Justin Robinson-Prickett – DealerOn https://www.dealeron.com Thu, 01 Feb 2024 15:25:55 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.24 https://www.dealeron.com/wp-content/uploads/favicon-100x100.png Justin Robinson-Prickett – DealerOn https://www.dealeron.com 32 32 Remove the Guesswork From Your Customer’s Vehicle Search https://www.dealeron.com/blog/remove-the-guesswork-from-your-customers-vehicle-search/ https://www.dealeron.com/blog/remove-the-guesswork-from-your-customers-vehicle-search/#respond Thu, 30 Nov 2023 20:22:10 +0000 https://www.dealeron.com/?p=14745 The average car buyer visits an average of five websites during their research process. One of the best ways you can ensure your dealership’s website is the last website they visit before submitting a lead is to offer fast and frictionless options for finding their ideal vehicle. Not all car buyers have the same priorities when looking for their next...

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]]> https://www.dealeron.com/blog/remove-the-guesswork-from-your-customers-vehicle-search/feed/ 0 How to Capture a Website Lead When a Car Shopper is Ready to Leave https://www.dealeron.com/blog/how-to-capture-a-website-lead-when-a-car-shopper-is-ready-to-leave/ https://www.dealeron.com/blog/how-to-capture-a-website-lead-when-a-car-shopper-is-ready-to-leave/#respond Thu, 19 Oct 2023 20:42:49 +0000 https://www.dealeron.com/?p=14724 The game isn’t over when a car shopper is ready to leave your website. With exit-intent popups, you can make one last “Hail Mary” pass by presenting an offer that keeps your customer engaged. Give car shoppers one last chance to submit a lead on your website by leveraging the power of exit-intent popups. Your website’s purpose is to generate...

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]]> https://www.dealeron.com/blog/how-to-capture-a-website-lead-when-a-car-shopper-is-ready-to-leave/feed/ 0 Take Your Dealership Social Media Marketing to New Heights With Generative AI https://www.dealeron.com/blog/take-your-dealership-social-media-marketing-to-new-heights-with-generative-ai/ https://www.dealeron.com/blog/take-your-dealership-social-media-marketing-to-new-heights-with-generative-ai/#respond Mon, 16 Oct 2023 16:01:48 +0000 https://www.dealeron.com/?p=14495 DealerOn’s Advanced Listings Manager, now with Generative AI, revolutionizes content development and management for automotive dealers. Our powerful toolset streamlines the process, enhancing user experience and bolstering our SEO support program for improved visibility and performance in the competitive automotive market. Advanced Listings Manager is now equipped with Generative AI, giving you the power to quickly create high-impact social media...

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]]> https://www.dealeron.com/blog/take-your-dealership-social-media-marketing-to-new-heights-with-generative-ai/feed/ 0 Hit the Gas on Car Sales With PPC Advertising https://www.dealeron.com/blog/hit-the-gas-on-car-sales-with-ppc-advertising/ https://www.dealeron.com/blog/hit-the-gas-on-car-sales-with-ppc-advertising/#respond Mon, 11 Sep 2023 16:00:42 +0000 https://www.dealeron.com/?p=14341 If you need a quick way to generate website traffic, look no further than PPC advertising. When utilized correctly, PPC advertising is one of the most effective marketing methods for getting your messaging out to potential customers. Learn how your dealership can take advantage of PPC Advertising in this edition of DealerOn University. The struggle to craft an effective marketing...

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]]> https://www.dealeron.com/blog/hit-the-gas-on-car-sales-with-ppc-advertising/feed/ 0 Sync Your Dealership Business Listings to Boost SEO https://www.dealeron.com/blog/sync-your-dealership-business-listings-to-boost-seo/ https://www.dealeron.com/blog/sync-your-dealership-business-listings-to-boost-seo/#respond Wed, 26 Jul 2023 19:28:48 +0000 https://www.dealeron.com/?p=14258 Ready to boost your local search traffic? In this edition of DealerOn University we break down how you can leverage local business listings to increase your search rankings. Take your dealership SEO to the next level with local business listings. SEO comes in two varieties. The first is traditional SEO, which is the process of optimizing your site to rank...

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]]> https://www.dealeron.com/blog/sync-your-dealership-business-listings-to-boost-seo/feed/ 0 What’s New for Dealerships in Google Analytics 4 https://www.dealeron.com/blog/whats-new-for-dealerships-in-google-analytics-4/ https://www.dealeron.com/blog/whats-new-for-dealerships-in-google-analytics-4/#respond Wed, 28 Jun 2023 15:51:09 +0000 https://www.dealeron.com/?p=14243 Major changes are coming to your website reporting starting July 1, 2023, with the official switchover to Google Analytics 4 from Universal Analytics. The change represents a seismic shift in the reporting landscape for dealerships. We dive into what your dealership can expect from the all-new Google Analytics 4 in this edition of DealerOn University. Preparing for Google Analytics 4...

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]]> https://www.dealeron.com/blog/whats-new-for-dealerships-in-google-analytics-4/feed/ 0 Generative AI is Coming to Automotive Paid Search https://www.dealeron.com/blog/generative-ai-is-coming-to-automotive-paid-search/ https://www.dealeron.com/blog/generative-ai-is-coming-to-automotive-paid-search/#comments Mon, 19 Jun 2023 18:29:03 +0000 https://www.dealeron.com/?p=14230 AI continues to reshape the landscape of multiple industries and the world of digital marketing is no exception. Google has dramatically upped the ante by adding a variety of new AI features to Google Ads. These new additions offer some exciting opportunities for dealerships, and we break them down for you in this edition of DealerOn University. Google unveiled a...

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]]> https://www.dealeron.com/blog/generative-ai-is-coming-to-automotive-paid-search/feed/ 1 Transform Your Dealership Website into the Ultimate Lead Machine https://www.dealeron.com/blog/transform-your-dealership-website-into-the-ultimate-lead-machine/ https://www.dealeron.com/blog/transform-your-dealership-website-into-the-ultimate-lead-machine/#respond Thu, 25 May 2023 21:27:01 +0000 https://www.dealeron.com/?p=14190 Modern car buyers demand more from their shopping experience than ever before. In this edition of DealerOn University, we show you how to take your dealership website from a glorified vehicle showroom to an invaluable lead generation tool. Unleash the power of local search to bring shoppers to your website and then provide them with an unforgettable car buying experience....

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]]> https://www.dealeron.com/blog/transform-your-dealership-website-into-the-ultimate-lead-machine/feed/ 0 Reputation Management Is Critical to Your Dealership’s Success https://www.dealeron.com/blog/reputation-management-is-critical-to-your-dealerships-success/ https://www.dealeron.com/blog/reputation-management-is-critical-to-your-dealerships-success/#respond Thu, 11 May 2023 17:30:56 +0000 https://www.dealeron.com/?p=14171 How your past customers perceive you is extremely important to bringing in new leads to your dealership and reputation management is critical (see what we did there?) to keeping them satisfied with your service. In this edition of DealerOn University, we take a closer look at reputation management and what it means to your dealership. What is reputation management? Marketing...

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]]> https://www.dealeron.com/blog/reputation-management-is-critical-to-your-dealerships-success/feed/ 0 The Power of SMS Marketing for Dealerships https://www.dealeron.com/blog/the-power-of-sms-marketing-for-dealerships/ https://www.dealeron.com/blog/the-power-of-sms-marketing-for-dealerships/#respond Mon, 24 Apr 2023 15:29:32 +0000 https://www.dealeron.com/?p=14144 If your dealership is looking for an effective way to reach customers, SMS marketing is a tool you need to consider. SMS marketing, also known as text message marketing, is a powerful way to communicate directly with customers in a timely and personal way.   E-mail marketing is a cost sink. Most businesses continue to use e-mail as their de...

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]]> https://www.dealeron.com/blog/the-power-of-sms-marketing-for-dealerships/feed/ 0 Google Needs Your Dealership to E-E-A-T https://www.dealeron.com/blog/google-needs-your-dealership-to-e-e-a-t/ https://www.dealeron.com/blog/google-needs-your-dealership-to-e-e-a-t/#respond Thu, 13 Apr 2023 15:10:55 +0000 https://www.dealeron.com/?p=14127 In their continuing quest to perfect the search engine, Google is unrolling significant updates to their algorithm. The headline is the change made to their E-A-T acronym—there’s another E in there now—but there are several changes that concern any dealership trying to succeed in the competitive world of SEO. E-A-T E-A-T is Google’s way of prioritizing websites that have similar...

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]]> https://www.dealeron.com/blog/google-needs-your-dealership-to-e-e-a-t/feed/ 0 Build Trust With Car Buyers Through Price Transparency https://www.dealeron.com/blog/build-trust-with-car-shoppers-through-price-transparency/ https://www.dealeron.com/blog/build-trust-with-car-shoppers-through-price-transparency/#comments Thu, 16 Mar 2023 17:54:28 +0000 https://www.dealeron.com/?p=14107 Establishing trust with your customers is the foundation for generating website leads. In this edition of DealerOn University, we break down the ways vehicle price transparency can instill trust in your customers. Trust is a cornerstone of any commercial relationship. But too often trust is overlooked, if not outright neglected, in the pursuit of short-term profits. A car is one...

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]]> https://www.dealeron.com/blog/build-trust-with-car-shoppers-through-price-transparency/feed/ 1 Showcase Your Dealership Reviews On Your Website https://www.dealeron.com/blog/showcase-your-dealership-reviews-on-your-website/ https://www.dealeron.com/blog/showcase-your-dealership-reviews-on-your-website/#respond Thu, 16 Feb 2023 20:09:20 +0000 https://www.dealeron.com/?p=14071 Customer reviews have a major impact on your dealership’s sales, but implementing them on your website has always been a major headache. Find out how you can easily integrate customer reviews into your website in this edition of DealerOn University. Customer reviews have never been more important to car buyers than they are today; this gives reviews the power to...

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]]> https://www.dealeron.com/blog/showcase-your-dealership-reviews-on-your-website/feed/ 0 Five Reasons You Shouldn’t Sleep On Your SEO Strategy https://www.dealeron.com/blog/five-reasons-you-shouldnt-sleep-on-your-seo-strategy/ https://www.dealeron.com/blog/five-reasons-you-shouldnt-sleep-on-your-seo-strategy/#comments Mon, 30 Jan 2023 21:46:59 +0000 https://www.dealeron.com/?p=14023 Businesses of all sizes are looking for ways to cut spending, including taking their foot off the gas of their SEO efforts. Find out why that would be a big mistake for your dealership in this edition of DealerOn University. In an uncertain economic environment, every dollar spent must be meaningful to your business. With a possible recession looming, businesses...

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]]> https://www.dealeron.com/blog/five-reasons-you-shouldnt-sleep-on-your-seo-strategy/feed/ 2 Engage Car Buyers With Custom Vehicle Ordering https://www.dealeron.com/blog/engage-car-buyers-with-custom-vehicle-ordering/ https://www.dealeron.com/blog/engage-car-buyers-with-custom-vehicle-ordering/#comments Tue, 13 Dec 2022 21:53:48 +0000 https://www.dealeron.com/?p=13846 If you don’t have the vehicle your customer wants, you could lose them to a competitor. In this edition of DealerOn University, we show you how to keep your customers engaged on your website, even if you don’t have the exact vehicle they are searching for. “Necessity is the mother of invention” has never been truer for the automotive industry....

