Ali Amirrezvani – DealerOn https://www.dealeron.com Thu, 01 Feb 2024 15:25:55 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.24 https://www.dealeron.com/wp-content/uploads/favicon-100x100.png Ali Amirrezvani – DealerOn https://www.dealeron.com 32 32 Bill Wittenmyer Joins DealerOn as Chief Sales Officer https://www.dealeron.com/blog/bill-wittenmyer-joins-dealeron-as-chief-sales-officer/ https://www.dealeron.com/blog/bill-wittenmyer-joins-dealeron-as-chief-sales-officer/#respond Mon, 03 Jan 2022 14:15:17 +0000 https://www.dealeron.com/?p=12975 Omnichannel sales leader Bill Wittenmyer joins DealerOn to drive the company’s next phase of growth. ROCKVILLE, MD., January 3, 2022 DealerOn, the premier digital marketing technologies provider for manufacturers and dealerships, welcomes Bill Wittenmyer as its new Chief Sales Officer. Bill brings 25 years of experience driving revenue, profitability, and performance as a leader in the automotive industry. As a...

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]]> https://www.dealeron.com/blog/bill-wittenmyer-joins-dealeron-as-chief-sales-officer/feed/ 0 Happy Holidays From DealerOn https://www.dealeron.com/blog/happy-holidays-from-dealeron/ https://www.dealeron.com/blog/happy-holidays-from-dealeron/#respond Wed, 23 Dec 2020 18:07:41 +0000 https://www.dealeron.com/?p=12255 Well, it’s been a year for the books hasn’t it? It seems like every day brings new and unexpected challenges. DealerOn is proud to face these challenges head on with our dealership partners. Everyone from our fantastic Support Team to our brilliant Engineers are all-in on ensuring the success of our dealers; from expanded coverage hours to Digital Retailing and...

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]]> https://www.dealeron.com/blog/happy-holidays-from-dealeron/feed/ 0 The Next Wave of COVID-19 Assistance From DealerOn and our Partners https://www.dealeron.com/blog/the-next-wave-of-covid-19-assistance-from-dealeron-and-our-partners/ https://www.dealeron.com/blog/the-next-wave-of-covid-19-assistance-from-dealeron-and-our-partners/#respond Fri, 03 Apr 2020 22:13:39 +0000 https://www.dealeron.com/?p=11818   To our valued Partners: The COVID-19 outbreak has brought unprecedented challenges and business uncertainty for our dealers across the country, and we wanted to reach out to each of you to lend our support.  Ever since we started DealerOn 15 years ago our goal has been to be more than just a vendor – to be a true partner...

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]]> https://www.dealeron.com/blog/the-next-wave-of-covid-19-assistance-from-dealeron-and-our-partners/feed/ 0 FREE Digital Retailing for ALL Customers until June 30th https://www.dealeron.com/blog/free-digital-retailing-for-all-customers-until-may-31/ Mon, 16 Mar 2020 14:04:17 +0000 https://www.dealeron.com/?p=11793 As Americans are struggling with the uncertainty surrounding the ongoing global threat posed by COVID-19 we want to do our part to help each and every one of our partners through this trying time. While we have already begun to see a decline in sales (per DMS data) in many markets, traffic over the last several weeks to dealership websites...

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]]> Cars.com Acquires Dealer Inspire https://www.dealeron.com/blog/cars-com-acquires-dealer-inspire/ https://www.dealeron.com/blog/cars-com-acquires-dealer-inspire/#respond Thu, 15 Feb 2018 15:35:53 +0000 https://www.dealeron.com/?p=9755 If you spend a bit of time at auto conferences and around the social media watering holes where auto folks hang out, you’ll find that there’s a family in this industry. We may compete vigorously for customers and customer budgets, but I count so many people in this industry amongst my closest friends. Auto is a family and when a...

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]]> https://www.dealeron.com/blog/cars-com-acquires-dealer-inspire/feed/ 0 DealerOn Event Series: Digital Strategy Summit https://www.dealeron.com/blog/blogdealeron-event-series-digital-strategy-summit/ https://www.dealeron.com/blog/blogdealeron-event-series-digital-strategy-summit/#respond Thu, 29 Jun 2017 21:00:02 +0000 https://www.dealeron.com/?p=7114 Here’s the deal. We’re going to take you right to the source…the source of digital excellence, that is. We’re pleased to announce that our next Topgolf event is OFFICIALLY on the books. DealerOn’s signature Digital Strategy Summit is going to be held in Chicago, on August 2, at Topgolf Wood Dale! We’re partnering with Google once again, to bring you a...

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]]> https://www.dealeron.com/blog/blogdealeron-event-series-digital-strategy-summit/feed/ 0 DealerOn wins 5th DrivingSales Satisfaction Award https://www.dealeron.com/blog/dealeron-wins-5th-drivingsales-satisfaction-award/ https://www.dealeron.com/blog/dealeron-wins-5th-drivingsales-satisfaction-award/#respond Fri, 26 Feb 2016 19:14:28 +0000 https://dealeroncorp.wpengine.com/?p=5492   Derwood, Maryland – February 24, 2016 – DealerOn is the recipient of a “Top Rated” Website award in the seventh annual DrivingSales Dealer Satisfaction Awards. Upon hearing the news, Ali Amirrezvani, DealerOn’s CEO and Co-Founder responded, “We are extremely proud DealerOn was able to take home the Top-Rated Website Provider Award, for the fifth year in a row. Our...

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]]> https://www.dealeron.com/blog/dealeron-wins-5th-drivingsales-satisfaction-award/feed/ 0 Facebook Reviews – Are You Missing the Boat? https://www.dealeron.com/blog/facebook-reviews-are-you-missing-the-boat/ https://www.dealeron.com/blog/facebook-reviews-are-you-missing-the-boat/#respond Tue, 12 Aug 2014 22:32:34 +0000 https://dealeron.com/?p=2679 Your dealership probably has at least one review portal that your marketing efforts are focused on…Google? Facebook? Yelp? DealerRater? Which portal works best for your car dealership? Is your focus in line with the portal your customers prefer to use? Mike Blumenthals, a local search and Google Places expert, recently created a Google survey to find out where American adult...

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]]> https://www.dealeron.com/blog/facebook-reviews-are-you-missing-the-boat/feed/ 0 How Last Week’s Google Update Impacts Your Dealership https://www.dealeron.com/blog/how-last-weeks-google-update-impacts-your-dealership/ https://www.dealeron.com/blog/how-last-weeks-google-update-impacts-your-dealership/#respond Thu, 31 Jul 2014 22:27:11 +0000 https://dealeron.com/?p=2673 In an effort to further optimize local search results, Google has begun rolling out a new tweak to its algorithm that some in the SEO community have tentatively labeled Pigeon. Dealer’s need to be aware of these changes because the Pigeon update is designed to improve local search listings for businesses (like car dealers). According to Barry Schwartz at Search...

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]]> https://www.dealeron.com/blog/how-last-weeks-google-update-impacts-your-dealership/feed/ 0 The Responsive Experience: What Car Buyers Really Want https://www.dealeron.com/blog/the-responsive-experience-what-car-buyers-really-want/ https://www.dealeron.com/blog/the-responsive-experience-what-car-buyers-really-want/#respond Wed, 23 Jul 2014 22:15:24 +0000 https://dealeron.com/?p=2661 Much of what has been published over the last couple of years about responsive website design has surrounded its effect on search rankings. Google has made it very clear that they want, at a minimum, a uniform URL structure that presents the same basic information to people regardless of device. That is at the low end of what they deem...

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]]> https://www.dealeron.com/blog/the-responsive-experience-what-car-buyers-really-want/feed/ 0 Google Explains How Paid Search Auction Works https://www.dealeron.com/blog/google-how-paid-search-auction-works/ https://www.dealeron.com/blog/google-how-paid-search-auction-works/#respond Thu, 26 Jun 2014 00:34:51 +0000 https://dealeroncorp.wpengine.com/blog/?p=1523 Working in a dealership, you have a million more important things to worry about than how Google’s Paid Search Auction works. But your dealership is probably spending thousands of dollars a year on paid search because it’s a proven, high ROI marketing channel for your dealership. Google’s Chief Economist, Hal Varian, just put out a quick, new video updating how...

