Uncategorized – DealerOn

Happy Fourth of July!

Greg Gifford — Wed, 04 Jul 2018 15:20:34 +0000

Happy Fourth of July from all of us at DealerOn! We hope you enjoy your holiday and have tons of fun with friends and family!

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SEM KPIs That Actually Sell Cars

Greg Pearce — Tue, 03 Jul 2018 20:52:45 +0000

If you are not measuring and optimizing your campaigns toward metrics that really matter, like units sold, customer paid RO’s and ROI, you might be hurting your business. Are you frustrated of getting reports from your digital advertising provider every month that show excellent improvements in all of the KPIs they have deemed important? But when you look at your...

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Google is releasing a new URL Inspection Tool

Greg Gifford — Wed, 27 Jun 2018 14:49:16 +0000

In this week’s Wednesday Workshop video, we share the exciting news about Google’s new URL Inspection Tool that’s being added to Search Console. The new tool will be released in the coming weeks, and will allow you to analyze individual pages and see technical details straight from Google’s index. Watch the video for all the details! VIDEO TRANSCRIPT Welcome back...

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Is your site content stuck in 2005?

Greg Gifford — Wed, 20 Jun 2018 21:41:45 +0000

In this week’s Wednesday Workshop, we’re talking about the content on your dealership website. Google wants to see amazing content that’s relevant and helpful… but most dealers are stuck in a rut using SEO tactics from 2005. Watch this week’s video to learn how to reset your thinking and write better content on your site.

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Google updated the rules about online reviews

Greg Gifford — Wed, 09 May 2018 16:41:55 +0000

In this week’s Wednesday Workshop video, we share the details about Google’s recent updates to its Terms of Service regarding reviews. All reviews have to be unbiased, and you have to provide the same experience to every customer… What does that really mean? It’s a fancy way of telling businesses that they can’t use review gates anymore. Watch this week’s...

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An Easy, Step-by-Step Plan for Local Link Building

Greg Gifford — Thu, 17 Aug 2017 16:11:01 +0000

Last month, my column over in Search Engine Land focused on tactical strategies for building local links. It’s easy enough to have the theory down, or even know where you want to draw your local links from, but I’ve had a lot of people asking an even simpler question. What is the actual, step-by-step process to building local links? So...

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Stop tracking keywords… Start tracking impressions

Greg Gifford — Wed, 16 Aug 2017 21:49:50 +0000

In this week’s Wednesday Workshop video, we continue the discussion we started a few weeks ago with our video that talked about customers using different terms to search for dealerships. Once again, we point out that your customers are seeing different search results than what you’re seeing in your rank tracker. Instead of obsessing over the ranking results, you should...

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Topgolf Chicago: Learning & Large Times

DealerOn — Thu, 10 Aug 2017 23:15:43 +0000

Last week, the DealerOn team headed to the Windy City for a little golf, a few drinks, and a whole lot of learning. Our last adventure in the DealerOn Event Series was in Scottsdale, AZ and it was good to get back in the swing of things. We’re not going to tell you that lives were forever changed at our...

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Website Conversion 101: Banner Blindness

Mike Somerville — Thu, 10 Aug 2017 18:37:14 +0000

You’ve heard of the blind leading the blind, but maybe you haven’t heard of the blind ignoring your web banners. It may not be a global epidemic, but it’s a problem every website owner should be aware of, especially since banners are becoming more and more popular and necessary. But what exactly is banner blindness? It’s when site visitors either...

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Have you heard about the updates to AdWords Editor?

Greg Gifford — Wed, 09 Aug 2017 23:54:44 +0000

If you’re a PPC Jedi, chances are you probably use Google’s AdWords Editor. In this week’s video, we talk about the recent updates made to the Editor and why they’re exciting. VIDEO TRANSCRIPT Hey… hello internet, and welcome back to another Wednesday workshop from DealerOn. S: Some of you PPC addicts out there are familiar with Adwords Editor and I’m...

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All DealerOn Sites Updated to Serve Over HTTPS

DealerOn — Wed, 09 Aug 2017 20:39:46 +0000

As of Friday, August 4, we’re excited to announce that all DealerOn websites have been updated to serve over HTTPs. This change creates a faster, more secure environment that also assists website rankings on search engines. HTTPS sites prevent intruders from doctoring with data—such as geography, IP address and device type—that transfers from DealerOn sites to user browsers. “We strive...

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Stop abusing your H1 headings

Greg Gifford — Wed, 02 Aug 2017 20:24:01 +0000

Lately, we’ve seen an alarming number of dealership websites incorrectly using H1 headings – or flat out abusing them. In this week’s Wednesday Workshop video, we talk about how you SHOULD be using your H1 headings. We share several examples of H1 abuse that we’ve seen lately, and we show you how to check your own site for these errors....

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Customers don’t search for you the way you think they do

Greg Gifford — Wed, 26 Jul 2017 13:58:52 +0000

In this week’s video, the Beard is back up on his soapbox… Far too often, dealers forget that customers don’t search for them the way that they think they search. It’s easy to get obsessive over ranking reports, but ranking reports don’t really show you a true view of how you show up in local searches. It’s also important to...

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Content Silos and Blog Posts

DealerOn — Tue, 10 Jan 2017 21:56:17 +0000

When you’ve got new content to add to your website, where does it go? If your answer was, “Our blog,” then you might want to reconsider. Why? Because that kind of site structure isn’t always the best for SEO purposes, and there’s a much better strategy. That’s right, we’re talking about using silos to group & store content on your...

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Topgolf Tampa: Tons of Fun & Learning

DealerOn — Tue, 08 Nov 2016 20:31:46 +0000

What can we say? We love Tampa. Last week, our DealerOn Event Series rolled through sunny Florida and rocked out at the Topgolf Tampa. Not to take anything away from our other stops, but the dealers attending last week were fantastic. They were super engaged, really got involved with each of the presenters and, man, they could really swing...

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Wednesday Workshop – Questions and Answers

Greg Gifford — Wed, 30 Mar 2016 13:18:45 +0000

For this week’s Wednesday Workshop, we’re answering some fan mail. Who knew that the Beard and the Hair had so many fans? Most importantly, we answer questions about what we’re doing at NADA this weekend – so make sure you check out the video and learn all about the awesomeness we have planned… VIDEO TRANSCRIPT In this week’s Wednesday Workshop...

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SEO Presentation from the Innovative Dealer Summit [VIDEO]

Greg Gifford — Wed, 23 Mar 2016 21:59:21 +0000

Check out our presentation from last week’s Innovative Dealer Summit in Denver, Colorado. We kicked the show off with an entertaining and informative keynote session about Local SEO. As always, we wanted to share the video here on the blog so that everyone has access to the awesome tips.

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Yes. Your New Year’s resolutions will fail.

Jeff Clark — Wed, 06 Jan 2016 19:24:38 +0000

Starting a new year is exciting. It’s always filled with promise, enthusiasm and the hope that everything will be better than the year before. Many of us jump into the year with the tried and true “New Year’s resolutions” list of things that won’t ever get done. There’s been much written about why the typical resolution of “eat better”...

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Leaving cash on the table. You’re all guilty.

Jeff Clark — Tue, 17 Nov 2015 16:42:28 +0000

You got ‘em! A shiny new customer just drove off your lot with a shiny new car. You spent a lot of money to get them to come into your showroom and really pushed your sales team to capitalize on that opportunity. Your website helped, too. Lot’s of great pictures of vehicles, great specials, and an up-to-date inventory all...

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