Greg Gifford – DealerOn

Will Google start charging for local search?

Greg Gifford — Wed, 22 May 2019 19:41:18 +0000

In this week’s Wednesday Workshop, we break down Google’s recent survey about paid features in Google My Business and what it might signal for the future. See what’s cool, what’s not that special, and what’s absolutely mind-blowing – watch it now! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. We’ve got a crazy bit of news for you...

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Google Q&A is now auto-suggesting answers!

Greg Gifford — Wed, 01 May 2019 21:36:31 +0000

In this week’s video, we’re sharing breaking news about Google My Business Q&A! On mobile browsers, if a user starts typing in a question in the GMB Questions & Answers section, Google will auto-suggest answers! Check out the video for all the details and a quick video demonstration: VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week...

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Your primary GMB category carries more weight

Greg Gifford — Wed, 24 Apr 2019 14:19:26 +0000

In this week’s video, we share another important tip about Google My Business category choices. While you’ve got multiple category fields available, your primary category is the most important. Google’s algorithm gives much more weight to your primary category, which helps you to show up better in searches related to that category. Watch the video for all the details… (if...

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The secret to recovering filtered Yelp reviews

Greg Gifford — Wed, 20 Mar 2019 15:00:09 +0000

Let’s face it, we all hate dealing with Yelp. Thanks to the aggressive filter, dealerships lose out on hundreds of awesome positive reviews. In this week’s Wednesday Workshop, I share a secret tactic that can help you recover a significant number of those positive reviews. They’ll show publicly, raising your review count and giving you a better aggregate rating. VIDEO...

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SEO is an investment… Don’t give up too soon!

Greg Gifford — Wed, 13 Mar 2019 15:00:40 +0000

In this week’s Wednesday Workshop, we talk about shifting how you think about SEO. Too many dealers think of SEO as an expense that needs to be tolerated… when actually, SEO in an investment in the future. SEO isn’t about big gains and winning tomorrow, it’s about incremental gains that help you dominate in the future. VIDEO TRANSCRIPT Welcome back...

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Which categories should you choose in GMB?

Greg Gifford — Wed, 06 Mar 2019 15:00:25 +0000

In this week’s Wednesday Workshop video, we share the definitive list of Google My Business categories you should choose for your dealership. Choosing the correct categories will help boost your entity signals to the algorithm, as well as help you show up better in local searches for keyword phrases related to the categories. VIDEO TRANSCRIPT Welcome back to another Wednesday...

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Are you missing out on hot leads from your GMB listing?

Greg Gifford — Wed, 27 Feb 2019 15:00:14 +0000

In this week’s Wednesday Workshop video, I share the results of our research into the new Questions and Answers section on Google My Business. Check it out to see the breakdown of questions categories – you’ll be shocked to see how many hot leads go completely ignored! You’ll watch this video and then rush over to your GMB listing to...

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Do you have magical customer service?

Greg Gifford — Wed, 20 Feb 2019 22:54:01 +0000

In this week’s Wednesday Workshop, I share some insight from my recent trip to Disneyland. The entire Disney park experience is magical, and they’ve carefully crafted the customer experience to help wow every guest at the park. From scientific testing of trash can placement to careful training on how to interact with guests, they’ve built an amazing example of customer...

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The 10 best SEO-themed Valentine’s Day cards

Greg Gifford — Wed, 13 Feb 2019 22:12:27 +0000

In this week’s Wednesday Workshop video, we share the 10 best SEO-themed Valentine’s Day cards. After scouring the internet and paring down the choices to the top ten, we ended up with a list of pretty funny cards. Check them out and let us know what you think in the comments below! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop...

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NADA 2019 Mean Tweets

Greg Gifford — Wed, 30 Jan 2019 21:39:20 +0000

In this week’s Wednesday Workshop video, we’re continuing our most time-honored tradition… It’s the 2019 edition of NADA mean tweets! WE got several vendors and dealers to read mean tweets that people had written about them, and as always, it’s hilarious.

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Come see us at NADA 2019!

Greg Gifford — Wed, 23 Jan 2019 21:10:01 +0000

In this week’s Wednesday Workshop, we share all the exciting details about what we have planned at NADA 2019 in San Francisco this weekend. If you’re going out to the conference, make sure you watch this week’s video and then stop by the booth to chat with us! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week’s...

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Why you need a blog, and why it matters for SEO

Greg Gifford — Wed, 16 Jan 2019 14:49:51 +0000

In this week’s Wednesday Workshop, we talk about the importance of your dealership blog. Most dealers realize that SEO is vital to success, but there are still too many dealers who don’t have a blog as part of their dealership website. Your blog is vital – it lets you share useful and helpful information with customers and potential customers, it...

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Why GMB is your New Home Page

Greg Gifford — Fri, 11 Jan 2019 14:40:33 +0000

It’s time to break out of bad habits and change the way you think about SEO. People aren’t using Google the same way they used to, and Google is changing as well. Far too many dealers and marketers equate adding lots of pages to a website to SEO. One of the most common questions dealers ask me is “how many...

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Greg’s Local SEO Presentation from the Kain Automotive conference

Greg Gifford — Wed, 09 Jan 2019 21:49:08 +0000

In this week’s Wednesday Workshop video, Greg shares his advanced Local SEO presentation from the Kain Automotive conference in November. Kick off the year with a bang and learn some awesome Local SEO tips to help your dealership get better visibility in local searches. Greg covers writing and optimizing website content, building local links, reviews, citations, and Google My Business.

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Automotive SEO predictions for 2019

Greg Gifford — Wed, 02 Jan 2019 21:41:11 +0000

In our first Wednesday Workshop video of the new year, I share my predictions for Automotive SEO in 2019. Google has made a lot of changes recently, and I’ll walk you through where I think things are going this year. If you’re curious about what’s important for your dealership’s digital marketing plan in 2019, watch and learn! VIDEO TRANSCRIPT Welcome...

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The most popular videos of 2018

Greg Gifford — Wed, 26 Dec 2018 15:00:53 +0000

It’s the end of 2018, so we’re continuing our annual tradition of sharing the most popular videos of the year. You can watch the video, or simply click the links below to watch the videos yourself. Here’s our list of the most popular videos of 2018, in reverse order: 10. Pay attention to Google Q&A 9. 5 tips for optimizing...

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A warning about website graders

Greg Gifford — Wed, 19 Dec 2018 15:33:48 +0000

In this week’s Wednesday Workshop video, we share a warning about site grader tools. These tools are incredibly generic, so they won’t always return accurate results for your dealership’s website. The tools treat every site the same, yet your dealership site is completely different from your local plumber’s site. The warnings and errors that are returned by these tools don’t...

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The 2018 Local Search Ranking Factors

Greg Gifford — Wed, 12 Dec 2018 17:15:13 +0000

In this week’s Wednesday Workshop, we share the highlights of the recently released Local Search Ranking Factors study for 2018. Find out which signals have changed since last year’s study, what experts are spending more time on this year, and what you need to pay attention to in 2019. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This...

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Were you hit by the recent review spam attack?

Greg Gifford — Wed, 05 Dec 2018 14:30:07 +0000

In this week’s Wednesday Workshop, we share breaking news about the massive spam review attack that was discovered over the weekend. Over 3 million fake reviews (and counting) were left by a group of fake profiles. We share the details about the review attack, what it means for your dealership, and how to check if you’ve been targeted by the...

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Happy Halloween (and an update to Google Posts)

Greg Gifford — Wed, 31 Oct 2018 19:01:28 +0000

In this week’s video, a few costumed SEO team members joined us to wish everyone a happy Halloween… But we’re also sharing an exciting update to Google Posts that was released last week on Android phones! VIDEO TRANSCRIPT Welcome back to another spooky edition of the Wednesday Workshop from DealerOn. First and foremost, we want to wish everyone a very...

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Google has moved where Google Posts appear!

Greg Gifford — Wed, 10 Oct 2018 18:59:31 +0000

In this week’s Wednesday Workshop video, we share all the details about Google’s recent decision to move Google Posts lower in the Knowledge Panel. Learn what’s changed and how it will affect your dealership. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop with DealerOn. This week we’ve got some sad news…Once again Google has made a change that a lot...

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Catch DealerOn at a local event this fall!

