Kelcey Drapp – DealerOn https://www.dealeron.com Thu, 01 Feb 2024 15:25:55 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.24 https://www.dealeron.com/wp-content/uploads/favicon-100x100.png Kelcey Drapp – DealerOn https://www.dealeron.com 32 32 Five SEO Myths to Stop Believing https://www.dealeron.com/blog/five-seo-myths-to-stop-believing/ https://www.dealeron.com/blog/five-seo-myths-to-stop-believing/#comments Thu, 03 Jun 2021 05:00:25 +0000 https://www.dealeron.com/?p=12557 These five SEO myths are about as real as Bigfoot or the Loch Ness Monster and it’s time to stop believing them. The abbreviation “SEO” was first used as early as 1997. Since then, there have been thousands of articles on multitudes of made-up theories about organic search, including the suggestion that “SEO is dead.” Many of these fallacies have...

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Most Important SEO Updates in 2020 Part 2 https://www.dealeron.com/blog/most-important-seo-updates-in-2020-part-2/ https://www.dealeron.com/blog/most-important-seo-updates-in-2020-part-2/#respond Wed, 16 Dec 2020 16:10:55 +0000 https://www.dealeron.com/?p=12247 Video Transcript Welcome back to another Wednesday Workshop from DealerOn. We hope this video finds you well. Last week, in part 1 of this series, we talked about four of the biggest changes to SEO in 2020. Today we’re going to discuss 4 more. If you haven’t watched last week’s video, you might want to check it out now. Don’t...

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Most Important SEO Updates in 2020 Part 1 https://www.dealeron.com/blog/most-important-seo-updates-in-2020-part-1/ https://www.dealeron.com/blog/most-important-seo-updates-in-2020-part-1/#respond Wed, 09 Dec 2020 15:27:45 +0000 https://www.dealeron.com/?p=12239 Video Transcript Welcome back to another Wednesday Workshop from DealerOn. We hope this video finds you well. As search engines continue to refine exactly what they look for, SEO is an ever-changing landscape. Today, in part one of this series, we’re going to talk about four of biggest changes to SEO in 2020. Next week, we’ll be back with part...

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Responding to Reviews (The Right Way) https://www.dealeron.com/blog/responding-to-reviews-the-right-way/ https://www.dealeron.com/blog/responding-to-reviews-the-right-way/#respond Thu, 06 Aug 2020 12:34:41 +0000 https://www.dealeron.com/?p=12131 When auditing the web presence of a business for Local Search signals, one of the things I always look at is reviews on major platforms; such as Google My Business, Facebook, and Yelp. Reviews can tell a lot about a business; such as the reputation and public perception the business holds, and how they handle complaints or conflicts with customers....

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5 Ways Your Dealership Can Support Your Community During COVID-19 https://www.dealeron.com/blog/5-ways-your-dealership-can-support-your-community-during-covid-19/ https://www.dealeron.com/blog/5-ways-your-dealership-can-support-your-community-during-covid-19/#respond Thu, 21 May 2020 14:19:18 +0000 https://www.dealeron.com/?p=11928 We’re all in this together! Your dealership is a pillar of the community, with resources that can be invaluable for helping the less fortunate in this time of crisis. These five tips are a wonderful place to start, showing your friends and neighbors that they can count on you and your dealership. It’s no secret that COVID-19 has caused a...

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4 Bad Link Outreach Practices to Avoid https://www.dealeron.com/blog/4-bad-link-outreach-practices-to-avoid/ https://www.dealeron.com/blog/4-bad-link-outreach-practices-to-avoid/#respond Wed, 13 May 2020 11:25:44 +0000 https://www.dealeron.com/?p=11914 Maximize your SEO with these four link-building tips!

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How has COVID-19 impacted Google My Business? https://www.dealeron.com/blog/how-has-covid-19-impacted-google-my-business/ https://www.dealeron.com/blog/how-has-covid-19-impacted-google-my-business/#respond Thu, 02 Apr 2020 12:11:24 +0000 https://www.dealeron.com/?p=11815 Over the last couple of years, we’ve shared a lot of Google My Business updates with you in our Wednesday Workshop videos; everything from your listing becoming your new home page, to other GMB adaptations you must make to stay competitive. Now, during this time of great commercial uncertainty, it is more essential than ever to make sure you’re monitoring...

