Lead Conversion – DealerOn

How to Capture a Website Lead When a Car Shopper is Ready to Leave

Justin Robinson-Prickett — Thu, 19 Oct 2023 20:42:49 +0000

The game isn’t over when a car shopper is ready to leave your website. With exit-intent popups, you can make one last “Hail Mary” pass by presenting an offer that keeps your customer engaged. Give car shoppers one last chance to submit a lead on your website by leveraging the power of exit-intent popups. Your website’s purpose is to generate...

The post How to Capture a Website Lead When a Car Shopper is Ready to Leave appeared first on DealerOn.

When It Comes to the Internet, Speed Kills

Justin Robinson-Prickett — Thu, 09 Jan 2020 13:00:43 +0000

Not speed, exactly, but lack thereof. Let’s cast our minds back to the dark days when the Internet was just getting started. In that halcyon time, it wasn’t unusual to wait long minutes for a single image to load. If you wanted to watch a video, you might as well notify your next of kin. These days, we’re living in...

The post When It Comes to the Internet, Speed Kills appeared first on DealerOn.

Do You YouTube?

Greg Pearce — Tue, 18 Dec 2018 14:48:09 +0000

Long gone are the days you would run around to every dealership and test out all the different cars until you found the perfect one. Your consumers are forming their own opinions and decisions before they even step foot on the lot of your dealership. According to David Mogensen, Google’s head of YouTube ads marketing and former automotive marketer, the average...

The post Do You YouTube? appeared first on DealerOn.

Website Conversion 101: CTAs

Mike Somerville — Tue, 04 Jul 2017 03:31:01 +0000

I’ve talked before about the importance of a well-optimized site, examining specific elements of your website like the homepage. Well, today we’re talking about the all-important Call-To-Action (CTA). To help you determine if your CTAs are doing their job, I put together a 5-question litmus test that you can try out today. Go ahead, take ’em for a spin. If...

The post Website Conversion 101: CTAs appeared first on DealerOn.

DealerOn Event Series: Golf, Google, and Cocktails

DealerOn — Wed, 03 Aug 2016 19:29:09 +0000

The DealerOn Event Series kicked off its inaugural outing, Tuesday, July 26 at Topgolf Loudoun. We didn’t know what to expect as we starting planning for this content-rich, day-long event, but based on the over 85 attendees, we’d say it was a rousing success. Google’s Nicole Walsh & Jessie Hochhalter took the stage first and wowed the audience with...

The post DealerOn Event Series: Golf, Google, and Cocktails appeared first on DealerOn.

Why you Should be A/B Testing

DealerOn — Tue, 08 Mar 2016 16:52:25 +0000

There has been some buzz around the conversion topic lately. Most internet marketers should know that conversion rate optimization (CRO) is important to their efforts online. Whether you think website conversion rate per form submission is the ultimate measuring stick for website performance or if you have a difference of opinion to what is measured as a conversion. We...

The post Why you Should be A/B Testing appeared first on DealerOn.

DealerOn wins 5th DrivingSales Satisfaction Award

Ali Amirrezvani — Fri, 26 Feb 2016 19:14:28 +0000

Derwood, Maryland – February 24, 2016 – DealerOn is the recipient of a “Top Rated” Website award in the seventh annual DrivingSales Dealer Satisfaction Awards. Upon hearing the news, Ali Amirrezvani, DealerOn’s CEO and Co-Founder responded, “We are extremely proud DealerOn was able to take home the Top-Rated Website Provider Award, for the fifth year in a row. Our...

The post DealerOn wins 5th DrivingSales Satisfaction Award appeared first on DealerOn.

Mobile Lead Conversion Presentation from Digital Dealer 20 [VIDEO]

Jeff Clark — Thu, 28 Jan 2016 19:12:45 +0000

Download the slides here We wanted to share a recording of Jeff Clark’s popular session from Digital Dealer 20 last week, so here’s the video! Tons of dealers were asking for the slides or a recording, so we wanted to share it on the blog so everyone has access. As always, if you have any questions, just give us a...

The post Mobile Lead Conversion Presentation from Digital Dealer 20 [VIDEO] appeared first on DealerOn.

Can psychology really help you sell more cars?

Amir Amirrezvani — Tue, 08 Dec 2015 16:24:51 +0000

I’ve always been intrigued with how the brain works, especially when considering the psychology behind decision-making. Whether it’s using psychology to push an agenda, persuade people or utilized to sell, it’s fascinating. Arizona State Professor of Psychology and Marketing, Dr. Robert Cialdini, wrote the book Influence: The Psychology Of Persuasion and it truly opened my eyes. I credit his...

The post Can psychology really help you sell more cars? appeared first on DealerOn.

How Expedia’s A/B Test Could Increase Your Leads by 25%

Amir Amirrezvani — Thu, 17 Jul 2014 22:09:21 +0000

I think that everyone in a dealer’s internet department would agree that their most important digital asset is their website, and the most important factor in their website’s success is its ability to convert visitors to leads. When I saw that Expedia had published an A/B test in which they dramatically increased conversion rate using the same principals and best...