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]]> https://www.dealeron.com/blog/google-how-paid-search-auction-works/feed/ 0 Stop Your Dealership From Missing Mobile PPC Leads https://www.dealeron.com/blog/mobile-ppc-leads/ https://www.dealeron.com/blog/mobile-ppc-leads/#respond Wed, 11 Jun 2014 19:52:46 +0000 https://dealeroncorp.wpengine.com/blog/?p=1391 When you’re looking for a local business on your phone, how often are you in a position to write down a phone number, and then call?   It’s much easier to click the number of the business and have your phone call automatically – it seems obvious.  Did you know that less than 40% of car dealer’s PPC ads use this...

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]]> https://www.dealeron.com/blog/mobile-ppc-leads/feed/ 0 DealerOn at the DrivingSales Award Ceremony https://www.dealeron.com/blog/dealeron-at-the-drivingsales-award-ceremony/ https://www.dealeron.com/blog/dealeron-at-the-drivingsales-award-ceremony/#respond Wed, 27 Feb 2013 20:11:16 +0000 https://dealeroncorp.wpengine.com/blog/?p=1108 DealerOn Receiving Our DrivingSales Award at NADA 2013

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]]> https://www.dealeron.com/blog/dealeron-at-the-drivingsales-award-ceremony/feed/ 0 Google’s Major SEO Changes in 2012 https://www.dealeron.com/blog/google-seo-changes-2012/ https://www.dealeron.com/blog/google-seo-changes-2012/#respond Wed, 12 Dec 2012 21:04:08 +0000 https://dealeroncorp.wpengine.com/blog/?p=1084 Google is constantly evolving their algorithms and search engine focus, and 2012 was a year full of changes your dealership needed to be aware of.  Here are some of the major changes Google made this past year: Increased Focus on Reputation & Trust Google made algorithm changes to penalize sites that didn’t have credible and relevant content, design, and external...

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]]> https://www.dealeron.com/blog/google-seo-changes-2012/feed/ 0 Automotive Mobile Searchers Convert…Fast https://www.dealeron.com/blog/auto-mobile-searchers-convert/ https://www.dealeron.com/blog/auto-mobile-searchers-convert/#respond Sat, 01 Dec 2012 03:06:05 +0000 https://dealeroncorp.wpengine.com/blog/?p=1080 Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive.  The latest part of the study released pertains to the automotive category. One of the most important things found in this study, in my opinion, is that roughly half of the mobile automotive searchers were “looking to...

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]]> https://www.dealeron.com/blog/auto-mobile-searchers-convert/feed/ 0 Tips for Auto Dealerships Using Facebook Paid Ads https://www.dealeron.com/blog/facebook-paid-ads/ https://www.dealeron.com/blog/facebook-paid-ads/#respond Thu, 15 Nov 2012 01:25:02 +0000 https://dealeroncorp.wpengine.com/blog/?p=1075 Facebook has been working hard to come up with a reliable, profitable revenue stream for a while now, and part of that effort is their Paid Ad program. For dealerships that use them well, paid ads on Facebook can be a great addition to your dealership’s online marketing program. Here are some tips: Target Well: Users provide so much personal...

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]]> https://www.dealeron.com/blog/facebook-paid-ads/feed/ 0 DealerOn Operations Smooth Despite Sandy https://www.dealeron.com/blog/dealeron-operations-smooth-despite-sandy/ https://www.dealeron.com/blog/dealeron-operations-smooth-despite-sandy/#respond Tue, 30 Oct 2012 22:27:57 +0000 https://dealeroncorp.wpengine.com/blog/?p=1061 This weekend, along with much of the Eastern Seaboard, DealerOn prepared for an onslaught as weather and media reports warned of potentially devastating force from Hurricane Sandy. Making the safety of our employees our number one priority, we still wanted to live up to our commitment to deliver industry-leading customer service, and did not want to let the hurricane close...

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]]> https://www.dealeron.com/blog/dealeron-operations-smooth-despite-sandy/feed/ 0 DealerOn Does Digital Dealer 2013 https://www.dealeron.com/blog/digital-dealer-2013/ https://www.dealeron.com/blog/digital-dealer-2013/#respond Mon, 01 Oct 2012 20:13:23 +0000 https://dealeroncorp.wpengine.com/blog/?p=1051 The 13th Digital Dealer Conference & Exposition is fast approaching – just 3 weeks left! Not only is DealerOn a Title Sponsor, we will also have a booth (#1211), and many of us will be speaking as well!  Going to be a busy, busy few days for the DealerOn group. Here are the sessions we are going to be presenting:...

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]]> https://www.dealeron.com/blog/digital-dealer-2013/feed/ 0 Is Your Dealership Ready for the Continued Growth of Mobile Email Opens? https://www.dealeron.com/blog/mobile-email-opens/ https://www.dealeron.com/blog/mobile-email-opens/#respond Tue, 25 Sep 2012 20:47:22 +0000 https://dealeroncorp.wpengine.com/blog/?p=1046 I’ve written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration? A recent study by Knotice, an on-demand marketing software and agency, shows that 36% of emails were opened on a mobile device (tablet & smartphones)...

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]]> https://www.dealeron.com/blog/mobile-email-opens/feed/ 0 Info for Car Dealers on Penguin Updates Straight From Google’s Matt Cutts https://www.dealeron.com/blog/google-penguin-car-dealers/ https://www.dealeron.com/blog/google-penguin-car-dealers/#respond Thu, 23 Aug 2012 00:25:21 +0000 https://dealeroncorp.wpengine.com/blog/?p=1040 It seems as though Google continues to be more transparent than in the past, which is great for webmasters. At the Search Engine Strategies conference in San Francisco last week, I had the chance to take part in a Q&A with the famous Matt Cutts, head of Google’s webspam team.  One of the attendees asked Matt about the Penguin update...

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]]> https://www.dealeron.com/blog/google-penguin-car-dealers/feed/ 0 Tips to Optimize Your Dealership’s Google+ Page https://www.dealeron.com/blog/optimize-google-plus-page/ https://www.dealeron.com/blog/optimize-google-plus-page/#respond Fri, 17 Aug 2012 00:53:17 +0000 https://dealeroncorp.wpengine.com/blog/?p=1036 Have Content Ready: Google recommends having 10-20 posts on your Google+ business page before you really start promoting it.  Recent posts is one of the things they use to judge the quality of your page, so having it full of content once people start visiting it will help. Promote Your Page: Add a Google+ button everywhere you promote your other...

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]]> https://www.dealeron.com/blog/optimize-google-plus-page/feed/ 0 DealerOn Weekly Webinar Winners https://www.dealeron.com/blog/webinar-winners/ https://www.dealeron.com/blog/webinar-winners/#respond Sat, 04 Aug 2012 01:47:25 +0000 https://dealeroncorp.wpengine.com/blog/?p=1029 Michael Speigl, Nick Miller, Josh Cole, Steve Duff, and Ashley Lopez were the winners of this week’s webinar prize! Each will a receive an entire year of Dataium’s INSITE Standard tool, a completely independent reporting tool, FREE! Each prize is valued at $1299 – all just for participating in our weekly webinar series! Congratulations to all of our winners –...

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]]> https://www.dealeron.com/blog/webinar-winners/feed/ 0 Google Announces, and Releases, Latest Panda Update https://www.dealeron.com/blog/google-panda-update/ https://www.dealeron.com/blog/google-panda-update/#respond Thu, 26 Jul 2012 23:40:02 +0000 https://dealeroncorp.wpengine.com/blog/?p=1026 It’s not often that Google announces when they are going to make changes to their algorithm in advance, but they did just that on Tuesday. The latest update under the Panda name went into effect Tuesday night, Panda 3.9.  Panda was originally released in February 2011 as a way to remove low-quality content from Google’s search results. Google made this...

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]]> https://www.dealeron.com/blog/google-panda-update/feed/ 0 Tips for Avoiding Over-Optimization Penalties on Your Dealership Website https://www.dealeron.com/blog/over-optimize-penalty/ https://www.dealeron.com/blog/over-optimize-penalty/#respond Wed, 25 Jul 2012 00:54:52 +0000 https://dealeroncorp.wpengine.com/blog/?p=1021 Google announced a few months ago that they were going to start penalizing websites that were deemed to be over-optimized for SEO as an attempt to “level the playing field”.  While many auto dealer websites shouldn’t have an issue with this (your site provider should not only be up to date on Google’s latest algorithm changes, but make sure your...

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]]> https://www.dealeron.com/blog/over-optimize-penalty/feed/ 0 Why Your Dealership Isn’t Seeing Engagment on Facebook https://www.dealeron.com/blog/facebook-engagement/ https://www.dealeron.com/blog/facebook-engagement/#respond Wed, 11 Jul 2012 19:17:39 +0000 https://dealeroncorp.wpengine.com/blog/?p=1014 Many businesses struggle with achieving the level of engagement they’d like with their Facebook fans, especially car dealerships.  If your dealership is looking for more comments and interaction on your FB page, check out these potential reasons why your engagement on Facebook is less than you’d like. Inconsistency: Much like blogging, regular posting makes a difference when trying to attract...