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How to Identify Bot Traffic in Google Analytics https://www.dealeron.com/blog/how-to-identify-bot-traffic-in-google-analytics/ https://www.dealeron.com/blog/how-to-identify-bot-traffic-in-google-analytics/#comments Wed, 11 Mar 2020 13:00:23 +0000 https://www.dealeron.com/?p=11772  Video Transcript Welcome back to another Wednesday Workshop from DealerOn!  Have you ever noticed traffic sources in Google Analytics that don’t seem like they should be coming to your website?  This kind of unknown traffic comes automated program known as a bot.  Simply put, bot traffic is any online traffic that is not produced by a human, and this type...

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What Happens if You Stop SEO? https://www.dealeron.com/blog/what-happens-if-you-stop-seo/ https://www.dealeron.com/blog/what-happens-if-you-stop-seo/#comments Wed, 04 Mar 2020 14:54:17 +0000 https://www.dealeron.com/?p=11735 Video Transcript: Welcome back to another Wednesday Workshop from DealerOn!  SEO has great longevity.  It is not uncommon for businesses to stop and start SEO; whether they are changing providers or going in a new direction. Unlike some other digital marketing tactics, the benefits of SEO can last longer than you might think.  So this begs the question…why do I...

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What Exactly is Keyword Cannibalization? https://www.dealeron.com/blog/what-exactly-is-keyword-cannibalization/ https://www.dealeron.com/blog/what-exactly-is-keyword-cannibalization/#respond Wed, 26 Feb 2020 13:00:54 +0000 https://www.dealeron.com/?p=11711 Find out what keyword cannibalization is, how to identify it on your site, and best of all, a strategy to get things back on track! Video Transcript Welcome back to another Wednesday Workshop from DealerOn!  By now, you probably know that having the correct keywords in your content is important for good SEO; but we want to emphasize the word...

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Getting Rid of Fake Reviews https://www.dealeron.com/blog/getting-rid-of-fake-reviews/ https://www.dealeron.com/blog/getting-rid-of-fake-reviews/#respond Wed, 05 Feb 2020 13:00:52 +0000 https://www.dealeron.com/?p=11653   What do you do if you get a fake review? Video Transcript Welcome back to another Wednesday Workshop from DealerOn! “Reviews drive almost immediate conversions”, so they’re pretty important for your business’ success. No one likes to get negative Google My Business reviews; but there’s no bigger headache than receiving a FAKE negative review. This week we are going...

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Can Website Security Affect SEO? https://www.dealeron.com/blog/can-website-security-affect-seo/ https://www.dealeron.com/blog/can-website-security-affect-seo/#respond Wed, 22 Jan 2020 15:06:31 +0000 https://www.dealeron.com/?p=11593 Is your website’s security affecting your SEO? Find out how to ensure your site is secure in this week’s Wednesday Workshop! Video Transcript Welcome back to another Wednesday Workshop from DealerOn! As we’ve discussed before, there are over 200 ranking factors that can impact how well your site ranks in search results. Some of these factors are big and obvious,...

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What is Crawl Budget? https://www.dealeron.com/blog/what-is-crawl-budget/ https://www.dealeron.com/blog/what-is-crawl-budget/#respond Wed, 15 Jan 2020 14:00:04 +0000 https://www.dealeron.com/?p=11565 Learn what a crawl budget is and how can you increase the rate at which pages are crawled in this week’s Wednesday Workshop. Video Transcript There are a lot of confusing concepts in SEO, especially when it comes to how the search algorithm evaluates your website. One of the more confusing technical SEO elements is crawl budget. As there are...

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How will SEO change in 2020? https://www.dealeron.com/blog/how-will-seo-change-in-2020/ https://www.dealeron.com/blog/how-will-seo-change-in-2020/#comments Wed, 18 Dec 2019 13:00:01 +0000 https://www.dealeron.com/?p=11519 The decade is almost over, and with each new year has come many changes. In her final Wednesday Workshop video of 2019, Kelcey discusses some big changes coming our way for SEO in 2020. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn! This will be our last Wednesday Workshop of the year, so you know we have to...

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How Users Interact with Search Results https://www.dealeron.com/blog/how-users-interact-with-search-results/ https://www.dealeron.com/blog/how-users-interact-with-search-results/#respond Wed, 04 Dec 2019 13:00:51 +0000 https://www.dealeron.com/?p=11475 Have you ever thought about how users interact with the search results page? It is not as simple as one might think! Check out this week’s video, so you can have a better understanding of search visibility. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn! You know that having things like SEO and SEM in your digital marketing tool...

