Social Media – DealerOn

Take Your Dealership Social Media Marketing to New Heights With Generative AI

Justin Robinson-Prickett — Mon, 16 Oct 2023 16:01:48 +0000

DealerOn’s Advanced Listings Manager, now with Generative AI, revolutionizes content development and management for automotive dealers. Our powerful toolset streamlines the process, enhancing user experience and bolstering our SEO support program for improved visibility and performance in the competitive automotive market. Advanced Listings Manager is now equipped with Generative AI, giving you the power to quickly create high-impact social media...

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9 Ways To Maximize Your Social Media Footprint

Justin Robinson-Prickett — Thu, 30 Jan 2020 13:00:44 +0000

When it comes to running a dealership, every dollar counts. So, if there was a place that most people went to, and advertising there was free, you’d make use of it. I’m not talking about some mythical land; I’m talking about the modern joy and/or bane of existence: Facebook and Twitter. They’re ubiquitous, they’re intrusive, and they’re completely free. But...

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Facebook Gets Rid of Reviews and Changes to Recommendations

Greg Gifford — Fri, 07 Sep 2018 18:41:56 +0000

5 stars, 2 stars, 0 stars. For more than a hundred years, we’ve been ranking businesses with a star ranking system. “It’s a 5 star hotel, we have to go!” or “Eh, it’s only 3 stars. I’d rather skip out.” We chose businesses entirely on their stars and that’s about to change. Facebook has decided to make it simpler...

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Facebook reviews have changed!

Greg Gifford — Wed, 29 Aug 2018 21:06:51 +0000

In this week’s video, we share all the details about Facebook’s new recommendation system, which recently replaced the traditional 5 star ratings system. The system is drastically different, and could have a huge impact on your dealership – you don’t want to miss all the info! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, we’re talking...

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Three Audiences Your Marketing Team Should Know About

Aurko Chatterjee — Tue, 24 Apr 2018 17:29:57 +0000

If you’re not targeting specific audiences in your campaigns these days, you’re doing it wrong. An audience-first strategy is now a necessity, and not just a trend passing through. I’m going to be diving into a bit deeper in my webinar this week, but first I wanted to talk about the three ways audiences can be categorized. When defining your...

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How to add subtitles to your Facebook videos

Greg Gifford — Thu, 20 Oct 2016 19:52:39 +0000

This week’s Wednesday Workshop video shares instructions for adding subtitles to your videos. The file needed for adding captions is the same, regardless of video host – but they’re especially effective on Facebook, since the audio is muted by default on all auto-play videos. Check out the video for detailed instructions on creating your subtitle file – if you’ve got...

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Stop Advertising to Millennials (and here’s why)

DealerOn — Tue, 27 Sep 2016 21:59:59 +0000

Well, okay, maybe not stop altogether. But here’s the deal, your advertising campaigns aimed at the younger generation might not be working. Why? The simple answer is that millennials are not responsive to the same kinds of advertising methods that worked on previous generations. Now, if you’re already tired of reading this post, here’s the main point: Stop trying...

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Don’t forget the marketing part of content marketing!

Greg Gifford — Wed, 06 Jul 2016 17:44:47 +0000

In this week’s video, we talk about content marketing. Most dealers have blogs now, but they’re forgetting the marketing part of their content marketing. They’re not posting the right kind of content, and they’re not sharing links on social media. We share tips on the right kind of blog posts to write, and lots of helpful information about the social...

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Facebook’s New Like Button [VIDEO]

Greg Gifford — Wed, 24 Feb 2016 22:06:44 +0000

Facebook rolled out a global update this morning to the ubiquitous Like button. After years of hearing complaints that there was no “dislike” button, Facebook has added several new Reactions to the like button. This week’s video explains how to access the new reactions on both desktop and mobile, along with showing what each one looks like. Check out the...