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]]> https://www.dealeron.com/blog/facebook-engagement/feed/ 0 Winning Answer from the DealerOn Webinar with Bill Wittenmyer, VP of ELEAD One https://www.dealeron.com/blog/elead-webinar-winner/ https://www.dealeron.com/blog/elead-webinar-winner/#respond Fri, 29 Jun 2012 01:45:17 +0000 https://dealeroncorp.wpengine.com/blog/?p=1005 Katie Wagner, ISM at Swant Graber Chevrolet-Dodge-Ram-Ford, was the winner of a 500 name GoldDigger Campaign Gift Certificate, valued at $1750, during today’s weekly DealerOn webinar.  The prize was donated by ELEAD One – they also lent us their VP, Bill Wittenmyer, to present CRM strategies dealerships can use to maximize their profits. Listeners were asked to share the most...

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]]> https://www.dealeron.com/blog/elead-webinar-winner/feed/ 0 Google Announces Mobile Website Guidelines and Recommendations, Finally! https://www.dealeron.com/blog/google-mobile-guidelines/ https://www.dealeron.com/blog/google-mobile-guidelines/#respond Fri, 08 Jun 2012 02:15:55 +0000 https://dealeroncorp.wpengine.com/blog/?p=1000 It’s official!  At SMX Advanced in Seattle, WA this morning, Google has finally announced guidelines and recommendations on how to build mobile websites that work best for users and Google. Google recommends building your mobile site with a responsive design approach.  This means that your mobile site uses the same URL as your main site, and serves the same HTML,...

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]]> https://www.dealeron.com/blog/google-mobile-guidelines/feed/ 0 Priority SEO Pages for Auto Dealerships https://www.dealeron.com/blog/priority-seo-pages/ https://www.dealeron.com/blog/priority-seo-pages/#respond Tue, 29 May 2012 19:38:54 +0000 https://dealeroncorp.wpengine.com/blog/?p=995 If you’re doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should start optimizing first to get the most bang for your SEO efforts:   Main Navigation Pages: Your home page and those that have direct navigation from your home page (mainly your...

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]]> https://www.dealeron.com/blog/priority-seo-pages/feed/ 0 Google Places New Bulk Listing Management Tool https://www.dealeron.com/blog/google-places-bulk-listing/ https://www.dealeron.com/blog/google-places-bulk-listing/#respond Mon, 21 May 2012 19:33:08 +0000 https://dealeroncorp.wpengine.com/blog/?p=987 Does your car dealership sell have more than one location?  If so, big news from Google Places.  In the past, it was difficult and cumbersome to create and manage more than one Places account.  To help their users, Google Places has created a new Bulk Listing Management Tool. This new tool allows your dealership to edit one or more listing,...

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]]> https://www.dealeron.com/blog/google-places-bulk-listing/feed/ 0 Are Your Dealership Emails Mobile Ready? They Need to Be… https://www.dealeron.com/blog/mobile-ready-email/ https://www.dealeron.com/blog/mobile-ready-email/#respond Wed, 09 May 2012 18:25:29 +0000 https://dealeroncorp.wpengine.com/blog/?p=983 Your dealership customers aren’t just using their mobile devices to find your car dealer website, they are also using them to read the emails you send.  A recent report from the marketing agency Knotice found that more than 27 percent of emails were opened on a mobile device during the second half of 2011.  This is a 36 percent gain...

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]]> https://www.dealeron.com/blog/mobile-ready-email/feed/ 0 Pictures from The Digital Summit at Mountain View https://www.dealeron.com/blog/pictures-digital-summit-mountain-view/ https://www.dealeron.com/blog/pictures-digital-summit-mountain-view/#respond Wed, 09 May 2012 16:56:32 +0000 https://dealeroncorp.wpengine.com/blog/?p=975 Ali and Amir inside Google HQ – Digital Summit at Mountain View Ali, Jeff, and Bill Wittmeyer (eLeadCRM) at Google for the Digital Summit at Mountain View Jerry Petrotto, Grant Cardone, and Jeff Clark at the Digital Summit at Mountain View

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]]> https://www.dealeron.com/blog/pictures-digital-summit-mountain-view/feed/ 0 The Google Bike at Mountain View https://www.dealeron.com/blog/google-bike/ https://www.dealeron.com/blog/google-bike/#respond Wed, 09 May 2012 00:11:35 +0000 https://dealeroncorp.wpengine.com/blog/?p=972 Many Google employees use bikes to get around the Mountain View campus, but the original “GBikes” were too small for some of the taller employees.  So in Google fashion, they asked their employees to submit ideas for a better bike to get around campus. Here’s what they came up with – So cool to see something like this, designed by...

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]]> https://www.dealeron.com/blog/google-bike/feed/ 0 Google’s “Mobile Playbook” is a Must-Read for Auto Dealers https://www.dealeron.com/blog/google-mobile-playbook/ https://www.dealeron.com/blog/google-mobile-playbook/#respond Fri, 04 May 2012 01:04:52 +0000 https://dealeroncorp.wpengine.com/blog/?p=966 Google recently released an eBook (or playbook, as they call it): “The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile“.  For any dealership interested in mobile websites, mobile paid search, and how to expand your brand with mobile technology, this guide is extremely concise and helpful, answering the “5 crucial mobile questions that every business executive should be...

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]]> https://www.dealeron.com/blog/google-mobile-playbook/feed/ 0 Tips to Improve Your Dealership’s Google Places Listing Ranking https://www.dealeron.com/blog/google-places-listing-ranking/ https://www.dealeron.com/blog/google-places-listing-ranking/#respond Wed, 18 Apr 2012 23:45:56 +0000 https://dealeroncorp.wpengine.com/blog/?p=960 I recently found a great article that discusses very specific things businesses should be doing to help their Google Places Listing improve its ranking.  Bizible, a start-up that makes local marketing software for businesses, conducted a pretty scientific attempt to determine how best to improve the rank of your Google Places Listing. It is also interesting because his is the...

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]]> https://www.dealeron.com/blog/google-places-listing-ranking/feed/ 0 DealerOn, Dataium, and Digital Dealer Webinar on Website Conversion Rate Optimization https://www.dealeron.com/blog/webinar-website-conversion/ https://www.dealeron.com/blog/webinar-website-conversion/#respond Mon, 16 Apr 2012 20:31:28 +0000 https://dealeroncorp.wpengine.com/blog/?p=955 I’m so excited to be a sponsor and a part of an upcoming Digital Dealer Webinar. DealerOn co-founder, Amir Amirrezvani, will be presenting with Jason Ezell from Dataium on Website Conversion Rate Optimization best practices used by dealerships like Ideal Nissan (the 2012 Digital Dealer Website Excellence Overall Award Winner and DealerOn customer). A typical dealer implementing the full spectrum...

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]]> https://www.dealeron.com/blog/webinar-website-conversion/feed/ 0 Guy Kawasaki, Digital Summit at Mountain View Speaker, Releases New Book https://www.dealeron.com/blog/guy-kawasaki-digital-summit/ https://www.dealeron.com/blog/guy-kawasaki-digital-summit/#respond Fri, 13 Apr 2012 22:06:04 +0000 https://dealeroncorp.wpengine.com/blog/?p=950 Even though the free copies have been exhausted, I’m definitely planning on checking out “What the Plus! Google+ for the Rest of Us” by Guy Kawasaki, before hearing him speak at the Digital Summit at Mountain View, May 7-9. I’ve written before about how Google+ can be used to increase the local SEO for your auto dealer website, as well...

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]]> https://www.dealeron.com/blog/guy-kawasaki-digital-summit/feed/ 0 Mobile Paid-Search Clicks Continue to Increase https://www.dealeron.com/blog/mobile-ppc-increase/ https://www.dealeron.com/blog/mobile-ppc-increase/#respond Wed, 11 Apr 2012 20:00:40 +0000 https://dealeroncorp.wpengine.com/blog/?p=943 A recent study by Marin, “State of Mobile Search Advertising in the US“, shows that the percent of paid-search clicks from mobile devices is growing faster than expected, and if the trend continues, is expected to account for 25% of all paid-search clicks by Google by the end of the year.  This includes not only mobile phones but also tablet...