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How are SEO and SEM different? https://www.dealeron.com/blog/how-are-seo-and-sem-different/ https://www.dealeron.com/blog/how-are-seo-and-sem-different/#respond Wed, 20 Nov 2019 13:00:07 +0000 https://www.dealeron.com/?p=11364 One of the biggest misconceptions in the realm of digital marketing is the difference between SEO and SEM. This week, we discuss three key differences between these two very important online business practices. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn! There are a lot of acronyms in the digital marketing landscape. Between APIs, CTRs, NAPs and SERPs,...

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7 tips to keep you off of the SEO naughty list this holiday season https://www.dealeron.com/blog/7-tips-to-keep-you-off-of-the-seo-naughty-list-this-holiday-season/ https://www.dealeron.com/blog/7-tips-to-keep-you-off-of-the-seo-naughty-list-this-holiday-season/#comments Wed, 13 Nov 2019 13:00:30 +0000 https://www.dealeron.com/?p=11296 Make sure you’ve completed your Seasonal SEO Checklist before you go walking in a winter wonderland! In this week’s video, Kelcey shares some important tips and reminders to keep you off of the SEO naughty list this year. VIDEO TRANSCRIPT  Welcome back to another Wednesday Workshop from DealerOn! The winter holidays are fast approaching and it’s always such an exciting...

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Disowning the Disavow Tool https://www.dealeron.com/blog/disowning-the-disavow-tool/ https://www.dealeron.com/blog/disowning-the-disavow-tool/#respond Wed, 30 Oct 2019 15:50:09 +0000 https://www.dealeron.com/?p=11286 In this week’s Wednesday Workshop, Kelcey shares why it’s time to stop using the disavow tool in Google Search Console so liberally. Using this tool incorrectly can come with some pretty negative consequences. Watch now or read on to find out why you should disown the disavow tool. VIDEO TRANSCRIPT  Welcome back to another Wednesday Workshop from DealerOn! Have you...

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What you really need to know about the H1 tag https://www.dealeron.com/blog/what-you-really-need-to-know-about-the-h1-tag/ https://www.dealeron.com/blog/what-you-really-need-to-know-about-the-h1-tag/#respond Wed, 23 Oct 2019 13:00:31 +0000 https://www.dealeron.com/?p=11237 There are a lot of things that go into optimizing an H1 tag on a web page. Have you ever stopped to consider whether or not this onpage element even matters? In this week’s video, we will discuss just what exactly an H1 tag is, and what you need to know about it. VIDEO TRANSCRIPT Welcome back to another Wednesday...

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Who changed my Google My Business listing? https://www.dealeron.com/blog/who-changed-my-google-my-business-listing/ https://www.dealeron.com/blog/who-changed-my-google-my-business-listing/#respond Wed, 02 Oct 2019 13:00:59 +0000 https://www.dealeron.com/?p=11163 Kelcey will be away from the office for a couple of weeks as she embarks on her honeymoon in Thailand; but not to worry! She has given us a few tasty tidbits of SEO knowledge to chew on in her absence. Have you ever dealt with a change in your Google My Business listing that you are certain you didn’t...

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Is rank tracking by zip code an effective way to measure Local SEO success? https://www.dealeron.com/blog/is-rank-tracking-by-zip-code-an-effective-way-to-measure-local-seo-success/ https://www.dealeron.com/blog/is-rank-tracking-by-zip-code-an-effective-way-to-measure-local-seo-success/#respond Wed, 18 Sep 2019 13:00:21 +0000 https://www.dealeron.com/?p=11116   If you’re measuring the effectiveness of your SEO campaigns via rank tracking by zip code, you’re not alone; but doing this will not help you see accurate results. In this week’s video, we break down why this is the case, and what a good measure of success looks like. VIDEO TRANSCRIPT  Welcome back to another Wednesday Workshop from DealerOn. ...

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4 Ways to Optimize your Website for Voice Search https://www.dealeron.com/blog/4-ways-to-optimize-your-website-for-voice-search/ https://www.dealeron.com/blog/4-ways-to-optimize-your-website-for-voice-search/#comments Wed, 11 Sep 2019 20:55:42 +0000 https://www.dealeron.com/?p=11062 The use of voice search is only becoming more and more prevalent. Do you know if you’re optimizing for it? In this week’s video, we’ll discuss how to improve your website for both voice search and traditional search methods. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. In case you missed it, mobile traffic has taken the lead over...

