Dealership Websites – DealerOn https://www.dealeron.com Thu, 01 Feb 2024 15:25:55 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.24 https://www.dealeron.com/wp-content/uploads/favicon-100x100.png Dealership Websites – DealerOn https://www.dealeron.com 32 32 Remove the Guesswork From Your Customer’s Vehicle Search https://www.dealeron.com/blog/remove-the-guesswork-from-your-customers-vehicle-search/ https://www.dealeron.com/blog/remove-the-guesswork-from-your-customers-vehicle-search/#respond Thu, 30 Nov 2023 20:22:10 +0000 https://www.dealeron.com/?p=14745 The average car buyer visits an average of five websites during their research process. One of the best ways you can ensure your dealership’s website is the last website they visit before submitting a lead is to offer fast and frictionless options for finding their ideal vehicle. Not all car buyers have the same priorities when looking for their next...

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]]> https://www.dealeron.com/blog/remove-the-guesswork-from-your-customers-vehicle-search/feed/ 0 Transform Your Dealership Website into the Ultimate Lead Machine https://www.dealeron.com/blog/transform-your-dealership-website-into-the-ultimate-lead-machine/ https://www.dealeron.com/blog/transform-your-dealership-website-into-the-ultimate-lead-machine/#respond Thu, 25 May 2023 21:27:01 +0000 https://www.dealeron.com/?p=14190 Modern car buyers demand more from their shopping experience than ever before. In this edition of DealerOn University, we show you how to take your dealership website from a glorified vehicle showroom to an invaluable lead generation tool. Unleash the power of local search to bring shoppers to your website and then provide them with an unforgettable car buying experience....

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]]> https://www.dealeron.com/blog/transform-your-dealership-website-into-the-ultimate-lead-machine/feed/ 0 Build Trust With Car Buyers Through Price Transparency https://www.dealeron.com/blog/build-trust-with-car-shoppers-through-price-transparency/ https://www.dealeron.com/blog/build-trust-with-car-shoppers-through-price-transparency/#comments Thu, 16 Mar 2023 17:54:28 +0000 https://www.dealeron.com/?p=14107 Establishing trust with your customers is the foundation for generating website leads. In this edition of DealerOn University, we break down the ways vehicle price transparency can instill trust in your customers. Trust is a cornerstone of any commercial relationship. But too often trust is overlooked, if not outright neglected, in the pursuit of short-term profits. A car is one...

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]]> https://www.dealeron.com/blog/build-trust-with-car-shoppers-through-price-transparency/feed/ 1 Drive Traffic to Your Dealership with Research Pages https://www.dealeron.com/blog/model-research-pages-drive-traffic-to-your-website/ https://www.dealeron.com/blog/model-research-pages-drive-traffic-to-your-website/#respond Thu, 08 Sep 2022 15:14:34 +0000 https://www.dealeron.com/?p=13609 If you’re not using Model Research Pages, you’re missing out! Read this edition of DealerOn University to find out why your dealership needs to take advantage of this powerful tool for your website. The best way to bring customers to your site is to put yourself in their shoes. If you were in the market for a car, one of...

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]]> https://www.dealeron.com/blog/model-research-pages-drive-traffic-to-your-website/feed/ 0 Protect Your Dealership From Frivolous Lawsuits https://www.dealeron.com/blog/protect-your-dealership-from-frivolous-lawsuits/ https://www.dealeron.com/blog/protect-your-dealership-from-frivolous-lawsuits/#respond Wed, 10 Aug 2022 14:55:19 +0000 https://www.dealeron.com/?p=13569 The past few years have seen a rise in lawsuits against businesses for violating Title III of the Americans with Disabilities Act (ADA) with regards to website accessibility. In this DealerOn University we review exactly what is happening, what it could mean to you, and the steps you can take to protect your dealership. ADA Law & Websites The ADA’s...

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]]> https://www.dealeron.com/blog/protect-your-dealership-from-frivolous-lawsuits/feed/ 0 Above The Fold Content for Dealership Websites https://www.dealeron.com/blog/above-the-fold-content-for-dealership-websites/ https://www.dealeron.com/blog/above-the-fold-content-for-dealership-websites/#respond Thu, 13 Jan 2022 17:23:22 +0000 https://www.dealeron.com/?p=13018 “Above The Fold” content is one of the most important areas of your dealership website. In this week’s DealerOn University article we introduce you to the basics of Above The Fold content, and why it is so critical to the success of your dealership’s website and SEO campaigns.   The term “Above The Fold” started with print media, referring to...