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]]> https://www.dealeron.com/blog/mobile-ppc-increase/feed/ 0 Join DealerOn at the Digital Summit at Mountain View https://www.dealeron.com/blog/digital-summit-dealeron/ https://www.dealeron.com/blog/digital-summit-dealeron/#respond Fri, 30 Mar 2012 19:30:00 +0000 https://dealeroncorp.wpengine.com/blog/?p=912 I am so excited to be a part of this year’s Digital Summit at Mountain View, May 7-9, 2012.  This is an amazing opportunity to be able to learn from automotive industry experts, spend time on Google’s campus, and gain insight from actual Google product specialists, and I am honored to be able to be a presenter. This elite digital...

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]]> https://www.dealeron.com/blog/digital-summit-dealeron/feed/ 0 Common Social Media Mistakes Auto Dealers Should Avoid https://www.dealeron.com/blog/common-social-media-mistakes/ https://www.dealeron.com/blog/common-social-media-mistakes/#respond Tue, 27 Mar 2012 00:00:45 +0000 https://dealeroncorp.wpengine.com/blog/?p=906 While not every dealership is actively involved with social media, it’s a form of connecting with potential customers that doesn’t seem to be going away.  If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes. Replacing Your Dealership Website with Social Media Profiles: Maintain both for optimal results.  When you put...

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]]> https://www.dealeron.com/blog/common-social-media-mistakes/feed/ 0 The Digital Edge Summit: Proven Strategies Your Dealership Can Implement NOW! https://www.dealeron.com/blog/digital-edge-summit-san-francisco/ https://www.dealeron.com/blog/digital-edge-summit-san-francisco/#respond Thu, 22 Mar 2012 20:52:55 +0000 https://dealeroncorp.wpengine.com/blog/?p=896 If you are in the Bay area or anywhere else in Northern California and you aren’t already planning on attending the Digital Edge Summit, Tuesday, March 27, 2012 at the San Francisco Marriott Union Square…you should be. Come join DealerOn and other leading companies (DrivingSales University, eXteres, eBay Motors, and CallSource) in the automotive digital field for this packed one-day...

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]]> https://www.dealeron.com/blog/digital-edge-summit-san-francisco/feed/ 0 FREE Advanced Digital Marketing Workshop presented by DealerOn https://www.dealeron.com/blog/free-car-dealer-workshop/ https://www.dealeron.com/blog/free-car-dealer-workshop/#respond Sat, 10 Mar 2012 01:24:19 +0000 https://dealeroncorp.wpengine.com/blog/?p=892 If you’re in the Minneapolis area, I’d like to officially invite you to a FREE Advanced Digital Marketing Workshop presented by DealerOn. After a continental breakfast at 9:30am, this complimentary workshop will offer 2 sessions designed to dramatically increase dealership profits in both the Internet Department and the Fixed Operations side. EVENT DETAILS: Date: March 16, 2012 Time: 9:30am –...

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]]> https://www.dealeron.com/blog/free-car-dealer-workshop/feed/ 0 How to Get the Most From Your Dealership YouTube Channel https://www.dealeron.com/blog/dealership-youtube-channel-tips/ https://www.dealeron.com/blog/dealership-youtube-channel-tips/#respond Wed, 07 Mar 2012 03:26:39 +0000 https://dealeroncorp.wpengine.com/blog/?p=889 Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next?  Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:   Upload Regularly: Just like a blog, YouTube channels that are updated regularly will...

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]]> https://www.dealeron.com/blog/dealership-youtube-channel-tips/feed/ 0 Could Google’s Latest Algorithm Change Be Affecting Your Dealership? https://www.dealeron.com/blog/google-latest-algorithm-change/ https://www.dealeron.com/blog/google-latest-algorithm-change/#respond Thu, 01 Mar 2012 20:43:57 +0000 https://dealeroncorp.wpengine.com/blog/?p=884 Most times, Google will make changes to their algorithm that either largely go unnoticed (meaning they only affect niche sites) or unannounced (your site will see SERP changes but won’t necessarily know why).  On Tuesday, Google announced 40 changes to search quality they have made over the past month or so.   While many of these changes are pretty high...

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]]> https://www.dealeron.com/blog/google-latest-algorithm-change/feed/ 0 Title Tag Best Practices for Your Car Dealership Website https://www.dealeron.com/blog/title-tag-best-practices/ https://www.dealeron.com/blog/title-tag-best-practices/#respond Tue, 28 Feb 2012 01:09:08 +0000 https://dealeroncorp.wpengine.com/blog/?p=880 Title tags should be a part of the SEO strategy of every car dealership website.  Why?  Its contents not only provide the text for the blue-links shown on search engine result pages (meaning users use them to help decide whether or not to click onto your dealership’s site), but also tell search engines what each unique web page contains.  ...

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]]> https://www.dealeron.com/blog/title-tag-best-practices/feed/ 0 SEO Tips for Car Dealers Looking Ahead https://www.dealeron.com/blog/seo-tips-future/ https://www.dealeron.com/blog/seo-tips-future/#respond Fri, 24 Feb 2012 03:27:35 +0000 https://dealeroncorp.wpengine.com/blog/?p=877 Google+ has been promoted lately by many in the SEO industry as a “must-do” for local businesses to help their search engine optimization efforts.  While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on the cutting edge.   Here are a couple of additional things your car...

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]]> https://www.dealeron.com/blog/seo-tips-future/feed/ 0 Tips for Auto Dealership Email Marketing Campaigns https://www.dealeron.com/blog/email-marketing-campaign-tips/ https://www.dealeron.com/blog/email-marketing-campaign-tips/#respond Tue, 21 Feb 2012 03:25:21 +0000 https://dealeroncorp.wpengine.com/blog/?p=872 While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected.  When done correctly, email marketing is an effective way to stay in touch with existing customers, and build a relationship with potential car buyers.   If your dealership has let your email marketing efforts go...

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]]> https://www.dealeron.com/blog/email-marketing-campaign-tips/feed/ 0 More Reasons Your Car Dealership NEEDS an Optimized Mobile Website https://www.dealeron.com/blog/need-optimized-mobile-website/ https://www.dealeron.com/blog/need-optimized-mobile-website/#respond Mon, 13 Feb 2012 23:09:26 +0000 https://dealeroncorp.wpengine.com/blog/?p=864 While at NADA, I heard quite a bit of buzz about mobile websites. Does my dealership need one?  If I already have one, do I need to actually optimize it?  Is mobile traffic really growing as rapidly as everyone says it is?  Should I be making my car dealership’s mobile website a priority to sell more cars? The answer to...

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]]> https://www.dealeron.com/blog/need-optimized-mobile-website/feed/ 0 DealerOn Photos From NADA, Courtesy of April Rain https://www.dealeron.com/blog/dealeron-photos-nada/ https://www.dealeron.com/blog/dealeron-photos-nada/#respond Mon, 13 Feb 2012 20:17:44 +0000 https://dealeroncorp.wpengine.com/blog/?p=847   Amir, April Rain, and our DrivingSales Dealer Satisfaction Award! We’re so proud! Amir Presenting Amir Accepting Our Award from Jared from DrivingSales Amir with Jon Lamb

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]]> https://www.dealeron.com/blog/dealeron-photos-nada/feed/ 0 How Your Dealership Can Use Google+ To Increase Local SEO https://www.dealeron.com/blog/google-plus-increase-local-seo/ https://www.dealeron.com/blog/google-plus-increase-local-seo/#respond Wed, 08 Feb 2012 02:36:39 +0000 https://dealeroncorp.wpengine.com/blog/?p=843 A few weeks ago I wrote about how Google was going to include items from Google+ in their regular search results when users were signed in, calling it “Search Plus Your World”. Now that users have had some time to get accustomed to it, I wanted to touch on how this new way of searching could benefit your car dealership’s...

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]]> https://www.dealeron.com/blog/google-plus-increase-local-seo/feed/ 0 What Can You Do With Great Rankings, But Low Website Traffic? https://www.dealeron.com/blog/great-rankings-low-traffic/ https://www.dealeron.com/blog/great-rankings-low-traffic/#respond Wed, 01 Feb 2012 20:25:45 +0000 https://dealeroncorp.wpengine.com/blog/?p=832 Many dealerships focus their search engine optimization reporting on how well they are ranking for certain terms.  As long as they show up on Page 1 of Google’s search results, they are happy.  While search engine page ranking is an important part of every dealership’s online marketing efforts, what happens if your auto dealer website is showing up on page...

