Website Conversion – DealerOn

Five Tips For Great Vehicle Inventory Photos

Justin Robinson-Prickett — Thu, 23 Dec 2021 16:40:48 +0000

A recent study shows that 80% of shoppers are open to purchasing a car online. Even those who don’t want to complete the entire process online will start there, browsing dealership websites to find the perfect vehicle. So you need your inventory to look its best. This week, we have five tips to take great pictures of your inventory. ...

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Webroomers and Dealerships: What You Need to Know

Justin Robinson-Prickett — Thu, 12 Aug 2021 14:46:07 +0000

While other businesses panic about webroomers, yours is sitting pretty. Or is it? Check out these four tips on how to cater to the needs of webroomers, your most common type of customer. 86% of all consumers research a car online before setting foot inside a dealership. In other corners of retail, this is a phenomenon known as webrooming, and...

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Improve your customer experience with these six tips!

Justin Robinson-Prickett — Thu, 22 Jul 2021 15:48:54 +0000

For customer experience, your website is only the beginning. These six tips will help improve your customer experience. Customer experience, or CX, is an elusive concept that is nonetheless one of the most important parts of your long term success. As with most things in the modern landscape, CX begins with a slick, modern, and easy-to-use website, but it doesn’t...

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5 Ingredients of a Tasty Offer

Justin Robinson-Prickett — Thu, 16 Apr 2020 13:00:31 +0000

Want an offer that appeals to your customers? We’ve got just the recipe! Special offers are one of the most important tools any dealership has when it comes to moving metal. The downside is the creating offers that will speak to your customers often isn’t quick and easy. When you are struggling to keep your head above water in these...

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5 Reasons Specials Are Effective

Justin Robinson-Prickett — Thu, 12 Mar 2020 12:56:57 +0000

Learn more about how special offers help you move cars, and how you can use them more effectively. 5 Reasons Specials Are Effective Specials are a hugely important part of retail, but many car dealers find themselves reluctant to use them. There’s the concern of the razor-thin profit margin most new vehicles provide. There’s also the time and energy involved...

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Image Carousels Cost Conversions

Justin Robinson-Prickett — Thu, 27 Feb 2020 13:00:35 +0000

There’s an old joke that a camel is a horse designed by committee. With its gangly legs, the face that’s somehow both goofy and smug, and of course the famous hump, you can see why. The joke gets to the core of a truism that has been at the heart of design philosophy from the beginning. That idea is, put...

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Web Forms Aren’t Dead – Here’s Why

Michael DeVito — Thu, 23 Jan 2020 13:00:22 +0000

You may have heard “no one uses forms anymore” or worse yet the proclamation that “web forms are dead”. Contrary to those industry talking heads who are slinging the latest greatest shiny, web forms are not only VERY much alive and kicking, but also remain one of the most cost effective and tried and true ways to generate leads for...

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Three Ways to Get Noticed with Geo-Fencing

Mike Somerville — Tue, 19 Jun 2018 13:00:21 +0000

Location, location, location. It’s important, but are you really using it to your best benefit? Geo-fencing lets you target specific locations with a unique offer to create a more personalized experience for your customers, and there are lots of ways you can utilize this high-tech tool. So, how can geo-fencing help your dealership? I’m glad you asked. First, if you’re...

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Website Optimization 101: Navigation Best Practices

Mike Somerville — Mon, 07 May 2018 20:44:38 +0000

How users get around your site is just as important as the content on it. If your navigation bar is confusing and cluttered, no one is going to stick around trying to figure it out. There are plenty of other sites with clean navigation, and your hard-earned users will be heading that way if they can’t get where they want...

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How to Optimize Your Search Results Pages

Mike Somerville — Wed, 21 Mar 2018 16:17:22 +0000

The grass is always greener on the other side, so we’re all searching for something better. That includes your site visitors. Your search tool is one of the most popular tools on your site, and if you’re not optimizing your SRPs, you’re missing out on a huge opportunity for conversions. We did some research and found what tools, designs, and...

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4 Mobile Design Elements That Will Never Go Out of Style

Mike Somerville — Fri, 01 Dec 2017 17:34:09 +0000

It’s hard to keep up in the ever-evolving world of mobile devices. Earlier this year we wrote about design features for mobile that should never see the light of day, and all of that is still true, but you still have to figure out what your site should look like when someone’s holding it in their hand. Lucky for you,...

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Stay On Top by Sticking to the Bottom

Mike Somerville — Thu, 26 Oct 2017 14:37:29 +0000

Put your most important information above the fold — that’s what the newspaper editors of old did, and it’s a practice that web developers still follow today. Above the fold content includes anything position in the uppermost part of a webpage, where it is visible to users without scrolling. When you only have four seconds to get your visitors’ attentions,...

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Website Conversion 101: In-Site Search Options

Mike Somerville — Mon, 25 Sep 2017 13:00:25 +0000

When users visit your dealership’s site they want to get right to the point. They want to know what’s in stock and what features your vehicles have and they don’t want to waste time. That’s why most visitors are immediately drawn to your search widget. You have a lot of choices when it comes to your in-site search options, so...

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Have you checked your mobile landing pages lately?

Greg Gifford — Wed, 20 Sep 2017 14:04:10 +0000

In this week’s Wednesday Workshop, we talk about the importance of landing pages – specifically, mobile landing pages. It’s incredibly important to keep customers on the path they start off on, so it’s important to create landing pages that make sense. Speed is important too… Nothing kills conversions more than a slow-loading landing page. Watch the video for all the...

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Website Conversion 101: Banner Blindness

Mike Somerville — Thu, 10 Aug 2017 18:37:14 +0000

You’ve heard of the blind leading the blind, but maybe you haven’t heard of the blind ignoring your web banners. It may not be a global epidemic, but it’s a problem every website owner should be aware of, especially since banners are becoming more and more popular and necessary. But what exactly is banner blindness? It’s when site visitors either...

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Website Conversion 101: Homepage

Mike Somerville — Wed, 17 May 2017 04:01:38 +0000

In a previous post, we talked about website optimization as a general concept and laid out some ground rules for A/B testing to gauge how visitors interact with your site. Driving traffic to your site is a worthwhile effort, but it can quickly become worthless if you never track which buttons are being clicked, which pages are being viewed, and...

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Website Conversion 101

Mike Somerville — Tue, 18 Apr 2017 16:41:36 +0000

You know what’s cool? Having a website that shows how awesome you are. Even cooler than that? Having a website that gets clicks & conversions. Ice Cube may have been All About the Benjamins, but if you’re hoping to do some business on your website, then you need to be All About the Conversions. What is it? So what...

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