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]]> https://www.dealeron.com/blog/above-the-fold-content-for-dealership-websites/feed/ 0 Market Check-In https://www.dealeron.com/blog/market-check-in/ https://www.dealeron.com/blog/market-check-in/#respond Wed, 30 Dec 2020 15:56:08 +0000 https://www.dealeron.com/?p=12262 The market has been chaotic since the pandemic started. This week, we break down some of the indicators to see where it might be going. Video Transcript Welcome back to another Wednesday Workshop from DealerOn. We hope this video finds you well. With the pandemic still effecting markets in unpredictable ways, it’s never a bad idea to check in and...

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]]> https://www.dealeron.com/blog/market-check-in/feed/ 0 4 Ways Independent Website Analysis Can End Up Misleading You https://www.dealeron.com/blog/4-ways-independent-website-analysis-can-end-up-misleading-you/ https://www.dealeron.com/blog/4-ways-independent-website-analysis-can-end-up-misleading-you/#respond Thu, 27 Aug 2020 12:29:08 +0000 https://www.dealeron.com/?p=12162 In the quest to get the best website possible, we often turn to independent website analysts. While these companies will provide you with an audit of your site and a grade for how it performs on specific criteria, it’s less helpful than it seems. This information, devoid of context, can mislead as often as it informs, leaving you with a...

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]]> https://www.dealeron.com/blog/4-ways-independent-website-analysis-can-end-up-misleading-you/feed/ 0 Search Valet | Master Your Site’s Search Tool https://www.dealeron.com/blog/search-valet-master-your-sites-search-tool/ https://www.dealeron.com/blog/search-valet-master-your-sites-search-tool/#respond Fri, 08 Feb 2019 15:23:26 +0000 https://www.dealeron.com/?p=10746 Whether you’re searching for a specific car or a certain trim on a dealership’s site, nobody wants to re-type the vehicle name multiple times to get accurate results. By the time a customer reaches the search results page, their patience is already stretched thin. Far too many dealers have been subject to poorly designed search widgets that lead to a...

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]]> https://www.dealeron.com/blog/search-valet-master-your-sites-search-tool/feed/ 0 The most popular videos of 2018 https://www.dealeron.com/blog/most-popular-videos-of-2018/ https://www.dealeron.com/blog/most-popular-videos-of-2018/#respond Wed, 26 Dec 2018 15:00:53 +0000 https://www.dealeron.com/?p=10694 It’s the end of 2018, so we’re continuing our annual tradition of sharing the most popular videos of the year. You can watch the video, or simply click the links below to watch the videos yourself. Here’s our list of the most popular videos of 2018, in reverse order: 10. Pay attention to Google Q&A 9. 5 tips for optimizing...

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]]> https://www.dealeron.com/blog/most-popular-videos-of-2018/feed/ 0 A warning about website graders https://www.dealeron.com/blog/warning-website-graders/ https://www.dealeron.com/blog/warning-website-graders/#respond Wed, 19 Dec 2018 15:33:48 +0000 https://www.dealeron.com/?p=10691 In this week’s Wednesday Workshop video, we share a warning about site grader tools. These tools are incredibly generic, so they won’t always return accurate results for your dealership’s website. The tools treat every site the same, yet your dealership site is completely different from your local plumber’s site. The warnings and errors that are returned by these tools don’t...

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]]> https://www.dealeron.com/blog/warning-website-graders/feed/ 0 Do You YouTube? https://www.dealeron.com/blog/do-you-youtube/ https://www.dealeron.com/blog/do-you-youtube/#comments Tue, 18 Dec 2018 14:48:09 +0000 https://www.dealeron.com/?p=10682 Long gone are the days you would run around to every dealership and test out all the different cars until you found the perfect one. Your consumers are forming their own opinions and decisions before they even step foot on the lot of your dealership. According to David Mogensen, Google’s head of YouTube ads marketing and former automotive marketer, the average...

