Feature Friday – DealerOn

Feature Friday: Symphony Local Listings

DealerOn Admin — Fri, 24 Jun 2022 18:22:13 +0000

Symphony Specials automation capabilities are a powerful tool for any automotive dealership on their own, but it gets even better with a little help from their friends. When combined with Listings Manager, Symphony will send special offers directly to your GBP listing! Watch this edition of Feature Friday to learn how Symphony combined with Listings Manager is the power duo...

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Reach More Shoppers With Location Based Advertising

DealerOn Admin — Fri, 10 Jun 2022 17:43:52 +0000

Location based advertising is a powerful method for reaching potential customers. Watch this Feature Friday to learn how Lead Driver from DealerOn helps reach local shoppers. Transcript Below: What is “showrooming?” And how can you use it to your advantage? When a customer on a dealer’s lot uses their mobile device to compare pricing at a competitor’s store, that’s showrooming...

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Feature Friday: Behavioral Targeting System (BTS)

DealerOn Admin — Fri, 01 Apr 2022 15:33:33 +0000

In this Feature Friday we’re taking a look at the Behavioral Targeting System, or BTS for short. BTS is part of our Lead Driver family of products, designed and developed to dramatically increase your website conversions. Ready to maximize your dealership website experience? Schedule a free demo and we’ll show you how! Transcript below Welcome back to another...

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Feature Friday: DealerOn’s Enterprise Specials Manager!

Michael DeVito — Fri, 22 Jun 2018 14:33:15 +0000

Welcome to Feature Friday! If you were around earlier this week, you saw the announcement for our all-new Enterprise Specials Manager tool! Managing your dealership’s special offers and discounts can be time consuming, particularly if you have multiple rooftops and OEMs. But all is not lost. DealerOn’s new Enterprise Specials Manager is now live, and it’s much more than just...

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Feature Friday: New Vehicle Details Page

Michael DeVito — Thu, 12 Apr 2018 20:16:01 +0000

Details are important, and we don’t want to push them aside. That’s why our Vehicle Details Pages arrange your info in a simple, easy-to-navigate way that keeps your bounce rates low and your leads up, and that gives your users all the info they need in only 3 seconds. What else could you ask for? Your users start to get...

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Feature Friday: Structured Data

Michael DeVito — Fri, 26 Jan 2018 21:35:18 +0000

Let’s talk about data. Structured data, to be exact. If you’ve ever heard someone reference “schema.org” when talking about websites, but didn’t know what they meant, this is for you. The basic idea is simple: structured data packs all the great info from your website into Google’s search results pages. For dealerships, that’s vehicle pricing, mpg, engine size, trim levels,...

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Feature Friday: Service Plus

Michael DeVito — Fri, 12 Jan 2018 15:37:53 +0000

Hey dealers, we’ve got an important message for you: Stop giving away prime cash flow to that name-brand auto shop down the street! A huge amount of your income (about 60%, actually) comes from your fixed ops, and if you’re not creating unique, useful content to put on your website for your service center, you’re doing it wrong. But don’t...

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Feature Friday: Pricing Tool

Michael DeVito — Fri, 22 Dec 2017 19:38:57 +0000

If you want to make your customers happy, the best way is to keep things simple. Visitors come to your site looking for answers, and they don’t want to go on a click-safari for them either — which is why the DealerOn website platform is so darn simple and easy to use. Today, we’d like to give you an inside...

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Feature Friday: Auto Parts Kit Integration

Michael DeVito — Fri, 15 Dec 2017 13:06:12 +0000

They say not to put your eggs all in one basket, but sometimes one basket is all you need. If your site doesn’t offer a reputable, trustworthy page dedicated to selling parts and accessories, you’re missing out on some serious profits. That’s where DealerOn’s Auto Parts Kit Integration comes in. Tap into some serious cash and make your customers’ shopping...

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Feature Friday: Custom Inventory Pages

Michael DeVito — Fri, 01 Dec 2017 13:00:50 +0000

You only have a few minutes to keep someone’s attention once they’re on your site, so make the most of those minutes! Keep your visitors interested and convert them into customers by presenting your products in a concise, easy-to-use inventory page that Google can index. When creating your inventory pages, you want to make the process as simple as possible,...

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Feature Friday: Spanish Websites

Michael DeVito — Fri, 24 Nov 2017 13:00:37 +0000

When native Spanish speakers are one of the fastest growing markets for dealers in North America, sticking to an exclusively English website is not an option. Spanish speakers spend more time online than non-Spanish speakers, and they spend more than five hours of that time shopping online. If you’re not targeting this quickly growing market, you’re doing it wrong. That’s...

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Feature Friday: eWallet Coupons

Michael DeVito — Fri, 17 Nov 2017 16:05:11 +0000

When was the last time you brought a wallet full of coupons to your local grocery store? If it was longer than you’re willing to admit, then you’re right on track with the majority of consumers. Physical coupons hand-clipped from a magazine just aren’t used anymore, especially now that everyone has a smart phone with discounts right at their fingertips....

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Feature Friday: Geo-fencing

Michael DeVito — Thu, 07 Sep 2017 15:45:58 +0000

Happy Friday! I’m excited to announce a new series we’ll be rolling out today: Feature Friday Videos! In these videos, we’ll be showing off some of DealerOn’s top-performing, results-driven features. They’ll give you a more in-depth look at the tools that make us tick. Our goal is to help you better understand some of the features of DealerOn websites that...

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