Greg Gifford — Wed, 03 Oct 2018 16:52:14 +0000

Fall conference season is in full swing, and DealerOn is out on the road! In this week’s Wednesday Workshop video, we’re sharing a list of all the events we’re attending over the next few months… If there’s one near you, come check out all the amazing digital marketing tips we’ll be sharing to help your dealership rock in 2019! VIDEO...

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How do you optimize your blog posts?

Greg Gifford — Wed, 26 Sep 2018 13:40:41 +0000

Blogs are no longer a luxury add-on, they’re an absolute necessity for every dealership. We get tons of questions from dealers who want to know how to optimize their blog posts, so this week we’re here to help! Watch this week’s Wednesday Workshop video to learn how to use the Yoast SEO plugin to do your own SEO on your...

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Should you worry about Google’s recent update?

Greg Gifford — Wed, 19 Sep 2018 13:40:31 +0000

In early August, Google rolled out a major algorithm update and many sites saw huge fluctuations in visibility and website traffic. Now that the dust has settled and experts have had time to analyze what’s changed, we’re here with a Wednesday Workshop video to explain the update. Watch and learn what Google changed and how it affects your dealership –...

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It’s important to keep your team motivated and happy

Greg Gifford — Wed, 12 Sep 2018 14:58:10 +0000

In this week’s Wednesday Workshop, we talk about the fact that success isn’t only about digital marketing. Your staff is a key component… If your team is educated, motivated, and happy, you’ll be more successful. In the spirit of happy, motivated team members, we also share some highlights of DealerOn’s first ever SEOlympics, a team-building event held in the Dallas...

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Facebook Gets Rid of Reviews and Changes to Recommendations

Greg Gifford — Fri, 07 Sep 2018 18:41:56 +0000

5 stars, 2 stars, 0 stars. For more than a hundred years, we’ve been ranking businesses with a star ranking system. “It’s a 5 star hotel, we have to go!” or “Eh, it’s only 3 stars. I’d rather skip out.” We chose businesses entirely on their stars and that’s about to change. Facebook has decided to make it simpler...

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Are you responding to reviews the right way?

Greg Gifford — Wed, 05 Sep 2018 16:20:00 +0000

In this week’s Wednesday Workshop, we talk about responding to bad reviews. Most dealers (and many reputation management providers) post the same generic response to every negative review… and that’s the worst thing your dealership can do! It’s important to let customers know that you’re responding to the actual review – it shows that you care about your customers. Watch...

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Facebook reviews have changed!

Greg Gifford — Wed, 29 Aug 2018 21:06:51 +0000

In this week’s video, we share all the details about Facebook’s new recommendation system, which recently replaced the traditional 5 star ratings system. The system is drastically different, and could have a huge impact on your dealership – you don’t want to miss all the info! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, we’re talking...

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How do you know if you need Local SEO?

Greg Gifford — Wed, 22 Aug 2018 14:38:23 +0000

We know that Local SEO applies to car dealers, but we know lots of marketers and business owners from other verticals watch our videos as well. In this week’s Wednesday Workshop video, we share a simple test that will show you if you need Local SEO or not – watch and learn! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop...

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How to use a call tracking number in your Google My Business listing

Greg Gifford — Wed, 15 Aug 2018 15:52:39 +0000

For years, it was always a bad idea to put a tracking number in your Google listing because it screwed up your NAP (name, address, phone) consistency signal for Google’s algorithm. Finally, Google changed things and now it’s perfectly OK to use a tracking number in Google My Business. In this week’s Wednesday Workshop video, we walk you through the...

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How to Handle Negative Reviews

Greg Gifford — Thu, 09 Aug 2018 14:06:10 +0000

Damage Control: How to Handle Negative Reviews Reviews aren’t just a way 88% of users decide if a business is trustworthy or not, but they also have a pretty big impact on your local SEO. So, this means you should probably give those review sites some attention, and take the time to ask for reviews from your customers and start...

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Google My Business is your new home page

Greg Gifford — Wed, 08 Aug 2018 15:14:14 +0000

In this week’s Wednesday Workshop, we’re talking about a scary subject… People aren’t using Google the way they used to. Customers simply don’t browse websites anymore – most comparison is done on the actual search results page. Your Google My Business listing is your new home page. There’s a wealth of information listed, and in many cases, potential customers don’t...

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Learn the Basics of SEO

Greg Gifford — Wed, 01 Aug 2018 21:21:48 +0000

We talk to dealers all the time who want to learn more about SEO, and in this week’s Wednesday Workshop, we’re here to help! Several months ago, I recorded a video training course for SEMrush – it includes 31 lessons that cover the fundamentals of SEO. If you’re looking to learn how SEO actually works or you’d like to refresh...

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Four brand building activities that help your SEO rock

Greg Gifford — Wed, 18 Jul 2018 14:39:32 +0000

In this week’s Wednesday Workshop, we’re sharing 4 easy brand building tips that will help build a strong foundation for your SEO efforts. Google is increasingly looking at entities instead of just websites, so building your brand helps Google see that you’re an awesome result to show in local automotive searches. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from...

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Keyword optimization basics for SEO

Greg Gifford — Wed, 11 Jul 2018 14:01:19 +0000

In this week’s Wednesday Workshop, we cover the basics of keyword optimization for SEO. Google’s much smarter nowadays, but it’s still important to get the basics of keyword optimization covered. Watch and learn how to set the right foundation to your SEO efforts. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, we’re taking it back to...

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Happy Fourth of July!

Greg Gifford — Wed, 04 Jul 2018 15:20:34 +0000

Happy Fourth of July from all of us at DealerOn! We hope you enjoy your holiday and have tons of fun with friends and family!

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Google is releasing a new URL Inspection Tool

Greg Gifford — Wed, 27 Jun 2018 14:49:16 +0000

In this week’s Wednesday Workshop video, we share the exciting news about Google’s new URL Inspection Tool that’s being added to Search Console. The new tool will be released in the coming weeks, and will allow you to analyze individual pages and see technical details straight from Google’s index. Watch the video for all the details! VIDEO TRANSCRIPT Welcome back...

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Is your site content stuck in 2005?

Greg Gifford — Wed, 20 Jun 2018 21:41:45 +0000

In this week’s Wednesday Workshop, we’re talking about the content on your dealership website. Google wants to see amazing content that’s relevant and helpful… but most dealers are stuck in a rut using SEO tactics from 2005. Watch this week’s video to learn how to reset your thinking and write better content on your site.

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Want to recover filtered Yelp reviews? Here’s how…

Greg Gifford — Wed, 13 Jun 2018 14:30:49 +0000

Yeah, we’re all frustrated with Yelp… Most dealers have tons of awesome positive reviews that get filtered and don’t count towards their aggregate score. In this week’s Wednesday Workshop video, we share a simple process that can help you recover many of those filtered reviews. Watch and learn how you can get those reviews back and boost your score… VIDEO...

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5 tips to boost GMB engagement

Greg Gifford — Wed, 06 Jun 2018 14:30:21 +0000

As Google continues to adjust its ranking algorithm, engagement signals are becoming more important as a signal of true relevancy. In this week’s Wednesday Workshop video, we share 5 easy tips to help boost your engagement signals in ways that can be detected by Google. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week we’re sharing some...

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Pay attention to your internal link structure

Greg Gifford — Wed, 30 May 2018 16:26:47 +0000

In this week’s Wednesday Workshop, we’re talking about your internal links – the links from page to page within your own dealership website. Much like inbound links from other sites, internal links pass value from page to page, so it’s important that you structure your links correctly. Watch and learn how most dealers get things wrong, why it’s important to...

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Find local digital marketing meetups

Greg Gifford — Wed, 23 May 2018 19:58:03 +0000

In this week’s Wednesday Workshop, we talk about the importance of finding a local digital marketing meetup to help stay on top of the latest tips and trends in SEO and PPC. We alway share our list of the best non-automotive marketing conferences to attend, but if you’re looking for more affordable local options, a digital marketing meetup is exactly...

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Does your dealership need AMP?

Greg Gifford — Wed, 16 May 2018 14:59:46 +0000

In this week’s Wednesday Workshop, we talk about the latest big “buzzword” around car dealer websites and SEO – AMP. AMP stands for Accelerated Mobile Pages, and it’s a project by Google to speed up the web. Check out this week’s video to see if the hype is justified and find out what your dealership needs to know about AMP....