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]]> https://www.dealeron.com/blog/do-you-youtube/feed/ 1 Dealer Edition: How to Prep for the Holiday Season https://www.dealeron.com/blog/dealer-edition-prep-holiday-season/ https://www.dealeron.com/blog/dealer-edition-prep-holiday-season/#respond Fri, 16 Nov 2018 22:17:46 +0000 https://www.dealeron.com/?p=10630 You hear those sleigh bells jingling, ring-ting tingling, too. The holiday season is upon us and it’s everybody’s dream to wake up on Christmas Day with a brand new car on their driveway. Dealers are in fierce competition during the final stretch of the year, with promotions happening everywhere. If you’re not preparing for the holiday season by getting your...

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]]> https://www.dealeron.com/blog/dealer-edition-prep-holiday-season/feed/ 0 The Top Three Ways Enterprise Specials Manager Makes Special Offers Rock https://www.dealeron.com/blog/manage-special-offers-across-all-dealerships/ https://www.dealeron.com/blog/manage-special-offers-across-all-dealerships/#respond Mon, 16 Jul 2018 19:52:17 +0000 https://www.dealeron.com/?p=10363 If you have a special out there that is going to dominate the market, then you need to do everything in your power to make sure it gets noticed, and that requires using cutting-edge technology. DealerOn’s Enterprise Special Manager (ESM) puts that power into the dealer’s hands by enabling easy and efficient creation and editing of special offers. Here are...

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]]> https://www.dealeron.com/blog/manage-special-offers-across-all-dealerships/feed/ 0 Feature Friday: DealerOn’s Enterprise Specials Manager! https://www.dealeron.com/blog/vehicle-merchandising-specials-management/ https://www.dealeron.com/blog/vehicle-merchandising-specials-management/#respond Fri, 22 Jun 2018 14:33:15 +0000 https://www.dealeron.com/?p=10260 Welcome to Feature Friday! If you were around earlier this week, you saw the announcement for our all-new Enterprise Specials Manager tool! Managing your dealership’s special offers and discounts can be time consuming, particularly if you have multiple rooftops and OEMs. But all is not lost. DealerOn’s new Enterprise Specials Manager is now live, and it’s much more than just...

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]]> https://www.dealeron.com/blog/vehicle-merchandising-specials-management/feed/ 0 Pay attention to your internal link structure https://www.dealeron.com/blog/the-importance-of-internal-link-structure/ https://www.dealeron.com/blog/the-importance-of-internal-link-structure/#comments Wed, 30 May 2018 16:26:47 +0000 https://www.dealeron.com/?p=10232 In this week’s Wednesday Workshop, we’re talking about your internal links – the links from page to page within your own dealership website. Much like inbound links from other sites, internal links pass value from page to page, so it’s important that you structure your links correctly. Watch and learn how most dealers get things wrong, why it’s important to...

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]]> https://www.dealeron.com/blog/the-importance-of-internal-link-structure/feed/ 2 Does your dealership need AMP? https://www.dealeron.com/blog/does-your-dealership-need-amp/ https://www.dealeron.com/blog/does-your-dealership-need-amp/#respond Wed, 16 May 2018 14:59:46 +0000 https://www.dealeron.com/?p=10197 In this week’s Wednesday Workshop, we talk about the latest big “buzzword” around car dealer websites and SEO – AMP. AMP stands for Accelerated Mobile Pages, and it’s a project by Google to speed up the web. Check out this week’s video to see if the hype is justified and find out what your dealership needs to know about AMP....

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]]> https://www.dealeron.com/blog/does-your-dealership-need-amp/feed/ 0 4 Awesome Tips to Help Dealers Online https://www.dealeron.com/blog/4-awesome-tips-help-dealers-online/ https://www.dealeron.com/blog/4-awesome-tips-help-dealers-online/#respond Wed, 31 Jan 2018 17:40:23 +0000 https://www.dealeron.com/?p=9688 For this week’s Wednesday Workshop, we’ve got a special treat! Our VP of Customer Service was visiting the SEO team in Dallas, so I grabbed him and put him on the spot… He shares 4 awesome tips to help dealers online. Watch and learn some simple tips that will help your dealership excel online (and in the future). VIDEO TRANSCRIPT...

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]]> https://www.dealeron.com/blog/4-awesome-tips-help-dealers-online/feed/ 0 Always test everything! https://www.dealeron.com/blog/always-test-everything/ https://www.dealeron.com/blog/always-test-everything/#comments Wed, 03 Jan 2018 16:45:07 +0000 https://www.dealeron.com/?p=9535 For this week’s Wednesday Workshop (the first of 2018), we share what might be the most important tip we’ve ever shared: Don’t listen to us! That’s right, we’re telling you not to believe everything we say, or what you hear at conferences, or read on websites. Sure, it’s likely that the tips you’ll hear about will help your dealership, but...