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]]> https://www.dealeron.com/blog/engage-car-buyers-with-custom-vehicle-ordering/feed/ 1 Drive Traffic to Your Dealership with Research Pages https://www.dealeron.com/blog/model-research-pages-drive-traffic-to-your-website/ https://www.dealeron.com/blog/model-research-pages-drive-traffic-to-your-website/#respond Thu, 08 Sep 2022 15:14:34 +0000 https://www.dealeron.com/?p=13609 If you’re not using Model Research Pages, you’re missing out! Read this edition of DealerOn University to find out why your dealership needs to take advantage of this powerful tool for your website. The best way to bring customers to your site is to put yourself in their shoes. If you were in the market for a car, one of...

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]]> https://www.dealeron.com/blog/model-research-pages-drive-traffic-to-your-website/feed/ 0 Listings Manager is the Missing Piece of Your SEO Puzzle https://www.dealeron.com/blog/listings-manager-is-the-missing-piece-of-your-seo-puzzle/ https://www.dealeron.com/blog/listings-manager-is-the-missing-piece-of-your-seo-puzzle/#comments Tue, 23 Aug 2022 14:16:23 +0000 https://www.dealeron.com/?p=13582 The key to Google Business Profile is keeping it accurate, as neglecting it can cost your dealership business. Read on to find out how you can improve your GBP management. Consistency in information online is an important factor in SEO. Even one outdated phone number, old address, or wrong zip code on a single website will be found and harm...

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]]> https://www.dealeron.com/blog/listings-manager-is-the-missing-piece-of-your-seo-puzzle/feed/ 1 Protect Your Dealership From Frivolous Lawsuits https://www.dealeron.com/blog/protect-your-dealership-from-frivolous-lawsuits/ https://www.dealeron.com/blog/protect-your-dealership-from-frivolous-lawsuits/#respond Wed, 10 Aug 2022 14:55:19 +0000 https://www.dealeron.com/?p=13569 The past few years have seen a rise in lawsuits against businesses for violating Title III of the Americans with Disabilities Act (ADA) with regards to website accessibility. In this DealerOn University we review exactly what is happening, what it could mean to you, and the steps you can take to protect your dealership. ADA Law & Websites The ADA’s...

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]]> https://www.dealeron.com/blog/protect-your-dealership-from-frivolous-lawsuits/feed/ 0 Get To Know Cyrus: Your New Digital Assistant https://www.dealeron.com/blog/get-to-know-cyrus-your-new-digital-assistant/ https://www.dealeron.com/blog/get-to-know-cyrus-your-new-digital-assistant/#respond Thu, 16 Jun 2022 14:29:28 +0000 https://www.dealeron.com/?p=13467 Cyrus, DealerOn’s premier Digital Assistant, gives your dealership the edge in the race to provide shoppers with the ultimate car buying experience. Read on to find out how Cyrus Digital Assistant can nurture leads with great customer service!   Because your time is so valuable, it can be hard to prioritize where to spend it. Contact from prospective and returning...

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]]> https://www.dealeron.com/blog/get-to-know-cyrus-your-new-digital-assistant/feed/ 0 Automate Your Digital Showroom https://www.dealeron.com/blog/automate-your-digital-showroom/ https://www.dealeron.com/blog/automate-your-digital-showroom/#respond Thu, 05 May 2022 20:28:35 +0000 https://www.dealeron.com/?p=13273 You run a dealership, so you know how valuable your time is. While it would be great to spend all of it moving metal, you’re burdened with digital marketing tasks that require your attention. But what if you didn’t have to anymore? What if someone or something could take care of all those pesky tasks for you? Enter the wonderful...

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]]> https://www.dealeron.com/blog/automate-your-digital-showroom/feed/ 0 Easily Create & Manage Specials with Specials Manager https://www.dealeron.com/blog/easily-create-manage-specials-with-specials-manager/ https://www.dealeron.com/blog/easily-create-manage-specials-with-specials-manager/#respond Thu, 28 Apr 2022 13:29:38 +0000 https://www.dealeron.com/?p=13266 DealerOn has given control back to you with ESM. This specials management tool is engineered to be user-friendly, efficient, and powerful. Learn more in this edition of DealerOn University.   Special offers are one of the most reliable moneymakers you have in your toolbox. Many dealers choose to go without, simply because of the sheer amount of time and hassle...

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]]> https://www.dealeron.com/blog/easily-create-manage-specials-with-specials-manager/feed/ 0 Supercharge Your Dealership Website Pricing With PriceStak https://www.dealeron.com/blog/supercharge-your-dealership-website-pricing-with-pricestak/ https://www.dealeron.com/blog/supercharge-your-dealership-website-pricing-with-pricestak/#respond Thu, 21 Apr 2022 15:57:19 +0000 https://www.dealeron.com/?p=13255 Combining everything we know about how to make effective price stacks, PriceStak from DealerOn is the newest automotive retailing solution! When purchasing a car, price is always one of a customer’s foremost concerns. A clear and transparent price stack is therefore a priority. PriceStak from DealerOn gives dealerships the perfect tool to optimize your price stack for maximum customer satisfaction....

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]]> https://www.dealeron.com/blog/supercharge-your-dealership-website-pricing-with-pricestak/feed/ 0 The Ultimate Dealer Google Business Profile https://www.dealeron.com/blog/the-ultimate-dealer-google-business-profile/ https://www.dealeron.com/blog/the-ultimate-dealer-google-business-profile/#respond Thu, 14 Apr 2022 18:18:17 +0000 https://www.dealeron.com/?p=13246 Google Business Profile isn’t simply a service for shoppers to find your dealership. Find out how to get the most out of your Google Business Profile with this edition of DealerOn University. Getting noticed in the cluttered digital marketplace means you should use every means available. Since 2014, Google has offered a tool to help your customers find you, but many...

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]]> https://www.dealeron.com/blog/the-ultimate-dealer-google-business-profile/feed/ 0 How Does Google Rank Your Dealership Website? https://www.dealeron.com/blog/how-does-google-rank-your-dealership-website/ https://www.dealeron.com/blog/how-does-google-rank-your-dealership-website/#respond Thu, 07 Apr 2022 15:47:09 +0000 https://www.dealeron.com/?p=13234 With the ever-changing landscape of Google Search rankings it’s never a bad practice to stop and review your dealership’s Search strategy. Check out the top factors Google uses to determine search ranking and find out how to leverage them for your dealership website. SEO can be boiled down to a single question: What is Google looking for in a website?...

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]]> https://www.dealeron.com/blog/how-does-google-rank-your-dealership-website/feed/ 0 4 Tips To Optimize Your Google Display Ads https://www.dealeron.com/blog/4-tips-to-optimize-your-google-display-ads/ https://www.dealeron.com/blog/4-tips-to-optimize-your-google-display-ads/#respond Thu, 31 Mar 2022 17:56:12 +0000 https://www.dealeron.com/?p=13224 New to Google Display Advertising? This simple overview of Google Display Ads tells you everything you need to know to optimize your dealership’s experience. Are your display campaigns optimized on the Google Display Network? If not, you could be losing out on traffic right now. Today, we’re going to over the 4 questions you need to be asking whenever you...

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]]> https://www.dealeron.com/blog/4-tips-to-optimize-your-google-display-ads/feed/ 0 Can Website Themes Affect Search Rankings? https://www.dealeron.com/blog/can-website-themes-affect-search-rankings/ https://www.dealeron.com/blog/can-website-themes-affect-search-rankings/#respond Thu, 17 Mar 2022 18:16:39 +0000 https://www.dealeron.com/?p=13168 Website themes can be a great way to implement flashy new web features, but do they affect your website SEO? The short answer to the question is yes, though not directly. Google isn’t penalizing specific themes or design choices, but rather structural choices within the themes that determine how well the site performs, which in-turn affects Google Search rankings. While...

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]]> https://www.dealeron.com/blog/can-website-themes-affect-search-rankings/feed/ 0 Content Delivery Networks Make Your Website Fast and Secure https://www.dealeron.com/blog/content-delivery-networks-make-your-website-fast-and-secure/ https://www.dealeron.com/blog/content-delivery-networks-make-your-website-fast-and-secure/#respond Thu, 03 Mar 2022 16:39:38 +0000 https://www.dealeron.com/?p=13134 DealerOn is able to offer the fastest and most reliable sites to our clients, one of the reasons being the use of Content Delivery Networks, also known as CDN. This network allows content providers to distribute assets in an efficient and safe manner all over the world. Learn more about them in this DealerOn University article.   A Content Delivery...

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]]> https://www.dealeron.com/blog/content-delivery-networks-make-your-website-fast-and-secure/feed/ 0 4 Things to Know About PPC Advertising https://www.dealeron.com/blog/4-things-to-know-about-ppc-advertising/ https://www.dealeron.com/blog/4-things-to-know-about-ppc-advertising/#respond Thu, 24 Feb 2022 17:03:34 +0000 https://www.dealeron.com/?p=13123 Pay-per-click, or PPC, advertising is a cornerstone of any good digital marketing strategy. PPC is also poorly understood, so it can be difficult to get the most out of it. In this edition of DealerOn University we’re going over a few of the things you have to know before using this powerful tool. Number one: What is PPC advertising? PPC...

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]]> https://www.dealeron.com/blog/4-things-to-know-about-ppc-advertising/feed/ 0 How Often Should Your Keywords Appear In Your Content? https://www.dealeron.com/blog/how-often-should-your-keywords-appear-in-your-content/ https://www.dealeron.com/blog/how-often-should-your-keywords-appear-in-your-content/#respond Thu, 17 Feb 2022 14:37:29 +0000 https://www.dealeron.com/?p=13106 What exactly is the right amount of keywords to use in order for your content to rank in Google Search? In this DealerOn University article we’re taking a look at what some of the top minds at Google had to say about this commonly asked SEO question. What is the right amount of Keywords? One of the most commonly asked...

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]]> https://www.dealeron.com/blog/how-often-should-your-keywords-appear-in-your-content/feed/ 0 Why are Local Citations so Important to Local SEO? https://www.dealeron.com/blog/why-are-local-citations-so-important-to-local-seo/ https://www.dealeron.com/blog/why-are-local-citations-so-important-to-local-seo/#respond Thu, 10 Feb 2022 20:17:18 +0000 https://www.dealeron.com/?p=13082 The landscape of SEO is always changing. What’s vital one year might fall out of favor the next, only to return the following as a small but integral part for an overall strategy. Local citation management is one such pillar, ruling the roost some ten years ago but now often left by the wayside.   Since search engines don’t divulge...

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]]> https://www.dealeron.com/blog/why-are-local-citations-so-important-to-local-seo/feed/ 0 State of SEO Budgets https://www.dealeron.com/blog/state-of-seo-budgets/ https://www.dealeron.com/blog/state-of-seo-budgets/#respond Thu, 03 Feb 2022 16:41:32 +0000 https://www.dealeron.com/?p=13069 A modern business’s success begins with SEO. Before they can patronize your store, customers need to find it, and the modern way to do that is on their smartphones via search engines. Today we’re going to look at a snapshot of the modern landscape of SEO, including how much businesses pay, what SEO experts actually do with their time, and...