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Do you know where you GMB traffic is coming from?

Greg Gifford — Fri, 11 May 2018 20:46:31 +0000

Your Google My Business listing has a huge impact on you rank, so tracking those GMB organic clicks is a no brainer, right? Definitely, but recently we’ve seen attribution problems with GMB clicks where hundreds of them are incorrectly attributed as direct in Google Analytics. If someone clicks your GMB link from a mobile device, it’ll show as direct and...

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Google updated the rules about online reviews

Greg Gifford — Wed, 09 May 2018 16:41:55 +0000

In this week’s Wednesday Workshop video, we share the details about Google’s recent updates to its Terms of Service regarding reviews. All reviews have to be unbiased, and you have to provide the same experience to every customer… What does that really mean? It’s a fancy way of telling businesses that they can’t use review gates anymore. Watch this week’s...

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5 Tips for optimizing your Google My Business listing

Greg Gifford — Wed, 02 May 2018 19:50:01 +0000

In this week’s video, we share 5 tips to help you optimize your Google My Business listing… Since most of the time, customers will have their first interaction with your Knowledge Panel or your dealership in a local pack result, it’s important to optimize your listing and maximize visibility. Use these five tips to make sure you’re providing the best...

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How to use Google Q&A to write better website content

Greg Gifford — Wed, 25 Apr 2018 14:15:52 +0000

In this week’s Wednesday Workshop, Steve revisits Google Questions and Answers… This time, we talk about how you can use the new Q&A feature to help write better content on your dealership website. If you’re getting questions in Q&A, the answers to those questions either aren’t on your site or they’re too hard to find. Let the Q&A section help...

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Check out our SEO Presentation from Innovative Dealer Summit

Greg Gifford — Wed, 18 Apr 2018 15:27:14 +0000

This week’s Wednesday Workshop is a bit longer than usual, because we’re sharing my awesome SEO presentation from the Innovative Dealer Summit in Denver, Colorado a few weeks ago. I shared a lot of great tips on Local SEO and some amazing new information on Google Posts and Google Questions and Answers. It’s about 45 minutes long, so make sure...

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The 2018 Edition of NADA Mean Tweets

Greg Gifford — Wed, 28 Mar 2018 16:23:44 +0000

We’re back from NADA, which means it’s time for Mean Tweets! This video is our most popular video year after year, and we’ve got some really funny ones for you this time around… Enjoy!

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How to use Barnacle SEO to increase your visibility in organic searches

Greg Gifford — Wed, 21 Mar 2018 14:21:20 +0000

In this week’s Wednesday Workshop, we talk about using Barnacle SEO to help boost the visibility of your dealership in local searches. Sometimes, you just can’t beat the big powerful sites like Yelp… but you CAN use Barnacle SEO to latch on to those sites and gain more visibility through their authority. Watch the video to learn how… VIDEO TRANSCRIPT...

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Are you paying attention to Google Q&A?

Greg Gifford — Wed, 14 Mar 2018 18:04:44 +0000

In this week’s Wednesday Workshop, we’re talking about Google’s Questions and Answers feature, which rolled out to desktop searches at the end of last year. It’s a feature that allows any user to ask – or answer – questions about your business, right on the search results page in your Knowledge Panel. Studies have shown that the automotive vertical is...

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How To Read Your SEO Report

Greg Gifford — Mon, 12 Mar 2018 14:41:01 +0000

We all want proof that our hard work is paying off, but the real result we all want to see is some cash flow to our bottom line. As SEOs, our job is not only to provide expert knowledge and strategies, but to prove to our clients that what we’re doing is working. But as the customer, how do you...

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The quality of your video matters…

Greg Gifford — Wed, 07 Mar 2018 14:45:33 +0000

Video is becoming a vital tool for dealership marketing, and as more and more dealerships are investing in video, we see more and more REALLY bad quality videos. In this week’s Wednesday Workshop, we’re talking about video quality and the difference it makes when a video is a customer’s first impression of the dealership. You don’t need super expensive studio...

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Learn the latest inside tips for Local SEO

Greg Gifford — Wed, 28 Feb 2018 14:31:50 +0000

This week’s Wednesday Workshop video is a lot longer than normal – we wanted to share my awesome presentation from an event in Portland a few weeks ago. I haven’t shared one of my presentations in a while, and this one’s full of amazing tips and updates about Local SEO. It’s about 45 minutes long, so make sure you’ve got...

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An easier way to ask customers for Google reviews

Greg Gifford — Wed, 21 Feb 2018 20:39:01 +0000

In this week’s Wednesday Workshop video, we’re sharing a tip to make it easier for you to get reviews on Google. It’s too confusing to tell customers to search for your dealership, look to the right, find the review stars, click the blue link to the right, and then click the blue button at the top of the window that...

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The 5 best SEO-themed Valentine’s Day cards

Greg Gifford — Wed, 14 Feb 2018 14:57:11 +0000

Happy Valentine’s Day! As always, we like to do fun videos for special holidays, so today, we’re sharing the 5 best SEO-themed Valentine’s Day cards. We searched deep in the corners of the internet to bring you these 5 hilarious and nerdy SEO Valentine’s cards… Enjoy! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. Today’s video is short...

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Come see us at NADA in Vegas!

Greg Gifford — Wed, 07 Feb 2018 22:01:31 +0000

NADA is right around the corner, so for this week’s Wednesday Workshop video, we’re sharing all the details about what we’ve got planned… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn! We’ve made it through the first month of 2018, and NADA is right around the corner! Can you believe it’s time to go back already? NADA’s in...

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DealerOn Wins BrightLocal’s Best Local SEO Blog of 2018!

Greg Gifford — Thu, 01 Feb 2018 22:12:04 +0000

We were THRILLED to learn that we’ve won the Best Local SEO Blog in BrightLocal’s annual poll! The competition was stiff—we were running against over 40 excellent blogs as a brand new, write-in entry, and were the only company in digital auto to be considered. We’re happy to say our commitment to education and the spread of expert knowledge won...

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4 Awesome Tips to Help Dealers Online

Greg Gifford — Wed, 31 Jan 2018 17:40:23 +0000

For this week’s Wednesday Workshop, we’ve got a special treat! Our VP of Customer Service was visiting the SEO team in Dallas, so I grabbed him and put him on the spot… He shares 4 awesome tips to help dealers online. Watch and learn some simple tips that will help your dealership excel online (and in the future). VIDEO TRANSCRIPT...

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Is your dealership site too slow for Google’s new mobile speed update?

Greg Gifford — Mon, 29 Jan 2018 19:16:37 +0000

Everyone knows that that page load speed on your website is important, especially when studies show that 40% of visitors will leave a page that takes more than 3 seconds to load. Since we’re now living in the age of mobile, when customers want answers at the tips of their fingers (and they want them now), having a fast mobile...

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Have you heard about the new car subscription service?

Greg Gifford — Wed, 24 Jan 2018 21:47:40 +0000

If you haven’t heard, the Jeff Wyler Automotive Group has recently released a car subscription service. So basically, it’s kinda like Dollar Shave Club, but way more than a dollar and you get cars instead of razors… Like everyone else in the industry, we were intrigued. I’m friends with Kevin Frye, the eCommerce Director for the group, so I set...

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Awesome Digital Marketing Conferences You Should Attend in 2018

Greg Gifford — Wed, 17 Jan 2018 16:26:25 +0000

In this week’s video, we share our annual list of the best digital marketing conferences you should consider attending this year. We know that a lot of you handle the SEO and PPC for your dealership, or your group, so we always release our list of suggested conferences at the beginning of every year. We know that most of you...

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Do you have a new “phantom” Google My Business listing?

Greg Gifford — Wed, 10 Jan 2018 14:48:09 +0000

Google has recently rolled out “department listings” for auto dealers – which means you might have a few phantom Google My Business listings for your dealership that you don’t know about! In this week’s video, we walk you through what the listings are and why they’ve appeared, then we show you exactly how to find these “phantom” listings (if you...

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Always test everything!

Greg Gifford — Wed, 03 Jan 2018 16:45:07 +0000

For this week’s Wednesday Workshop (the first of 2018), we share what might be the most important tip we’ve ever shared: Don’t listen to us! That’s right, we’re telling you not to believe everything we say, or what you hear at conferences, or read on websites. Sure, it’s likely that the tips you’ll hear about will help your dealership, but...