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]]> https://www.dealeron.com/blog/always-test-everything/feed/ 1 Feature Friday: Geo-fencing https://www.dealeron.com/blog/feature-friday-geofencing/ https://www.dealeron.com/blog/feature-friday-geofencing/#respond Thu, 07 Sep 2017 15:45:58 +0000 https://www.dealeron.com/?p=8969 Happy Friday! I’m excited to announce a new series we’ll be rolling out today: Feature Friday Videos! In these videos, we’ll be showing off some of DealerOn’s top-performing, results-driven features. They’ll give you a more in-depth look at the tools that make us tick. Our goal is to help you better understand some of the features of DealerOn websites that...

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]]> https://www.dealeron.com/blog/feature-friday-geofencing/feed/ 0 DealerOn Is Now a Mazda Digital Certified Program Partner https://www.dealeron.com/blog/dealeron-is-now-a-mazda-digital-certified-program-partner/ https://www.dealeron.com/blog/dealeron-is-now-a-mazda-digital-certified-program-partner/#respond Fri, 25 Aug 2017 13:00:01 +0000 https://www.dealeron.com/?p=8860 We are excited to announce that DealerOn has been selected by the Mazda Motor Corporation as a certified website and digital advertising service provider. This will give Mazda dealerships the opportunity to use DealerOn’s premium website, SEO, and digital advertising services. “We’re excited to begin this new relationship and to have the chance to share our award-winning websites and data-driven...

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]]> https://www.dealeron.com/blog/dealeron-is-now-a-mazda-digital-certified-program-partner/feed/ 0 Stop abusing your H1 headings https://www.dealeron.com/blog/stop-abusing-h1-headings/ https://www.dealeron.com/blog/stop-abusing-h1-headings/#respond Wed, 02 Aug 2017 20:24:01 +0000 https://www.dealeron.com/?p=7218 Lately, we’ve seen an alarming number of dealership websites incorrectly using H1 headings – or flat out abusing them. In this week’s Wednesday Workshop video, we talk about how you SHOULD be using your H1 headings. We share several examples of H1 abuse that we’ve seen lately, and we show you how to check your own site for these errors....

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]]> https://www.dealeron.com/blog/stop-abusing-h1-headings/feed/ 0 Website Conversion 101: CTAs https://www.dealeron.com/blog/blogwebsite-conversion-101-ctas/ https://www.dealeron.com/blog/blogwebsite-conversion-101-ctas/#respond Tue, 04 Jul 2017 03:31:01 +0000 https://www.dealeron.com/?p=7135 I’ve talked before about the importance of a well-optimized site, examining specific elements of your website like the homepage. Well, today we’re talking about the all-important Call-To-Action (CTA). To help you determine if your CTAs are doing their job, I put together a 5-question litmus test that you can try out today. Go ahead, take ’em for a spin.  If...

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]]> https://www.dealeron.com/blog/blogwebsite-conversion-101-ctas/feed/ 0 DealerOn Event Series: Digital Strategy Summit https://www.dealeron.com/blog/blogdealeron-event-series-digital-strategy-summit/ https://www.dealeron.com/blog/blogdealeron-event-series-digital-strategy-summit/#respond Thu, 29 Jun 2017 21:00:02 +0000 https://www.dealeron.com/?p=7114 Here’s the deal. We’re going to take you right to the source…the source of digital excellence, that is. We’re pleased to announce that our next Topgolf event is OFFICIALLY on the books. DealerOn’s signature Digital Strategy Summit is going to be held in Chicago, on August 2, at Topgolf Wood Dale! We’re partnering with Google once again, to bring you a...

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]]> https://www.dealeron.com/blog/blogdealeron-event-series-digital-strategy-summit/feed/ 0 What’s up with Google’s Mobile First Index? https://www.dealeron.com/blog/whats-googles-mobile-first-index/ https://www.dealeron.com/blog/whats-googles-mobile-first-index/#respond Wed, 21 Jun 2017 16:16:49 +0000 https://www.dealeron.com/?p=7107 In this week’s Wednesday Workshop, we share more information about Google’s impending Mobile First Index. I was up in Seattle last week for SMX Advanced, one of the top digital marketing conferences in the country, and I say in on a session about the upcoming update. A Google representative shared several important tidbits about the update, including when we should...