The post How Expedia’s A/B Test Could Increase Your Leads by 25% appeared first on DealerOn.

3 Psychological Techniques that Can Increase Conversion

Amir Amirrezvani — Fri, 20 Jun 2014 01:15:40 +0000

I don’t think I’ve ever talked to a dealer that didn’t want to increase the conversion rate on his/her dealership website, but many seem to leave most of the “how” to their website provider. Lead conversion, the act of turning a website visitor into a known contact, essentially boils down to psychology. Knowing how people think and what motivates them to...

The post 3 Psychological Techniques that Can Increase Conversion appeared first on DealerOn.

Automotive Mobile Searchers Convert…Fast

Ali Amirrezvani — Sat, 01 Dec 2012 03:06:05 +0000

Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive. The latest part of the study released pertains to the automotive category. One of the most important things found in this study, in my opinion, is that roughly half of the mobile automotive searchers were “looking to...

The post Automotive Mobile Searchers Convert…Fast appeared first on DealerOn.

Revamp Your Contact Forms to Increase Dealership Website Conversion

Amir Amirrezvani — Sat, 14 Jul 2012 01:53:28 +0000

Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so. Converting website traffic into leads should be a priority of everyone involved with your site, from your vendor to your Internet Manager to your GM. One way to affect your conversion rate is by optimizing the contact forms you...

The post Revamp Your Contact Forms to Increase Dealership Website Conversion appeared first on DealerOn.

Dealer Incentives Program – Cash For Clunkers

Acacia Grant — Wed, 05 Aug 2009 02:59:47 +0000

The Cash for Clunkers program seems to be a success, despite the criticism that the program continues to get. Some would-be buyers complain that their older cars don’t qualify as “clunkers” and environmentalists have said that the program isn’t really lowering the United States’ dependence on oil or pollution. Yet this doesn’t seem to be slowing the success of the...

The post Dealer Incentives Program – Cash For Clunkers appeared first on DealerOn.

Increasing Dealer Website Conversion

Acacia Grant — Fri, 03 Jul 2009 02:38:19 +0000

On Tuesday, I wrote about how website design, content, navigation, and technical problems can affect your auto dealership website conversion rate. Your online marketing efforts can also affect the rate at which traffic on your car dealer website converts into leads. Here’s how: Keyword Selection (SEO & PPC): People who use search engines expect to find websites that are related...

The post Increasing Dealer Website Conversion appeared first on DealerOn.

Dealer Website Conversion Factors

Acacia Grant — Wed, 01 Jul 2009 02:36:46 +0000

The conversion rate of a dealership’s website is the most commonly used metric to measure the success of a website’s success at generating leads. Conversion rates are usually expressed as the percentage of traffic that submits a lead to your website. Obviously, the higher the conversion rate, the better it is for your auto dealership. Most analytics tools calculate conversion...

The post Dealer Website Conversion Factors appeared first on DealerOn.

Lead Follow Up Times

Ali Amirrezvani — Tue, 29 Jul 2008 20:58:39 +0000

Connect Almost Instantly to Your Internet Leads Studies show that Internet leads expect to receive a response from a dealership more quickly than ever. According to the CapGemini’s Cars Online 07/08 report, 34% of Internet leads want a response within 4 hours, 8% want an instantaneous response, and almost 50% are willing to wait up to 24 hours. Why not...

The post Lead Follow Up Times appeared first on DealerOn.

Automotive Cash Incentive Alternatives

Ali Amirrezvani — Tue, 22 Jul 2008 20:51:18 +0000

For Dealers Who Can’t Use Cash Incentives (Or Want to Try Something New) Online incentives are often what convince hesitant website visitors into actual leads. While most dealerships use cash incentives, some manufacturers or state governments don’t permit this type of Internet offering. For example, both Honda and Acura have very strict guidelines about what their dealers can offer, and...

The post Automotive Cash Incentive Alternatives appeared first on DealerOn.

Car Buyer Incentivizing

Ali Amirrezvani — Thu, 17 Jul 2008 20:50:02 +0000

Get Creative with Your Dealership’s Incentives I’m sure it’s no surprise that high gas prices are causing most Americans to cut back in other areas of their life, especially in those things considered as luxury items. Edmunds.com recently conducted a survey showing that 95% of Americans are changing their lifestyle due to the recent increase in gas prices. Ever wonder...

The post Car Buyer Incentivizing appeared first on DealerOn.

Driving Automotive Conversion

Ali Amirrezvani — Thu, 19 Jun 2008 20:38:13 +0000

Use Your Online Efforts to Help Convert In Internet sales, the conversion from anonymous web visitor to known sales lead is the necessary first step when making a sale. Your web visitors decide when they want to offer up their contact info and start communicating with your dealership, so in order to convert your web traffic into customers, they need...

The post Driving Automotive Conversion appeared first on DealerOn.