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Birds Don’t Chirp At Night, Except When They Do

Shaun Raines — Tue, 19 Aug 2014 22:37:17 +0000

If you’ve ever experienced birds chirping, singing, calling or screeching at night, you were probably annoyed by it. Today, businesses including your dealership must be aware of birds chirping into the early hours of the morning. The “birds” are the consumers of our modern, or some would say, post-modern era and they don’t always sing during business hours. Twitter and...

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Facebook Reviews – Are You Missing the Boat?

Ali Amirrezvani — Tue, 12 Aug 2014 22:32:34 +0000

Your dealership probably has at least one review portal that your marketing efforts are focused on…Google? Facebook? Yelp? DealerRater? Which portal works best for your car dealership? Is your focus in line with the portal your customers prefer to use? Mike Blumenthals, a local search and Google Places expert, recently created a Google survey to find out where American adult...

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Tweet or Tweet Not, There is No Try

Shaun Raines — Mon, 16 Jun 2014 18:58:57 +0000

If you’re new to Twitter, let me be the first one to welcome you to 2007. Actually, Twitter officially launched in the summer of 2006, and has steadily grown into a social network with 255 million active monthly users. Twitter’s mission is to give everyone the power to create and share ideas and information instantly, without barriers. Think about that....

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A Chance to Give Yelp Your Input

Chris Deringer — Fri, 16 May 2014 20:07:32 +0000

Yelp has been making a lot of news recently. Yesterday they announced that they have rolled out a new feature that alerts a business when Yelp detects that their company is receiving multiple reviews from the same IP address (for instance the IP at your dealership). Just to remind everyone, Yelp’s official stance from their blog is “we encourage businesses...

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The Difference a Combination Can Make

Acacia Grant — Wed, 30 Apr 2014 17:45:39 +0000

In the seven years I’ve been in the automotive industry, I’ve noticed that much of the thinking tends to be segmented – Internet Dept vs. Showroom, New vs. Used, Sales vs. Service. A lot of times, this way of thinking rolls over to the advertising and marketing your dealership does, including that of your vendors – Paid vs. Organic, Digital...

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Tips for Auto Dealerships Using Facebook Paid Ads

Ali Amirrezvani — Thu, 15 Nov 2012 01:25:02 +0000

Facebook has been working hard to come up with a reliable, profitable revenue stream for a while now, and part of that effort is their Paid Ad program. For dealerships that use them well, paid ads on Facebook can be a great addition to your dealership’s online marketing program. Here are some tips: Target Well: Users provide so much personal...

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Tips to Optimize Your Dealership’s Google+ Page

Ali Amirrezvani — Fri, 17 Aug 2012 00:53:17 +0000

Have Content Ready: Google recommends having 10-20 posts on your Google+ business page before you really start promoting it. Recent posts is one of the things they use to judge the quality of your page, so having it full of content once people start visiting it will help. Promote Your Page: Add a Google+ button everywhere you promote your other...

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Why Your Dealership Isn’t Seeing Engagment on Facebook

Ali Amirrezvani — Wed, 11 Jul 2012 19:17:39 +0000

Many businesses struggle with achieving the level of engagement they’d like with their Facebook fans, especially car dealerships. If your dealership is looking for more comments and interaction on your FB page, check out these potential reasons why your engagement on Facebook is less than you’d like. Inconsistency: Much like blogging, regular posting makes a difference when trying to attract...

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Common Social Media Mistakes Auto Dealers Should Avoid

Ali Amirrezvani — Tue, 27 Mar 2012 00:00:45 +0000

While not every dealership is actively involved with social media, it’s a form of connecting with potential customers that doesn’t seem to be going away. If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes. Replacing Your Dealership Website with Social Media Profiles: Maintain both for optimal results. When you put...

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How Your Dealership Can Use Google+ To Increase Local SEO

Ali Amirrezvani — Wed, 08 Feb 2012 02:36:39 +0000

A few weeks ago I wrote about how Google was going to include items from Google+ in their regular search results when users were signed in, calling it “Search Plus Your World”. Now that users have had some time to get accustomed to it, I wanted to touch on how this new way of searching could benefit your car dealership’s...