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]]> https://www.dealeron.com/blog/great-rankings-low-traffic/feed/ 0 Google Changes Algorithm; Affects Top-Heavy Ad Pages https://www.dealeron.com/blog/google-too-many-ads/ https://www.dealeron.com/blog/google-too-many-ads/#respond Mon, 23 Jan 2012 22:47:51 +0000 https://dealeroncorp.wpengine.com/blog/?p=827 While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top.  It’s being called the “page layout algorithm” and affects sites that “don’t have much content ‘above-the-fold'”, according to Google’s Inside Search blog. We’ve all clicked onto a site only to have to...

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]]> https://www.dealeron.com/blog/google-too-many-ads/feed/ 0 Google+ Integrated in Your Search Results https://www.dealeron.com/blog/google-plus-search/ https://www.dealeron.com/blog/google-plus-search/#respond Thu, 12 Jan 2012 02:37:28 +0000 https://dealeroncorp.wpengine.com/blog/?p=819 In Google’s latest attempt to make Google+ the biggest social network, they’ve integrated it into your search results. Of course, this hasn’t been done across all Google search results.  In order to see this integration, you must be logged into Google+ (though some have seen it simply logged into Google) and be using their secure search portal at https://www.google.com.  The...

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]]> https://www.dealeron.com/blog/google-plus-search/feed/ 0 Majority of Mobile Visitors Can’t See Flash Websites https://www.dealeron.com/blog/mobile-flash-website/ https://www.dealeron.com/blog/mobile-flash-website/#respond Thu, 05 Jan 2012 00:39:59 +0000 https://dealeroncorp.wpengine.com/blog/?p=814 In a recent study from retail analysis firm, RichRelevance, iPads and iPhones make up over 90% of online purchases that don’t happen on a desktop device.  That means that 9 out of 10 mobile purchases come from an Apple product, a device that can’t read anything in Flash. This is up from 88% when RichRelevance conducted the same study just...

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]]> https://www.dealeron.com/blog/mobile-flash-website/feed/ 0 How to Hurt Your Google Places Listings https://www.dealeron.com/blog/google-places-mistakes/ https://www.dealeron.com/blog/google-places-mistakes/#respond Fri, 23 Dec 2011 00:12:37 +0000 https://dealeroncorp.wpengine.com/blog/?p=809 I’ve written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven’t touched on the mistakes you could be making, hurting your car dealership online marketing strategy. Here are the places where you could really screw up your listing if you aren’t careful: Don’t use a post office box. Even if this...

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]]> https://www.dealeron.com/blog/google-places-mistakes/feed/ 0 Digital Dealer Workshop – Houston, Texas – January 17th 2012 https://www.dealeron.com/blog/digital-dealer-workshop/ https://www.dealeron.com/blog/digital-dealer-workshop/#respond Sat, 17 Dec 2011 02:11:46 +0000 https://dealeroncorp.wpengine.com/blog/?p=802 Are you ready to start 2012 with a competitive online game plan? The Digital Dealer Workshops are bringing you everything you need to succeed online. Two distinctively different tracks will be offered and are customized to your level of experience: the dealer who feels behind on their e-commerce education and the dealer who is prepared but wants to excel. Want...

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]]> https://www.dealeron.com/blog/digital-dealer-workshop/feed/ 0 Google+ Mistakes Your Dealership May Be Making https://www.dealeron.com/blog/google-plus-mistakes/ https://www.dealeron.com/blog/google-plus-mistakes/#respond Wed, 07 Dec 2011 03:03:59 +0000 https://dealeroncorp.wpengine.com/blog/?p=797 Now that Google+ is open to businesses, many are trying to figure out the best way to utilize this new social media portal (including DealerOn).  I’ve gathered some of the more common mistakes that businesses are making to shorten the learning curve for auto dealerships. Like all other social media sites, not posting on a regular basis can hurt your...

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]]> https://www.dealeron.com/blog/google-plus-mistakes/feed/ 0 Test Your Mobile Website with Google’s GoMo https://www.dealeron.com/blog/mobile-website-gomo/ https://www.dealeron.com/blog/mobile-website-gomo/#respond Thu, 03 Nov 2011 01:27:48 +0000 https://dealeroncorp.wpengine.com/blog/?p=754 Google, in an effort to help small businesses ensure they have effective mobile websites, has launched “GoMo”.  This website (https://www.howtogomo.com) lets users learn about why having a quality mobile site is important, test how your site looks in its mobile version, and find resources to help if your mobile site isn’t quite up to par. I really like the option...

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]]> https://www.dealeron.com/blog/mobile-website-gomo/feed/ 0 Google: SEO is Not Spam https://www.dealeron.com/blog/seo-not-spam/ https://www.dealeron.com/blog/seo-not-spam/#respond Fri, 28 Oct 2011 01:54:34 +0000 https://dealeroncorp.wpengine.com/blog/?p=744 For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website.  Not just in the auto industry, but there are still some hold-outs that think building websites and content to be found by search engines is a little spammy. According to Matt Cutts, the head of Google’s web spam fighting team, his...

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]]> https://www.dealeron.com/blog/seo-not-spam/feed/ 0 Social Media Must-Do’s for Auto Dealers https://www.dealeron.com/blog/social-media-auto-dealers/ https://www.dealeron.com/blog/social-media-auto-dealers/#respond Tue, 25 Oct 2011 00:56:23 +0000 https://dealeroncorp.wpengine.com/blog/?p=734 The amount of “best practices” and “tips” involved with social media marketing can be overwhelming to say the least (and yes, I’m guilty of sharing my own).  In the last couple months, I’ve received emails with “99 Tools for Social Media Marketing”, “5 Top Tips For Successful Social Media Marketing”, “8 Hot Social Media Tips From Eight Industry Experts”, and...

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]]> https://www.dealeron.com/blog/social-media-auto-dealers/feed/ 0 DealerOn Is So Proud of Our 2011 Digital Dealer Excellence Awards! https://www.dealeron.com/blog/2011-digital-dealer-excellence/ https://www.dealeron.com/blog/2011-digital-dealer-excellence/#respond Thu, 20 Oct 2011 23:05:16 +0000 https://dealeroncorp.wpengine.com/blog/?p=727 The post DealerOn Is So Proud of Our 2011 Digital Dealer Excellence Awards! appeared first on DealerOn.

]]> https://www.dealeron.com/blog/2011-digital-dealer-excellence/feed/ 0 Why Your Dealership Should Have a YouTube Channel https://www.dealeron.com/blog/youtube-channel/ https://www.dealeron.com/blog/youtube-channel/#respond Thu, 20 Oct 2011 02:24:56 +0000 https://dealeroncorp.wpengine.com/blog/?p=722 Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages.  If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel. Here’s why: Popularity: YouTube is the world’s largest...

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]]> https://www.dealeron.com/blog/youtube-channel/feed/ 0 Tips for Auto Dealer Press Releases (And Why You Should Use Them) https://www.dealeron.com/blog/auto-dealer-press-release/ https://www.dealeron.com/blog/auto-dealer-press-release/#respond Tue, 18 Oct 2011 20:37:24 +0000 https://dealeroncorp.wpengine.com/blog/?p=716 While many dealers see press releases as a marketing strategy for larger companies, it can be (and is) a valuable and worthwhile strategy for auto dealerships as well.  It’s a great way to get news about your company out both locally and nationally.  Press releases can make their way into both local and national news sources, helping your dealership brand...

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]]> https://www.dealeron.com/blog/auto-dealer-press-release/feed/ 0 Tips for Auto Dealers to Avoid Email Spam Filters https://www.dealeron.com/blog/avoid-email-spam-filters/ https://www.dealeron.com/blog/avoid-email-spam-filters/#respond Wed, 12 Oct 2011 19:28:19 +0000 https://dealeroncorp.wpengine.com/blog/?p=711 It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter.  While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers.  Their email campaigns...

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]]> https://www.dealeron.com/blog/avoid-email-spam-filters/feed/ 0 Will Your Dealership Use Google+ For Businesses? https://www.dealeron.com/blog/google-plus-for-businesses/ https://www.dealeron.com/blog/google-plus-for-businesses/#respond Thu, 06 Oct 2011 00:31:44 +0000 https://dealeroncorp.wpengine.com/blog/?p=704 The verdict on Google+ for personal use still seems to be out for many (myself included).  But according to Christian Oestlien, group product manager for social advertising at Google has said that they are “close to unveiling Google+ business profiles”. Only Ford and GM have official profiles right now (interesting that they are both automotive brands).  Some businesses have created...

