2015 00:05:55 +0000

On September 1, 2015, Google announced that they would begin flagging sites as “Not Mobile Friendly” in the Google Search Console if they were using a Mobile App Interstitial that “hides a significant amount of content and prompts the user to install an app”. Google is doing so because their “analysis shows that it is not a good search experience...

The post Does Google Hate Your Mobile App (And Is It Costing You Money)? appeared first on DealerOn.

Have Google Check Your Mobile Site for Speed & Usability

Acacia Grant — Wed, 21 May 2014 21:45:12 +0000

Google’s announcement yesterday about the launch of their new PageSpeed Insights’ User Experience rules is really driving home the importance of usability and site speed on your mobile website. They’ve previously discussed how important the speed at which your website loads (both desktop and mobile) is to their algorithm – site speed can impact the ranking of a website on...

The post Have Google Check Your Mobile Site for Speed & Usability appeared first on DealerOn.

Using Google Analytics to Understand Your Mobile Traffic

Acacia Grant — Tue, 15 Apr 2014 21:53:58 +0000

As of March 2014, the average car dealer website gets more traffic from mobile devices (including laptops) than from desktop computers. Many of the dealers that we work with have no idea how their traffic breaks down between desktop, laptop, tablet, and phone. They are used to visiting their dealership’s website on a desktop computer at the dealership or from...

The post Using Google Analytics to Understand Your Mobile Traffic appeared first on DealerOn.

Automotive Mobile Searchers Convert…Fast

Ali Amirrezvani — Sat, 01 Dec 2012 03:06:05 +0000

Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive. The latest part of the study released pertains to the automotive category. One of the most important things found in this study, in my opinion, is that roughly half of the mobile automotive searchers were “looking to...

The post Automotive Mobile Searchers Convert…Fast appeared first on DealerOn.

Is Your Dealership Ready for the Continued Growth of Mobile Email Opens?

Ali Amirrezvani — Tue, 25 Sep 2012 20:47:22 +0000

I’ve written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration? A recent study by Knotice, an on-demand marketing software and agency, shows that 36% of emails were opened on a mobile device (tablet & smartphones)...

The post Is Your Dealership Ready for the Continued Growth of Mobile Email Opens? appeared first on DealerOn.

Google Announces Mobile Website Guidelines and Recommendations, Finally!

Ali Amirrezvani — Fri, 08 Jun 2012 02:15:55 +0000

It’s official! At SMX Advanced in Seattle, WA this morning, Google has finally announced guidelines and recommendations on how to build mobile websites that work best for users and Google. Google recommends building your mobile site with a responsive design approach. This means that your mobile site uses the same URL as your main site, and serves the same HTML,...

The post Google Announces Mobile Website Guidelines and Recommendations, Finally! appeared first on DealerOn.

Are Your Dealership Emails Mobile Ready? They Need to Be…

Ali Amirrezvani — Wed, 09 May 2012 18:25:29 +0000

Your dealership customers aren’t just using their mobile devices to find your car dealer website, they are also using them to read the emails you send. A recent report from the marketing agency Knotice found that more than 27 percent of emails were opened on a mobile device during the second half of 2011. This is a 36 percent gain...

The post Are Your Dealership Emails Mobile Ready? They Need to Be… appeared first on DealerOn.

Google’s “Mobile Playbook” is a Must-Read for Auto Dealers

Ali Amirrezvani — Fri, 04 May 2012 01:04:52 +0000

Google recently released an eBook (or playbook, as they call it): “The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile“. For any dealership interested in mobile websites, mobile paid search, and how to expand your brand with mobile technology, this guide is extremely concise and helpful, answering the “5 crucial mobile questions that every business executive should be...

The post Google’s “Mobile Playbook” is a Must-Read for Auto Dealers appeared first on DealerOn.

More Reasons Your Car Dealership NEEDS an Optimized Mobile Website

Ali Amirrezvani — Mon, 13 Feb 2012 23:09:26 +0000

While at NADA, I heard quite a bit of buzz about mobile websites. Does my dealership need one? If I already have one, do I need to actually optimize it? Is mobile traffic really growing as rapidly as everyone says it is? Should I be making my car dealership’s mobile website a priority to sell more cars? The answer to...

The post More Reasons Your Car Dealership NEEDS an Optimized Mobile Website appeared first on DealerOn.

Majority of Mobile Visitors Can’t See Flash Websites

Ali Amirrezvani — Thu, 05 Jan 2012 00:39:59 +0000

In a recent study from retail analysis firm, RichRelevance, iPads and iPhones make up over 90% of online purchases that don’t happen on a desktop device. That means that 9 out of 10 mobile purchases come from an Apple product, a device that can’t read anything in Flash. This is up from 88% when RichRelevance conducted the same study just...

The post Majority of Mobile Visitors Can’t See Flash Websites appeared first on DealerOn.

Test Your Mobile Website with Google’s GoMo

Ali Amirrezvani — Thu, 03 Nov 2011 01:27:48 +0000

Google, in an effort to help small businesses ensure they have effective mobile websites, has launched “GoMo”. This website (https://www.howtogomo.com) lets users learn about why having a quality mobile site is important, test how your site looks in its mobile version, and find resources to help if your mobile site isn’t quite up to par. I really like the option...

The post Test Your Mobile Website with Google’s GoMo appeared first on DealerOn.

A Different Take on Call Tracking

Ali Amirrezvani — Fri, 30 Sep 2011 20:34:19 +0000

I recently wrote about how important it is to keep the NAP (name, address, phone number) the same across all local listing sites. Typically this isn’t a problem, but if your dealership wants to use tracking numbers for auto dealer website, you usually won’t be able to keep your NAP the same across the board. Luckily, a call measurement firm,...

The post A Different Take on Call Tracking appeared first on DealerOn.

Auto Dealer Websites Need a Mobile Version. Period.

Acacia Grant — Tue, 20 Jul 2010 09:59:05 +0000

Auto dealer websites need to have a separate, mobile version of their site, plain and simple. Here’s why: Over 73 million people were mobile web users in 2009, a number that is expected to almost double by 2013. According to a study by Neilson, mobile Internet usage is increasing by 30% each year. Google has a separate search engine index...

The post Auto Dealer Websites Need a Mobile Version. Period. appeared first on DealerOn.

Modern Email Marketing

Ali Amirrezvani — Thu, 31 Jul 2008 21:14:35 +0000

Plain Text Emails Perfect for Smart Phone Users According to aol.com, 16% of email-using Americans use mobile devices to check their email. They also report that within the last year, 55% of these people upgraded their cell phone so they could check their email on the go. Judging by these stats, the number of people using mobile email is growing,...

The post Modern Email Marketing appeared first on DealerOn.