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Google+ Integrated in Your Search Results

Ali Amirrezvani — Thu, 12 Jan 2012 02:37:28 +0000

In Google’s latest attempt to make Google+ the biggest social network, they’ve integrated it into your search results. Of course, this hasn’t been done across all Google search results. In order to see this integration, you must be logged into Google+ (though some have seen it simply logged into Google) and be using their secure search portal at https://www.google.com. The...

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Google+ Mistakes Your Dealership May Be Making

Ali Amirrezvani — Wed, 07 Dec 2011 03:03:59 +0000

Now that Google+ is open to businesses, many are trying to figure out the best way to utilize this new social media portal (including DealerOn). I’ve gathered some of the more common mistakes that businesses are making to shorten the learning curve for auto dealerships. Like all other social media sites, not posting on a regular basis can hurt your...

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Social Media Must-Do’s for Auto Dealers

Ali Amirrezvani — Tue, 25 Oct 2011 00:56:23 +0000

The amount of “best practices” and “tips” involved with social media marketing can be overwhelming to say the least (and yes, I’m guilty of sharing my own). In the last couple months, I’ve received emails with “99 Tools for Social Media Marketing”, “5 Top Tips For Successful Social Media Marketing”, “8 Hot Social Media Tips From Eight Industry Experts”, and...

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Will Your Dealership Use Google+ For Businesses?

Ali Amirrezvani — Thu, 06 Oct 2011 00:31:44 +0000

The verdict on Google+ for personal use still seems to be out for many (myself included). But according to Christian Oestlien, group product manager for social advertising at Google has said that they are “close to unveiling Google+ business profiles”. Only Ford and GM have official profiles right now (interesting that they are both automotive brands). Some businesses have created...

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How to Import Dealership Contacts into Social Media Sites

Ali Amirrezvani — Thu, 25 Aug 2011 02:35:12 +0000

One of the difficult parts of maintaining a successful social media marketing campaign is attracting the “right” people and getting your customers and prospects to interact with your dealership online. While this won’t solve all of these problems, being able to find your dealership contacts in social media accounts is a start. There is a pretty simple way to find...

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Facebook Allows Ad Targeting by Zip Code

Ali Amirrezvani — Sat, 20 Aug 2011 01:53:31 +0000

Until now, Facebook has allowed advertisers on their platform to target users based on age, sex, interests and location (country, state, and city). In order to drill down even further, Facebook now allows users to target their ads by zip code as well. When creating your Facebook ad, just add the zip codes that you would like to target. Unlike...

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Social Media Time Savers for Car Dealers

Ali Amirrezvani — Fri, 22 Jul 2011 01:45:25 +0000

When I’m talking with dealers about various aspects of their online marketing strategy, the reason that they most frequently bring up for why they aren’t more involved in social media is that they or their teams don’t have the time. I’m a strong believer in the theory that time is the new money, so I agree that sometimes there just...

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List of Google+ Tips and Tricks for Auto Dealers

Ali Amirrezvani — Fri, 15 Jul 2011 22:10:31 +0000

Since Google+ is so new, I asked everyone on our team at DealerOn to put together a list of resources for car dealers trying to wrap their minds around this new way of social networking (myself included). Here’s a list of links/sites that we’ve put together. The Google+ Project: A demo from Google that is pretty informative, but doesn’t explore...

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Facebook Recommendations

Ali Amirrezvani — Thu, 14 Jul 2011 22:18:25 +0000

Looks like Facebook is getting in on the reviews game. While checking in on the DealerOn Facebook page today, I noticed a new tool that I think auto dealers may want to keep an eye on. Expanding on the simple “like” button that seems to be everywhere, Facebook now lets users leave recommendations for business pages. Located in the sidebar,...