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]]> https://www.dealeron.com/blog/whats-googles-mobile-first-index/feed/ 0 Do you have hidden content on your home page? https://www.dealeron.com/blog/hidden-content-home-page/ https://www.dealeron.com/blog/hidden-content-home-page/#respond Wed, 14 Jun 2017 17:35:18 +0000 https://www.dealeron.com/?p=7084 Does your website’s home page have content that’s hidden behind a “read more” link? That’s actually really bad… Watch this week’s video to learn why – and get your site updated as soon as possible! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week’s video is all about an incredibly important tip, one that will drastically change...

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]]> https://www.dealeron.com/blog/hidden-content-home-page/feed/ 0 How to Write Awesome Content For Your Website https://www.dealeron.com/blog/how-to-write-awesome-content-website/ https://www.dealeron.com/blog/how-to-write-awesome-content-website/#comments Wed, 15 Mar 2017 14:16:40 +0000 https://www.dealeron.com/?p=6751 This week’s Wednesday Workshop shares some awesome in-depth tips on how to write amazing content for your dealership’s website. Steve, one of our SEO Managers, was asked to speak at Pubcon Florida last month, and his slides were so awesome, we had to share them here on a Wednesday Workshop video. If you’re writing the content for your dealership’s site,...

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]]> https://www.dealeron.com/blog/how-to-write-awesome-content-website/feed/ 1 Are you REALLY thinking mobile first? https://www.dealeron.com/blog/really-thinking-mobile-first/ https://www.dealeron.com/blog/really-thinking-mobile-first/#comments Wed, 01 Feb 2017 15:54:12 +0000 https://www.dealeron.com/?p=6531 “Mobile first” has been buzzy for a while now, but far too few dealers actually take that approach with their websites. In this week’s Wednesday Workshop video, we share a few links that shed more light on Google’s mobile first push. Learn why site speed is important, why mobile searches are here to stay, and how you should be adjusting...

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]]> https://www.dealeron.com/blog/really-thinking-mobile-first/feed/ 1 You’ve Got To Create A Content Calendar https://www.dealeron.com/blog/youve-got-create-content-calendar/ https://www.dealeron.com/blog/youve-got-create-content-calendar/#respond Thu, 12 Jan 2017 19:58:36 +0000 https://www.dealeron.com/?p=6448 This week’s video is a day late, cause honestly… We didn’t plan very well. BUT – that leads right in to this week’s tip: You have to establish a content calendar. If you plan ahead, it’s much easier to create great content on a regular basis. Watch the video for all the details… VIDEO TRANSCRIPT Welcome back to another Wednesday...

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]]> https://www.dealeron.com/blog/youve-got-create-content-calendar/feed/ 0 Update your holiday hours in Google! https://www.dealeron.com/blog/update-holiday-hours-google/ https://www.dealeron.com/blog/update-holiday-hours-google/#respond Wed, 21 Dec 2016 18:12:16 +0000 https://www.dealeron.com/?p=6404 This week’s Wednesday Workshop is a short one, but it’s incredibly important. We explain how to update your holiday hours in the Google My Business dashboard so that customers know when you’re open. Many dealerships have modified hours during the holidays (or might be closed on certain days), so it’s important to keep your customers informed. VIDEO TRANSCRIPT And welcome...

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]]> https://www.dealeron.com/blog/update-holiday-hours-google/feed/ 0 These ARE the Domains You’re Looking For… https://www.dealeron.com/blog/blogdealers-exact-match-domain/ https://www.dealeron.com/blog/blogdealers-exact-match-domain/#respond Tue, 29 Nov 2016 21:02:02 +0000 https://www.dealeron.com/?p=6323   Let’s talk about websites. Specifically, your site domain, which is located just to the right of the “www.” Now, whether you built your own website or just manage one for your company, odds are that a lot of work went into choosing the domain. It should be easy to spell, typo-resistant, and memorable. Stamps.com is a great example, because...

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]]> https://www.dealeron.com/blog/blogdealers-exact-match-domain/feed/ 0 The biggest mistake on auto dealer websites – and how to avoid it https://www.dealeron.com/blog/the-biggest-mistake-on-dealer-websites/ https://www.dealeron.com/blog/the-biggest-mistake-on-dealer-websites/#respond Wed, 20 Jul 2016 13:41:57 +0000 https://www.dealeron.com/?p=5912 Want to know about the biggest mistake dealers make with their websites? This week’s Wednesday Workshop video shares the answer… Far too many dealers choose their website based on how it looks – instead of how it performs. Your website has one job, and that’s to convert visitors into leads. Watch the video for more information about why it’s absolutely...

