Michael DeVito – DealerOn

Start Your Customers Off Right With PriceStak Payments

Michael DeVito — Thu, 26 May 2022 18:17:16 +0000

Your customers want payments the moment they arrive at your site – give it to them now with the all-new PriceStak Payments, only available from DealerOn. Behind homes, college tuitions, and medical bills, cars are the most expensive thing most Americans will purchase in their lifetime. Price in most cases is the deciding factor. Is it too expensive, does it...

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Gamify Your Website Experience to Level Up Your Leads

Michael DeVito — Fri, 20 May 2022 17:39:45 +0000

Leads are the lifeblood of your business. Your website is the absolute best source for the generation of leads, and it’s important that you understand the techniques used to generate them. Modern shoppers are internet savvy, and only growing more so. Getting leads from them requires a bit of finesse. Asking for sign-ups out of the blue isn’t an...

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DealerOn is Heading to NADA 2020!

Michael DeVito — Wed, 12 Feb 2020 13:00:32 +0000

We’re headed to Vegas for NADA! Be sure sure to check out our 2 can’t miss speakers this weekend and when you’re done, stop by booth 246C to see all the latest and greatest DealerOn has to offer. We can’t wait to see you there!

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Web Forms Aren’t Dead – Here’s Why

Michael DeVito — Thu, 23 Jan 2020 13:00:22 +0000

You may have heard “no one uses forms anymore” or worse yet the proclamation that “web forms are dead”. Contrary to those industry talking heads who are slinging the latest greatest shiny, web forms are not only VERY much alive and kicking, but also remain one of the most cost effective and tried and true ways to generate leads for...

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Building the Best Mobile Landing Pages

Michael DeVito — Thu, 06 Dec 2018 19:39:35 +0000

It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of using a one-size fits all approach. Your mobile traffic isn’t equivalent to your desktop-traffic making it important to optimize for each...

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Why is Google Advocating for HTTPS?

Michael DeVito — Mon, 30 Jul 2018 18:27:41 +0000

About a year ago, DealerOn made the switch to have all of our sites serve over HTTPS. This decision was made in order to create a more secure environment for our dealers and their customers, since HTTPs sites prevent intruders from doctoring data like IP addresses, geography, and device type. Google has long advocated to have all sites serving over...

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The Top Three Ways Enterprise Specials Manager Makes Special Offers Rock

Michael DeVito — Mon, 16 Jul 2018 19:52:17 +0000

If you have a special out there that is going to dominate the market, then you need to do everything in your power to make sure it gets noticed, and that requires using cutting-edge technology. DealerOn’s Enterprise Special Manager (ESM) puts that power into the dealer’s hands by enabling easy and efficient creation and editing of special offers. Here are...

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Feature Friday: DealerOn’s Enterprise Specials Manager!

Michael DeVito — Fri, 22 Jun 2018 14:33:15 +0000

Welcome to Feature Friday! If you were around earlier this week, you saw the announcement for our all-new Enterprise Specials Manager tool! Managing your dealership’s special offers and discounts can be time consuming, particularly if you have multiple rooftops and OEMs. But all is not lost. DealerOn’s new Enterprise Specials Manager is now live, and it’s much more than just...

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Balancing Mobile and Desktop Goals

Michael DeVito — Mon, 30 Apr 2018 14:00:58 +0000

Did you know that mobile conversion rates are less than 50% of desktop conversion rates? So, why are digital marketers always going on and on about the importance of a mobile strategy? More and more consumers are researching cars and dealers on their phones, and if you’re not optimizing for the device and bringing in those leads, you’re falling behind...

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Feature Friday: New Vehicle Details Page

Michael DeVito — Thu, 12 Apr 2018 20:16:01 +0000

Details are important, and we don’t want to push them aside. That’s why our Vehicle Details Pages arrange your info in a simple, easy-to-navigate way that keeps your bounce rates low and your leads up, and that gives your users all the info they need in only 3 seconds. What else could you ask for? Your users start to get...

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4 Myths About Responsive Web Design Debunked

Michael DeVito — Mon, 05 Mar 2018 13:28:26 +0000

Responsive web design as a mobile-first strategy has been floating around for a while, and more and more dealer websites are getting on board with it. But there are still a few hesitating to jump on this band wagon, and I think it might have something to do with the myths surrounding RWD. But first, what exactly is Responsive Web...

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Feature Friday: Structured Data

Michael DeVito — Fri, 26 Jan 2018 21:35:18 +0000

Let’s talk about data. Structured data, to be exact. If you’ve ever heard someone reference “schema.org” when talking about websites, but didn’t know what they meant, this is for you. The basic idea is simple: structured data packs all the great info from your website into Google’s search results pages. For dealerships, that’s vehicle pricing, mpg, engine size, trim levels,...

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Feature Friday: Service Plus

Michael DeVito — Fri, 12 Jan 2018 15:37:53 +0000

Hey dealers, we’ve got an important message for you: Stop giving away prime cash flow to that name-brand auto shop down the street! A huge amount of your income (about 60%, actually) comes from your fixed ops, and if you’re not creating unique, useful content to put on your website for your service center, you’re doing it wrong. But don’t...

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Feature Friday: Pricing Tool

Michael DeVito — Fri, 22 Dec 2017 19:38:57 +0000

If you want to make your customers happy, the best way is to keep things simple. Visitors come to your site looking for answers, and they don’t want to go on a click-safari for them either — which is why the DealerOn website platform is so darn simple and easy to use. Today, we’d like to give you an inside...

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Feature Friday: Auto Parts Kit Integration

Michael DeVito — Fri, 15 Dec 2017 13:06:12 +0000

They say not to put your eggs all in one basket, but sometimes one basket is all you need. If your site doesn’t offer a reputable, trustworthy page dedicated to selling parts and accessories, you’re missing out on some serious profits. That’s where DealerOn’s Auto Parts Kit Integration comes in. Tap into some serious cash and make your customers’ shopping...