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Target the RIGHT Keywords

Greg Gifford — Tue, 02 Jan 2018 14:30:41 +0000

Last month, my column at Search Engine Land tackled a topic that the SEO industry sometimes struggles with: educating clients. I still believe that a well-educated client is a happy one, and if you ever struggle to understand exactly what it is your SEO vendor does, it might be time for an honest conversation with them. As SEO professionals, we should stay transparent about...

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Here’s the video equipment we use

Greg Gifford — Wed, 20 Dec 2017 19:24:19 +0000

For this week’s Wednesday Workshop, we thought we’d give you a little behind-the-scenes peek… Dealers are always asking us how we shoot our videos, what equipment we use, and what software we use – so this week, we’re showing you!

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Mobile & Voice Search: Marketing According to the Beatles

Greg Gifford — Wed, 13 Dec 2017 21:45:26 +0000

Welcome back to another Wednesday Workshop from DealerOn! This week, you’ll need to take a bit of extra time… We’re sharing Shaun’s amazing Beatles themed digital marketing presentation from Digital Dealer a few months back. It’s full of amazing info and insights, and it’ll get your dealership ready to kick some butt in 2018. Sit back, grab a notepad, and...

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It’s time for a company refresh meeting…

Greg Gifford — Wed, 06 Dec 2017 17:31:24 +0000

This week’s video is short and sweet, because we’re smack dab in the middle of our company-wide “refresh” meeting today… But for today’s Wednesday Workshop, we wanted to ask – have you ever had a similar meeting for your dealership? Your employees will be re-focused and your customers will love what you’re doing…

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The most popular videos of 2017

Greg Gifford — Wed, 29 Nov 2017 22:37:39 +0000

In this week’s Wednesday Workshop video, we’re sharing our most popular videos of 2017. Check out the list of links to watch any you haven’t seen yet: 10. Last week’s Thanksgiving message 9. Summer speaking events 8. Google’s Mobile First Index 7. A few truths about SEO 6. Massive fine for fake reviews 5. Don’t hide text on the home...

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A Special Thanksgiving Message from DealerOn

Greg Gifford — Wed, 22 Nov 2017 16:14:03 +0000

This week’s Wednesday Workshop is a special Thanksgiving message… We’re so incredibly thankful to all of our customers, friends, and everyone who watches our weekly videos. We hope you have an amazing Thanksgiving weekend, filled with great food and fun times with family and friends!

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Top Three KPIs to Measure Local SEO Success

Greg Gifford — Thu, 19 Oct 2017 16:12:47 +0000

The top ranking factors for successful SEO is old news. We get that content is king, that our pages should be filled with high-quality content and be helpful and informative, and we know that backlinks have a huge impact on rank. But once you’ve got your Local SEO campaign up and running, how do you know if it’s working? How...

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Optimize your site for the right location

Greg Gifford — Wed, 27 Sep 2017 15:07:19 +0000

In this week’s Wednesday Workshop, we share a tip that stems from a discussion with a dealer in our booth at Digital Dealer 23 last week. The dealer was wondering why he didn’t show up for generic brand searches in his own town town. After a bit of digging, we realized that he was optimizing his entire site for the...

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Have you checked your mobile landing pages lately?

Greg Gifford — Wed, 20 Sep 2017 14:04:10 +0000

In this week’s Wednesday Workshop, we talk about the importance of landing pages – specifically, mobile landing pages. It’s incredibly important to keep customers on the path they start off on, so it’s important to create landing pages that make sense. Speed is important too… Nothing kills conversions more than a slow-loading landing page. Watch the video for all the...

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Don’t miss our awesome sessions at Digital Dealer next week!

Greg Gifford — Wed, 13 Sep 2017 14:00:09 +0000

We’re heading to Digital Dealer next week! If you’re going to be there, you’ve got to come by booth 305 to say hi – and you don’t wanna miss the awesome sessions from the Beard and the Hair. We share all the important details in this week’s Wednesday Workshop video VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn!...

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Have you seen the expanded sitelinks in AdWords?

Greg Gifford — Wed, 06 Sep 2017 14:00:27 +0000

In this week’s video, we share information about the new expanded sitelinks that have rolled out in AdWords. Watch and learn about the awesome new feature that will help you convert even more customers!

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Add a video tour of your dealership to your website

Greg Gifford — Wed, 30 Aug 2017 17:24:58 +0000

In this week’s video, we talk about giving a video tour of our brand new office… which leads to an awesome tip about sharing a video tour of your dealership on your website. Watch and learn how to make your website experience better, so you’ll stand out from all of your competitors. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop...

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An important note about moving locations

Greg Gifford — Wed, 23 Aug 2017 20:15:07 +0000

In this week’s video, we talk about the importance of updating all of your online listings to reflect your new address whenever your dealership moves to a new location. It’s important for SEO, but it’s important for customer service too. Watch the video to learn why… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week’s gonna be...

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An Easy, Step-by-Step Plan for Local Link Building

Greg Gifford — Thu, 17 Aug 2017 16:11:01 +0000

Last month, my column over in Search Engine Land focused on tactical strategies for building local links. It’s easy enough to have the theory down, or even know where you want to draw your local links from, but I’ve had a lot of people asking an even simpler question. What is the actual, step-by-step process to building local links? So...

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Stop tracking keywords… Start tracking impressions

Greg Gifford — Wed, 16 Aug 2017 21:49:50 +0000

In this week’s Wednesday Workshop video, we continue the discussion we started a few weeks ago with our video that talked about customers using different terms to search for dealerships. Once again, we point out that your customers are seeing different search results than what you’re seeing in your rank tracker. Instead of obsessing over the ranking results, you should...

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Have you heard about the updates to AdWords Editor?

Greg Gifford — Wed, 09 Aug 2017 23:54:44 +0000

If you’re a PPC Jedi, chances are you probably use Google’s AdWords Editor. In this week’s video, we talk about the recent updates made to the Editor and why they’re exciting. VIDEO TRANSCRIPT Hey… hello internet, and welcome back to another Wednesday workshop from DealerOn. S: Some of you PPC addicts out there are familiar with Adwords Editor and I’m...

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Stop abusing your H1 headings

Greg Gifford — Wed, 02 Aug 2017 20:24:01 +0000

Lately, we’ve seen an alarming number of dealership websites incorrectly using H1 headings – or flat out abusing them. In this week’s Wednesday Workshop video, we talk about how you SHOULD be using your H1 headings. We share several examples of H1 abuse that we’ve seen lately, and we show you how to check your own site for these errors....

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Customers don’t search for you the way you think they do

Greg Gifford — Wed, 26 Jul 2017 13:58:52 +0000

In this week’s video, the Beard is back up on his soapbox… Far too often, dealers forget that customers don’t search for them the way that they think they search. It’s easy to get obsessive over ranking reports, but ranking reports don’t really show you a true view of how you show up in local searches. It’s also important to...

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View From the Top: SEO Signals

Greg Gifford — Fri, 14 Jul 2017 18:18:31 +0000

SEO Is Not a Project – It’s All of Them I want to talk about SEO from a bit of a high level. I share a lot of specific tips & strategies for boosting specific signals for your dealership, but today we’re going to take a step back. A lot of people are disappointed in their SEO efforts because they’re thinking of...

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We’re coming to Chicago!

Greg Gifford — Wed, 12 Jul 2017 14:55:58 +0000

This week’s video is a short one, cause Shaun and I are both in Philadelphia speaking at Sean Bradley’s Internet Sales 20 Group conference. We stepped out of the conference this morning to shoot the video at the top of the iconic Rocky stairs, so we could let you know that we’re bringing our Topgolf event series to Chicago! We’ll...

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Take the time to make a difference

Greg Gifford — Wed, 05 Jul 2017 18:01:33 +0000

This week’s Wednesday Workshop is a life tip, not a digital marketing tip. Take the time to make a difference in someone’s life. It’s that simple. VIDEO TRANSCRIPT Welcome back to another Wednesday workshop from DealerOn. This week we’re doing something a little bit different… That’s right, we thought we’d take a break from the regular digital marketing improvement tips...