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]]> https://www.dealeron.com/blog/the-biggest-mistake-on-dealer-websites/feed/ 0 Make Sure Your Website is Responsive and Adaptive https://www.dealeron.com/blog/blogress-responsive-adaptive-websites/ https://www.dealeron.com/blog/blogress-responsive-adaptive-websites/#respond Tue, 12 Jul 2016 20:42:47 +0000 https://www.dealeron.com/?p=5880   Remember that little screen that shows up right before a movie plays? It says “This film has been modified from its original version…” Why is that important? Well, formatting makes the difference between a super stretched-out image on your TV and a nice, square fit where you can actually see what’s going on. It’s what makes the aliens in...

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]]> https://www.dealeron.com/blog/blogress-responsive-adaptive-websites/feed/ 0 An awesome mobile experience is a MUST https://www.dealeron.com/blog/awesome-mobile-experience-must/ https://www.dealeron.com/blog/awesome-mobile-experience-must/#respond Wed, 15 Jun 2016 19:58:38 +0000 https://www.dealeron.com/?p=5832 Your dealership absolutely HAS to have an awesome mobile experience to succeed in today’s mobile-first world. In this week’s Wednesday Workshop video, Shaun shares some important stats about mobile usage and explains why it’s absolutely vital that your dealership’s mobile experience is fast and simple. VIDEO TRANSCRIPT Welcome back to another Wednesday workshop from DealerOn. This week we’re talking about…...

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]]> https://www.dealeron.com/blog/awesome-mobile-experience-must/feed/ 0 5 website creditability killers. Are you guilty? https://www.dealeron.com/blog/5-website-creditability-killers-are-you-guilty/ https://www.dealeron.com/blog/5-website-creditability-killers-are-you-guilty/#respond Wed, 17 Feb 2016 20:26:35 +0000 https://dealeroncorp.wpengine.com/?p=5453   In last year’s Gallup poll, ranking the honesty and ethics in different professions, “Car Salespeople” tied for second to last along with members of Congress and Telemarketers. Lobbyists took the top (or bottom) spot as least credible. Let that reality sink in. Even after all the effort dealerships have made to be transparent with their customers, as recent as...

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]]> https://www.dealeron.com/blog/5-website-creditability-killers-are-you-guilty/feed/ 0 Targeting Mobile Shoppers Presentation From Digital Dealer 20 [VIDEO] https://www.dealeron.com/blog/targeting-mobile-shoppers/ https://www.dealeron.com/blog/targeting-mobile-shoppers/#respond Thu, 28 Jan 2016 19:03:37 +0000 https://dealeroncorp.wpengine.com/?p=5373 Download the slides here For everyone who didn’t make it down to Orlando last week, or for anyone who sat in on the session and wanted to watch again, here’s the recording of Mike DeVito’s Digital Dealer 20 presentation. Learn how to target mobile shoppers in 2016, and what your dealership’s website needs to have in order to compete in...

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]]> https://www.dealeron.com/blog/targeting-mobile-shoppers/feed/ 0 Your Testimonials Page is Worthless [VIDEO] https://www.dealeron.com/blog/your-testimonials-page-is-worthless/ https://www.dealeron.com/blog/your-testimonials-page-is-worthless/#comments Wed, 23 Dec 2015 14:26:45 +0000 https://dealeroncorp.wpengine.com/?p=5257 Did you know that customers don’t care about your testimonials page? Sure, they want to read reviews about your dealership, but they don’t care about all the glowing 5-star reviews you’ve listed on your site. People want to read honest, unbiased third party reviews on other websites. Your customers know that you only post the best of the best reviews...

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]]> https://www.dealeron.com/blog/your-testimonials-page-is-worthless/feed/ 1 The New Google Plus Update [VIDEO] https://www.dealeron.com/blog/the-new-google-plus-update-video/ https://www.dealeron.com/blog/the-new-google-plus-update-video/#respond Wed, 02 Dec 2015 21:07:32 +0000 https://dealeroncorp.wpengine.com/?p=5186 Google Plus is about to roll out a massive update – you can view a preview right now. This week’s Wednesday Workshop video explains what’s changing and how the massive differences will effect your dealership. You’ll need to update a few links on your site, so make sure you watch! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop with DealerOn....