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]]> https://www.dealeron.com/blog/google-plus-for-businesses/feed/ 0 Change to Google’s Quality Score Algorithm Affects Car Dealers https://www.dealeron.com/blog/quality-score-change/ https://www.dealeron.com/blog/quality-score-change/#respond Tue, 04 Oct 2011 23:44:03 +0000 https://dealeroncorp.wpengine.com/blog/?p=700 For those out that use Google AdWords for your auto dealer website, this is big news.  After some testing in foreign markets, Google has announced that they are changing the algorithm used to determine the Quality Score of PPC ads to give landing page quality more weight. According to Jonathan Alferness, director of product management on Google’s ad quality team,...

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]]> https://www.dealeron.com/blog/quality-score-change/feed/ 0 A Different Take on Call Tracking https://www.dealeron.com/blog/mobile-call-tracking/ https://www.dealeron.com/blog/mobile-call-tracking/#respond Fri, 30 Sep 2011 20:34:19 +0000 https://dealeroncorp.wpengine.com/blog/?p=694 I recently wrote about how important it is to keep the NAP (name, address, phone number) the same across all local listing sites.  Typically this isn’t a problem, but if your dealership wants to use tracking numbers for auto dealer website, you usually won’t be able to keep your NAP the same across the board. Luckily, a call measurement firm,...

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]]> https://www.dealeron.com/blog/mobile-call-tracking/feed/ 0 Setting Up Local Listings in Search Engines (Besides Google) https://www.dealeron.com/blog/local-listing-search-engines/ https://www.dealeron.com/blog/local-listing-search-engines/#respond Wed, 28 Sep 2011 19:11:07 +0000 https://dealeroncorp.wpengine.com/blog/?p=689 Most people tend to focus a lot of their local search engine marketing for their auto dealer website on Google Places.  While it’s true that a lot, if not most, of your search  traffic comes from Google, it’s still important to make sure your dealership is properly optimized for the other major players as well. Here are directions to set...

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]]> https://www.dealeron.com/blog/local-listing-search-engines/feed/ 0 Protect Your Dealership from Being Marked “Closed” on Google Places https://www.dealeron.com/blog/closed-google-places/ https://www.dealeron.com/blog/closed-google-places/#respond Wed, 21 Sep 2011 21:08:05 +0000 https://dealeroncorp.wpengine.com/blog/?p=682 What is designed to be a way for users to let Google know when a business has been closed is, in some cases, being abused by local competitors.  Since it is so easy to mark a business closed in Google Places, some business are being tagged as closed when they aren’t.  When enough people mark a business as closed, Google...

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]]> https://www.dealeron.com/blog/closed-google-places/feed/ 0 Site Not Ranking as Well as You’d Like? Check With Google https://www.dealeron.com/blog/site-not-ranking-as-well-as-youd-like-check-with-google/ https://www.dealeron.com/blog/site-not-ranking-as-well-as-youd-like-check-with-google/#respond Fri, 16 Sep 2011 19:00:47 +0000 https://dealeroncorp.wpengine.com/blog/?p=662 If you aren’t happy with the way your dealership website is performing in terms of search engine results (and you aren’t violating Google’s webmaster guidelines), you can ask Google to “reconsider” your site.  Essentially, you can ask Google to take a look at your site to see if it was manually marked as spam. Over the years, Google has improved...

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]]> https://www.dealeron.com/blog/site-not-ranking-as-well-as-youd-like-check-with-google/feed/ 0 What Would it Take for You to Leave the Auto Industry? https://www.dealeron.com/blog/leave-auto-industry/ https://www.dealeron.com/blog/leave-auto-industry/#respond Tue, 13 Sep 2011 01:58:22 +0000 https://dealeroncorp.wpengine.com/blog/?p=658 I try to spend at least a little time each day reading forums and blogs from outside the auto industry because I think there is a lot to learn from other business communities.  Today, I found an interesting question up for discussion, and would like to pose the same to you. What would it take for you to leave the...

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]]> https://www.dealeron.com/blog/leave-auto-industry/feed/ 0 Google Buys Zagat as a “Cornerstone” of Their Local Offering https://www.dealeron.com/blog/google-buys-zagat/ https://www.dealeron.com/blog/google-buys-zagat/#respond Fri, 09 Sep 2011 00:51:34 +0000 https://dealeroncorp.wpengine.com/blog/?p=655 Google has just bought Zagat, a company that provides ratings and reviews of restaurants, entertainment venues, and travel locations.  Known primarily for their yearly restaurant book guides, they have been doing quite well with their online subscription based site and community. Google plans for Zagat to be the “cornerstone of our local offering”, helping them  to compete directly with Yelp...

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]]> https://www.dealeron.com/blog/google-buys-zagat/feed/ 0 Will Google’s Trusted Store Be Just Another Push for Reviews? https://www.dealeron.com/blog/google-trusted-store/ https://www.dealeron.com/blog/google-trusted-store/#respond Wed, 07 Sep 2011 20:02:01 +0000 https://dealeroncorp.wpengine.com/blog/?p=651 Google is at it again.  According to the Google Operating System Blog, an unofficial source of news and tips about Google, the search engine giant will soon be launching Google Trusted Stores.  This new service is designed to make it “easy for online shoppers to identify stores that provide an excellent online shopping experience.” I have to wonder how closely...

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]]> https://www.dealeron.com/blog/google-trusted-store/feed/ 0 In Case of Emergency–Would Your Dealership Be Prepared? https://www.dealeron.com/blog/emergency-dealership-prepared/ https://www.dealeron.com/blog/emergency-dealership-prepared/#respond Fri, 02 Sep 2011 01:15:22 +0000 https://dealeroncorp.wpengine.com/blog/?p=642 Within the past year, Maryland has been hit by an earthquake and a hurricane (in the same week!), as well as a huge snowstorm, all fairly uncommon occurrences in our state.  While DealerOn, both the office and our employees, were lucky enough to dodge any real damage, it definitely made us all think about how prepared we are for these...

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]]> https://www.dealeron.com/blog/emergency-dealership-prepared/feed/ 0 How to Create a Trackable QR Code for Your Car Dealership https://www.dealeron.com/blog/track-qr-code/ https://www.dealeron.com/blog/track-qr-code/#respond Tue, 30 Aug 2011 01:08:07 +0000 https://dealeroncorp.wpengine.com/blog/?p=639 After writing my post on QR Codes Best Practices, I wanted to make sure those dealerships interested in starting a QR code marketing campaign knew to create QR codes in a way that will allow your dealership to track them through the Google Analytics on your car dealership website. Here’s how to create a QR code that is trackable by...

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]]> https://www.dealeron.com/blog/track-qr-code/feed/ 0 QR Code Marketing Best Practices https://www.dealeron.com/blog/qr-code-best-practices/ https://www.dealeron.com/blog/qr-code-best-practices/#respond Sat, 27 Aug 2011 01:27:52 +0000 https://dealeroncorp.wpengine.com/blog/?p=636 Some of DealerOn’s car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing.  While others in the industry have debated the benefits of using QR codes as a part of your dealership’s marketing strategy, I wanted to share some tips for running a QR Code campaign if your dealership is going...

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]]> https://www.dealeron.com/blog/qr-code-best-practices/feed/ 0 How to Import Dealership Contacts into Social Media Sites https://www.dealeron.com/blog/mport-dealer-contacts-social-media/ https://www.dealeron.com/blog/mport-dealer-contacts-social-media/#respond Thu, 25 Aug 2011 02:35:12 +0000 https://dealeroncorp.wpengine.com/blog/?p=625 One of the difficult parts of maintaining a successful social media marketing campaign is attracting the “right” people and getting your customers and prospects to interact with your dealership online.  While this won’t solve all of these problems, being able to find your dealership contacts in social media accounts is a start. There is a pretty simple way to find...

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]]> https://www.dealeron.com/blog/mport-dealer-contacts-social-media/feed/ 0 Facebook Allows Ad Targeting by Zip Code https://www.dealeron.com/blog/facebook-ad-target-zip-code/ https://www.dealeron.com/blog/facebook-ad-target-zip-code/#respond Sat, 20 Aug 2011 01:53:31 +0000 https://dealeroncorp.wpengine.com/blog/?p=622 Until now, Facebook has allowed advertisers on their platform to target users based on age, sex, interests and location (country, state, and city).  In order to drill down even further, Facebook now allows users to target their ads by zip code as well. When creating your Facebook ad, just add the zip codes that you would like to target.  Unlike...