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Google’s new mobile PPC ad type – and what it means for you

Greg Gifford — Wed, 28 Jun 2017 16:41:24 +0000

In this week’s Wednesday Workshop video, we’re talking about Google’s new (kinda) mobile model ads. While they were “released” a little over a year ago, they weren’t really showing up for quite a while, but now they’ve been re-introduced and they’re out in full force. The ads feature a swipeable image carousel with captions, as well as several call-to-action buttons....

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What’s up with Google’s Mobile First Index?

Greg Gifford — Wed, 21 Jun 2017 16:16:49 +0000

In this week’s Wednesday Workshop, we share more information about Google’s impending Mobile First Index. I was up in Seattle last week for SMX Advanced, one of the top digital marketing conferences in the country, and I say in on a session about the upcoming update. A Google representative shared several important tidbits about the update, including when we should...

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Do you have hidden content on your home page?

Greg Gifford — Wed, 14 Jun 2017 17:35:18 +0000

Does your website’s home page have content that’s hidden behind a “read more” link? That’s actually really bad… Watch this week’s video to learn why – and get your site updated as soon as possible! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week’s video is all about an incredibly important tip, one that will drastically change...

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Massive fine for fake reviews

Greg Gifford — Wed, 07 Jun 2017 18:49:55 +0000

This week’s video shares the terrifying story of a dealership group in California that was recently fined $3.6 million for fake reviews. Don’t get caught posting fake reviews, or even influencing what customers write in their reviews – watch and learn more… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, the Beard and I are up...

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Can you have too much Local SEO content?

Greg Gifford — Tue, 06 Jun 2017 21:22:31 +0000

My monthly column over at Search Engine Land is back in full force for the summer, and today we’re talking about dumping too much content onto your website. What am I talking about? Well, content is super important to your Local SEO strategy, but it’s not a catch-all cure that will immediately boost your rankings. Problem is, I’ve been seeing more...

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Advanced SEO Presentation from Brighton SEO

Greg Gifford — Wed, 31 May 2017 21:51:30 +0000

This week’s Wednesday Workshop video is an awesome one… I was in the UK last month, speaking at one of the biggest SEO conferences in the world. For the first time ever, I did a horror movie theme for the presentation, and it turned out ridiculously awesome. So, kick back – this week’s video is about 24 minutes long, but...

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See the Beard and the Hair LIVE

Greg Gifford — Wed, 24 May 2017 16:45:33 +0000

In this week’s Wednesday Workshop, we share all of the upcoming events where you can see the Beard and the Hair live and in person… They’re both out on the road sharing awesome knowledge nuggets about SEO, PPC, and digital marketing in general. If you’re at any of these events, make sure you find the DealerOn team and say “hi”...

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Test, Test, Test Your Local SEO Strategy Out

Greg Gifford — Tue, 23 May 2017 21:09:49 +0000

Want to know one of my secrets to staying ahead in Local SEO? Don’t believe everything I say. What do I mean by that? Well, it’s important to use industry research, knowledge, case studies, and best practices when putting your Local SEO strategy together. But you can’t just rely on other people’s research, even if they happen to be experts....

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How’s the content on your interior pages?

Greg Gifford — Wed, 17 May 2017 14:18:08 +0000

This week’s video is a really short one – but that’s on purpose. It’s a metaphor for the content on the interior pages of your website. Watch this week’s Wednesday Workshop to see what we mean… VIDEO TRANSCRIPT Hey, welcome back to another Wednesday Workshop from DealerOn! This week we’re going to talk about the content on your websites –...

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A few truths about SEO

Greg Gifford — Wed, 10 May 2017 17:30:49 +0000

In this week’s Wednesday Workshop, we share a few simple truths about SEO. Things can get incredibly complicated, and it’s hard to keep the big picture in mind when you’re digging into specific strategies. This week’s video helps point out the important truths to keep in mind, so you’ll head down the right path with the right expectations. VIDEO TRANSCRIPT...

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A Heartfelt Tribute to AJ Maida

Greg Gifford — Tue, 02 May 2017 21:33:10 +0000

We’re all devastated by the loss of our dear friend AJ Maida. We skipped the standard Wednesday Workshop format and put together a tribute video – if you’ve got any stories or memories you’d like to share, please leave them in the comments below.

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Interviews from Digital Dealer 22

Greg Gifford — Wed, 26 Apr 2017 17:53:28 +0000

In this week’s Wednesday Workshop, we’re back with more interviews from the floor of Digital Dealer 22 in Tampa. Last week we asked for a single awesome tip… This week we had a bit more fun. Check out the video – you’ll get a few laughs… and don’t forget to check back next week for another Wednesday Workshop from DealerOn.

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Awesome Tips From Digital Dealer 22

Greg Gifford — Wed, 19 Apr 2017 18:37:14 +0000

The Hair and I took a stroll around the convention center floor last week at Digital Dealer 22, talking to vendors and dealers about how things are changing in 2017. We had some amazing conversations, laughed a lot (you’ll see the fun stuff in next week’s video), and collected some incredible tips for dealers to help them to make this...

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Come see us at Digital Dealer 22 next week!

Greg Gifford — Wed, 05 Apr 2017 14:05:59 +0000

Heading to Digital Dealer 22 in Tampa next week? This week’s video shares all the info about the awesome speaking sessions you’ll need to be sure to see. We’ve even got the first ever DOUBLE SESSION, and it’s going to be all about Local SEO. Come see us at booth 411 if you’re gonna be in Tampa – we’d love...

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How to get 10 results from Google Autosuggest

Greg Gifford — Wed, 29 Mar 2017 15:54:56 +0000

This week’s tip is a quick one, but it will help you be a MUCH better marketer for your dealership. One of the most important aspects of SEO and PPC is keyword research – you need to know how people search for the things you sell, so you can optimize your site and your ads. Our favorite keyword research tool...

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2 Things You Need to Know About Local SEO in 2017

Greg Gifford — Tue, 28 Mar 2017 22:51:15 +0000

Last week, we packed up the DealerOn van and headed to San Jose to take in the glorious SMX West conference, programmed by our wonderful friends at Search Engine Land. There was a TON of great knowledge about SEO and SEM at the conference, but there were two things in particular that stuck out to me. So, naturally, I...

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How to Write Awesome Content For Your Website

Greg Gifford — Wed, 15 Mar 2017 14:16:40 +0000

This week’s Wednesday Workshop shares some awesome in-depth tips on how to write amazing content for your dealership’s website. Steve, one of our SEO Managers, was asked to speak at Pubcon Florida last month, and his slides were so awesome, we had to share them here on a Wednesday Workshop video. If you’re writing the content for your dealership’s site,...

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2017 Local Search Ranking Factors

Greg Gifford — Wed, 08 Mar 2017 15:42:36 +0000

The 2017 Local Search Ranking Factors were just released last week at the MozCon Local conference in Seattle, and this week’s video shares all the details! Watch and see how the factors have changed since last year’s study, so you’ll know how you need to adjust your SEO strategy for 2017! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from...

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Voice search – is your dealership ready?

Greg Gifford — Wed, 01 Mar 2017 18:37:48 +0000

This week’s Wednesday Workshop should scare a lot of you… Seriously! Hardly anyone is considering voice search, and how the rise of non-typed searches will change the way people look for local car dealerships. Have you thought about how you need to prepare for searches on Siri, Alexa, Cortana, or Google Home? Has your SEO provider thought about it, and...

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Micro-Moments and Your Mobile Website

Greg Gifford — Wed, 01 Mar 2017 16:15:17 +0000

It’s no secret that the once-linear path to purchase has been fragmented with the advent of online shopping, but it’s been fragmented even further with mobile internet usage on the rise. In fact, we’ve said this before, but as of January 2017, nearly 50% of dealership website traffic was from a mobile device. That’s a lot. As per usual,...

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Mean Tweets – NADA 2017 Edition

Greg Gifford — Wed, 22 Feb 2017 17:06:12 +0000

For this week’s Wednesday Workshop, we’re bringing back one of our most popular videos of last year – vendors and dealers reading mean tweets. While we were at NADA in New Orleans, we grabbed a few dealers and vendors and had them read mean tweets that other people had written about them… And the results were hilarious. Watch and laugh...