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]]> https://www.dealeron.com/blog/the-new-google-plus-update-video/feed/ 0 How to tell if your site speed is killing your leads https://www.dealeron.com/blog/mobile-site-speed/ https://www.dealeron.com/blog/mobile-site-speed/#respond Mon, 30 Nov 2015 02:02:32 +0000 https://dealeroncorp.wpengine.com/?p=5149   A lot of automotive website providers are touting the benefits of having a responsive website. It’s the new norm and if you’re not on board, you can kiss leads goodbye… But you can’t stop there, because site speed is what’s truly going to keep your dealership in the black. Speed – The Key To a Happy Customer Think about...

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]]> https://www.dealeron.com/blog/mobile-site-speed/feed/ 0 PPC Tip – Use Micro Ad Groups https://www.dealeron.com/blog/ppc-tip-use-micro-ad-groups/ https://www.dealeron.com/blog/ppc-tip-use-micro-ad-groups/#respond Wed, 16 Sep 2015 20:49:36 +0000 https://dealeroncorp.wpengine.com/?p=4382 Most PPC accounts are set up in a way that saves lots of time – but saving time isn’t your goal! This week’s Wednesday Workshop explains why the “every keyword in one ad group” strategy isn’t a great idea… and then explains why “micro ad groups” are the right way to set up your account. If your dealership does any...

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]]> https://www.dealeron.com/blog/ppc-tip-use-micro-ad-groups/feed/ 0 Presentation: Super Powered SEO Tips for Auto Dealers https://www.dealeron.com/blog/super-powered-seo-tips-for-auto-dealers/ https://www.dealeron.com/blog/super-powered-seo-tips-for-auto-dealers/#respond Wed, 19 Aug 2015 19:43:58 +0000 https://dealeroncorp.wpengine.com/?p=4126 I presented a webinar for Digital Dealer yesterday, and we wanted to share the recording here on our blog. Learn the latest tips to help get your dealership to rank higher in local searches, from on site optimization to off site links and citations. Need help with SEO for your dealership? Let us know! We can help – even if...

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]]> https://www.dealeron.com/blog/super-powered-seo-tips-for-auto-dealers/feed/ 0 6 Local Marketing Lessons Learned at San Diego ComicCon https://www.dealeron.com/blog/6-local-marketing-lessons-learned-at-san-diego-comiccon/ https://www.dealeron.com/blog/6-local-marketing-lessons-learned-at-san-diego-comiccon/#respond Fri, 24 Jul 2015 09:54:39 +0000 https://dealeroncorp.wpengine.com/?p=4098   Our new Director of Search and Social Greg Gifford was lucky enough to attend ComicCon in San Diego a few weeks ago (we’re all pretty jealous). He’s also a columnist for Search Engine Land, and his latest article shares 6 important local marketing lessons from ComicCon. He uses actual examples from the vendors at ComicCon to point out the...

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]]> https://www.dealeron.com/blog/6-local-marketing-lessons-learned-at-san-diego-comiccon/feed/ 0 DealerOn Joins the Mitsubishi Diamond Digital Solution Website Program https://www.dealeron.com/blog/dealeron-mitsubishi-diamond-digital-solution-website/ Mon, 04 May 2015 22:00:31 +0000 https://dealeroncorp.wpengine.com/?p=3753 DealerOn, a premier car dealer website and digital marketing provider in the United States and Mitsubishi Motors North America, Inc. (MMNA) jointly announced that DealerOn has officially joined the Mitsubishi Diamond Digital Solutions ("DDS") Website Program, becoming the fourth website provider in the program.

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]]> Free Web Tools for Car Dealership Websites https://www.dealeron.com/blog/free-web-tools/ https://www.dealeron.com/blog/free-web-tools/#respond Tue, 26 Jul 2011 02:16:54 +0000 https://dealeroncorp.wpengine.com/blog/?p=564 In a follow-up comment to a post I wrote last week about social media web tools, Jared Hamilton asked me about other free tools I’d recommend for dealers and internet managers to be as effective as possible in their daily marketing efforts.  Below are some tools that various team members at DealerOn use or have used in the past. Compete.com...