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]]> https://www.dealeron.com/blog/state-of-seo-budgets/feed/ 0 Do’s and Don’ts of Dealership PPC Campaigns https://www.dealeron.com/blog/dos-and-donts-of-dealership-ppc-campaigns/ https://www.dealeron.com/blog/dos-and-donts-of-dealership-ppc-campaigns/#respond Thu, 27 Jan 2022 16:20:19 +0000 https://www.dealeron.com/?p=13045 There’s a lot of wisdom out there about PPC advertising. But what commonly accepted “best practices” are actually going to end up costing you money? We’re going over some accepted truths that just aren’t true.   Don’t rely on Broad Match. At first glance, Broad Match seems like a great idea for your keywords. It’s easier and will expand your...

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]]> https://www.dealeron.com/blog/dos-and-donts-of-dealership-ppc-campaigns/feed/ 0 Ways the Jobs and Infrastructure Bill Could Change Cars https://www.dealeron.com/blog/7-ways-the-jobs-and-infrastructure-bill-could-change-cars/ https://www.dealeron.com/blog/7-ways-the-jobs-and-infrastructure-bill-could-change-cars/#respond Thu, 20 Jan 2022 15:50:48 +0000 https://www.dealeron.com/?p=13035 On November 15, President Biden signed the Jobs and Infrastructure Bill into law. This thousand-page behemoth is wide-ranging, and it includes some potential changes to the way cars are put together. The primary purpose of all of these changes are an attempt to make our commutes a little bit safer. Here’s what you have to know.   1. Anti-rolling study...

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]]> https://www.dealeron.com/blog/7-ways-the-jobs-and-infrastructure-bill-could-change-cars/feed/ 0 Above The Fold Content for Dealership Websites https://www.dealeron.com/blog/above-the-fold-content-for-dealership-websites/ https://www.dealeron.com/blog/above-the-fold-content-for-dealership-websites/#respond Thu, 13 Jan 2022 17:23:22 +0000 https://www.dealeron.com/?p=13018 “Above The Fold” content is one of the most important areas of your dealership website. In this week’s DealerOn University article we introduce you to the basics of Above The Fold content, and why it is so critical to the success of your dealership’s website and SEO campaigns.   The term “Above The Fold” started with print media, referring to...

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]]> https://www.dealeron.com/blog/above-the-fold-content-for-dealership-websites/feed/ 0 Ways To Showcase Your Dealership Homepage https://www.dealeron.com/blog/ways-to-showcase-your-dealership-homepage/ https://www.dealeron.com/blog/ways-to-showcase-your-dealership-homepage/#respond Thu, 06 Jan 2022 15:51:10 +0000 https://www.dealeron.com/?p=12988 Your website is a digital storefront in the modern marketplace. More people will see your site than see your physical store, and with the right design, spend more time there as well. DealerOn’s websites are designed with these goals in mind, and we know that websites are not a one-size-fits-all proposition. Personal aesthetics can and should be a part of...

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]]> https://www.dealeron.com/blog/ways-to-showcase-your-dealership-homepage/feed/ 0 Google Algorithm Q4 Updates: What Dealers Need to Know https://www.dealeron.com/blog/google-algorithm-q4-updates-what-dealers-need-to-know/ https://www.dealeron.com/blog/google-algorithm-q4-updates-what-dealers-need-to-know/#respond Thu, 30 Dec 2021 16:29:00 +0000 https://www.dealeron.com/?p=12971 Google has once again updated their algorithm, and as usual, they’re holding their cards close to the vest. Here is a list of some important pieces of the update they did make public that you should be aware of. For context, these are “core updates,” which are “significant, broad changes to [Google’s] search algorithms” and are intended to “ensure that...

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]]> https://www.dealeron.com/blog/google-algorithm-q4-updates-what-dealers-need-to-know/feed/ 0 Five Tips For Great Vehicle Inventory Photos https://www.dealeron.com/blog/five-tips-for-great-vehicle-inventory-photos/ https://www.dealeron.com/blog/five-tips-for-great-vehicle-inventory-photos/#respond Thu, 23 Dec 2021 16:40:48 +0000 https://www.dealeron.com/?p=12965 A recent study shows that 80% of shoppers are open to purchasing a car online. Even those who don’t want to complete the entire process online will start there, browsing dealership websites to find the perfect vehicle. So you need your inventory to look its best. This week, we have five tips to take great pictures of your inventory.  ...

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]]> https://www.dealeron.com/blog/five-tips-for-great-vehicle-inventory-photos/feed/ 0 What Exactly Are Google’s Core Web Vitals? https://www.dealeron.com/blog/what-exactly-are-googles-core-web-vitals/ https://www.dealeron.com/blog/what-exactly-are-googles-core-web-vitals/#comments Thu, 16 Dec 2021 14:47:25 +0000 https://www.dealeron.com/?p=12946 Core Web Vitals measure specific parts of your site as stand-ins for larger design concerns. But what are they and what are good scores? Google’s goal is to deliver the websites that searchers want to see. While this includes assessing content, it’s also about user experience. Their Core Web Vitals are an attempt to measure three important aspects of UX:...

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]]> https://www.dealeron.com/blog/what-exactly-are-googles-core-web-vitals/feed/ 1 Maximize Your Dig Ad Dollars https://www.dealeron.com/blog/maximize-your-dig-ad-dollars/ https://www.dealeron.com/blog/maximize-your-dig-ad-dollars/#comments Thu, 09 Dec 2021 21:31:56 +0000 https://www.dealeron.com/?p=12935 If you’re going to compete in today’s online marketplace, you need to get the most out of every digital advertising dollar spent. While there is no substitute for experience, these five tips will get you started on stretching that money to reach as many potential customers as possible.   1. Data and analytics The easiest trap to fall into is...

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]]> https://www.dealeron.com/blog/maximize-your-dig-ad-dollars/feed/ 1 Car Buyer Trends to Watch Heading Into 2022 https://www.dealeron.com/blog/car-buyer-trends-to-watch-heading-into-2022/ https://www.dealeron.com/blog/car-buyer-trends-to-watch-heading-into-2022/#comments Thu, 02 Dec 2021 18:48:01 +0000 https://www.dealeron.com/?p=12923 We break down 3 trends in the automotive industry that your marketing department can count on this week’s article. It’s a tough to make predictions in the midst of a once in a century disruption. The following three trends don’t have a clear causation with the pandemic, so they represent a direction in the industry comfortably independent of the current...

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]]> https://www.dealeron.com/blog/car-buyer-trends-to-watch-heading-into-2022/feed/ 4 EVs Making an Impact in the Fleet Market https://www.dealeron.com/blog/evs-in-the-fleet-market/ https://www.dealeron.com/blog/evs-in-the-fleet-market/#respond Thu, 18 Nov 2021 18:50:24 +0000 https://www.dealeron.com/?p=12908 The Ford E-Transit, an electric van, is poised to have a seismic effect on the auto industry. Find out why Ford’s E-Transit, due to be released in 2022, is turning heads in the EV fleet race! Ready to supercharge your dealership website experience? Schedule a free demo and we’ll show you how!   While the unveiling of EV pickups and...

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]]> https://www.dealeron.com/blog/evs-in-the-fleet-market/feed/ 0 Four Tips for Mastering Digital Retail at Your Dealership https://www.dealeron.com/blog/four-tips-for-mastering-digital-retail-at-your-dealership/ https://www.dealeron.com/blog/four-tips-for-mastering-digital-retail-at-your-dealership/#respond Thu, 04 Nov 2021 16:25:47 +0000 https://www.dealeron.com/?p=12869 The past two years have spurred a deeper reliance on digital retailing and the results are in: customers love it. A recent Dealer Impact Study by Roadster and NADA found that 86% of car buyers finished some portion of the transaction online. More importantly, they enjoyed the experience! So how can your dealership capitalize on this changing landscape? The first...

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]]> https://www.dealeron.com/blog/four-tips-for-mastering-digital-retail-at-your-dealership/feed/ 0 SEO Fact or Fiction: Are There Really 200+ Ranking Factors? https://www.dealeron.com/blog/seo-fact-or-fiction-are-there-really-200-ranking-factors/ https://www.dealeron.com/blog/seo-fact-or-fiction-are-there-really-200-ranking-factors/#comments Thu, 28 Oct 2021 17:31:21 +0000 https://www.dealeron.com/?p=12862 Way back in 2009, Google’s Matt Cutts mentioned offhandedly that Google used over 200 variables to determine SERPs. While this number might very well have been accurate at the time, and it’s impossible to know for certain, it’s likely that it’s an exaggeration. Don’t chase 200 phantoms. Instead look at these 11 factors we know for certain impact SEO. 1....

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]]> https://www.dealeron.com/blog/seo-fact-or-fiction-are-there-really-200-ranking-factors/feed/ 6 SERP Tips That Will Boost Your Dealership Traffic https://www.dealeron.com/blog/serp-tips-that-will-boost-your-dealership-traffic/ https://www.dealeron.com/blog/serp-tips-that-will-boost-your-dealership-traffic/#comments Thu, 21 Oct 2021 15:25:50 +0000 https://www.dealeron.com/?p=12850 Take these three simple steps to make your SERPs work for you! Find out how your SERPs can help with your SEM strategy in this week’s blog. As anyone who has ever used a search engine will tell you, SERPs include more than just links to relevant websites. There are a wealth of SERP features, the goals of which are...

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]]> https://www.dealeron.com/blog/serp-tips-that-will-boost-your-dealership-traffic/feed/ 6 Automotive SERP Volatility https://www.dealeron.com/blog/automotive-serp-volatility/ https://www.dealeron.com/blog/automotive-serp-volatility/#respond Thu, 14 Oct 2021 18:21:47 +0000 https://www.dealeron.com/?p=12827 Why is your dealership at the top of search results one week and buried on the second page the next? The answer is SERP volatility. SERP is short for Search Engine Results Page(s) and is a quick way to refer to the page of websites returned on any search query. The goal of SEO and SEM is to be as...

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]]> https://www.dealeron.com/blog/automotive-serp-volatility/feed/ 0 New Car Inventory Shortage Extended https://www.dealeron.com/blog/new-car-inventory-shortage-extended/ https://www.dealeron.com/blog/new-car-inventory-shortage-extended/#respond Fri, 08 Oct 2021 17:14:37 +0000 https://www.dealeron.com/?p=12819 What’s with the lack of new car inventory? We’ve got the scoop on the ongoing shortage of new car inventory. I don’t have to tell you that there are no cars out there. You can look out the windows of your store and see the mostly-empty lots for yourself. In this space, I talked a bit about the superconductor shortage...

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]]> https://www.dealeron.com/blog/new-car-inventory-shortage-extended/feed/ 0 Website Conversion Metrics for Dealerships https://www.dealeron.com/blog/website-conversion-metrics-for-your-dealership/ https://www.dealeron.com/blog/website-conversion-metrics-for-your-dealership/#respond Thu, 30 Sep 2021 16:27:52 +0000 https://www.dealeron.com/?p=12809 Your website’s primary purpose is to generate conversions in the form of leads. Measuring how well your site does this is an important part of optimization. Today we’re going to go over which metrics you should be looking at and what they mean for a dealership’s online presence. Conversion Rate What’s a good conversion rate? The generally accepted number is...