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6 Tips To Make Your Reviews Better

Greg Gifford — Wed, 15 Feb 2017 17:54:29 +0000

This week’s Wednesday Workshop shares 6 tips to help make your reviews better in 2017. I’ve been doing a lot of SEO audits with our NADA follow-ups, and we’ve seen a disturbing trend – lots of dealers are faking their reviews! We talk about fake reviews in this week’s video, and share several tips to help make your reviews more...

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Ranking reports don’t show SEO success

Greg Gifford — Wed, 08 Feb 2017 19:39:32 +0000

This week’s Wednesday Workshop video shares some important info about SEO reports. At NADA a few weeks ago, we talked to a ton of dealers who still get super old-school ranking reports from their SEO providers. Ranking reports do NOT show yo how well you’re doing with SEO, and they don’t tie in to the bottom line of the dealership....

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Are you REALLY thinking mobile first?

Greg Gifford — Wed, 01 Feb 2017 15:54:12 +0000

“Mobile first” has been buzzy for a while now, but far too few dealers actually take that approach with their websites. In this week’s Wednesday Workshop video, we share a few links that shed more light on Google’s mobile first push. Learn why site speed is important, why mobile searches are here to stay, and how you should be adjusting...

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Coming to NADA? Check this out…

Greg Gifford — Wed, 25 Jan 2017 15:24:00 +0000

This week’s Wednesday Workshop is a short one, cause we know that everyone’s getting ready for NADA in New Orleans. DealerOn will be there in full force, so make sure you check out the video to see when our team will be presenting, and come see us at booth 1611 to say hi (we’ll have a full bar!) and check...

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You’ve Got To Create A Content Calendar

Greg Gifford — Thu, 12 Jan 2017 19:58:36 +0000

This week’s video is a day late, cause honestly… We didn’t plan very well. BUT – that leads right in to this week’s tip: You have to establish a content calendar. If you plan ahead, it’s much easier to create great content on a regular basis. Watch the video for all the details… VIDEO TRANSCRIPT Welcome back to another Wednesday...

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We’ve got magical plans for NADA 2017

Greg Gifford — Wed, 04 Jan 2017 15:22:39 +0000

https://dealeron-1.wistia.com/medias/stk414al03?embedType=async&videoFoam=true&videoWidth=500 Welcome to the first Wednesday Workshop video of 2017! NADA is coming soon – we’ll all be down in New Orleans in just a few short weeks… This week’s video walks you through all of our awesome plans so you’ll be sure to catch everything! VIDEO TRANSCRIPT Welcome to the first Wednesday Workshop video of 2017! I’m reporting to...

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The Top 10 Videos of 2016

Greg Gifford — Wed, 28 Dec 2016 14:26:24 +0000

It’s the last Wednesday Workshop of 2017! To finish up an amazing year, we’re sharing the list of the most-watched Wednesday Workshop videos of 2017: 10. Learn more about the recent Google updates 9. Man on the street interviews from NADA 2016 8. How long does SEO take? 7. Local SEO presentation from Digital Dealer 21 6. Prove you need...

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Update your holiday hours in Google!

Greg Gifford — Wed, 21 Dec 2016 18:12:16 +0000

This week’s Wednesday Workshop is a short one, but it’s incredibly important. We explain how to update your holiday hours in the Google My Business dashboard so that customers know when you’re open. Many dealerships have modified hours during the holidays (or might be closed on certain days), so it’s important to keep your customers informed. VIDEO TRANSCRIPT And welcome...

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You’ve got to own your dealership’s backyard

Greg Gifford — Wed, 14 Dec 2016 14:37:25 +0000

In this week’s Wednesday Workshop video, we’re back to talking about SEO and local search results. Far too many dealers spend all of their effort trying to show up in searches in nearby (larger) cities or metros – while ignoring their own town. It’s important to own your own backyard before you go after your neighbor’s. With the recent updates...

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Details about the latest Google update

Greg Gifford — Wed, 07 Dec 2016 16:21:45 +0000

In this week’s Wednesday Workshop video, we share updated info about Google’s latest update to its search algorithm. Back in September, Google rolled out (the unfortunately named) Possum Update, which changed several elements of local search results. My friend Joy Hawkins (one of the smartest Local SEO experts out there – go follow Joy on Twitter) has done extensive research...

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Tales from the Trenches – Don’t let a vendor hold you hostage!

Greg Gifford — Wed, 30 Nov 2016 17:28:02 +0000

This week’s Wednesday Workshop shares another crazy story from the trenches… This time, it’s a scary story about a vendor holding a dealership hostage! You’ll have to watch the video to get the full story – but make sure you’re not letting any of your vendors dictate how you run your dealership! VIDEO TRANSCRIPT Welcome back to another Wednesday workshop...

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A Special Thanksgiving Wednesday Workshop

Greg Gifford — Wed, 23 Nov 2016 17:53:25 +0000

This week’s Wednesday Workshop video is a special holiday-themed message… It’s a bit different than what we’ve done in the past, we hope you’ll enjoy it! If you’d like to watch the companion video – Watch Martha here VIDEO TRANSCRIPT Hey there it’s Shaun and Greg, also known as the Hair and the Beard – and you are so lucky...

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Check out our new Local SEO Guide

Greg Gifford — Wed, 09 Nov 2016 15:59:15 +0000

Grab a copy of our SEO guide today! Download the guide now In this week’s Wednesday Workshop video, we talk about the release of our new book about Local SEO… OK, so it’s an e-book, and we’re not done writing it yet – but the first section is finished, and we’re releasing it as a stand-alone guide! The first section...

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You can still learn from our speakers…

Greg Gifford — Wed, 26 Oct 2016 19:29:51 +0000

The year’s almost over, but you’ve still got time to learn amazing tips from our expert speakers… In this week’s Wednesday Workshop, we list the remaining events we’ll be attending in November and December. You’ve still got several chances to learn the latest tips from several of our experts to help you finish out the year strong and roll in...

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How to add subtitles to your Facebook videos

Greg Gifford — Thu, 20 Oct 2016 19:52:39 +0000

This week’s Wednesday Workshop video shares instructions for adding subtitles to your videos. The file needed for adding captions is the same, regardless of video host – but they’re especially effective on Facebook, since the audio is muted by default on all auto-play videos. Check out the video for detailed instructions on creating your subtitle file – if you’ve got...

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Topgolf (The Colony) Recap: Golfing & Learning

Greg Gifford — Tue, 11 Oct 2016 17:49:27 +0000

The DealerOn Event Series rolled through Dallas last week, taking over Topgolf The Colony and packing the house. Our powerhouse set of speakers wowed dealers from across DFW (and some amazing attendees from Canada and Ohio), with content specifically tailored to sell more cars at their dealerships. Google took the stage first, dropping the kind of knowledge that only Google...

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Details about the recent Possum and Penguin updates from Google

Greg Gifford — Wed, 28 Sep 2016 16:33:24 +0000

In this week’s Wednesday Workshop video, we explain the details about the two major updates released by Google this month. It’s not often that two major updates are pushed out in the same month, so we wanted to explain what’s changed so dealers understand what’s different. What’s been dubbed the Possum update rolled out a few weeks ago, and it’s...

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How to Make Your Content Even Better

Greg Gifford — Wed, 14 Sep 2016 21:24:51 +0000

For this week’s Wednesday Workshop video, we continue on the same subject of writing amazing content for your dealership’s website. Last week we shared a tip that helps come up with amazing content, and this week the tip will help you make sure the content is written well. It’s a simple tip – just read your content out loud! If...

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The most important question to ask for SEO

Greg Gifford — Wed, 07 Sep 2016 13:22:33 +0000

https://dealeron-1.wistia.com/medias/qg56y9vp1d?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop video, we share the most important question to ask when you’re doing SEO. Of all the signals that influence how a site shows up in search results, the content of the site is most important. When you ask yourself this all-important question and answer it well, your content will be amazing… VIDEO TRANSCRIPT Welcome...

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Advanced SEO Presentation from Digital Dealer 21

Greg Gifford — Wed, 24 Aug 2016 20:04:28 +0000

https://dealeron-1.wistia.com/medias/hptkoenf3t?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop video, we’re sharing my awesome advanced SEO presentation from Digital Dealer 21. It’s a bit longer than our usual Wednesday videos, so make sure you’ve got the time to kick back and watch… I share some basic tips for Local SEO, then move on and talk about some advanced tips that I’ve never shared...

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Can you sell cars with Pokemon Go?