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Feature Friday: Custom Inventory Pages

Michael DeVito — Fri, 01 Dec 2017 13:00:50 +0000

You only have a few minutes to keep someone’s attention once they’re on your site, so make the most of those minutes! Keep your visitors interested and convert them into customers by presenting your products in a concise, easy-to-use inventory page that Google can index. When creating your inventory pages, you want to make the process as simple as possible,...

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Feature Friday: Spanish Websites

Michael DeVito — Fri, 24 Nov 2017 13:00:37 +0000

When native Spanish speakers are one of the fastest growing markets for dealers in North America, sticking to an exclusively English website is not an option. Spanish speakers spend more time online than non-Spanish speakers, and they spend more than five hours of that time shopping online. If you’re not targeting this quickly growing market, you’re doing it wrong. That’s...

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Four Things You Should Never Do When Redirecting

Michael DeVito — Mon, 20 Nov 2017 15:12:43 +0000

Whether you’ve moved your site to a new domain or are testing out a new update, eventually you’re going to have to redirect one of your URLs. This can either be a simple process, or be the cause of annoying errors and slow load times that frustrate your visitors and increase your bounce rates. If you want to avoid slowing...

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Feature Friday: eWallet Coupons

Michael DeVito — Fri, 17 Nov 2017 16:05:11 +0000

When was the last time you brought a wallet full of coupons to your local grocery store? If it was longer than you’re willing to admit, then you’re right on track with the majority of consumers. Physical coupons hand-clipped from a magazine just aren’t used anymore, especially now that everyone has a smart phone with discounts right at their fingertips....

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Dissecting Your Website’s Anatomy

Michael DeVito — Mon, 09 Oct 2017 14:59:58 +0000

Understanding the anatomy of a well-optimized site isn’t brain surgery, but it’s one of those fundamentals that you just can’t ignore. In order to provide a seamless experience for your site visitors, you should have the basics of site structure down to a science. To produce a finely tuned website specimen, there are a few variables you should keep in...

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Feature Friday: Geo-fencing

Michael DeVito — Thu, 07 Sep 2017 15:45:58 +0000

Happy Friday! I’m excited to announce a new series we’ll be rolling out today: Feature Friday Videos! In these videos, we’ll be showing off some of DealerOn’s top-performing, results-driven features. They’ll give you a more in-depth look at the tools that make us tick. Our goal is to help you better understand some of the features of DealerOn websites that...

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Third Party Tools Are Slowing Down Your Site. Here’s How to Fix It.

Michael DeVito — Fri, 25 Aug 2017 15:58:49 +0000

Your site is, in today’s technological age, the first thing most of your customers see. Site visitors become purchasers in the long run, and the speed of your site is an important variable in their decision-making process. On average, 40 percent of visitors will leave a site that takes more than three seconds to load, which means you don’t have...

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Site Search: To Filter or Not to Filter?

Michael DeVito — Tue, 13 Jun 2017 21:32:59 +0000

Let’s be upfront about this: I advocate filtered site search as opposed to free form search, and here’s why. When it comes to finding things on your website, your customers are either clicking buttons or using a search box. This is true whether you sell cars, cookies, or clothes. Nearly every single person on your website looking for a particular...

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Design for the Device

Michael DeVito — Wed, 03 May 2017 14:45:47 +0000

Website design is about more than just having the sleekest, flashiest thing on the market, it’s about functionality. Above all, your site has to be useable, and that’s even more critical for your mobile site. I’ve talked before about mobile optimization and different tips & tricks for boosting optimization. A lot of people tend to think that the “mobile”...

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Split Your Split Testing

Michael DeVito — Tue, 04 Apr 2017 21:08:04 +0000

Let’s talk some website optimization. Everyone knows that A/B testing (or split testing) is vital to finding out which elements of your site convert best. It’s the fine art of showing your website visitors variables of things like CTAs, banner ads, click-to-call buttons, and more so that you can pick the ones that performs the very best. But, are...

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Make Sure Your Website is Responsive and Adaptive

Michael DeVito — Tue, 12 Jul 2016 20:42:47 +0000

Remember that little screen that shows up right before a movie plays? It says “This film has been modified from its original version…” Why is that important? Well, formatting makes the difference between a super stretched-out image on your TV and a nice, square fit where you can actually see what’s going on. It’s what makes the aliens in...

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Targeting Mobile Shoppers Presentation From Digital Dealer 20 [VIDEO]

Michael DeVito — Thu, 28 Jan 2016 19:03:37 +0000

Download the slides here For everyone who didn’t make it down to Orlando last week, or for anyone who sat in on the session and wanted to watch again, here’s the recording of Mike DeVito’s Digital Dealer 20 presentation. Learn how to target mobile shoppers in 2016, and what your dealership’s website needs to have in order to compete in...

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Differentiate Your Way to Better Mobile Ads

Michael DeVito — Mon, 18 Jan 2016 22:19:32 +0000

Your dealership wants to attract local shoppers, and more and more frequently, those local shoppers are searching for you on a mobile device. Hopefully, your dealership has begun to invest in mobile PPC and SEO. However, if you’re treating those campaigns exactly like your traditional campaigns, you’re probably not getting as high of a return as you could. Is...

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How to tell if your site speed is killing your leads

Michael DeVito — Mon, 30 Nov 2015 02:02:32 +0000

A lot of automotive website providers are touting the benefits of having a responsive website. It’s the new norm and if you’re not on board, you can kiss leads goodbye… But you can’t stop there, because site speed is what’s truly going to keep your dealership in the black. Speed – The Key To a Happy Customer Think about...

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