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Take Control of your Facebook Places

Ali Amirrezvani — Thu, 07 Jul 2011 21:35:52 +0000

If you use Facebook with any regularity, I’m sure you’ve seen the rising popularity of Facebook Places, used it yourself, and seen your friends check-in information as well. If you haven’t noticed this yet, Facebook Places allows users to “check-in” through their mobile phones, letting their friends (and businesses) know where they are. It’s designed to compete with Foursquare, a...

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New Social Media Features and Layout

Acacia Grant — Fri, 11 Feb 2011 11:59:19 +0000

If you are an admin for your dealership’s Facebook Page, you should have received an email regarding an exciting update about the new layout and features available for your Facebook Business Page. Now, your dealership’s Facebook Page will resemble a personal profile, and allows you to interact through Facebook as your dealership. Here is an overview of what is changing:...

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Facebook Changes Promotion Restrictions

Acacia Grant — Fri, 17 Dec 2010 09:41:40 +0000

Since many of our social media car dealerships use contests on Facebook as a way of gathering more “likes” for their page, I wanted to help keep you up to date on the changes Facebook is making regarding contests on their platform. In the past, any auto dealership looking to run a promotion (“sweepstakes, contest, competition, or other similar offering”)...

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Your Auto Dealership and Facebook’s Community Pages

Acacia Grant — Thu, 02 Sep 2010 09:51:12 +0000

Facebook Community pages have been a “new” feature for about four months, yet many people and businesses don’t know much about them. Essentially, Facebook uses Community Pages to gather information from across their platform, creating a sort of wiki of information, even including information from Wikipedia when appropriate. According to the social network, “Community Pages are meant to be the...

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Facebook’s “Like” Button Added to Inventory Pages

Acacia Grant — Mon, 30 Aug 2010 09:53:16 +0000

I wanted to let our dealership website customers know about a new feature designed to increase interaction on your inventory pages. Dealers now have the option to allow their car dealer website visitors to “Like” a particular vehicle, sending the information to their Facebook account. When your dealership customers click the “Like” button, the page title, URL, thumbnail gallery of...

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Ways Around Facebook Landing Tab Changes for Auto Dealers

Acacia Grant — Mon, 24 May 2010 10:06:33 +0000

I wrote on Friday about the changes Facebook has made to their landing tab capabilities for non-authenticated businesses, and today I want to let our auto dealer customers know a couple of ways to get around this blow to small business social media and Facebook’s marketing capabilities. Just to make things clear, your car dealership page will still be able...

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Facebook Changes Rules for Landing Tabs

Acacia Grant — Fri, 21 May 2010 10:11:33 +0000

Looks like Facebook isn’t just pulling the privacy rug out from under its many users, it’s also changing the way small businesses, including most auto dealerships, can use the social media platform. Previously, Facebook allowed all business pages to create a customized landing tab that visitors would see when visiting your auto dealer’s page. Facebook has announced that now only...

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Your Social Media Followers More Likely to Buy

Acacia Grant — Fri, 09 Apr 2010 21:44:04 +0000

It seems like everyone is telling auto dealers that they NEED to have a social media presence; if they don’t, they are only missing out on sales and exposure. Well, according to a recent study from the market research firm Chadwick Martin Bailey and iModerate Research Technologies, “they” are right. Over 1500 consumers were surveyed, and the majority said they...

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Google Pagerank Incorporates Twitter Presence

Acacia Grant — Wed, 20 Jan 2010 23:04:26 +0000

Not all auto dealers use Twitter as part of their online marketing campaigns. For those that do or those that are considering it, it’s important to know what criteria Google uses when ranking tweets now that the search engine giant is beginning to integrate real-time search results. According to Amit Singhal, a Google “Fellow,” Google will take into consideration not...

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Reputation Management using Social Media

Acacia Grant — Fri, 24 Apr 2009 10:39:21 +0000

Social media just seems to keep growing and growing in popularity. Websites like Twitter and Facebook are continuing to see an increase in both users and businesses that use these websites to market their business. Unfortunately, with this increase in marketing use comes an increase in imposters. More and more user accounts are being set up claiming to be the...

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