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]]> https://www.dealeron.com/blog/website-conversion-metrics-for-your-dealership/feed/ 0 Search Marketing Insights From Google Ad Conference https://www.dealeron.com/blog/five-search-marketing-insights-from-google-ad-conference/ https://www.dealeron.com/blog/five-search-marketing-insights-from-google-ad-conference/#respond Thu, 23 Sep 2021 14:58:57 +0000 https://www.dealeron.com/?p=12803 Not long ago, Google held a conference with leaders from almost 50 global retailers to discuss how e-commerce platforms are changing digital advertising. We collected these five SEM lessons to share with you. 1. Ad spend on e-commerce is projected to double in the next 4 years Ad spend grew 50% in 2020, and if that change stays constant, you...

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]]> https://www.dealeron.com/blog/five-search-marketing-insights-from-google-ad-conference/feed/ 0 EV Charge Times: What Dealers Need to Know https://www.dealeron.com/blog/ev-charge-times-what-dealers-need-to-know/ https://www.dealeron.com/blog/ev-charge-times-what-dealers-need-to-know/#respond Thu, 16 Sep 2021 15:47:00 +0000 https://www.dealeron.com/?p=12786 The ranges and charge times on EVs are shorthand for how good they are. But what do they mean and how to some of the most popular models stack up? EVs—that’s electric vehicles—are on a sales tear over the first quarter of the year. With technology continuing to advance and demand pushing a greater abundance of charge points out in...

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]]> https://www.dealeron.com/blog/ev-charge-times-what-dealers-need-to-know/feed/ 0 Where Are All the New Cars? https://www.dealeron.com/blog/where-are-all-the-new-cars/ https://www.dealeron.com/blog/where-are-all-the-new-cars/#comments Thu, 09 Sep 2021 15:50:32 +0000 https://www.dealeron.com/?p=12777 Find out how the pandemic has impacted the automotive supply chain, why it was so vulnerable, and what’s being done to fix it. Have you been out to your lots lately and wondered where all your inventory is? Dealerships all over the world are asking the same question. I’ve talked about the causes a bit in the past, but a...

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]]> https://www.dealeron.com/blog/where-are-all-the-new-cars/feed/ 1 The Dark Side of Vroom https://www.dealeron.com/blog/the-dark-side-of-vroom/ https://www.dealeron.com/blog/the-dark-side-of-vroom/#comments Thu, 02 Sep 2021 16:32:53 +0000 https://www.dealeron.com/?p=12769 Vroom wanted to revolutionize automotive retailing, but in the process have racked up a truly harrowing number of customer complaints. The steady move to a digital model in automotive retailing got a shot in the arm courtesy of the pandemic. As shopping online for every necessity became the norm, many white collar workers found themselves with plummeting expenses. It was only natural...

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]]> https://www.dealeron.com/blog/the-dark-side-of-vroom/feed/ 1 Location Based Ads Privacy Update: What It Means For Your Dealership https://www.dealeron.com/blog/location-based-ads-privacy-update-what-it-means-for-your-dealership/ https://www.dealeron.com/blog/location-based-ads-privacy-update-what-it-means-for-your-dealership/#respond Thu, 26 Aug 2021 16:07:02 +0000 https://www.dealeron.com/?p=12732 Location based ads are in the process of changing due to new privacy laws, but what does that mean for dealerships like yours? Privacy is undergoing a renaissance in the online world. Excellent news for consumers, who have overwhelmingly fed this demand, but not quite as good for advertisers. While the updates can be concerning for marketing purposes, the news...

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]]> https://www.dealeron.com/blog/location-based-ads-privacy-update-what-it-means-for-your-dealership/feed/ 0 Webroomers and Dealerships: What You Need to Know https://www.dealeron.com/blog/webroomers-and-dealerships-what-you-need-to-know/ https://www.dealeron.com/blog/webroomers-and-dealerships-what-you-need-to-know/#respond Thu, 12 Aug 2021 14:46:07 +0000 https://www.dealeron.com/?p=12695 While other businesses panic about webroomers, yours is sitting pretty. Or is it? Check out these four tips on how to cater to the needs of webroomers, your most common type of customer. 86% of all consumers research a car online before setting foot inside a dealership. In other corners of retail, this is a phenomenon known as webrooming, and...

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]]> https://www.dealeron.com/blog/webroomers-and-dealerships-what-you-need-to-know/feed/ 0 Shoppers Love Saving Time With Digital Retail https://www.dealeron.com/blog/shoppers-love-saving-time-with-digital-retail/ https://www.dealeron.com/blog/shoppers-love-saving-time-with-digital-retail/#respond Tue, 10 Aug 2021 14:49:08 +0000 https://www.dealeron.com/?p=12712 Digital automotive retailing was long thought to be too big a hurdle for customers to clear. But with the pandemic-fueled shift to a more online culture, opinions have changed. For decades, the car buying experience was one model. Sure, there were variations, but the central theme was as constant as the tides. A customer would go to a dealership and...

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]]> https://www.dealeron.com/blog/shoppers-love-saving-time-with-digital-retail/feed/ 0 Five PPC Trends For Dealerships to Watch https://www.dealeron.com/blog/five-ppc-trends-for-dealerships-to-watch/ https://www.dealeron.com/blog/five-ppc-trends-for-dealerships-to-watch/#respond Thu, 05 Aug 2021 15:39:21 +0000 https://www.dealeron.com/?p=12686 PPC, or pay-per-click advertising, is an important pillar in a complete online marketing strategy. As with everything in this sphere, PPC is constantly changing. Today, we’re going to look at the big trends this year in PPC and talk about how to position your store to take advantage.   1. Proactive analysis is king. Because the pandemic was unprecedented, the...

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]]> https://www.dealeron.com/blog/five-ppc-trends-for-dealerships-to-watch/feed/ 0 Google Analytics: Guide to Confusing SEO Terms https://www.dealeron.com/blog/google-analytics-a-guide-to-confusing-seo-terms/ https://www.dealeron.com/blog/google-analytics-a-guide-to-confusing-seo-terms/#respond Thu, 29 Jul 2021 15:41:34 +0000 https://www.dealeron.com/?p=12673 Check out our useful guide to understanding Google Analytics! Google Analytics is one of the most useful tools you have! Get the most out of it by learning these terms. The essential utility of Google Analytics is so baked into the entire concept of SEO that it’s just assumed you can navigate it. Yet many of the terms are written...

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]]> https://www.dealeron.com/blog/google-analytics-a-guide-to-confusing-seo-terms/feed/ 0 Improve your customer experience with these six tips! https://www.dealeron.com/blog/improve-your-customer-experience-with-these-six-tips/ https://www.dealeron.com/blog/improve-your-customer-experience-with-these-six-tips/#comments Thu, 22 Jul 2021 15:48:54 +0000 https://www.dealeron.com/?p=12663 For customer experience, your website is only the beginning. These six tips will help improve your customer experience. Customer experience, or CX, is an elusive concept that is nonetheless one of the most important parts of your long term success. As with most things in the modern landscape, CX begins with a slick, modern, and easy-to-use website, but it doesn’t...

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]]> https://www.dealeron.com/blog/improve-your-customer-experience-with-these-six-tips/feed/ 1 GMB for Dealerships https://www.dealeron.com/blog/gmb-for-dealerships/ https://www.dealeron.com/blog/gmb-for-dealerships/#comments Thu, 15 Jul 2021 15:35:12 +0000 https://www.dealeron.com/?p=12638 Google My Business manages to be both incredibly useful and free. Using it is one of the easiest choices you will make as a dealership. The only difficulty arises in how to use it effectively. Today, we’re going to walk you through the basic steps of setting up GMB for your dealership. Information needs to be accurate and consistent Your...

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]]> https://www.dealeron.com/blog/gmb-for-dealerships/feed/ 1 EVs On the Horizon https://www.dealeron.com/blog/evs-on-the-horizon/ https://www.dealeron.com/blog/evs-on-the-horizon/#respond Thu, 08 Jul 2021 15:00:32 +0000 https://www.dealeron.com/?p=12626 Are electric vehicles the way of the future? Electric vehicles are an exciting new market. Learn the basics of this burgeoning technology. EVs had a strong first quarter While the entire industry is in the process of rebounding, the biggest story to come out of the first quarter sales report concerns EVs. Once a niche market, EVs and hybrids are...

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]]> https://www.dealeron.com/blog/evs-on-the-horizon/feed/ 0 Everything You Need to Know About Google FLoC https://www.dealeron.com/blog/everything-you-need-to-know-about-google-floc/ https://www.dealeron.com/blog/everything-you-need-to-know-about-google-floc/#respond Thu, 01 Jul 2021 15:10:29 +0000 https://www.dealeron.com/?p=12618 FLoC is Google’s attempt to replace third-party cookies. What do you need to know? In an effort to protect the privacy of web users, Google has announced that Chrome will no longer support third party cookies. The solution is FLoC, a Google initiative appearing on their proprietary browser. Since 65% of all web browsing occurs on Chrome, it’s a good idea...

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]]> https://www.dealeron.com/blog/everything-you-need-to-know-about-google-floc/feed/ 0 Where Did All the Semiconductors Go? https://www.dealeron.com/blog/where-did-all-the-semiconductors-go/ https://www.dealeron.com/blog/where-did-all-the-semiconductors-go/#respond Thu, 24 Jun 2021 17:26:42 +0000 https://www.dealeron.com/?p=12606 Semiconductors are a small thing that we need a lot of. Where are they? Car dealers are suffering supply shortage when demand is high but not for the reasons you think! Demand for new cars has begun to rebound in a big way, but automotive dealers have found themselves suffering a supply crunch. So right as customers are ready to...

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]]> https://www.dealeron.com/blog/where-did-all-the-semiconductors-go/feed/ 0 Five Takeaways From Q1 Auto Sales https://www.dealeron.com/blog/five-takeaways-from-q1-auto-sales/ https://www.dealeron.com/blog/five-takeaways-from-q1-auto-sales/#respond Thu, 17 Jun 2021 15:20:17 +0000 https://www.dealeron.com/?p=12598 The automotive market is looking up this year, but what should we take home from the news?  Kelley Blue Book has compiled the industry’s Q1 sales figures, and in stark contrast to the previous year, the news is largely good. With increasing numbers of people vaccinated, the damage wrought by the pandemic is slowly but surely being repaired. 400,000 more new...

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]]> https://www.dealeron.com/blog/five-takeaways-from-q1-auto-sales/feed/ 0 Four Ways AI Will Change Dealer Websites https://www.dealeron.com/blog/four-ways-ai-will-change-dealer-websites/ https://www.dealeron.com/blog/four-ways-ai-will-change-dealer-websites/#respond Thu, 10 Jun 2021 14:44:35 +0000 https://www.dealeron.com/?p=12541 AI is the must-have tool for the next generation of websites. What can it do for your dealership? Technology has finally advanced to the point that AI (Artificial Intelligence) is becoming a reality. While large companies are making headway using AI as a tool in their customer service, many smaller businesses are wondering if it makes sense to take the...