Greg Gifford — Thu, 18 Aug 2016 21:36:19 +0000

Can you actually sell cars with Pokemon Go? This week’s Wednesday Workshop video, we share the experience of a dealership in Amarillo, Texas… Long story short – you CAN sell cars with Pokemon Go! Check out the video for all the details… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop with DealerOn. This one’s a day late, cause I was...

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Awesome Tips for Dealers from Digital Dealer 21

Greg Gifford — Wed, 10 Aug 2016 17:39:24 +0000

This week’s Wednesday Workshop video comes to you LIVE from Digital Dealer 21 in Las Vegas. We walked around the expo hall and asked several vendors, dealers, and friends for one awesome tip for dealers to take home from the conference. Check out the awesome tips (and a few laughs), and if you have another amazing tip to share, leave...

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Come see us at Digital Dealer 21 next week!

Greg Gifford — Wed, 03 Aug 2016 20:59:33 +0000

Today’s Wednesday Workshop is a short one, cause we’re prepping for Digital Dealer 21 in Las Vegas next week! Make sure you see Greg speak on Monday afternoon and Shaun on Tuesday afternoon… and come by booth 601 to say hi! Click here to preschedule a demo – you’ll get $50 if you show up for it!

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Don’t forget the marketing part of content marketing!

Greg Gifford — Wed, 06 Jul 2016 17:44:47 +0000

In this week’s video, we talk about content marketing. Most dealers have blogs now, but they’re forgetting the marketing part of their content marketing. They’re not posting the right kind of content, and they’re not sharing links on social media. We share tips on the right kind of blog posts to write, and lots of helpful information about the social...

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You May Actually WANT a High Bounce Rate!

Greg Gifford — Wed, 29 Jun 2016 15:09:38 +0000

https://dealeron-1.wistia.com/medias/jyg7qsnefy?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop, we explain (gasp!) why your dealership might actually want a high bounce rate… Most people don’t understand how bounce rate is actually calculated by Google Analytics, so we start with an explanation. Once the calculation is explained, we explain why a high bounce rate isn’t always a bad thing – and could sometimes be...

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Advanced SEO Presentation from SearchLove

Greg Gifford — Wed, 22 Jun 2016 15:00:59 +0000

This week’s Wednesday Workshop is PACKED with awesome, advanced tips on Local SEO. Last month, I spoke at SearchLove in Boston – one of the most prestigious SEO conferences in the US. They invite the top experts in SEO, PPC, and online marketing to share advanced tips, and my session was one of the highest rated sessions at the conference!...

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Prove you need SEO with simple math

Greg Gifford — Wed, 08 Jun 2016 19:40:39 +0000

For this week’s Wednesday Workshop video, we’re sharing a simple tip for proving the necessity for SEO. We’ve shared the pizza delivery SEO example in a past video, but that only showed how Local SEO works. This time, the simple example shows exactly why SEO is important for your dealership. It’s a simple math equation, so even if someone doesn’t...

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Down With Misleading Dealership Reports!

Greg Gifford — Thu, 26 May 2016 21:32:28 +0000

Sorry for the delay – this should have gone up yesterday, but I was flying back from the DMSC conference in Napa, and my plane got REALLY delayed in San Francisco… This week’s video takes a look at some of the shady, misleading reports that dealers need to avoid. If you get a weird report from a prospective vendor, or...

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How long does SEO take?

Greg Gifford — Wed, 11 May 2016 19:04:11 +0000

This week’s Wednesday Workshop video covers the age-old question – How long does SEO take? Unlike PPC, organic optimization isn’t an instant on. It takes time for the optimization work to produce big results. We know that lots of dealers wonder why it takes so long, so for this week’s video, we explain why you won’t see immediate results, how...

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Presentation from Brighton SEO [VIDEO]

Greg Gifford — Wed, 27 Apr 2016 13:52:36 +0000

I just got back from speaking at the largest SEO conference in the UK, and as always, we wanted to share the presentation with you. This time, we’ve got a video from the actual presentation… They streamed it live online, and we took the recording and added it to the slides (that’s why the video player is wider than normal)....

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How to do a quick citation check

Greg Gifford — Wed, 20 Apr 2016 14:09:14 +0000

Citations are mentions of your dealership’s name, address, and phone number on other websites – what most dealers think of as directory listings. They’re incredibly important to local SEO – and it’s important that they’re consistent everywhere they appear. This week’s Wednesday Workshop video walks through a simple free tool that allows you to check the top 15 citation sources...

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New AdWords Ad Types – Wednesday Workshop

Greg Gifford — Wed, 13 Apr 2016 19:51:55 +0000

Did you hear about the new ad types released by Google? This week’s Wednesday Workshop video explains the new ads and how you’ll need to think about changing your PPC strategy. VIDEO TRANSCRIPT Welcome back to another Wednesday workshop with… DealerOn. Inspired by the recent blog article written by our Director of SEM… This week. I’ve got some mobile specific...

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Wednesday Workshop – Mean Tweets from NADA

Greg Gifford — Wed, 06 Apr 2016 17:10:58 +0000

We had a blast at NADA last weekend, and we shot a ton of video footage at our booth. Inspired by a late night comedy bit (which you’re probably familiar with), we had a few dealers and vendors read mean tweets about themselves. We even had a few of our own employees suffer through some tweets join in the fun....

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Wednesday Workshop – Questions and Answers

Greg Gifford — Wed, 30 Mar 2016 13:18:45 +0000

For this week’s Wednesday Workshop, we’re answering some fan mail. Who knew that the Beard and the Hair had so many fans? Most importantly, we answer questions about what we’re doing at NADA this weekend – so make sure you check out the video and learn all about the awesomeness we have planned… VIDEO TRANSCRIPT In this week’s Wednesday Workshop...

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SEO Presentation from the Innovative Dealer Summit [VIDEO]

Greg Gifford — Wed, 23 Mar 2016 21:59:21 +0000

Check out our presentation from last week’s Innovative Dealer Summit in Denver, Colorado. We kicked the show off with an entertaining and informative keynote session about Local SEO. As always, we wanted to share the video here on the blog so that everyone has access to the awesome tips.

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DealerOn Speaking Schedule

Greg Gifford — Wed, 02 Mar 2016 18:46:07 +0000

The spring conference season is in full swing, and The Beard and the Hair are on the road spreading knowledge about SEO and PPC. This week’s Wednesday Workshop video shares all of the spots where you can check out DealerOn live and learn some in-depth tips to help your dealership kick some butt in 2016. VIDEO TRANSCRIPT Welcome back to...

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Facebook’s New Like Button [VIDEO]

Greg Gifford — Wed, 24 Feb 2016 22:06:44 +0000

Facebook rolled out a global update this morning to the ubiquitous Like button. After years of hearing complaints that there was no “dislike” button, Facebook has added several new Reactions to the like button. This week’s video explains how to access the new reactions on both desktop and mobile, along with showing what each one looks like. Check out the...

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DealerOn Karaoke Party at NADA [VIDEO]

Greg Gifford — Wed, 17 Feb 2016 19:02:50 +0000

Don’t miss our awesome karaoke after party at NADA! If you’ve been to any automotive conferences in the last few years, you’ve probably been to, or at least heard about, one of the underground Joe and Shaun Karaokethon parties. This time, we’re going bigger… DealerOn is throwing a karaoke after party on Saturday April 2, from 11pm to 4am at...

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10 Local Link Building Tips for 2016

Greg Gifford — Tue, 02 Feb 2016 17:16:02 +0000

My monthly column on Search Engine Land just went up and I wanted to share it with all of you fine dealers. This month, I focus on specific link building strategies for auto dealers. If you’re handling the SEO for your dealership, this post will be a life-saver. For this month, rather than just talk about why it’s important...

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SEO Presentation from Digital Dealer 20 [VIDEO]

Greg Gifford — Wed, 27 Jan 2016 22:26:27 +0000

Download the slides here Whether you didn’t make it down to Florida for Digital Dealer or you just want to watch it again, here’s a copy of my SEO presentation from last week. It’s about 50 minutes long, so make sure you’ve got time to watch, but I share several advanced tips that I’ve never talked about before. You definitely...

