Aurko Chatterjee – DealerOn

DealerOn To Discontinue Internet Explorer Support

Aurko Chatterjee — Thu, 30 Jun 2022 14:57:20 +0000

DealerOn sites will no longer support Microsoft’s Internet Explorer. Find out why and what this means for your dealership in this DealerOn University. What is happening? Microsoft has formally ended support for Internet Explorer as of June 15, 2022. As a result, DealerOn has decided to end support for the browser as of August 1, 2022. Why is this necessary?...

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Establishing North Star Metrics

Aurko Chatterjee — Wed, 08 Apr 2020 12:31:05 +0000

Video Transcript Welcome back to another Wednesday Workshop from DealerOn. Online Marketing for dealers has always been measured in absolute terms and metrics like – “what’s my Cost Per Click?” or “What’s my cost per VDP View”? Vendors have always focused on the flavor of the day or the trendiest metric from the latest conference. Today I’ll be talking to...

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Dealer Edition: How to Prep for the Holiday Season

Aurko Chatterjee — Fri, 16 Nov 2018 22:17:46 +0000

You hear those sleigh bells jingling, ring-ting tingling, too. The holiday season is upon us and it’s everybody’s dream to wake up on Christmas Day with a brand new car on their driveway. Dealers are in fierce competition during the final stretch of the year, with promotions happening everywhere. If you’re not preparing for the holiday season by getting your...

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Google’s Latest Ad Updates

Aurko Chatterjee — Thu, 30 Aug 2018 21:20:03 +0000

In case you haven’t heard, Google is rebranding Google AdWords as Google Ads, and with that change will come a slew of great new features that can help dealers sell more cars. In our new blog post, we highlight some of the most important changes that your dealership should begin leveraging IMMEDIATELY. If you haven’t linked Google Ads and Google My...

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Three Audiences Your Marketing Team Should Know About

Aurko Chatterjee — Tue, 24 Apr 2018 17:29:57 +0000

If you’re not targeting specific audiences in your campaigns these days, you’re doing it wrong. An audience-first strategy is now a necessity, and not just a trend passing through. I’m going to be diving into a bit deeper in my webinar this week, but first I wanted to talk about the three ways audiences can be categorized. When defining your...

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Here’s How Facebook Marketplace Will Impact Automotive

Aurko Chatterjee — Tue, 23 Jan 2018 21:28:58 +0000

Bob Dylan hit it on the head when he said, “The times, they are a-changin’.” Few things change as quickly as technology, and automotive isn’t exactly shy about keeping pace. That is to say, dealers have been using technology to sell cars as soon as it hits the market. Well, some of you may have heard about the new kid...

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4 Things You Need to Know About the New Google Playbook

Aurko Chatterjee — Mon, 18 Sep 2017 22:10:28 +0000

Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important, and drive traffic that can actually create incremental business. If you haven’t already seen the New Dealer Playbook from Google, do ask your agency partners or account manager to discuss...

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How to Bring Your Service Bays to Life with Paid Search

Aurko Chatterjee — Tue, 23 Aug 2016 17:09:13 +0000

In early 2015, Ward’s Auto published an article that had an interesting data-point from Cars.com, wherein Cars.com1 found that consumer ratings for the dealer’s service department were a key factor in the final buying decision. If you’ve been in the car business a while, this shouldn’t surprise you. It is also no surprise to anyone that a dealer’s fixed...

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Changing Ad Formats: The future of mobile search

Aurko Chatterjee — Thu, 31 Mar 2016 14:23:41 +0000

In May 2015, Google announced a flurry of new ad formats emphasizing what it called “moments” and officially launched them today. Amidst this, it also launched what are dubbed automotive ads – a rich, immersive ad format that has been showing up with increasing frequency over the last few months and almost certainly will impact how you need to...

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Google Changes its Search Ads Layout – Now What?

Aurko Chatterjee — Mon, 29 Feb 2016 19:59:15 +0000

Google recently confirmed a major shift in how ads display on desktop searches for commercial queries. We thought we’d share some insights on how we think this might impact dealerships who spend ad dollars on pay per click (PPC) advertising. First, let’s define “commercial queries” for car dealers: Per Google, these are keywords that show a heavier commercial or...

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