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]]> https://www.dealeron.com/blog/four-ways-ai-will-change-dealer-websites/feed/ 0 Who We Are: Darius Byrd, SEO Manager https://www.dealeron.com/blog/who-we-are-darius-byrd-seo-manager/ https://www.dealeron.com/blog/who-we-are-darius-byrd-seo-manager/#respond Fri, 28 May 2021 15:00:15 +0000 https://www.dealeron.com/?p=12492 We had the pleasure of sitting down with one of the key members of our SEO Team, Darius Byrd. Darius is a SEO Manager at our Dallas location, and we had a blast discussing Search Optimization, anime, and what drives him to perform at his best. What team are you on and what is your role/job title?  I am Darius Byrd, one...

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]]> https://www.dealeron.com/blog/who-we-are-darius-byrd-seo-manager/feed/ 0 Avoid These Five SEO Pitfalls on Your Website https://www.dealeron.com/blog/avoid-these-five-seo-pitfalls-on-your-website/ https://www.dealeron.com/blog/avoid-these-five-seo-pitfalls-on-your-website/#respond Thu, 27 May 2021 17:55:06 +0000 https://www.dealeron.com/?p=12542 Google’s algorithm is constantly changing. What is vital for SEO one day might not be so the next. Currently, there are five common pitfalls, and I’m going to go over each of them and outline a few simple guidelines to keep your site from falling in. 1. Keyword cannibalization Did you know your own site can compete with itself? In...

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]]> https://www.dealeron.com/blog/avoid-these-five-seo-pitfalls-on-your-website/feed/ 0 Intro to Google Responsive Search Ads https://www.dealeron.com/blog/intro-to-google-responsive-search-ads/ https://www.dealeron.com/blog/intro-to-google-responsive-search-ads/#respond Thu, 20 May 2021 17:51:25 +0000 https://www.dealeron.com/?p=12524 Learn about Google’s Responsive Search Ads! Google’s Responsive Search Ads have the potential to be your best friend in online marketing, but you have to use them right. Google has changed the way it does ads for search campaigns. In mid-February, Google debuted responsive search ads, giving advertisers a powerful new tool in online advertising. What is a Responsive Search...

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]]> https://www.dealeron.com/blog/intro-to-google-responsive-search-ads/feed/ 0 Life After Browser Cookies https://www.dealeron.com/blog/life-after-browser-cookies/ https://www.dealeron.com/blog/life-after-browser-cookies/#respond Thu, 13 May 2021 15:27:28 +0000 https://www.dealeron.com/?p=12506 Google announced a huge change to Chrome! What does this mean for advertisers? With Google’s announcement that Chrome will no longer support third-party cookies, the landscape of advertising has changed yet again. In January of this year, Google announced a plan to phase out support for third-party cookies on Chrome over the course of two years. This makes it the...

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]]> https://www.dealeron.com/blog/life-after-browser-cookies/feed/ 0 Google Analytics: Behavior Flow Report https://www.dealeron.com/blog/google-analytics-behavior-flow-report/ https://www.dealeron.com/blog/google-analytics-behavior-flow-report/#respond Thu, 06 May 2021 19:30:04 +0000 https://www.dealeron.com/?p=12488 Where is your lead-generation funnel going wrong? The Behavior Flow report knows! Google’s Behavior Flow report is an excellent tool to help you optimize your site for lead generation. The Behavior Flow Report is a Google analytics tool that can show you what parts of your site are getting the hits and what parts are being left out in the...

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]]> https://www.dealeron.com/blog/google-analytics-behavior-flow-report/feed/ 0 SEO in 2021 and Beyond https://www.dealeron.com/blog/seo-in-2021-and-beyond/ https://www.dealeron.com/blog/seo-in-2021-and-beyond/#respond Thu, 29 Apr 2021 15:06:57 +0000 https://www.dealeron.com/?p=12483 SEO is less of a goal and more of an ongoing process likely to outlast us all. Search engines are constantly updating their algorithms, and it’s up to businesses to respond. Remember Google’s Core Web Vitals? I’ve talked about Google’s Core Web Vitals in this space many times before. They’re shaping up to be an important part of SEO going...

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]]> https://www.dealeron.com/blog/seo-in-2021-and-beyond/feed/ 0 All About Bounce Rates https://www.dealeron.com/blog/all-about-bounce-rates/ https://www.dealeron.com/blog/all-about-bounce-rates/#respond Thu, 22 Apr 2021 16:44:17 +0000 https://www.dealeron.com/?p=12464 Bounce rate remains one of the most popular web analytics. It’s easy to see why. Measuring how many visitors access a single page on a site before leaving, is a simple, at-a-glance metric of how engaged one’s users are. But numbers without context can be misleading, or even damaging. What’s a good Bounce Rate? Let’s say you’re looking at analytics...

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]]> https://www.dealeron.com/blog/all-about-bounce-rates/feed/ 0 Enhancements to Facebook Inventory Ads https://www.dealeron.com/blog/3-enhancements-to-facebook-inventory-advertising/ https://www.dealeron.com/blog/3-enhancements-to-facebook-inventory-advertising/#respond Thu, 15 Apr 2021 15:20:26 +0000 https://www.dealeron.com/?p=12459 In an effort to make Facebook a more attractive platform for car dealerships, the social network has made a few enhancements designed to address the most common complaints. 1. The Manage Inventory tab On your dealership’s page, you have a new Manage Inventory tab that makes it much easier to, well, manage your inventory (it’s well named). It’s a single...

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]]> https://www.dealeron.com/blog/3-enhancements-to-facebook-inventory-advertising/feed/ 0 Goal Tracking With Google Analytics https://www.dealeron.com/blog/goal-tracking-with-google-analytics/ https://www.dealeron.com/blog/goal-tracking-with-google-analytics/#respond Thu, 08 Apr 2021 15:22:56 +0000 https://www.dealeron.com/?p=12446 Google has an analytics tool called Goals that can help you measure the efficacy of your site in a way that will let you know, at a glance, if it’s doing what you need it to. I know what you’re thinking: “My site gets leads for me, and I know when that happens because then I have a lead.” You’re...

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]]> https://www.dealeron.com/blog/goal-tracking-with-google-analytics/feed/ 0 Google Search Overview: 2021 https://www.dealeron.com/blog/google-search-overview-2021/ https://www.dealeron.com/blog/google-search-overview-2021/#comments Thu, 01 Apr 2021 16:23:54 +0000 https://www.dealeron.com/?p=12428 Google and other search engines are always tinkering with their algorithms, by some estimates up to a thousand times every year. What worked for SEO yesterday might not work today, which is why this is a never ending process as opposed to a defined goal. Today, we’re going to go over some of Google’s changes to help you stay on...

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]]> https://www.dealeron.com/blog/google-search-overview-2021/feed/ 1 Chat Bots for Dealerships https://www.dealeron.com/blog/ai-bots-for-dealerships/ https://www.dealeron.com/blog/ai-bots-for-dealerships/#respond Wed, 31 Mar 2021 15:50:21 +0000 https://www.dealeron.com/?p=12413 Chat bots are not a new piece of technology, but they are finally at the point where they can do what business owners have wanted from the beginning. Today, we’re going to examine these versatile pieces of software and a few of the ways you can use them for your dealership website. Welcome back to another Wednesday Workshop from DealerOn....

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]]> https://www.dealeron.com/blog/ai-bots-for-dealerships/feed/ 0 Interview With Trisha Habucke, Digital Retail Director at Ford Motor Company https://www.dealeron.com/blog/interview-with-trisha-habucke-digital-retail-director/ https://www.dealeron.com/blog/interview-with-trisha-habucke-digital-retail-director/#respond Mon, 29 Mar 2021 15:53:40 +0000 https://www.dealeron.com/?p=12398 Trisha Habucke is the Digital Retail Experience Director at Ford Motor Company. A pioneer in the digital space, Trisha led the team that developed and launched the first comprehensive shopping site for Ford, as well as was managing and funding a Digital Innovation lab that captured two Marketing Technology patents. Trisha attended Northwood University where she earned degrees in Marketing...

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]]> https://www.dealeron.com/blog/interview-with-trisha-habucke-digital-retail-director/feed/ 0 8 Ways to Determine Link Value in SEO https://www.dealeron.com/blog/8-ways-to-determine-link-value-in-seo/ https://www.dealeron.com/blog/8-ways-to-determine-link-value-in-seo/#respond Thu, 18 Mar 2021 18:22:12 +0000 https://www.dealeron.com/?p=12388 Backlinks are an important part of your SEO profile. I’ve covered backlinks in this space before, but if you don’t have the time or energy to go through the archives, here’s the short version. Backlinks, which are links on other websites to yours, are one of the factors search engines use when determining your site’s ranking in a relevant search....

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]]> https://www.dealeron.com/blog/8-ways-to-determine-link-value-in-seo/feed/ 0 Women Who Changed the Automotive Industry https://www.dealeron.com/blog/women-who-changed-the-automotive-industry/ https://www.dealeron.com/blog/women-who-changed-the-automotive-industry/#respond Thu, 11 Mar 2021 18:06:06 +0000 https://www.dealeron.com/?p=12371 Over the years, many remarkable women have shaped the automotive industry. In honor of Women’s History Month, we’ve decided to profile ten of these amazing women and their contributions to the industry. Bertha Benz invents road trips and brake pads If Bertha’s last name sounds familiar, it should. She was married to Karl Benz. Yes, that Karl Benz. In an...

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]]> https://www.dealeron.com/blog/women-who-changed-the-automotive-industry/feed/ 0 Google My Business Analytics Updates https://www.dealeron.com/blog/google-my-business-analytics-updates/ https://www.dealeron.com/blog/google-my-business-analytics-updates/#respond Thu, 04 Mar 2021 17:35:24 +0000 https://www.dealeron.com/?p=12360 Last month, Google My Business debuted a new way to track your performance on the platform. We’re going to go over them in detail so you know exactly how these changes affect you. First and foremost, the insights have moved. If you’ve logged onto your GMB account lately, you’ve probably received a message to that effect. Clicking on “See new profile...

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]]> https://www.dealeron.com/blog/google-my-business-analytics-updates/feed/ 0 Black Pioneers in the Automotive Industry https://www.dealeron.com/blog/black-pioneers-in-the-automotive-industry/ https://www.dealeron.com/blog/black-pioneers-in-the-automotive-industry/#respond Thu, 25 Feb 2021 17:39:33 +0000 https://www.dealeron.com/?p=12350 Many of the innovations in the automotive industry were contributed by members of the Black community. In honor of Black History Month, we’ve compiled a list of some of the top Black pioneers in automotive history. One of America’s greatest strengths is the diversity of our population. With talents and experiences from all over the world to draw from, there’s...

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]]> https://www.dealeron.com/blog/black-pioneers-in-the-automotive-industry/feed/ 0 Night of the Zombie Cars https://www.dealeron.com/blog/night-of-the-zombie-cars/ https://www.dealeron.com/blog/night-of-the-zombie-cars/#respond Thu, 18 Feb 2021 17:30:13 +0000 https://www.dealeron.com/?p=12335 When an OEM discontinues a model, that doesn’t mean that all extant examples instantly vanish as though snapped out of existence by Thanos. Dealerships will sell off the vehicles they have, producing the bizarre effect of sales figures for cars that don’t technically exist anymore. Here are five models that are gone but still purchased last year by satisfied customers and collectors. 2016 Dodge Dart...