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Understanding Factors that Affect Click Through Rate https://www.dealeron.com/blog/understanding-factors-that-affect-click-through-rate/ https://www.dealeron.com/blog/understanding-factors-that-affect-click-through-rate/#respond Wed, 04 Sep 2019 13:00:39 +0000 https://www.dealeron.com/?p=11033 Do you understand what click through rate is, and how it is affected? In this week’s video, we dive into some recent studies and tests that help us understand how to achieve a better CTR; and thus, improved organic search visibility.  VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn!  In past workshops, we’ve discussed that there are over...

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Can pages blocked by robots.txt still rank? https://www.dealeron.com/blog/can-pages-blocked-by-robots-txt-still-rank/ https://www.dealeron.com/blog/can-pages-blocked-by-robots-txt-still-rank/#comments Wed, 28 Aug 2019 13:00:27 +0000 https://www.dealeron.com/?p=11013 Isn’t it crazy when pages that should be blocked by robots.txt end up in search results anyway? During this week’s Wednesday Workshop, we break down just how and why this happens.  VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn.  Last month, during our video on Technical SEO, we discussed that Google will no longer support robots.txt files that...

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DD27 Wrap-Up: Do Citations Still Matter? https://www.dealeron.com/blog/dd27-wrap-up-do-citations-still-matter/ https://www.dealeron.com/blog/dd27-wrap-up-do-citations-still-matter/#respond Wed, 21 Aug 2019 15:00:45 +0000 https://www.dealeron.com/?p=10972 Our team is finishing up another great Digital Dealer conference. Before heading back to the office, we’re posing the question: do citations still matter? Find out on this week’s video. VIDEO TRANSCRIPT  Welcome to another Wednesday Workshop from DealerOn. Our team is in Las Vegas today, wrapping up another great Digital Dealer Conference. We’ve had a blast meeting all of...

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Will We See You at Digital Dealer 27? https://www.dealeron.com/blog/will-we-see-you-at-digital-dealer-27/ https://www.dealeron.com/blog/will-we-see-you-at-digital-dealer-27/#respond Wed, 14 Aug 2019 16:15:43 +0000 https://www.dealeron.com/?p=10965 Members of all teams will be attending Digital Dealer 27 in Las Vegas. We hope to see you there. Come by to meet us and learn how we can help your business. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. We wanted to let you know that we will be attending Digital Dealer 27 in Las Vegas next...

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FAQ for Local SEO https://www.dealeron.com/blog/faq-for-local-seo/ https://www.dealeron.com/blog/faq-for-local-seo/#respond Wed, 07 Aug 2019 21:36:47 +0000 https://www.dealeron.com/?p=10912 Believe it or not, many clients ask many of the same questions. We’re always happy to answer any quandaries our dealers may pose; but today, we’re covering some FAQs to help everyone have a better understanding of Local SEO. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. Throughout the course of a week, there are certain questions our...

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Taking the Pain out of Asking for Google Reviews https://www.dealeron.com/blog/taking-the-pain-out-of-asking-for-google-reviews/ https://www.dealeron.com/blog/taking-the-pain-out-of-asking-for-google-reviews/#respond Wed, 31 Jul 2019 16:20:00 +0000 https://www.dealeron.com/?p=10897 Asking for Google reviews can be a total pain; but it is essential to good SEO strategy. This week, we cover how to get these coveted GMB reviews in a less painful way. VIDEO TRANSCRIPT Welcome to another Wednesday Workshop from DealerOn. By now, you probably know that your review score is important for Local SEO; but sometimes, it can...

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Codes Decoded: A guide for HTTP Status Codes https://www.dealeron.com/blog/codes-decoded-a-guide-for-http-status-codes/ https://www.dealeron.com/blog/codes-decoded-a-guide-for-http-status-codes/#respond Wed, 24 Jul 2019 20:32:48 +0000 https://www.dealeron.com/?p=10893 There are dozens of status codes that a page on a website can display to its users; but what the heck is a status code anyway? This week, we dive into the specifics of HTTP status codes and how they matter for SEO. VIDEO TRANSCRIPT  Welcome back to another Wednesday Workshop from DealerOn.  Have you ever tried to go to...