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]]> https://www.dealeron.com/blog/free-web-tools/feed/ 0 New Technology Makes DealerOn Car Dealer Websites 10 Times Faster https://www.dealeron.com/blog/fast-car-dealer-website/ https://www.dealeron.com/blog/fast-car-dealer-website/#respond Fri, 06 May 2011 20:07:53 +0000 https://dealeron.com/blog/?p=152 Almost a year and a half ago, Google announced that their search algorithm would begin to include car dealer website load times.  This meant that auto dealerships with slow loading sites would not only lose potential leads from website traffic that “bounced”, but also risked hurting their search engine optimization (SEO) efforts. DealerOn originally built their website platform with this...

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]]> https://www.dealeron.com/blog/fast-car-dealer-website/feed/ 0 Automotive Domain Mastery and Ownership https://www.dealeron.com/blog/domain-registry-control/ https://www.dealeron.com/blog/domain-registry-control/#respond Thu, 03 Mar 2011 12:07:03 +0000 https://dealeron.com/blog/?p=25 Since DealerOn’s core service is our website product, we work with hundreds of dealers’ domains every day, and consider ourselves fairly expert in this area.  Dealers and their IT people may not always have much experience in this area– for most online companies, the only time you need to worry about your domain is when you register or renew it,...

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]]> https://www.dealeron.com/blog/domain-registry-control/feed/ 0 DealerOn HTML5 Compliancy https://www.dealeron.com/blog/html-5-dealer-website/ https://www.dealeron.com/blog/html-5-dealer-website/#respond Wed, 23 Feb 2011 12:03:50 +0000 https://dealeron.com/blog/?p=21 Over the past few weeks, we’ve had a few of our auto dealer website clients have asked what we are doing to keep up with the advances with HTML 5.  Since it seems to be a topic of concern for multiple dealers, I wanted to share what DealerOn is working on. First, most people that are asking about HTML 5...

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]]> https://www.dealeron.com/blog/html-5-dealer-website/feed/ 0 Automotive Domain Extensions https://www.dealeron.com/blog/icann-domain-suffixes/ https://www.dealeron.com/blog/icann-domain-suffixes/#respond Fri, 18 Feb 2011 12:02:42 +0000 https://dealeron.com/blog/?p=19 True to its nature, the Internet is changing again.  2012 should see the emergence of new domain suffixes like .eco, .love, and .god.  And of course, this isn’t without some controversy.  This will open a ton of possible domains, which could either make the Internet more intuitive (you’d know what type of site you were going to if it have...

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]]> https://www.dealeron.com/blog/icann-domain-suffixes/feed/ 0 Dealer Website Page Load Time https://www.dealeron.com/blog/dealer-website-page-load-time/ https://www.dealeron.com/blog/dealer-website-page-load-time/#respond Wed, 18 Nov 2009 03:14:23 +0000 https://dealeroncorp.wpengine.com/blog/?p=305 Most auto dealerships have already realized that when their car dealer website takes too long to load, a lot of web users will click off and find what they are looking for on a different car dealership’s website. Just in case the potential loss in sales hasn’t been incentive enough to ensure your dealer site loads quickly, Matt Cutts of...

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]]> https://www.dealeron.com/blog/dealer-website-page-load-time/feed/ 0 Dealership Closings – Can Your Website Compete? https://www.dealeron.com/blog/dealership-competitors-websites/ https://www.dealeron.com/blog/dealership-competitors-websites/#respond Thu, 29 Jan 2009 09:50:04 +0000 https://dealeroncorp.wpengine.com/blog/?p=229 While I was at the NADA Convention in New Orleans this past weekend, the biggest news I heard was the announcement by General Motors (GM) that they plan to close 400 dealerships yearly until 2012.  According to Left Lane News, the company hasn’t decided what will determine which dealerships will be shut down, but “the automaker will base its decision...

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]]> https://www.dealeron.com/blog/dealership-competitors-websites/feed/ 0 Automotive Blogging https://www.dealeron.com/blog/automotive-blogging/ https://www.dealeron.com/blog/automotive-blogging/#respond Tue, 06 Jan 2009 09:07:27 +0000 https://dealeroncorp.wpengine.com/blog/?p=221 Just like you, I’m always trying to do what I do better.  I’ve recently been reading The Corporate Blogging Book by Debbie Weil for a bit of a “back to basics” blogging lesson.  I came across a few good reminders, and wanted to share some with you. Blogs are used for so many different purposes, but here are some of...

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