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]]> https://www.dealeron.com/blog/facebook-ad-target-zip-code/feed/ 0 "Optimize Your Online Presence" – Webinar Recap and Slides https://www.dealeron.com/blog/webinar-recap/ https://www.dealeron.com/blog/webinar-recap/#respond Thu, 18 Aug 2011 22:26:40 +0000 https://dealeroncorp.wpengine.com/blog/?p=618 Yesterday, our very own Amir Rezvani, VP of Performance at DealerOn, had the opportunity to lead a webinar with ResponseLogix.  For those that couldn’t make the webinar, I wanted to share some of the highlights from his presentation and provide a link to the slides and audio as well. Amir provided a quick overview of how a dealer can immediately...

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]]> https://www.dealeron.com/blog/webinar-recap/feed/ 0 Google +1: Now in PPC Ads and Affecting Search Engine Ranking https://www.dealeron.com/blog/google-1-ppc-ads-search-engine-ranking/ https://www.dealeron.com/blog/google-1-ppc-ads-search-engine-ranking/#respond Wed, 10 Aug 2011 02:01:48 +0000 https://dealeroncorp.wpengine.com/blog/?p=599 I’ve been seeing the Google +1 button appearing on more and more websites since it was released a few months ago.  Recently, I’ve even seen it as an option for paid search ads. If I perform a search while signed into my Google account, the +1 button appears as a part of the actual PPC ad. This seems to be...

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]]> https://www.dealeron.com/blog/google-1-ppc-ads-search-engine-ranking/feed/ 0 Keep Your Dealer Site on the Top of Google’s SERP https://www.dealeron.com/blog/dealer-website-top-google-serp/ https://www.dealeron.com/blog/dealer-website-top-google-serp/#respond Fri, 05 Aug 2011 20:01:27 +0000 https://dealeroncorp.wpengine.com/blog/?p=595 There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search engines.  Google is earnest in their mission to provide the most relevant content to  their customers, so they provide tips and suggestions for how content providers can rank highly for their relevant terms. ...

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]]> https://www.dealeron.com/blog/dealer-website-top-google-serp/feed/ 0 Can Knowing Google’s Market Share Help With Your Dealership Marketing Plan? https://www.dealeron.com/blog/google-marketing-share/ https://www.dealeron.com/blog/google-marketing-share/#respond Thu, 04 Aug 2011 19:55:06 +0000 https://dealeroncorp.wpengine.com/blog/?p=590 Google seems to be everywhere lately, especially with their introduction of +1 and Google Plus.  Many people have so many different aspects of their life integrated into the search engine (email, social network, search engine, calendar, document management, etc) that sometimes it is hard to remember how we ever got along without it. Most estimates put Google’s search market share...

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]]> https://www.dealeron.com/blog/google-marketing-share/feed/ 0 Google Is Putting PPC Ads on the Bottom of SERP Pages https://www.dealeron.com/blog/google-ppc-bottom/ https://www.dealeron.com/blog/google-ppc-bottom/#respond Wed, 03 Aug 2011 00:50:03 +0000 https://dealeroncorp.wpengine.com/blog/?p=586 One of the SEO sites that I frequently read (www.searchengineland.com) has a VERY interesting post by a  reader, LebSEO Design’s Wissam Dandan.  He has found examples of Google Adwords ads appearing at the bottom of the page for some searches. No one on our search team at DealerOn has come across these examples yet, and  judging by the information I’ve...

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]]> https://www.dealeron.com/blog/google-ppc-bottom/feed/ 0 Is Your Dealership Taking Advantage of Google’s Mobile Ads? https://www.dealeron.com/blog/google-mobile-ads/ https://www.dealeron.com/blog/google-mobile-ads/#respond Mon, 01 Aug 2011 20:26:03 +0000 https://dealeroncorp.wpengine.com/blog/?p=583 It is almost hard to comprehend how fast mobile Internet usage is growing.  According to Google, more smartphones were sold last year than PCs.  It’s predicted that 50% of Americans will have a smartphone by the end of the year and that there will be 10 billion mobile Internet devices in 2012, up from the 2 billion that are activated...

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]]> https://www.dealeron.com/blog/google-mobile-ads/feed/ 0 Tips for Car Dealers Taking a Fresh Look at Your SEO https://www.dealeron.com/blog/basic-seo-tips/ https://www.dealeron.com/blog/basic-seo-tips/#respond Thu, 28 Jul 2011 01:27:03 +0000 https://dealeroncorp.wpengine.com/blog/?p=575 The process of maximizing the amount of traffic and leads that your website generates from Google can be daunting.  Here are some basic things that our SEO team at DealerOn recommends focusing on if you are either changing website providers, contracting with a SEO or PPC vendor, or simply taking the pulse of the performance of your site and marketing...

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]]> https://www.dealeron.com/blog/basic-seo-tips/feed/ 0 Free Web Tools for Car Dealership Websites https://www.dealeron.com/blog/free-web-tools/ https://www.dealeron.com/blog/free-web-tools/#respond Tue, 26 Jul 2011 02:16:54 +0000 https://dealeroncorp.wpengine.com/blog/?p=564 In a follow-up comment to a post I wrote last week about social media web tools, Jared Hamilton asked me about other free tools I’d recommend for dealers and internet managers to be as effective as possible in their daily marketing efforts.  Below are some tools that various team members at DealerOn use or have used in the past. Compete.com...

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]]> https://www.dealeron.com/blog/free-web-tools/feed/ 0 Social Media Time Savers for Car Dealers https://www.dealeron.com/blog/social-media-save-time/ https://www.dealeron.com/blog/social-media-save-time/#respond Fri, 22 Jul 2011 01:45:25 +0000 https://dealeroncorp.wpengine.com/blog/?p=557 When I’m talking with dealers about various aspects of their online marketing strategy, the reason that they most frequently bring up for why they aren’t more involved in social media is that they or their teams don’t have the time.  I’m a strong believer in the theory that time is the new money, so I agree that sometimes there just...

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]]> https://www.dealeron.com/blog/social-media-save-time/feed/ 0 Is Your Car Dealership Using the Latest Google Analytics Code? https://www.dealeron.com/blog/latest-google-analytics-code/ https://www.dealeron.com/blog/latest-google-analytics-code/#respond Wed, 20 Jul 2011 20:04:02 +0000 https://dealeroncorp.wpengine.com/blog/?p=553 In addition to rolling out Google+ and the Google +1 button, Google has also recently rolled out a new version of Google Analytics.  Google Analytics 5 includes a complete user interface re-design which allows users to create multiple dashboards, more easily search across multiple accounts, create custom reports (and goals), and Analytics Intelligence, a tool that allows for automatic alerts....

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]]> https://www.dealeron.com/blog/latest-google-analytics-code/feed/ 0 Google Offers–Just Another Groupon? https://www.dealeron.com/blog/google-offers-groupon/ https://www.dealeron.com/blog/google-offers-groupon/#respond Tue, 19 Jul 2011 03:03:02 +0000 https://dealeroncorp.wpengine.com/blog/?p=547 Last week I wrote a post about Google Local Portal in Portland.  If you’ve already read it, you might have seen mention of Google’s new service for businesses: Google Offers.  Google Offers appears to be similar to Groupon and other discount offering services — it allows you, as a small business owner, to get your business “in front of thousands...

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]]> https://www.dealeron.com/blog/google-offers-groupon/feed/ 0 List of Google+ Tips and Tricks for Auto Dealers https://www.dealeron.com/blog/google-plus-tips/ https://www.dealeron.com/blog/google-plus-tips/#respond Fri, 15 Jul 2011 22:10:31 +0000 https://dealeroncorp.wpengine.com/blog/?p=539 Since Google+ is so new, I asked everyone on our team at DealerOn to put together a list of resources for car dealers trying to wrap their minds around this new way of social networking (myself included).  Here’s a list of links/sites that we’ve put together. The Google+ Project: A demo from Google that is pretty informative, but doesn’t explore...

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]]> https://www.dealeron.com/blog/google-plus-tips/feed/ 0 Facebook Recommendations https://www.dealeron.com/blog/facebook-recommendations/ https://www.dealeron.com/blog/facebook-recommendations/#respond Thu, 14 Jul 2011 22:18:25 +0000 https://dealeroncorp.wpengine.com/blog/?p=534 Looks like Facebook is getting in on the reviews game. While checking in on the DealerOn Facebook page today, I noticed a new tool that I think auto dealers may want to keep an eye on.  Expanding on the simple “like” button that seems to be everywhere, Facebook now lets users leave recommendations for business pages. Located in the sidebar,...