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]]> https://www.dealeron.com/blog/night-of-the-zombie-cars/feed/ 0 Get the Most Out of Your Homepage, Part 2 https://www.dealeron.com/blog/get-the-most-out-of-your-homepage-part-2/ https://www.dealeron.com/blog/get-the-most-out-of-your-homepage-part-2/#respond Thu, 11 Feb 2021 17:27:13 +0000 https://www.dealeron.com/?p=12329 We’re going over homepage blocks, things to consider when designing the mobile version of your site, and of course the best way to work with DealerOn to get the website you need. What’s a Homepage Block? A homepage “block” is a container for web content. It can contain any number of things, including but not limited to a widget such...

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]]> https://www.dealeron.com/blog/get-the-most-out-of-your-homepage-part-2/feed/ 0 Dealership Trends to Watch in 2021 https://www.dealeron.com/blog/dealership-trends-to-watch-in-2021/ https://www.dealeron.com/blog/dealership-trends-to-watch-in-2021/#respond Thu, 04 Feb 2021 13:01:59 +0000 https://www.dealeron.com/?p=12311 2020 was an unprecedented year, and by the looks of it, 2021 is shaping up to be another one. Here are some things to keep an eye on as you guide your dealership through the troubled waters of the upcoming year. What is the Economy Doing? Sales through 2020 were bad, but they finished upwards of the most dire predictions....

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]]> https://www.dealeron.com/blog/dealership-trends-to-watch-in-2021/feed/ 0 Get the Most Out of Your Homepage https://www.dealeron.com/blog/get-the-most-out-of-your-homepage/ https://www.dealeron.com/blog/get-the-most-out-of-your-homepage/#respond Thu, 28 Jan 2021 15:39:01 +0000 https://www.dealeron.com/?p=12291 You only get one chance to make a first impression with your dealership website. Let’s explore how to get the most out of your homepage. The Internet is a big place. It can be scary, it can be offensive, and it can be weird. But it can also be the best way to connect with a customer base that might...

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]]> https://www.dealeron.com/blog/get-the-most-out-of-your-homepage/feed/ 0 10 Takeaways From the 2020 Local Customer Review Survey https://www.dealeron.com/blog/10-things-to-learn-from-the-2020-local-customer-review-survey/ https://www.dealeron.com/blog/10-things-to-learn-from-the-2020-local-customer-review-survey/#respond Thu, 21 Jan 2021 14:44:53 +0000 https://www.dealeron.com/?p=12286 The Local Customer Review Survey of 2020 has a wealth of information. We’ve gleaned 10 things for you to keep in mind. For the past decade, the Local Customer Review Survey has sought to illuminate the ways in which customers use online reviews to choose which businesses to patronize. While any information gleaned from 2020, this most unusual of years,...

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]]> https://www.dealeron.com/blog/10-things-to-learn-from-the-2020-local-customer-review-survey/feed/ 0 Emotional Intelligence in Online Sales https://www.dealeron.com/blog/emotional-intelligence-in-online-sales/ https://www.dealeron.com/blog/emotional-intelligence-in-online-sales/#respond Thu, 14 Jan 2021 15:23:31 +0000 https://www.dealeron.com/?p=12279 Understanding emotional intelligence is critical to developing lasting relationships with your customers. This week, we discuss how emotional intelligence can be effectively integrated into your online marketing efforts. Emotional Intelligence in Online Sales  At its root, the internet is a paradox. It connects the world, but in so doing it misses some crucial parts of the human experience. Social media...

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]]> https://www.dealeron.com/blog/emotional-intelligence-in-online-sales/feed/ 0 Five Traffic Violation Firsts https://www.dealeron.com/blog/five-traffic-violation-firsts/ https://www.dealeron.com/blog/five-traffic-violation-firsts/#respond Thu, 07 Jan 2021 16:53:01 +0000 https://www.dealeron.com/?p=12275 For almost as long as cars have existed, so have laws to govern them. In some cases longer, but we’ll get there. Today, I’m counting down five of the earliest scofflaws to ever get themselves in legal hot water over something they did behind the wheel. 1. Reverend C.H. North gets the first parking ticket in 1935 Just because he was a...

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]]> https://www.dealeron.com/blog/five-traffic-violation-firsts/feed/ 0 2020: Year in Review https://www.dealeron.com/blog/2020-year-in-review/ https://www.dealeron.com/blog/2020-year-in-review/#respond Thu, 31 Dec 2020 15:44:30 +0000 https://www.dealeron.com/?p=12265 2020 was a challenging year for so many reasons, but while we’re all happy to have it in the rearview mirror there were a lot of reason for celebration as well. DealerOn is proud of the way we rose to meet those challenges with and on behalf of our dealership partners. Every member of the DealerOn family from our dedicated Support team to our innovative Engineers have been laser-focused on ensuring the success...

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]]> https://www.dealeron.com/blog/2020-year-in-review/feed/ 0 Market Check-In https://www.dealeron.com/blog/market-check-in/ https://www.dealeron.com/blog/market-check-in/#respond Wed, 30 Dec 2020 15:56:08 +0000 https://www.dealeron.com/?p=12262 The market has been chaotic since the pandemic started. This week, we break down some of the indicators to see where it might be going. Video Transcript Welcome back to another Wednesday Workshop from DealerOn. We hope this video finds you well. With the pandemic still effecting markets in unpredictable ways, it’s never a bad idea to check in and...

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]]> https://www.dealeron.com/blog/market-check-in/feed/ 0 4 Ways COVID is Changing Programmatic Advertising https://www.dealeron.com/blog/4-ways-covid-is-changing-programmatic-advertising/ https://www.dealeron.com/blog/4-ways-covid-is-changing-programmatic-advertising/#respond Thu, 17 Dec 2020 15:52:08 +0000 https://www.dealeron.com/?p=12253 Programmatic advertising is a fast-growing sector in the industry for good reason: Why buy and sell ad inventory in real time when you can make a computer do it? And despite my original, Terminator-based objections to the process, it’s apparently completely safe and efficient. And as with everything else, programmatic advertising isn’t immune to the changes the pandemic has wrought...

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]]> https://www.dealeron.com/blog/4-ways-covid-is-changing-programmatic-advertising/feed/ 0 The Fastest Production Car… Ever https://www.dealeron.com/blog/the-fastest-production-car-ever/ https://www.dealeron.com/blog/the-fastest-production-car-ever/#respond Thu, 10 Dec 2020 17:04:22 +0000 https://www.dealeron.com/?p=12245 On October 10, the SSC Tuatara supercar set the land speed record for a production car. On a stretch of road between Las Vegas and Pahrump, as ideal a place as exists for such an undertaking, the Tuatara ran two trials, the first at 301mph and the second at 331mph. This was then averaged for the official record speed of...

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]]> https://www.dealeron.com/blog/the-fastest-production-car-ever/feed/ 0 The Art of the Gimmick: 5 Things You Should Consider Before Using One to Market Your Business https://www.dealeron.com/blog/the-art-of-the-gimmick-5-things-you-should-consider-before-using-one-to-market-your-business/ https://www.dealeron.com/blog/the-art-of-the-gimmick-5-things-you-should-consider-before-using-one-to-market-your-business/#comments Thu, 03 Dec 2020 15:12:36 +0000 https://www.dealeron.com/?p=12236 Designing a gimmick for your dealership can be a great way to drive sales. But is it the right choice for you? For better or for worse, The Karate Kid is one of Gen X’s defining movies. When it received a revival two years ago, I was skeptical, despite spending a portion of my youth absolutely convinced in the efficacy...

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]]> https://www.dealeron.com/blog/the-art-of-the-gimmick-5-things-you-should-consider-before-using-one-to-market-your-business/feed/ 1 5 Ways Emotional Intelligence Can Help Your Sales https://www.dealeron.com/blog/5-ways-emotional-intelligence-can-help-your-sales/ https://www.dealeron.com/blog/5-ways-emotional-intelligence-can-help-your-sales/#respond Thu, 19 Nov 2020 16:23:11 +0000 https://www.dealeron.com/?p=12227 Purchasing a car is consistently rated as one of the most stressful and unpleasant experiences by consumers. It goes without saying that you want to change this perception. Never fret, employing a bit of emotional intelligence will go a long way. “Emotional intelligence” is a term getting thrown around with increasing regularity in business circles. It’s a general term for...

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]]> https://www.dealeron.com/blog/5-ways-emotional-intelligence-can-help-your-sales/feed/ 0 Traffic is Down but Accidents are Up https://www.dealeron.com/blog/traffic-is-down-but-accidents-are-up/ https://www.dealeron.com/blog/traffic-is-down-but-accidents-are-up/#respond Thu, 12 Nov 2020 16:01:19 +0000 https://www.dealeron.com/?p=12220 I hate to be the bearer of bad news, especially now. But there’s a troubling trend that needs a little more attention so we can all get it under control. Somewhat counterintuitively, while the pandemic has reduced traffic on roads, traffic accidents, especially fatal ones, have increased to an alarming degree.  This phenomenon isn’t isolated to one corner of the...

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]]> https://www.dealeron.com/blog/traffic-is-down-but-accidents-are-up/feed/ 0 Top 10 Horror Cars https://www.dealeron.com/blog/top-10-horror-cars/ https://www.dealeron.com/blog/top-10-horror-cars/#respond Thu, 29 Oct 2020 14:53:55 +0000 https://www.dealeron.com/?p=12213 It’s October, so let’s get spooky. But how spooky can cars really be? These ten cars from horror movies, books, and TV shows aimed to find out. As always, the rankings are entirely mine and done with all the deliberation of a chimpanzee determining which part of the termite mound he’s going to stab. Feel free to chime in with...

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]]> https://www.dealeron.com/blog/top-10-horror-cars/feed/ 0 A New Market that Might Just Save Your Dealership https://www.dealeron.com/blog/a-new-market-that-might-just-save-your-dealership/ https://www.dealeron.com/blog/a-new-market-that-might-just-save-your-dealership/#respond Thu, 22 Oct 2020 14:56:17 +0000 https://www.dealeron.com/?p=12208 The pandemic has done and continues to do untold damage across all sectors of the economy. Automotive retailing, with its focus on in-person deals, has been among the hardest hit. In this space I’ve talked about success stories, those dealerships that have managed to adapt to the demands of the pandemic, and somehow thrive. Now, I want to talk about...

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]]> https://www.dealeron.com/blog/a-new-market-that-might-just-save-your-dealership/feed/ 0 Adapting Your Sales Methods to the New Normal https://www.dealeron.com/blog/adapting-your-sales-methods-to-the-new-normal-2/ https://www.dealeron.com/blog/adapting-your-sales-methods-to-the-new-normal-2/#respond Thu, 15 Oct 2020 20:09:56 +0000 https://www.dealeron.com/?p=12202 When the pandemic crashed into our lives last March, the prognosis in the automotive retailing industry was apocalyptic. Selling cars has been almost perversely different from every other retailing experience in the modern age: haggling is the norm, deals are done face to face and sealed with a handshake, and cars are almost never purchased without a test drive.   ...