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Live From Digital Dealer 20 [VIDEO]

Greg Gifford — Wed, 20 Jan 2016 20:35:58 +0000

This week’s Wednesday Workshop video is coming at you LIVE (sorta) from Digital Dealer 20 in Orlando. Shaun and I took a quick break from the booth to shoot a video in the warm sunny Florida weather – we hope you enjoy! We’ll be back in the office next week with another Wednesday Workshop!

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Come Check Us Out At Digital Dealer 20 [VIDEO]

Greg Gifford — Wed, 13 Jan 2016 22:19:26 +0000

If you’re heading to Digital Dealer in Orlando next week, you don’t want to miss all the awesome events we’ll be involved with… We’ve got 4 awesome speakers, some great booth giveaways, and we’re throwing one of our famous parties. This week’s Wednesday Workshop video explains everything we’ve got going on next week – we’ll see you in Orlando!

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The Best SEO Conferences to Attend in 2016 [VIDEO]

Greg Gifford — Thu, 31 Dec 2015 00:09:43 +0000

It’s time for the final Wednesday Workshop video of 2015! Since we’re just a few days away from the new year, we wanted to share a list of the best SEO conferences to attend in 2016. We know that a lot of dealers prefer to handle their own SEO, and the best way to stay up to date on best...

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How To Get Google Review Links After The G+ Update

Greg Gifford — Mon, 28 Dec 2015 22:31:29 +0000

I recently wrote an article on Search Engine Land, the foremost website for all things SEO, where I talk about how the recent update separating Google Business pages from Google + has left old review links broken. Don’t freak out, I also share how you can generate new ones. Local Search continues to be wildly important to car dealers. Reviews, in...

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Your Testimonials Page is Worthless [VIDEO]

Greg Gifford — Wed, 23 Dec 2015 14:26:45 +0000

Did you know that customers don’t care about your testimonials page? Sure, they want to read reviews about your dealership, but they don’t care about all the glowing 5-star reviews you’ve listed on your site. People want to read honest, unbiased third party reviews on other websites. Your customers know that you only post the best of the best reviews...

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SEO Keynote Presentation From Kain Automotive Workshop

Greg Gifford — Wed, 16 Dec 2015 17:02:53 +0000

Want to learn the latest Local SEO tips that will help your dealership get more visibility online in 2016? Check out this video of my keynote presentation at the recent Kain Automotive Workshop in Lexington. I share all the latest Local SEO tips, as well as general tips that will help you with dealership branding and marketing. If you use...

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The New Google Plus Update [VIDEO]

Greg Gifford — Wed, 02 Dec 2015 21:07:32 +0000

Google Plus is about to roll out a massive update – you can view a preview right now. This week’s Wednesday Workshop video explains what’s changing and how the massive differences will effect your dealership. You’ll need to update a few links on your site, so make sure you watch! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop with DealerOn....

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Writing content for your site? Read it out loud [VIDEO]

Greg Gifford — Wed, 25 Nov 2015 16:24:04 +0000

The content on your dealership’s website is the most important signal of relevancy for Google. If you want more visibility in local searches, you’ve got to have amazing content – content that answers any questions potential customers might have… Content that makes you stand out from all of your competitors… Content that’s unique, relevant, and useful. Most dealerships have pretty...

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Holiday AdWords Tips [VIDEO]

Greg Gifford — Wed, 18 Nov 2015 10:40:17 +0000

It’s that time of year again… The holiday season is upon us. It might be the most important time all year to make sure you’re spending your AdWords budget wisely. This week’s Wednesday Workshop video shares several tips that will help you make the most of this year’s holiday season. VIDEO TRANSCRIPT Welcome back to the DealerOn Wednesday workshop. Does...

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The Consequences of AdWords for Dummies [VIDEO]

Greg Gifford — Wed, 11 Nov 2015 17:06:35 +0000

Does your dealership (or your SEM vendor) run a fully automated SEM management platform? Sure, they’re easy and convenient, but the AdWords for Dummies approach misses several important factors that will help your campaigns be more successful. This week’s Wednesday Workshop video explains the elements that the automated platforms miss and explains why some human interaction in your AdWords account...

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Local SEO Presentation From Confluence Conference

Greg Gifford — Wed, 04 Nov 2015 21:29:04 +0000

For this week’s Wednesday Workshop video, we’re sharing another recent presentation on Local SEO. I presented at the Confluence Conference in Oklahoma City recently, and this time they filmed my presentation. We’re sharing the video here on the blog so you can see the actual session – it’s almost like you were there! The slides are a little dark in...

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It’s Time To Get #carstrong [VIDEO]

Greg Gifford — Wed, 28 Oct 2015 21:08:06 +0000

It’s time to get #carstrong, auto family! Click here to donate: www.gofundme.com/sn6gxk Let’s help Bryan and Tamarra offset some of the crazy costs of the Digestive Clinic! They leave in about a week, so let’s band together and get that last little bit taken care of so we reach the $50,000 goal! VIDEO TRANSCRIPT Hey, and welcome back to another...

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The Six Degrees of Automotive SEO [VIDEO]

Greg Gifford — Wed, 14 Oct 2015 23:53:37 +0000

Last week, I presented at Digital Dealer 19 in Las Vegas. Even though I got interrupted (twice!) by a fire alarm, the presentation was a huge hit with attendees. We wanted to share the presentation with everyone out there who wasn’t able to attend the conference, so we’re posting it here as this week’s Wednesday Workshop video. Since it’s a...

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Digital Dealer 19 Preview – Wednesday Workshop

Greg Gifford — Wed, 30 Sep 2015 20:55:22 +0000

Heading to Digital Dealer in Las Vegas next week? This week’s Wednesday Workshop gives you info on all the DealerOn speakers, events, and giveaways… make sure you watch and get all the details! VIDEO TRANSCRIPT Hey, and welcome back to another Wednesday Workshop with DealerOn. This week’s video is short and sweet, because we’re getting ready to head to Vegas...

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Google’s Recent Map Pack Update [VIDEO]

Greg Gifford — Wed, 09 Sep 2015 16:56:48 +0000

You’ve probably noticed the recent update to the map pack on Google’s local search results. We all had a collective freak-out when we saw that the traditional 7-pack had been replaced by the new 3-pack that doesn’t show addresses or phone numbers. Even worse, a click on a pack listing now leads to the new Local Finder page, where competitors...

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How To Do Barnacle SEO [VIDEO]

Greg Gifford — Wed, 02 Sep 2015 16:55:20 +0000

Have you ever noticed that a ton of directories and 3rd party sites show up in a lot of the automotive searches in your city? That’s one of the results of last summer’s Pigeon update. While all of your competitors are still sitting around whining about the fact that there are fewer spots on page one of Google than ever...

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85 Gnarly Local SEO Tips for Auto Dealers [VIDEO]

Greg Gifford — Fri, 28 Aug 2015 14:55:00 +0000

In case you missed it yesterday, we wanted to share the recording of my epic SEO webinar yesterday. I share 85 Local SEO tips to help your dealership show up better in local searches in Google. You’ll learn about on site optimization, link building, citations, reviews, and social media. I also point out many common mistakes that car dealers...

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Local SEO vs. Traditional SEO

Greg Gifford — Wed, 26 Aug 2015 14:23:32 +0000

Did you know that Google treats some businesses differently than others? In this week’s Wednesday Workshop video, we explain how Local SEO is different from Traditional SEO… using pizza. Watch the video and learn an incredibly simple way to demonstrate how Google serves up local search results, even if a city isn’t included in the search query. Since Google treats...

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Presentation: Super Powered SEO Tips for Auto Dealers

Greg Gifford — Wed, 19 Aug 2015 19:43:58 +0000

I presented a webinar for Digital Dealer yesterday, and we wanted to share the recording here on our blog. Learn the latest tips to help get your dealership to rank higher in local searches, from on site optimization to off site links and citations. Need help with SEO for your dealership? Let us know! We can help – even if...

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DealerOn’s New Director of Search and Social

Greg Gifford — Wed, 12 Aug 2015 19:35:29 +0000

Hey, I’m Greg, the new Director of DealerOn’s SEO department. I’m a big fan of video, so we’ll be sharing lots of video content moving forward – and here’s our first video… Important Links: My Search Engine Land ComicCon Post Register for my Digital Dealer Webinar Register for my DealerOn Webinar VIDEO TRANSCRIPT Hey – I’m Greg Gifford, DealerOn’s new...

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