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]]> https://www.dealeron.com/blog/facebook-recommendations/feed/ 0 Installing Google Analytics on Your Dealership Website https://www.dealeron.com/blog/installing-google-analytics/ https://www.dealeron.com/blog/installing-google-analytics/#respond Tue, 12 Jul 2011 20:34:06 +0000 https://dealeroncorp.wpengine.com/blog/?p=514 No matter how sophisticated or rudimentary your website provider‘s reporting platform is, having Google Analytics on your website is a “no-brainer”.  You want to “trust, but verify” your website provider’s analytics by making sure they are similar to those in Google Analytics.  At DealerOn, we have made it a standard part of our process to create a Google Analytics account...

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]]> https://www.dealeron.com/blog/installing-google-analytics/feed/ 0 The Future of Google Local? https://www.dealeron.com/blog/google-local-portal/ https://www.dealeron.com/blog/google-local-portal/#respond Fri, 08 Jul 2011 21:41:49 +0000 https://dealeroncorp.wpengine.com/blog/?p=509 Have you seen the new offering from Google for local search? Unless you live in Austin, Portland, Madison or San Diego, chances are that you haven’t. Google’s new “Beta” Local Directory Portals are a bit of a mix between their place pages and Yelp. They let users look at all of the businesses in a city in one place (similar...

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]]> https://www.dealeron.com/blog/google-local-portal/feed/ 0 Take Control of your Facebook Places https://www.dealeron.com/blog/control-facebook-places/ https://www.dealeron.com/blog/control-facebook-places/#respond Thu, 07 Jul 2011 21:35:52 +0000 https://dealeroncorp.wpengine.com/blog/?p=492 If you use Facebook with any regularity, I’m sure you’ve seen the rising popularity of Facebook Places, used it yourself, and seen your friends check-in information as well. If you haven’t noticed this yet, Facebook Places allows users to “check-in” through their mobile phones, letting their friends (and businesses) know where they are. It’s designed to compete with Foursquare, a...

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]]> https://www.dealeron.com/blog/control-facebook-places/feed/ 0 Modern Email Marketing https://www.dealeron.com/blog/modern-email-marketing/ https://www.dealeron.com/blog/modern-email-marketing/#respond Thu, 31 Jul 2008 21:14:35 +0000 https://dealeroncorp.wpengine.com/blog/?p=409 Plain Text Emails Perfect for Smart Phone Users According to aol.com, 16% of email-using Americans use mobile devices to check their email.  They also report that within the last year, 55% of these people upgraded their cell phone so they could check their email on the go.  Judging by these stats, the number of people using mobile email is growing,...

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]]> https://www.dealeron.com/blog/modern-email-marketing/feed/ 0 Lead Follow Up Times https://www.dealeron.com/blog/lead-follow-up-times/ https://www.dealeron.com/blog/lead-follow-up-times/#respond Tue, 29 Jul 2008 20:58:39 +0000 https://dealeroncorp.wpengine.com/blog/?p=406 Connect Almost Instantly to Your Internet Leads Studies show that Internet leads expect to receive a response from a dealership more quickly than ever.  According to the CapGemini’s Cars Online 07/08 report, 34% of Internet leads want a response within 4 hours, 8% want an instantaneous response, and almost 50% are willing to wait up to 24 hours. Why not...

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]]> https://www.dealeron.com/blog/lead-follow-up-times/feed/ 0 Maximizing Service Department Offerings https://www.dealeron.com/blog/maximizing-service-department-offerings/ https://www.dealeron.com/blog/maximizing-service-department-offerings/#respond Thu, 24 Jul 2008 20:56:52 +0000 https://dealeroncorp.wpengine.com/blog/?p=403 Promote Your Service Dept. to Increase Revenue According to the National Auto Dealers Association in 2007, 46% of the total dealership operating profits was brought in by service departments. Successfully plugging your service bay could up this percentage by giving you two sources of additional revenue: an immediate increase from customers spending more of their service dollars with you, and...

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]]> https://www.dealeron.com/blog/maximizing-service-department-offerings/feed/ 0 Automotive Cash Incentive Alternatives https://www.dealeron.com/blog/automotive-cash-incentive-alternatives/ https://www.dealeron.com/blog/automotive-cash-incentive-alternatives/#respond Tue, 22 Jul 2008 20:51:18 +0000 https://dealeroncorp.wpengine.com/blog/?p=401 For Dealers Who Can’t Use Cash Incentives (Or Want to Try Something New) Online incentives are often what convince hesitant website visitors into actual leads.  While most dealerships use cash incentives, some manufacturers or state governments don’t permit this type of Internet offering.  For example, both Honda and Acura have very strict guidelines about what their dealers can offer, and...

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]]> https://www.dealeron.com/blog/automotive-cash-incentive-alternatives/feed/ 0 Car Buyer Incentivizing https://www.dealeron.com/blog/car-buyer-incentivizing/ https://www.dealeron.com/blog/car-buyer-incentivizing/#respond Thu, 17 Jul 2008 20:50:02 +0000 https://dealeroncorp.wpengine.com/blog/?p=399 Get Creative with Your Dealership’s Incentives I’m sure it’s no surprise that high gas prices are causing most Americans to cut back in other areas of their life, especially in those things considered as luxury items.  Edmunds.com recently conducted a survey showing that 95% of Americans are changing their lifestyle due to the recent increase in gas prices. Ever wonder...

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]]> https://www.dealeron.com/blog/car-buyer-incentivizing/feed/ 0 Automotive Sales Targeting https://www.dealeron.com/blog/automotive-sales-targetting/ https://www.dealeron.com/blog/automotive-sales-targetting/#respond Thu, 10 Jul 2008 20:47:46 +0000 https://dealeroncorp.wpengine.com/blog/?p=396 Get to Know Your Customer The 2008 Pied Piper Prospect Satisfaction Index® U.S. Auto Industry Study set out to study how customers were treated while shopping for new vehicles.  They used mystery shoppers to visit auto dealerships nationwide who reported back about the customer service they received.  Among many other, interesting facts, the study found that auto sales people were...

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]]> https://www.dealeron.com/blog/automotive-sales-targetting/feed/ 0 Automotive Market Segmenting https://www.dealeron.com/blog/automotive-market-segmenting/ https://www.dealeron.com/blog/automotive-market-segmenting/#respond Wed, 25 Jun 2008 20:41:37 +0000 https://dealeroncorp.wpengine.com/blog/?p=393 Dealership Market Segmentation 101 One of our most visited blog posts talks about using market segmentation and customer profiles to attract used car buyers.  The study was pretty general, and split pre-owned car buyers into only four categories.  Since there seems to be an interest in the concept of market segmentation, I wanted to give a brief, simplified overview of...

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]]> https://www.dealeron.com/blog/automotive-market-segmenting/feed/ 0 Driving Automotive Conversion https://www.dealeron.com/blog/driving-automotive-conversion/ https://www.dealeron.com/blog/driving-automotive-conversion/#respond Thu, 19 Jun 2008 20:38:13 +0000 https://dealeroncorp.wpengine.com/blog/?p=390 Use Your Online Efforts to Help Convert In Internet sales, the conversion from anonymous web visitor to known sales lead is the necessary first step when making a sale.  Your web visitors decide when they want to offer up their contact info and start communicating with your dealership, so in order to convert your web traffic into customers, they need...

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]]> https://www.dealeron.com/blog/driving-automotive-conversion/feed/ 0 Automotive Trust Building https://www.dealeron.com/blog/automotive-trust-building/ https://www.dealeron.com/blog/automotive-trust-building/#respond Tue, 17 Jun 2008 20:34:17 +0000 https://dealeroncorp.wpengine.com/blog/?p=387 Use Your Dealer Website to Earn the Trust of Prospects Many people are hesitant to give up their contact information online, especially to auto dealerships.  They are concerned about things like identity theft and email SPAM.  Because of these fears, getting a visitor to raise their hand can be difficult.  Diminishing the fears that many have about providing their contact...

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]]> https://www.dealeron.com/blog/automotive-trust-building/feed/ 0 Lessons to Automotive from the Computer Industry https://www.dealeron.com/blog/automotive-opportunity/ https://www.dealeron.com/blog/automotive-opportunity/#respond Mon, 09 Jun 2008 20:22:13 +0000 https://dealeroncorp.wpengine.com/blog/?p=384 According to recent reports, the private investment firm of Michael Dell, founder of Dell Inc, is entering the automotive retailing industry.   Jeffrey Rachor, former Pep Boys chief will be running their future dealerships of MSD Capital.  In a recent meeting of the Detroit Economic Club, Dell was asked about the outlook for Detroit’s auto industry.  “I think,” he said, “there...

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