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]]> https://www.dealeron.com/blog/adapting-your-sales-methods-to-the-new-normal-2/feed/ 0 The Bronco and the Wagoneer are Back! https://www.dealeron.com/blog/the-bronco-and-the-wagoneer-are-back/ https://www.dealeron.com/blog/the-bronco-and-the-wagoneer-are-back/#respond Thu, 08 Oct 2020 15:01:12 +0000 https://www.dealeron.com/?p=12196 More than any other consumer good, our cars are an expression of our identities. That’s why, when a discontinued model rises Lazarus-like from the grave, it’s news. Both Ford and Fiat Chrysler are bringing back two famous SUVs that were last seen in the ‘90s, trying to recapture their past glory. Both companies have revealed the direction they’re going, but...

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]]> https://www.dealeron.com/blog/the-bronco-and-the-wagoneer-are-back/feed/ 0 The Miniature Car with a Potentially Huge Impact https://www.dealeron.com/blog/the-miniature-car-with-a-potentially-huge-impact/ https://www.dealeron.com/blog/the-miniature-car-with-a-potentially-huge-impact/#respond Thu, 01 Oct 2020 14:11:28 +0000 https://www.dealeron.com/?p=12189 The Citroën Ami looks like something out of an early ‘70s sci-fi movie, a tiny motorized box that transports our protagonist from one side of a futuristic city to meet with the supercomputer that runs their civilization. Released in the spring to the European market, the Ami is a shade below eight feet long, seats two, and gets around with...

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]]> https://www.dealeron.com/blog/the-miniature-car-with-a-potentially-huge-impact/feed/ 0 The Future of Online Merchandising https://www.dealeron.com/blog/the-future-of-online-merchandising/ https://www.dealeron.com/blog/the-future-of-online-merchandising/#respond Thu, 24 Sep 2020 12:44:29 +0000 https://www.dealeron.com/?p=12183 When customers’ transportation needs and income take a nosedive at the same time, you don’t need to be a marketing guru to know it’s not good news for car dealerships. I’m not here to pile on more gloom and doom. On the contrary; while the market is not in the best shape, the news isn’t universally bad. So keep in...

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]]> https://www.dealeron.com/blog/the-future-of-online-merchandising/feed/ 0 The Market is Changing, But Not How You Think https://www.dealeron.com/blog/the-market-is-changing-but-not-how-you-think/ https://www.dealeron.com/blog/the-market-is-changing-but-not-how-you-think/#respond Thu, 17 Sep 2020 16:25:42 +0000 https://www.dealeron.com/?p=12175 When the pandemic first landed on us in late March, we all knew it would have an effect on the automotive retailing industry. Prognostications were everywhere, and they were uniformly bleak. As with most things, the truth ended up being far more complex and unexpected. Social distancing has turned dealerships into ghost towns. The initial thought was that this, combined...

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]]> https://www.dealeron.com/blog/the-market-is-changing-but-not-how-you-think/feed/ 0 How Far Will You Go for a Deal? https://www.dealeron.com/blog/how-far-will-you-go-for-a-deal/ https://www.dealeron.com/blog/how-far-will-you-go-for-a-deal/#respond Thu, 10 Sep 2020 13:30:29 +0000 https://www.dealeron.com/?p=12173 When you leave the house to buy groceries, chances are you’re picking the closest market. You might go to the next-closest if you need something specific and the place nearest to you tends to run out of things. You’re not going any farther than that. While groceries are a significant part of any household’s budget, they’re on a different scale...

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]]> https://www.dealeron.com/blog/how-far-will-you-go-for-a-deal/feed/ 0 Not Driving Your Car? Here’s How to Keep It Working https://www.dealeron.com/blog/not-driving-your-car-heres-how-to-keep-it-working/ https://www.dealeron.com/blog/not-driving-your-car-heres-how-to-keep-it-working/#comments Thu, 03 Sep 2020 13:56:23 +0000 https://www.dealeron.com/?p=12170 Due to the continuing pandemic, your car is probably seeing a lot less use. You might not have started it in weeks, maybe even months depending on where you live. Problem is, cars are designed to be used, and leaving them to gather dust can permanently damage the complex machinery that makes them function. If you plan on an extended...

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]]> https://www.dealeron.com/blog/not-driving-your-car-heres-how-to-keep-it-working/feed/ 1 4 Ways Independent Website Analysis Can End Up Misleading You https://www.dealeron.com/blog/4-ways-independent-website-analysis-can-end-up-misleading-you/ https://www.dealeron.com/blog/4-ways-independent-website-analysis-can-end-up-misleading-you/#respond Thu, 27 Aug 2020 12:29:08 +0000 https://www.dealeron.com/?p=12162 In the quest to get the best website possible, we often turn to independent website analysts. While these companies will provide you with an audit of your site and a grade for how it performs on specific criteria, it’s less helpful than it seems. This information, devoid of context, can mislead as often as it informs, leaving you with a...

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]]> https://www.dealeron.com/blog/4-ways-independent-website-analysis-can-end-up-misleading-you/feed/ 0 10 Strangest Cars Ever Made https://www.dealeron.com/blog/10-strangest-cars-ever-made/ https://www.dealeron.com/blog/10-strangest-cars-ever-made/#comments Thu, 20 Aug 2020 14:12:02 +0000 https://www.dealeron.com/?p=12146 Cars have been an integral part of our lives for long enough that we know what’s more or less normal looking and what’s not. Sometimes, in the pursuit of a specific design goal, the cars get really weird. Today, for a little fun, I’m going to count down my personal picks for the ten strangest cars ever built. Some of...

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]]> https://www.dealeron.com/blog/10-strangest-cars-ever-made/feed/ 1 Improve Your Homepage in 4 Steps https://www.dealeron.com/blog/improve-your-homepage-in-4-steps/ https://www.dealeron.com/blog/improve-your-homepage-in-4-steps/#respond Thu, 13 Aug 2020 17:41:46 +0000 https://www.dealeron.com/?p=12139 The Internet is a big place. It can be scary, it can be offensive, and it can be weird. But it can also be the best way to connect with a customer base that might never even know you exist. The key is your homepage. There are four easy steps you can take to make your homepage sing. 1. Introduce...

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]]> https://www.dealeron.com/blog/improve-your-homepage-in-4-steps/feed/ 0 The Story of Japan’s Dekotora Culture https://www.dealeron.com/blog/the-story-of-japans-dekotora-culture/ https://www.dealeron.com/blog/the-story-of-japans-dekotora-culture/#respond Tue, 28 Jul 2020 19:31:44 +0000 https://www.dealeron.com/?p=12086 Peek into Dekotora, the wonderful world of Japan’s wildest truck customization subculture! Customization has been a part of car culture from the beginning. Sometimes, it’s a matter of function, seen in the invention of stock car racing when bootleggers built souped-up hot rods to outrun the cops. Sometimes, it’s out of the simple joy of creating a one-of-a-kind vehicle that...

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]]> https://www.dealeron.com/blog/the-story-of-japans-dekotora-culture/feed/ 0 5 Things Other Businesses Can Teach You About Coupons https://www.dealeron.com/blog/5-things-other-businesses-can-teach-you-about-coupons/ https://www.dealeron.com/blog/5-things-other-businesses-can-teach-you-about-coupons/#respond Thu, 23 Jul 2020 11:45:54 +0000 https://www.dealeron.com/?p=12080 The first coupon of the modern era appeared in 1887 for Coca-Cola. Personally, I believe the concept of the discount was invented shortly after the idea of commerce, when one Babylonian shopkeeper offered “Free Fatted Calf Tuesdays,” but I can’t prove it. The point is, the humble coupon has been an important part of any business’s success for at least...

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]]> https://www.dealeron.com/blog/5-things-other-businesses-can-teach-you-about-coupons/feed/ 0 Google Releases Rich Results Tool https://www.dealeron.com/blog/google-releases-rich-results-tool/ https://www.dealeron.com/blog/google-releases-rich-results-tool/#respond Wed, 15 Jul 2020 22:19:41 +0000 https://www.dealeron.com/?p=12075 Rejoice, websites of the world. Google’s new Rich Results Tool has been released from beta, meaning it is available for use by the public.  That’s amazing news, but what is it exactly?  Google’s Rich Results Tool allows you to test your website’s structured data and determines if you can utilize some of the more interesting and helpful features in Google’s...

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]]> https://www.dealeron.com/blog/google-releases-rich-results-tool/feed/ 0 7 Ways To Get The Right Keywords https://www.dealeron.com/blog/7-ways-to-get-the-right-keywords/ https://www.dealeron.com/blog/7-ways-to-get-the-right-keywords/#respond Thu, 09 Jul 2020 13:00:03 +0000 https://www.dealeron.com/?p=12057 In the continual quest to sharpen one’s SEO to a razor-like edge, there is perhaps no whetstone quite as important as keywords. After all, when someone opens up Google to make a search, they type in words. Obvious, I know, but sometimes it pays to step back and look at things in such a way as to take nothing for...

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]]> https://www.dealeron.com/blog/7-ways-to-get-the-right-keywords/feed/ 0 Going Touchless in the Pandemic https://www.dealeron.com/blog/going-touchless-in-the-pandemic/ https://www.dealeron.com/blog/going-touchless-in-the-pandemic/#respond Wed, 08 Jul 2020 12:51:58 +0000 https://www.dealeron.com/?p=12055 Switching your service department to a touchless model is the right decision during the pandemic. This video will give you a few tips that will protect your customers and your business.  

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]]> https://www.dealeron.com/blog/going-touchless-in-the-pandemic/feed/ 0 How Headings Help SEO https://www.dealeron.com/blog/how-headings-help-seo/ https://www.dealeron.com/blog/how-headings-help-seo/#respond Wed, 01 Jul 2020 12:49:20 +0000 https://www.dealeron.com/?p=12034 Learn all about headings and how they help your SEO in this week’s Wednesday Workshop! Video Transcript: Welcome back to another Wednesday Workshop from DealerOn!  Your website is your virtual storefront in the biggest marketplace in human history. It’s important for it to look its best.   Today, I’m going to walk you through how headings can help your website look...

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]]> https://www.dealeron.com/blog/how-headings-help-seo/feed/ 0 The Cannonball Run Record Has Been Shattered https://www.dealeron.com/blog/the-cannonball-run-record-has-been-shattered/ https://www.dealeron.com/blog/the-cannonball-run-record-has-been-shattered/#respond Wed, 17 Jun 2020 15:55:46 +0000 https://www.dealeron.com/?p=11984 The Cannonball Run, an illegal street race immortalized in a pair of Burt Reynolds comedies from the early ’80s, has kept track of finishing times since its inception in 1971. During the present lockdown, the record has been absolutely demolished. While the COVID pandemic has changed life in a number of terrible ways, and right now we all need some...

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]]> https://www.dealeron.com/blog/the-cannonball-run-record-has-been-shattered/feed/ 0 Shifting Your Marketing to Demand Capture https://www.dealeron.com/blog/shifting-your-marketing-to-demand-capture/ https://www.dealeron.com/blog/shifting-your-marketing-to-demand-capture/#respond Thu, 11 Jun 2020 15:10:34 +0000 https://www.dealeron.com/?p=11966 It’s time to change how you think about marketing. Shifting to a Demand Capture model is the best way to stretch your dollar and position yourself for the eventual recovery. We go over what that means and how you can start today. Though it’s far from the worst potential outcome of COVID-19, the virus has raised some difficult questions when...