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Crash Course in Technical SEO for 2019 https://www.dealeron.com/blog/crash-course-in-technical-seo-for-2019/ https://www.dealeron.com/blog/crash-course-in-technical-seo-for-2019/#respond Wed, 17 Jul 2019 23:03:28 +0000 https://www.dealeron.com/?p=10889 Technical SEO definitely isn’t easy, and it often befuddles us; but it’s just as important as the more creative elements of optimization for search engines. Check out this video, so you can “get techy with it” in 2019. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. When trying to get the most out of SEO for your site,...

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Christmas in July with Google My Business https://www.dealeron.com/blog/christmas-in-july-with-google-my-business/ https://www.dealeron.com/blog/christmas-in-july-with-google-my-business/#comments Wed, 10 Jul 2019 22:35:01 +0000 https://www.dealeron.com/?p=10883 Google has gifted us with some pretty cool updates this year, almost like it’s Christmas! Plus, Christmas has come a second time this year; gifting us with six GMB updates to improve your organic presence.  VIDEO TRANSCRIPT  Welcome to another Wednesday Workshop from DealerOn. Christmas has come twice this year; and this time, it’s Christmas in July! Just when we...

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Happy Independence Day from DealerOn https://www.dealeron.com/blog/happy-independence-day-from-dealeron/ https://www.dealeron.com/blog/happy-independence-day-from-dealeron/#respond Wed, 03 Jul 2019 19:20:15 +0000 https://www.dealeron.com/?p=10872 Welcome to the latest Wednesday Workshop. In honor of Independence Day, the DealerOn Offices will be closed on July 4th. Make sure you update your Google My Business hours to reflect any changes to your operations this holiday! VIDEO TRANSCRIPT Welcome to another Wednesday Workshop from DealerOn. We’ve been on a brief hiatus from filming regular videos over the last...

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Have you heard about these recent Google updates? https://www.dealeron.com/blog/have-you-heard-about-these-recent-google-updates/ https://www.dealeron.com/blog/have-you-heard-about-these-recent-google-updates/#respond Wed, 29 May 2019 14:35:57 +0000 https://www.dealeron.com/?p=10848 In this week’s Wednesday Workshop, Kelcey shares the details about a few recent Google updates. Watch and find out what’s different on the mobile search front. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, we’re bringing you up-to-speed on the latest Google news. If you’ve performed a Google search on your smartphone recently, you may have...

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4 Google Ranking Factors You Probably Aren’t Aware Of https://www.dealeron.com/blog/4-google-ranking-factors-you-probably-arent-aware-of/ https://www.dealeron.com/blog/4-google-ranking-factors-you-probably-arent-aware-of/#respond Thu, 24 Jan 2019 21:47:48 +0000 https://www.dealeron.com/?p=10729 There are over 200 ranking factors that make up the organic search algorithm; and while Google doesn’t come right out and tell us what all of them are, experimenting with various elements of optimization is how we learn more about how sites best perform in search. Most of us are very aware of some of the biggest factors, including: keyword...

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SEO Through the Years: How the Importance of Backlinks Has Changed https://www.dealeron.com/blog/importance-of-backlinks/ https://www.dealeron.com/blog/importance-of-backlinks/#comments Mon, 01 Oct 2018 15:22:25 +0000 https://www.dealeron.com/?p=10563 Most of you know that backlinks matter for SEO, but do you know why? If you’re new to the digital space, you may not realize how important backlinks are; or that their importance ebbs and flows as the search algorithm is updated. Understanding what backlinks do and how their impact has changed over time can help you build a better...

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A Deeper Dive into Accelerated Mobile Pages https://www.dealeron.com/blog/accelerated-mobile-pages-for-dealerships/ https://www.dealeron.com/blog/accelerated-mobile-pages-for-dealerships/#respond Mon, 11 Jun 2018 21:01:33 +0000 https://www.dealeron.com/?p=10290 Accelerated Mobile Pages, or AMP, is an open source initiative Google launched in October 2015 designed to create pages that load quickly on mobile devices. AMP are lightweight pages that use a subset of HTML with few extensions, and are Google’s response to Apple News and Facebook’s Instant Articles. Those AMP pages take out all the nuts and bolts of...

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How Not to Write for SEO https://www.dealeron.com/blog/writing-content-for-seo/ https://www.dealeron.com/blog/writing-content-for-seo/#respond Mon, 16 Apr 2018 18:38:59 +0000 https://www.dealeron.com/?p=10075 We know that you’re creating content for the benefit of your users, right? You want them to get the answers they need quickly and efficiently, and if your content happens to be strategically written to boost your search rankings, so be it. Balancing writing for user experience and SEO is a fine line every site owner is walking, but luckily...

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