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]]> https://www.dealeron.com/blog/shifting-your-marketing-to-demand-capture/feed/ 0 Make The Right First Impression With These Landing Page Tips https://www.dealeron.com/blog/make-the-right-first-impression-with-these-landing-page-tips/ https://www.dealeron.com/blog/make-the-right-first-impression-with-these-landing-page-tips/#respond Thu, 28 May 2020 15:49:47 +0000 https://www.dealeron.com/?p=11953 People love making snap judgments. It saves us time. That’s why the old saying “you never get a second chance to make a first impression” is so true. Humans take one look at someone or something and make an immediate decision whether or not to invest any more time or money into it. When it comes to the increasingly important...

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]]> https://www.dealeron.com/blog/make-the-right-first-impression-with-these-landing-page-tips/feed/ 0 Everything You Wanted to Know About Sponsoring a Team But Were Afraid to Ask https://www.dealeron.com/blog/everything-you-wanted-to-know-about-sponsoring-a-team-but-were-afraid-to-ask/ https://www.dealeron.com/blog/everything-you-wanted-to-know-about-sponsoring-a-team-but-were-afraid-to-ask/#respond Thu, 14 May 2020 13:57:47 +0000 https://www.dealeron.com/?p=11919 You’ve seen the plaques up at many a local business. On each one is a picture. The sun is bright, the grass is green, and two rows of kids, decked out in identical uniforms, smile for the camera. A simple black letterboard displays their team name. The plaque says something like “The Junior Eagles, Proudly Sponsored by” and then the...

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]]> https://www.dealeron.com/blog/everything-you-wanted-to-know-about-sponsoring-a-team-but-were-afraid-to-ask/feed/ 0 5 Things to Optimize on Your Website While You’re Safe at Home https://www.dealeron.com/blog/5-things-to-optimize-on-your-website-while-youre-safe-at-home/ https://www.dealeron.com/blog/5-things-to-optimize-on-your-website-while-youre-safe-at-home/#respond Thu, 07 May 2020 13:51:24 +0000 https://www.dealeron.com/?p=11910 When the world feels out of control, one of the best things you can do is pick a problem you can solve. You get the satisfaction of having fixed something and the utility of whatever it was you fixed. While you’re responsibly staying at home, it’s a good time to look at your website and make certain it’s humming along...

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]]> https://www.dealeron.com/blog/5-things-to-optimize-on-your-website-while-youre-safe-at-home/feed/ 0 Adapting Your Service Department During Social Distancing https://www.dealeron.com/blog/adapting-your-service-department-during-social-distancing/ https://www.dealeron.com/blog/adapting-your-service-department-during-social-distancing/#comments Thu, 30 Apr 2020 14:09:03 +0000 https://www.dealeron.com/?p=11865 Your service department has always been vital to your bottom line. Now, with the necessary social distancing measures we’re undertaking to combat the spread of the coronavirus, it can save your dealership. Your service department is considered an essential service in almost every state, so it’s the one part of your dealership that will remain open and earning for you....

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]]> https://www.dealeron.com/blog/adapting-your-service-department-during-social-distancing/feed/ 1 The Psychology of Why You Need Monthly Payments https://www.dealeron.com/blog/the-psychology-of-why-you-need-monthly-payments/ https://www.dealeron.com/blog/the-psychology-of-why-you-need-monthly-payments/#respond Thu, 23 Apr 2020 12:41:08 +0000 https://www.dealeron.com/?p=11856 Money is such an important part of life that we often don’t think about it beyond, “It’d be nice to have more.” The truth is that money effects our minds in profound ways that are only beginning to be understood. You, as a car dealer, make a living on the third-most expensive thing a person is going to purchase in...

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]]> https://www.dealeron.com/blog/the-psychology-of-why-you-need-monthly-payments/feed/ 0 5 Ingredients of a Tasty Offer https://www.dealeron.com/blog/5-ingredients-of-a-tasty-offer/ https://www.dealeron.com/blog/5-ingredients-of-a-tasty-offer/#respond Thu, 16 Apr 2020 13:00:31 +0000 https://www.dealeron.com/?p=11838 Want an offer that appeals to your customers? We’ve got just the recipe! Special offers are one of the most important tools any dealership has when it comes to moving metal. The downside is the creating offers that will speak to your customers often isn’t quick and easy. When you are struggling to keep your head above water in these...

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]]> https://www.dealeron.com/blog/5-ingredients-of-a-tasty-offer/feed/ 0 3 Ways Cost Transparency Helps Your Dealership https://www.dealeron.com/blog/3-ways-cost-transparency-helps-your-dealership/ https://www.dealeron.com/blog/3-ways-cost-transparency-helps-your-dealership/#respond Thu, 09 Apr 2020 13:01:43 +0000 https://www.dealeron.com/?p=11833 With an unprecedented number of shoppers visiting your online showroom from the comfort of their homes, competition has never been more stiff. Transparency around pricing is one of the best ways to gain customers. Pretend you’re a customer. You’re stuck at home, unable to make the trip to your local dealership whose doors are closed amidst the COVID-19 crisis. You...

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]]> https://www.dealeron.com/blog/3-ways-cost-transparency-helps-your-dealership/feed/ 0 Why Your Customers Need Monthly Payments More Than Ever https://www.dealeron.com/blog/why-your-customers-need-monthly-payments-more-than-ever/ https://www.dealeron.com/blog/why-your-customers-need-monthly-payments-more-than-ever/#respond Thu, 26 Mar 2020 15:20:21 +0000 https://www.dealeron.com/?p=11741 A car is the second largest purchase most people make in their lifetime. Regardless of the particulars, whether it’s pre-owned or fresh off the assembly line, whether it’s bought or leased, a car will be expensive. Even if a customer gets the most modestly priced vehicle for their lifestyle, they’re going to be paying a significant sum. How much they...

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]]> https://www.dealeron.com/blog/why-your-customers-need-monthly-payments-more-than-ever/feed/ 0 5 Reasons Specials Are Effective https://www.dealeron.com/blog/5-reasons-specials-are-effective/ https://www.dealeron.com/blog/5-reasons-specials-are-effective/#respond Thu, 12 Mar 2020 12:56:57 +0000 https://www.dealeron.com/?p=11791 Learn more about how special offers help you move cars, and how you can use them more effectively. 5 Reasons Specials Are Effective Specials are a hugely important part of retail, but many car dealers find themselves reluctant to use them. There’s the concern of the razor-thin profit margin most new vehicles provide. There’s also the time and energy involved...

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]]> https://www.dealeron.com/blog/5-reasons-specials-are-effective/feed/ 0 7 Tips for Link Building Success https://www.dealeron.com/blog/7-tips-for-link-building-success/ https://www.dealeron.com/blog/7-tips-for-link-building-success/#respond Thu, 05 Mar 2020 13:00:58 +0000 https://www.dealeron.com/?p=11737 When determining where your page ends up on search results, the one thing Google takes into account more than any other factor are links. Not your links, but the links from other sites to yours (known as “backlinks,” because they link back to you). Getting a lot of these backlinks is a process known as link building, and it’s one...

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]]> https://www.dealeron.com/blog/7-tips-for-link-building-success/feed/ 0 Image Carousels Cost Conversions https://www.dealeron.com/blog/image-carousels-cost-conversion/ https://www.dealeron.com/blog/image-carousels-cost-conversion/#respond Thu, 27 Feb 2020 13:00:35 +0000 https://www.dealeron.com/?p=11714 There’s an old joke that a camel is a horse designed by committee. With its gangly legs, the face that’s somehow both goofy and smug, and of course the famous hump, you can see why. The joke gets to the core of a truism that has been at the heart of design philosophy from the beginning. That idea is, put...

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]]> https://www.dealeron.com/blog/image-carousels-cost-conversion/feed/ 0 Impact of a Custom-Written Landing MRP https://www.dealeron.com/blog/impact-of-a-custom-written-landing-mrp/ https://www.dealeron.com/blog/impact-of-a-custom-written-landing-mrp/#respond Thu, 13 Feb 2020 13:00:06 +0000 https://www.dealeron.com/?p=11661 We walk around every day with a computer that has access to the bulk of all human knowledge in our pockets. Is it any shock that people want to use it? 95% of consumers research a vehicle purchase online before ever setting foot inside a dealership, and the only thing shocking about that figure is how low it is. Imagine...

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]]> https://www.dealeron.com/blog/impact-of-a-custom-written-landing-mrp/feed/ 0 5 Ways to Make Google My Business Work for You https://www.dealeron.com/blog/5-ways-to-make-google-my-business-work-for-you/ https://www.dealeron.com/blog/5-ways-to-make-google-my-business-work-for-you/#respond Thu, 06 Feb 2020 13:00:46 +0000 https://www.dealeron.com/?p=11650 The internet is the single most important public sphere in the 21st Century, and Google is how most of us navigate it. Google has leaned in to their position as the yellow pages of the future and has provided businesses with a vital tool to help customers find them. Google My Business is a free initiative from the company that...

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]]> https://www.dealeron.com/blog/5-ways-to-make-google-my-business-work-for-you/feed/ 0 9 Ways To Maximize Your Social Media Footprint https://www.dealeron.com/blog/9-ways-to-maximize-your-social-media-footprint/ https://www.dealeron.com/blog/9-ways-to-maximize-your-social-media-footprint/#respond Thu, 30 Jan 2020 13:00:44 +0000 https://www.dealeron.com/?p=11644 When it comes to running a dealership, every dollar counts. So, if there was a place that most people went to, and advertising there was free, you’d make use of it. I’m not talking about some mythical land; I’m talking about the modern joy and/or bane of existence: Facebook and Twitter.  They’re ubiquitous, they’re intrusive, and they’re completely free. But...

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]]> https://www.dealeron.com/blog/9-ways-to-maximize-your-social-media-footprint/feed/ 0 When It Comes to the Internet, Speed Kills https://www.dealeron.com/blog/when-it-comes-to-the-internet-speed-kills/ https://www.dealeron.com/blog/when-it-comes-to-the-internet-speed-kills/#respond Thu, 09 Jan 2020 13:00:43 +0000 https://www.dealeron.com/?p=11556 Not speed, exactly, but lack thereof. Let’s cast our minds back to the dark days when the Internet was just getting started. In that halcyon time, it wasn’t unusual to wait long minutes for a single image to load. If you wanted to watch a video, you might as well notify your next of kin. These days, we’re living in...

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]]> https://www.dealeron.com/blog/when-it-comes-to-the-internet-speed-kills/feed/ 0 5 Ways To Recession-Proof Your Website https://www.dealeron.com/blog/5-ways-to-recession-proof-your-website/ https://www.dealeron.com/blog/5-ways-to-recession-proof-your-website/#respond Thu, 02 Jan 2020 13:30:58 +0000 https://www.dealeron.com/?p=11533 5 Ways to Recession-Proof Your Dealership If someone tells you they can see the future, they’re probably looking to put one over on you. It doesn’t matter who you are, all you can do is hope for the best while preparing for the worst. On that latter point, more than one indicator is hinting that we’re heading for a recession...

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